Rising Fuel Prices in U.K. are set to Achieve High Growth in Terms of Sales of Hybrid and Electric Cars in the Coming Years No of Pages – 111 Publishing Date - November, 2016 Browse detailed TOC, Tables, Figures, and Charts in Global Serial Device Server Consumption 2016 Market Research Report at:
http://www.marketresearchhub.com/report/hybrid-and-electric-cars-uk-december-2016-report.html Hybrid and Electric Cars Market Report examines that major car manufacturers have made claims that the hybrids are the vehicles of the future. This is due to the demand that people are now making as a way of conveying the overpriced gas prices that have risen steadily over the past few years. The hybrid vehicle is certainly the solution that many people have been searching for. With support and innovation ongoing, Mintel predicts further expansion with these vehicles becoming a common feature on the roads.
Hybrid and Electric Cars Market Report is a complete study of current trends in the market along with market drivers, market segmentation and market share. The major car companies from all over the world are currently in a tight race to produce hybrid cars on a large scale. Though there is a range of hybrid models available in the car market, Toyota Prius occupies the major market share in this sector.
Table of Contents OVERVIEW What you need to know Products covered in this report EXECUTIVE SUMMARY The market Hybrid and electric sales are set to continue to increase Figure 1: Hybrid and electric new car registrations (Great Britain), by volume *, 2011-21 Hybrid electric vehicles dominate when it comes to sales Figure 2: Hybrid and electric car new registrations by type (Great Britain), by volume, 2011-16 Hybrid and electric car parc set to approach 350,000 vehicles in 2016 Figure 3: Hybrid and electric vehicle car parc (Great Britain), by volume, 2011-16 Franchised dealers dominate the market Figure 4: Sales of new and used hybrid and electric cars, by channel, 2015 Companies and brands Not all car manufacturers are active in the hybrid and electric market Figure 5: ULEV Manufacturer share, Q4 2015 and Q2 2016 Promotional expenditure on hybrid and electric cars has fluctuated recently Figure 6: Recorded above-the-line, online display and direct mail total advertising expenditure on hybrid and electric cars, 2011-15 The consumer Few adults own a hybrid/electric car Figure 7: Vehicle ownership, September 2016 Sizeable minority interested in buying a hybrid/electric car Figure 8: Interest in owning a hybrid/electric car, September 2016 Internet and dealers important for information Figure 9: Sources of information on electric/hybrid cars, September 2016 Costs are a key consideration for buyers Figure 10: Factors associated with purchasing a hybrid/electric car, September 2016 Charging and costs dominate electric vehicle worries Figure 11: Concerns about owning 100% electric vehicles, September 2016 Ease, and flexibility in use, typify views towards electric vehicles Figure 12: Statements associated with hybrid/electric vehicles, September 2016 Awareness of fuel cell technology is low Figure 13: Awareness of fuel cell electric vehicles (FC-EVs), September 2016 What we think Request for Free Sample Report
ISSUES AND INSIGHTS Plug-in hybrid electric market set for take-off The facts The implications EVs appear more of a long-term bet
The facts The implications Dealers and the internet should be part of a wider communication strategy The facts The implications THE MARKET – WHAT YOU NEED TO KNOW Hybrid and electric vehicle sales benefit from strong growth… …with electric vehicles seeing the strongest expansion in sales Ultra-low emission vehicles account for a much stronger share of sales Hybrid and electric vehicles approach 1% of the car parc Number of models offered records steady expansion Expansion of charging network is proving helpful Franchised dealers dominate the market UK government is active in the uptake of hybrid and electric vehicles MARKET SIZE AND FORECAST Hybrid and electric car sales record strong growth Figure 14: Hybrid and electric new car registrations (Great Britain), by volume*, 2011-21 Figure 15: Hybrid and electric new car registrations (Great Britain), by volume*, 2011-21 Electric vehicle registrations begin to challenge hybrid sector Figure 16: Hybrid and electric car new registrations by type (Great Britain), by volume, 2011-16 Forecast methodology The impact of the EU referendum vote Wider demand for vehicles is set to soften after a period of expansion MARKET SEGMENTATION North/South divide evident when it comes to sales of new hybrid and electric cars Figure 17: Hybrid and electric new car registrations (Great Britain by region), by percentage*, 2011, 2013, 2015 PH-EVs largest segment of the ULEV market Figure 18: ULEV sales (Great Britain), by volume, 2012-16 Hybrid and electric cars are expected to account for 1.1% of the total car parc in 2016 Figure 19: Hybrid and electric vehicle car parc (Great Britain), by volume, 2011-16 Hybrid electric vehicles dominate the hybrid and electric car parc… Figure 20: Hybrid and electric vehicle car parc (Great Britain), by volume, 2011-16 … although growing demand for PH-EVs is raising their profile Figure 21: Hybrid and electric vehicle car parc (Great Britain), 2011-16
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CHANNELS TO MARKET Franchised dealers dominate Figure 22: Sales of new and used cars, by channel, 2013-15 Little evidence of the internet playing a major role as a sales channel Figure 23: Vehicle advertisements, by fuel type (ebay.co.uk), November 2016*
MARKET DRIVERS GB’s love affair with the car continues Figure 24: Number of licensed cars (Great Britain), 1995-2015 Shift towards low carbon cars begins to take off… Figure 25: Number of licensed cars (Great Britain) 1-100 g/km, 2001-15 …although hybrid and electric vehicles are still a niche market Figure 26: New car registrations, by fuel type, 2011-16 Expansion in number of models also assists market Figure 27: Development of ULEV models, 2012-15 UK charging network sees expansion… Figure 28: Number of charging locations and connectors, 2011-15 …with faster connectors being installed Figure 29: Development of charging landscape, 2011-15 Prices remain a major barrier for buyers Figure 30: On the road prices for leading hybrid and electric vehicles, November 2016 Figure 31: On the road prices for most popular alternative vehicles by selected segment, November 2016 Recent falls in motoring expenses aren’t helping hybrid and electric cars Figure 32: Consumer expenditure on car purchasing, servicing and repair and motoring expenses, seasonally adjusted at current prices, 2011-15 REGULATORY AND LEGISLATIVE DEVELOPMENTS Office for Low Emission Vehicles Plug-in car grants Policy commitments Recent announcements FC-EVs (May 2016) Charging points (October 2016) Additional £35 million for ULEVs (October 2016) Further support given in the November 2016 autumn statement COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW Mitsubishi and Nissan dominate the ULEV market Market growth sees fragmentation in terms of manufacturer share Considerable interest in research and development Advertising expenditure records yearly fluctuations Request for Free Sample Report
MARKET SHARE ULEV market dominated by a small number of manufacturers Figure 33: ULEV Manufacturer share, Q4 2015 and Q2 2016 Outlander PHEV leads the ULEV sector Figure 34: ULEV model sales by registration, 2012-16 LAUNCH ACTIVITY AND INNOVATION First hydrogen refuelling station being installed within an existing forecourt Nissan develops world’s first Solid Oxide Fuel-Cell Nissan offers free home charging units to buyers… …while workplace charging grants are also launched Hyundai enters the hybrid and electric market Nissan takes a controlling stake in Mitsubishi
ADVERTISING AND MARKETING ACTIVITY Support for hybrid and electric cars has fluctuated in recent years Figure 35: Recorded above-the-line, online display and direct mail total advertising expenditure on hybrid and electric cars, 2011-16 Television increasingly dominates as the preferred promotional channel Figure 36: Recorded above-the-line, online display and direct mail total advertising expenditure on hybrid and electric cars, by media type, 2011-15 Toyota has led the market since 2013 Figure 37: Recorded above-the-line, online display and direct mail total advertising expenditure on hybrid and electric cars, by manufacturer, 2011-15 Outlander and Auris account for over half of investment Figure 38: Recorded above-the-line, online display and direct mail total advertising expenditure on hybrid and electric cars, by brand, 2011-15 A note on adspend THE CONSUMER – WHAT YOU NEED TO KNOW Relatively few adults currently own a hybrid or electric car Interest in future ownership appears strong Websites and vehicle manufacturers are important channels for information Cost is a key barrier to ownership Charging is a particular concern for electric vehicle ownership Greater access to charging points is a key issue for many drivers Awareness of FC-EVs is low VEHICLE OWNERSHIP Alternative fuelled vehicles fail to make an impact Figure 39: Vehicle ownership, September 2016 Certain groups are more likely to own a standard car… …than own a hybrid/electric car INTEREST IN OWNING A HYBRID/ELECTRIC CAR Potential for hybrid and electric cars could be significant Figure 40: Interest in owning a hybrid/electric car, September 2016 Young men have an especially strong interest in ownership Affluent adults are another important target market Older adults and less affluent need some convincing Could targeting parents stimulate demand? Non-car owners are much less interested in hybrid and electric vehicles Request for Free Sample Report
SOURCES OF INFORMATION ON HYBRID/ELECTRIC CARS Internet and manufacturers are seen as the best sources of information Figure 41: Sources of information on electric/hybrid cars, September 2016 Dealers popular with older women while men prefer the web Young adults more likely to seek information from informal sources Specialist motor websites favoured by the wealthiest Family and friends are an important communication channel for those who don’t own a car TV and adverts are of interest to specific groups
PURCHASING A HYBRID/ELECTRIC CAR Cost, availability and performance dominate as key features Figure 42: Factors associated with purchasing a hybrid/electric car, September 2016 Older adults appear more concerned about costs and performance Despite overall low level of importance, image is an issue to some Wealthy appear an especially demanding group CONCERNS ABOUT 100% ELECTRIC VEHICLES Practicality and cost dominate ownership worries Figure 43: Concerns about owning 100% electric vehicles, September 2016 Wealthy have a number of concerns about EV ownership Costs and image dominate thinking for the youngest adults Costs dominate the thinking of urban drivers Image is more of a disadvantage for non-car owners STATEMENTS ASSOCIATED WITH HYBRID/ELECTRIC VEHICLES Ways to improve usability are most attractive Figure 44: Statements associated with hybrid/electric vehicles, September 2016 Young adults are more hopeful on charging Londoners want extra Wealthy more likely to view electric vehicles as a second car Wireless technology is especially important to those interested in purchasing a hybrid or electric vehicle Four customer groups identified AWARENESS OF FUEL CELL ELECTRIC VEHICLES (FC-EVS) Benefits from vehicles powered by fuel cells are not fully understood Figure 45: Awareness of fuel cell electric vehicles (FC-EVs, September 2016 Men have a higher level of awareness than women Wealth and location are also notable factors in affecting awareness Awareness of FCEVs is low amongst drivers without a car APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION Data sources Exclusions
Report Details – Date of Publishing – December, 2016 No of Pages – 111 Single User License – $2491 Multiple User License – $2491
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