Case Study of Japan’s ‘Lotte Sweets Days Chocolate’ Shows Positive Growth riding on High Demand No of Pages – 17 Publishing Date - December, 2016 Browse detailed TOC, Tables, Figures, and Charts in Global Serial Device Server Consumption 2016 Market Research Report at:
http://www.marketresearchhub.com/report/success-case-study-lotte-sweets-days-chocolate-report.html
According to a study, Japan is currently the eighth-largest confectionery market in the world. It has been observed that, chocolate confectionery is the top category in Japan, with 44% of total sales in value terms in 2014, followed closely by sugar confectionery (39%). Thus, the chocolate market is growing rapidly. A new report titled “Success Case Study: Lotte Sweets Days Chocolate” focusing on the Japanese market has been added to the repository of Market Research Hub (MRH). It examines the details and reasons behind the success of ‘Lotte Sweets Days Chocolate’ in Japan which is a probiotic chocolate designed to sustain bowel health.
Furthermore, key findings of the Chocolate Market Report outline that Lotte Sweets Days Chocolate due to its probiotic chocolate format successfully appealed to its target consumers. It said that probiotic yogurts containing lactic acid bacteria had already enjoyed great success particularly among Japanese women who are keen on functional food and drinks. Additionally, the chocolate format is more appropriate for consuming and storing probiotics without a refrigerator i.e. ranging consumer enjoyment of probiotic products beyond yogurt. Developing functional chocolates will also contribute to chocolate market growth.
Table of Contents Summary: Lotte Sweets Days chocolate Innovative chocolate containing lactic acid bacteria Probiotic chocolate appeals to Japanese women Chocolate format boosts the accessibility of probiotics Consumers prioritize taste over functionality Take-out: building potential from specific health issues Take-out: beauty support offers further oppotunties Take-out: high cocoa content becomes a key feature Take-out: functional products help chocolate overall TrendSights Appendix
Report Details – Date of Publishing – December, 2016 No of Pages – 17 Single User License – $995 Multiple User License – $1990
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