Grow Your Bigcommerce Store! 10 Ideas That Really Work The Lightning, Fast, Easy Way to Expand Your Bigcommerce Store Do you have an ecommerce company that needs traffic? Have you tried everything you thought possible to generate increased traffic? Is your ecommerce company suffering from low traffic? The fact is that more and more ecommerce companies underestimate the variety of techniques that could help them generate traffic and for this reason, knowing as many strategies as you can to get more traffic will give you an edge over the competition. What ecommerce website owners are unaware of is that stuff they don’t understand about search engine optimization that has to do with ecommerce will be detrimental to their business success. There are a few things to keep in mind when you want to increase organic traffic from search engine for your ecommerce website. After all, ecommerce websites are dependent on traffic. No traffic equals very little sales, to say the least. These days traffic generation requires constant diligence and a lot of work. Brand popularity, retail presence, catalogues and online PR are going to come into play. The good news is that you have tools you can use that were not available in the past. Naturally, there are also a few tested and proven methods of driving more people to check out your ecommerce site. 1. Affiliate Marketing
To help your Bigcommerce store get more sales and traffic you should consider using affiliate marketing. What is affiliate marketing? Affiliate marketing is using other people to bring in sales to your business. To successfully run an affiliate marketing campaign for your store you will need in-house affiliate software. Once you have your affiliate software and affiliate program setup it is time to recruit affiliates who will help market your store and bring in traffic that will increase your sales. 2. Use CMS Like WordPress
If you want to create a beautiful site but you do not know how to write html or you do not have a designer to create your site, you can use content management software like WordPress to create and manage your store. CMS systems make it easy for you to add product updates and add site content. WordPress is for blogging and although it was designed originally for blogging, it is powerful and versatile enough to use as a CMS for ecommerce. Another CMS that is popular is Joomla and even if is not easy to customize for SEO purposes, it is still recommended for ecommerce websites. Another ecommerce-specific CMS site is Magento. This is a system that even includes the globe’s 1st mobile device ecommerce platform called Magento Mobile. 3. Social Media integration with E-‐Newsletters
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Once you get set up with Twitter and Facebook, you will be able to integrate your monthly email campaign with social media. Some services of email let you integrate these with one click so posts on Facebook provide automatic links to the newsletter you are hosting. This is a great way to expand your network and allow your list to share your store easily with their friends on the many social networks. 4. Use YouTube
One fact of social media that is interesting and something you should know is that YouTube is the second largest search engine in the world after Google. As a matter of fact, more people search on YouTube compared to Bing or Yahoo! Create short YouTube product videos and give your videos titles that include your keyword phrases. From this point, you can link your videos to your webpage filled with products. It is a sure way to get traffic to your store. 5. Submit a Press Release
It is not that different to maintain an ecommerce website than it is to maintain a regular website when it comes to SEO. This means it is important that you have backlinks. The reason for this is that backlinks happen to be very important in terms of achieving success in search engine optimization. When you begin a blog, for example, jot down a few press releases about your blog and find online PR sites you can spread this around in. If you are featuring the latest type of Jet Ski or a brand new model no one has seen before, such as junior sized slower jet skis, write a press release about this. If there is a safety guarantee on each and every one of your products, you need to create press releases about this too. If there is an important milestone your company has hit, writing a press release about this latest development is also the next step. Do you get the picture? Press release writing is important for ecommerce marketing and link building. 6. Start a blog
Create a blog about your company where you do reviews, offer free tips for maintaining and using your products, do product reviews, throw out a few ideas about how your customers will benefit from your products and any posting that will help and benefit your customers. Keep in mind that you get more site traffic when you use targeted keywords to write content on your blog. 7. Use File Names Effectively
Some ecommerce platforms give you page filenames that are automatically generated. This includes strange terms that look like gibberish. Find your settings tab and click the one that enables you to make changes so that you can include your keyword phrases in your page or file names.
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8. Find the Right Phrases By Using Google’s Keyword Tool
In order to improve your overall site or store SEO, begin with doing a lot of research for phrases and keywords using the free keyword tool called Google AdWords. Keep in mind that a bit of research work will come a long way in terms of your business success. Some might even dare to say that this is the step that is the most important in generating people who are really interested in what you have to sell. For any given page, in order to find the best keywords, you first need to type in search phrases you are thinking of utilizing for your pages that feature products. For instance, when using the keyword phrase “jet skis for kids” even if this is a competitive keyword phrase, but generates only about four hundred monthly searches, this may not be the best phrase to use. Instead, find a keyword phrase that is searched for about two thousand times monthly. This will be nearer your objective. On the other hand, when you look for other key phrases and find some that generate similar number of searches but with less competition, this will be the ideal keyword phrase to use. Keep in mind that when it comes to search engine optimization you are free to hire search engine optimization services that could help you easily meet your target goals. 9. Title Tags Do Matter
On a page, the title tags are a crucial SEO part. When you create title tags, create one that is a usual term for searching for your product. For instance, when you sell various Jet Ski types, your title tag needs to be a reflection of all the various Jet Ski types that your enterprise is putting up for sale. Your title tags could “Yamaha Jet Skis” or “Second Hand Jet Skis” or “Jet Skis for kids.” 10. Products Should Be Kept Close to Home
When it comes to search engine optimization, your home page is basically your most important asset. This is the page that search engines will tend to look at first and in terms of Page Rank; your home page is your main seller. Your objective will need to be that each product is not more than three mouse clicks away from your main page which is your home page. Using rollovers that are SEO friendly or increasing the product numbers that each page lists is going to come in handy.
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Additional Information and Resources Thank you for downloading the Grow Your Bigcommerce Store eBook. It was designed to help get your store to the next level and ultimately grow your business. If you have not started an affiliate program, try our affiliate software for free. Not only does affiliate marketing increase your sales by 30%, it also helps your business build links because you will attract affiliates who will point back to your website when they market your store for you. Additionally, if you want to learn more strategies on how to market your Bigcommerce store, check out our Bigcommerce Marketing Guide that covers Bigcommerce online marketing from the basics to the best-advanced strategies.
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