TIPS FOR STARTING AN ONLINE MARKETING CAMPAIGN Mark Gerardot
Think about it
A COMPANY MUST FIRST TAKE THESE FIVE CONSIDERATIONS INTO ACCOUNT BEFORE STARTING AN ONLINE MARKETING CAMPAIGN.
Who are the target customers? There are two types of customers. One is business to business(B2B), and the other is business to consumer(B2C). Depending on which kind of target customers an advertising copy has, their marketing campaign must reflect that.
WHICH ADVERTISING AVENUE WILL THEY USE FOR THEIR ONLINE MARKETING CAMPAIGN? Different advertising avenues are used for specific types of targeted customers. In the case of a plumber, a pay per call ad campaign would be best suited because when a consumer needs a plumber, they will most likely look them up and contact them. The ad budget should also take into consideration which avenue must be used.
| MARK GERARDOT |
WHICH ADVERTISING CHANNEL TO USE FOR AN ONLINE MARKETING CAMPAIGN? A well rounded online marketing campaign should be able to know where the ad dollars would go the farthest with which advertising channel it decides to use. Facebook advertising is generally cheaper, and the ads can be tailored to fit the demographics data provided. Understanding demographics with each type of ad channel is also significant. | MARK GERARDOT |
KEYWORD RESEARCH FOR PPC AD AND SEO Using the right keyword makes for a high conversion ad. A trick of the trade is to search for keywords in 3 major cities such as New York, Atlanta or Los Angeles, or any city with a vast population. Compile all keywords into one big file and look at each keyword to see if it can be used for that specific business. Separate all keywords that a company doesn't need and put them into a negative keyword list. Use this list inside the PPC campaign for further ROI. | MARK GERARDOT |
AD COPY One of the methods used by many advertising agencies is to copy existing ads and tweak for best results. Why reinvent the wheel when you can use what is proven. The Spyfu.com has the most comprehensive ad copies used by other companies.
| MARK GERARDOT |