MARK/GIUSTI - PRESS BOOK ONE - JUNE 10 /JAN 11 by Mark Farhat

MARK FARHAT INTERVIEW IN the Qing Milan http://theqingmilan.blogspot.com/ January 13th 2011

The Qing Milan

18/01/2011 23:32

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TheQingMilan TheQingMilan #mfw highlight: Martin Solveig at Fendi Party..hello!!! And @MARKGIUSTI? http://bit.ly/e5R3nV !! http://yfrog.com/gyjtri hj 23 hours ago ! reply

TheQingMilan Steve Jobs leaves: it's sad how nature reserves miserable ends to some of its best creatures. Wish you an honourable dusk, genius.

Walking down the streets of London on a Sunday morning after a blizzard is a task

yesterday ! reply

to have mine with Mark Farhat.

TheQingMilan @MARKGIUSTI good Join the conversation

for strong hearts. One that makes you appreciate little warm things in life like hot tea and true talent. Being the former much more widely available than the latter, I decided

Mark is simply In. Inspired. Intelligent. In love. Able to build an instant connection by very simple means like a smile, a witty joke, a friendly word. Mark doesn’t talk, he whispers. Hence calling for a deeper attention to catch the inner sense of what makes him stand out as a human being and a fashion designer.

Share with friends Mark / Giusti was presented for the first time a year ago at Shoreditch House, a very well known member’s club in London. The collection was presented in a beautiful way (the items theatrically lit and displayed in a series of wonderful vintage trunks) and was very well received by the editors, some of which point M/G as one of the hottest

http://theqingmilan.blogspot.com/

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The Qing Milan

18/01/2011 23:32

new brands to watch closely. A rising star if you will. The philosophy of the brand blends prestigious materials and perfect Italian making with a middle eastern sense of beauty and colour that reflects Mark’s upbringing more than anything else. Raised by an art collector diplomat father and caught at an early age by the beauty of mosaics, Mark brings back in a simple way the geometric perfection of byzantine tiles and the intense hues distinctive of this fine art, molding them around a sense of practicality that reflects in the shapes of his designs. “Most of the designs I’ve chosen are not forward in the sense of appealing to the average fashionista. I chose shapes that I think are elegant and added small details that make them stand out in a new way “ says Mark. “Most of the products in my first collection are very structured and geometric in a way, but at the same time I’ve chosen very soft leathers. I like the contrast between solid shapes and supple materials and I like to focus on products entirely made by hand.” Yes, there is more to Mark / Giusti than meets the eye. And yes, the tea was delicious.

Mark Farhat, Leopold Cronstedt Colt and 641 others like this. Unlike

Pubblicato da The Qing a 16:15

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martedì 11 gennaio 2011 NEW YEAR, NEW EVENTS.... THURSDAY 13 JANUARY BACK IN THE NEW YEAR FOR MORE INTIMATE DRINKS

RESERVATION SERVICE: RESERVE NOW VIA EMAIL CALL 327 85 15 426 FOLLOW US ON TWITTER: @THEQINGMILAN

Mark Farhat, Leopold Cronstedt Colt and 641 others like this. Unlike

Pubblicato da The Qing a 12:59

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domenica 28 novembre 2010 http://theqingmilan.blogspot.com/

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MARK / GIUSTI in PORTOBELLO BUSINESS CENTRE CHRISTMAS NEWSLETTER December 23RD 2010

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MARK / GIUSTI in house magazine issue 15 December 15TH 2010

House Magazine issue 15 Winter 2010

The Outsiders and Alternatives Issue The rude editor Outsider art Lois Pendlebury William Eggleston Nuclear fusion Nose to tail eating

Alan Moore Boomboxes Polly Vernon + The best and brightest House members from around the world

The Outsiders and Alternatives Issue www.sohohouse.com

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MARK FARHAT INTERVIEW IN WASAFIX.COM http://www.wasafix.com/2010/10/07/interviewmark-farhat-markgiusti-wasafix-com/ SEPTEMBER 23RD 2010

INTERVIEW / MARK FARHAT / MARK/GIUSTI @ WAS...

http://www.wasafix.com/2010/10/07/interview-mark-farhat-m...

WasaFix: Hello Mark, thank you for being here with us in Milan for this interview. You have just launched your brand new men’s accessories collection “BRING BACK TIME” and it seems to be successful, did you expect this feedback? How do you feel about the success of your first collection?

Mark Farhat: Thank you for having me Franck. Yes, I launched my first collection “Bring Back Time” at Shoreditch House in London on the 9th of June 2010. The event was very successful! We had a really nice mixture of press journalists, retail buyers and select VIPS – all of whom expressed their appreciation for the superior quality and elegant design detail of our products. I am very pleased with the outcome. It was great to have this positive feedback and support from everyone who attended the launch.

W: You were born in Lebanon, graduated from the American University of Beirut, came to London to complete your Academic Masters Degree, experienced New York working for famous brands, then came back to the U.K. to launch your own brand. How and why did you get into fashion?

M.F.: Yes, I was born in Lebanon yet I spent much of my childhood growing up in Libya, Republic of Congo (Formerly Zair) and Gabon. We traveled around quite a bit as my father was an ambassador. I returned to Lebanon in my adulthood to do the official baccalaureate exams with the hope that I follow in the footsteps of my father. I have always loved fashion and was always drawing sketches of wedding gowns and accessories as early as I can remember. However, at that time boys in Lebanon did not study fashion especially if they came from highly regarded families. So, early on, I decided it might be best to do a general business administration degree at the American University of Beirut. I then moved to London and completed my MA in Marketing Management specializing in Fashion and Luxury brands at the University of Westminster. I was employed by Capelli NY, a manufacturer of fashion accessories, based in New York, where I became responsible for their men’s accessories in the UK. In 2009, I finally decided to pursue my long lived dream for fashion accessories in Milan, where I attended Instituto Di Moda, Burgo. I established Mark/Giusti in March 2009 and recently launched my first collection “Bring Back Time”.

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8/10/10 11:18

INTERVIEW / MARK FARHAT / MARK/GIUSTI @ WAS...

http://www.wasafix.com/2010/10/07/interview-mark-farhat-m...

W: Most of the fashion brands and collections are based on a future trend but have a core philosophy behind it that drives and influences their own collection’s designs. How do you define your philosophy? Is that Byzantine Mosaics art that actually influence the interior design and are details of your collections the core philosophy behind Mark/Giusti brand? What is your relation with Byzantine Mosaics and art?

M.F.: My childhood has been very influenced by my father who is a collector of art and mosaics. I grew up following him to antique fairs and auctions, watching him examine beautiful pieces of history as he explained to me the origin of each one of them. WE had so many wonderful books, of Byzantine mosaics in particular, that I grew up loving those beautiful patterns from antiquity. The more I traveled around Italy, the more I wanted to see the mosaic wall decorations, paintings and marble floors in byzantine Churches and Medieval houses that I used to see in my father’s books when I was a child. I fell in love with these designs all over again – especially those beautiful geometric patterns that seemed to have been forgotten. When I decided to establish Mark/Giusti, I wanted to give the brand an identity, not only to differentiate it from other brands in the market but to impart a spirit of classical masculinity, artistic craftsmanship and timeless beauty. Bringing these designs back to life through our accessories infuses each and every mark/Giusti product with an opulent history and faithful character. It is a perfect union: my love of Byzantine Mosaics and my love of fashion.

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W: Actually there are a few items in your collections because we could categorize them in something like “haute-couture-accessory”, your brand is specialized in the bags and leather accessories production, a new design style you define fresh and classic, that fits with a modern man and active lifestyle, what is your main target, how do you define the ideal Mark/Giusti customer?

M.F.: I classify Mark/Giusti as understated luxury to the highest degree and this can be seen from the superior craftsmanship to the beautifully detailed designs of the interior of all our products. Mark/Giusti is for the modern successful man looking for luxury that is not “Commercial” and not “In your Face”. I wanted the brand to have this subtle quality that draws people to it -like a treasure.

This is also why I have created “My M/G” which is the exclusive bespoke brand for Mark/Giusti – “Haute-couture-Accessory” as you have called it. Customers can create their “”Own Mark/Giusti” by choosing their own Mosaic pattern, type of leather, colors and even shapes of the bags. My M/G is created for those who want a product that is even more unique and cannot be found anywhere else – their own special treasure in a way.

http://www.markgiusti.com

W: We enjoyed your collections in London this summer, you are in Milan for business, what is the next step for Mark/Giusti ? New collections? New items? What could we expect in the future of Mark/Giusti brand?

M.F.: This only my first collection for Mark/Giusti and it is just the beginning. I am currently working on the next A/W 2011-2012 collection which will be presented in January 2011. This will include building on a few existing bag ranges as well as adding a completely new category of accessories to the current ones. Mark/Giusti will also be launching the online Boutique Shop this November and customers will be able to purchase all of our products online.

We are also working on a few projects with one of the main charity organizations in the UK as well as a few other collaborations with other designers. This will be announced later on this year.

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INTERVIEW / MARK FARHAT / MARK/GIUSTI @ WAS...

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Mark Farhat

W: Many thanks Mark for being here with us, WasaFix selected your first collection some weeks ago, from the Laptop, Gym or Travel bags to Wallet and Credit Card Holder and many other accessories – it’s a must have for the 2011 man, we really appreciate and enjoy this new entry in the men’s fashion world and we wish Mark/Giusti the best, as Mark/Giusti offers to its own customers.

Milan, Italy, 23/09/2010

Discover and shop (online store opening soon) the brand new collection MARKGIUSTI.COM Have a look on our favorited items from the BRING BACK TIME” collection here: http://www.wasafix.com/2010/09/20/selected-bring-back-time-markgiusti-com

Written by wasafix permalink: INTERVIEW / MARK FARHAT / MARK/GIUSTI @ WASAFIX.COM

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MARK / GIUSTI in the evening standard â&#x20AC;&#x201C; es magazine the luxury issue NOVEMBER 26TH 2010

MARK / GIUSTI IN www.wasafix.com September 20th, 2010 http://www.wasafix.com/2010/09/20/selectedbring-back-time-markgiusti-com/