Mark
Anthony
Hall
Table of Contents :
Preserve Home Canning System
Preserve Home Canning System
Target Market The design of Preserve had to address problems for both generations while aesthetically respecting the retro tradition and modern kitchen.
Market A • Males and Females 25-30 years of age. • Condo or Small Home owner • Both work full time. • Intimidated by traditional methods of home canning.
Market B • • • •
Females 40+ years. Home owners. Grow fruits and vegetables in their new garden. Her lifestyle is too busy to preserve using traditional methods of home canning.
Jeff and Melissa are a young married couple. They have an
Jane is a 40-year-old female. A mother of 4 and happily married.
abundance of fruits and vegetables that they just picked from
Jane who lives in an urban community makes a joint income of
their garden. Neither one of them know how to can food nor have
$90,000 a year. Throughout the season she cans different types
the time to learn the traditional process because they have busy
of food mostly jams, jellies, vegetables and tomato juice. Jane has
schedules. They need a product that will ensure food safety and is
been canning for years but time is more of a problem and she just
easy enough for them to preserve any type of food.
can’t dedicate the time she used to, canning the traditional way. Jane needs a product that reduces the complexity of the traditional and is more time efficient.
Food Prep
Market Gaps
Potential Design Opportunities
Preserving
Cooking
After doing several blue ocean strategy canvases, it became apparent that the features of “Preserve� will be marketable to fit in any of the 3 market areas: Food Prep, Preserving, and Cooking. An abundance of products are available in each of the market areas. Cost
Aesthetic
Multi Functional
Use of space
Ease of Use
(Good)
(Bad)
Digital Food Steamer - $34
Electric Pressure Cooker - $100
GE Slow Cooker - $40
Bread Maker - $45
Water Bath Canner - $45
Pressure canner - 82
Deep Fryer - $45
Toaster Oven - $100
Safety
Photographic Analysis
Operational Sequence Diagram
A step by step photographic analysis of the canning process was used to narrow the focus of the project. It was identified that the key problem areas were directly linked to the process of canning as well as placing lids onto jars and sealing them. This became the task addressed by the proposed design.
The OSD was used to identify all decision making points in the process in order to move forth with the design development. It became apparent that an intuitive user interface was needed that was easy to use and would assist the user successfully. NO Action in the User’s Mental State NO Information NO Change
• Safety • Uniformity • Multiple work stations
An Action Change in User’s Mental State Previous Knowledge Choices / Decisions Information Transmitted Information Recieved
• Pre-heat Lids & Jars
• Multiple methods & recipies
• one v.s. multiple work stations
6 1. Monitor - The pressure, temperature & canning process. 2. Ease of Use – User interface is intuitive & reinforces confidence for user. Manual & pre-programed setting.
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3. Safe – Limits potential for injuries. I.e. pressure build up or steam burns. 4. Multi Functional –Steralizes jars and lids preparing for any method.
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5. Versatile - Water bath and Hot pack methods. 6. Use of Space –Storage of tools. 7. Human Factors - Display angled to prevent glares and back strains.
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Micro-Computer Technology A microcomputer is a computer with a microprocessor as its central processing unit. Results are reliable each time.
Objective
• To incorporate technology into “Preserve” to achieve superior performance with safe and reliable results every time. • Pre-programed selection of recipes and manual settings will make “Preserve” easy to use for both markets.
Capabilities
• Bread maker- 18 different bread settings • Rice cooker- special heat elements keep rice warm with out burning or drying the rice. • Slow cooker- 3 different cook settings. Digital LED interface • Flat panel digital read out • Easy-clean control buttons Power On/Off
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Prep ready Low water indicator Cancel button
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Enter (next step) Scroll buttons
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1. Retro and Contemporary style to respect the historic tradition and modern kitchen. 2. Repetitive horizontal and contour lines.
Base is needed for internal components to be housed but still seems bottom heavy. Contouring lines and interface proportions need refined.
Preserve
Manufacturing Materials 1. Polished aluminum
Home Canning System
2. High Heat Resistant ABS 3. Micro-Computer Technology 4. Mechanism
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Special Features • Built in Thermostat- for automatic temperature control.
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• Gasket Ring- Completely pressurized structure keeps the optimal cooking temperature.
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• Comfort Grip Handle with Steam Protector - Prevents steam burns from hands while placing or removing something. • LED Digital Display - Gives you easy to read controls and allows
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you to monitor you time and settings as you can. • Multi-Functional - Preserve incorporates all canning methods which combine heat steam and pressure into one easy-to-use unit.
Safety • Locking Pin - Prevents the lid from being opened while under pressure.
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• Pressure Regulator Knob - If pressure exceeds its max knob will be forced upward.
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• Automatic Shut Off - Unit will automatically shut off when the pressure has exceeded its max.
Sponsored Competition By:
T
he Mangochine is a very inexpensive system that uses local mangoes to neutralize over-chlorinated water in Haiti where 75 % of the population lives in poverty and make less than a dollar a day.
• Ways of agitating chlorinated water • Children recess as enegry source • Pictoral charts for communication
• Technical Recearch • Sketch Refinement • Finalizing
Implementation Haitian potters can produce quantities of identical pots and already produce pots similar to this design. NGO’s can create cardboard booklets with templates that can be distributed to local potters. The cardboard templates can be used as references for shapes and dimensions. Instructions are stamped inside of lid making the system easy to use.
FIRST place winner
Featured By:
Objective: To re-design the McGill Air Flow LDK making it more user friendly, portable, and compact which will reflect the quality of product that McGill offers to its costumers.
Sponsored Competition By:
Issues:
Transporta tion User interf ace Appeara nce Size Durability Storage
• Thumbnail sketches
• Brainstorming method
• Functionality
• Different components
• Swivel handle for maneuverability & transportation.
• Compress flex tube for storage.
• Fold out try used to house charts and as a work station.
Size, Transportation, and Intuitive interface where all heavily emphasized in every client consultation of presenting concepts.
Objective: To develop a line of products to a specific identified target consumer segment of the market.
Market Research: Professional Men Age 36-55 years old Home owner CEO or Executive Well-established Well-groomed 1-4 kids Upper Class Sophisticated
• Too feminine • More dynamic
• Minimalize soft form • Strong movement
The The Sliver Sliver Line Line
• • • •
Rhino computer model Detailed manufacturing process Only for pencil sharpener Client request
scuba gear Objective : To design a family of 3 products that form a product line for a fictitious sporting goods company. • Water intermediate scuba divers. • Line of products focusing on 18-30 year old gender neutral adults. • Very stylish and color coordinated.
Conceptual Development : Exploring color, material, and form to convey products as a family. • Scuba Knife • Depth and Pressure Gauge • Scuba gloves
scuba gear
Preserve Home Canning System
Thank you