MARK KUZIO: DESIGN PORTFOLIO by Mark Kuzio

C L A S S + TYPOGRAPHY 3

INSTRUCTOR + ARIEL GREY

C A T E G O R Y + BOOK DESIGN

c ( a )r× (t+i )h=m

SOME SOLUTIONS: MARK KUZIO DESIGNER

S O L U T I O N + 1 ( 2 ) 3 4 5 6 7 8 9 10

C L A S S + TYPOGRAPHY 3

INSTRUCTOR + ARIEL GREY

C A T E G O R Y + BOOK DESIGN

c ( a )r× (t+i )h=m

SOME SOLUTIONS: MARK KUZIO DESIGNER

S C H O O L: Academy of Art University School of Graphic Design

C O U R S E: Senior Portfolio I N S T R UCTOR: Mary Scott S T U D E NT: Mark Kuzio P H O N E: 916.730.9660 A D D R ESS: 63 Fountainhead Court Martinez, Ca 94553

E M A I L : mark@markkuzio.com W E B : markkuzio.com P R I N TER: Giant Horse Printing B I N D ER: The Key P H O T OGRAPHY: Mark Kuzio T Y P E F ACES: Courier, Univers, Garamond S O F T W ARE: Adobe Creative Suite 6 C O P Y R IGHT ÂŠ 2 013 A L L RIGHTS RESERV ED: No part of this publication may be reproduced without the express permission of Mark Kuzio.

D E D I C A T I O N : For my wife, to whom I will be forever grateful for all her support and encouragement. For my mom, brother, grandmother, and aunt for supporting my venture back to school. And for my dad, who taught me to be a â&#x20AC;&#x153;Jack of all trades.â&#x20AC;?

TABLE

CONTENTS:

Introduction

0 06 + 0 07

National Parks =Preservation

0 08 + 023

Trouble<Doghouse

024 + 031

A Wasp +Two Wheels

032 + 049

Rye ÷Heritage

050 + 061

Good Food ×Bad Cars

062 + 077

Culture >Fine Art

0 78 + 087

Hard Work ≈Quality

088 + 103

Technology≠Privacy

104 + 111

√ District=Collaboration

112 + 159

Company −The Fluff

160 + 169

Thank You

170 + 171

c ( a )r× (t+i )h=m

S O L U T I O N : Concept ( c ) applied to a thoroughly researched ( r ) audience ( a ), compounded by typography ( t ) and imagery ( i ), with proper hierarchy ( h ), will convey an effective and appropriate message ( m ). If only that were true. As Paul Rand said, “Design is so simple, that’s why it is so complicated.” Some solutions are easy to find, while others seem to evade us at every turn. One rule I have come to understand is we must learn to ask better questions, the right questions. If we fail to ask the right questions we may never find the best answers. A question asked in the right way often points to its own answer.

SOME SOLUTIONS

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

DESIGN

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

PORTFOLIO: MARK KUZIO

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

National Parks =Pres

P R O B L E M : Design and build a new line of environmentally friendly sustainable clocks that are both educational and functional. A second objective is to create a unique and compelling packaging solution for the retail market that informs and aligns with the target market.

S O L U T I O N : Topoclock, a new line of wall/desk clocks for the environmentally conscious, outdoors-men, and scientifically minded individuals, to inspire them to care about the planet. Created for The National Geographic Society, the clocks are made from natural sustainable materials. The clock pushes off the wall or desk to invoke a feeling of depth, using a three dimensional topographic representation of some of the most popular national parks.

008 + 009

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

servation

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

9.5째

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

1 W1

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

26,12 1 0

N 3 7.4째

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

C A T E G O R Y : PA C K A G I N G

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

4 PM

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

I N S T R U C T O R : T O M M C N U LT Y

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

C L A S S : PA C K A G E D E S I G N 3

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

: e ve nl y p rop or t i one d or b a l a nc e d : a de q ua t e or suffi c i e nt i n q ua nt i t y or de g ree : uni form i n op e ra t i on or e ffe c t

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

SOME SOLUTIONS

0 1 0 + 0 11

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

SOME SOLUTIONS

012 + 013

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

= = = = = = = = = = = = = = = = = = = = = = = = = = =

= = = = = = = = = = = = = = = = = = = = =

014 + 015

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

= = = = = = = = = = = = = = = = = = = = = = = = = = =

= = = = = = = = = = = = = = = = = = = = =

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

SOME SOLUTIONS

016 + 017

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

SOME SOLUTIONS

01 8 + 019

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

SOME SOLUTIONS

020 + 021

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

SOME SOLUTIONS

022 + 023

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : ( 1 ) 2 3 4 5 6 7 8 9 10

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

SOME SOLUTIONS

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

DESIGN

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

PORTFOLIO: MARK KUZIO

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

Trouble < Doghouse

P R O B L E M : Create a unique new selector website to offer a service or goods. Also choose an appropriate company or organization to sponsor this website.

S O L U T I O N : Doghouse Flowers, sponsored by The Art of Manliness, is a playful website for individuals who need a little help getting out of trouble with their significant other. Rugged elements are mixed with fun images to create an engaging experience. After selecting the most appropriate answers to a collection of tailored questions that determine how severe the offense is, the website recommends a custom made bouquet of flowers to send to the individualâ&#x20AC;&#x2122;s significant other in hopes of getting out of the doghouse.

024 + 025

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

2.1째

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

2 W1

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

03,11 1 1

N 3 7.9째

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

C A T E G O R Y : SELECTOR WEBSITE

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

4 AM

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

INSTRUCTOR: JENNY JI

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

CLASS: GRAPHIC DESIGN 3

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

: t o a sm a l l e r e x t e nt , a m ount , or de gre e : l owe r i n c onsi de ra t i on, ra nk , or i m p or t a n c e : sm a l l e r i n si ze , a m ount , de gre e

S O L U T I O N : 1 ( 2 ) 3 4 5 6 7 8 9 10

< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < <

SOME SOLUTIONS

026 + 027

DESIGN

PORTFOLIO: MARK KUZIO

CLASS: GRAPHIC DESIGN 3

INSTRUCTOR: JENNY JI

C A T E G O R Y : SELECTOR WEBSITE

S O L U T I O N : 1 ( 2 ) 3 4 5 6 7 8 9 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

< < < < < < < < < < < < < < < < < < < < < < < < < <

< < < < < < < < < < < < < < < < < < < < < <

028 + 029

CLASS: GRAPHIC DESIGN 3

INSTRUCTOR: JENNY JI

C A T E G O R Y : SELECTOR WEBSITE

< < < < < < < < < < < < < < < < < < < < < < < < < <

< < < < < < < < < < < < < < < < < < < < < <

S O L U T I O N : 1 ( 2 ) 3 4 5 6 7 8 9 10

SOME SOLUTIONS

030 + 031

DESIGN

PORTFOLIO: MARK KUZIO

CLASS: GRAPHIC DESIGN 3

INSTRUCTOR: JENNY JI

C A T E G O R Y : SELECTOR WEBSITE

S O L U T I O N : 1 ( 2 ) 3 4 5 6 7 8 9 10

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

SOME SOLUTIONS

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

DESIGN

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

PORTFOLIO: MARK KUZIO

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

A Wasp +Two Wheel

P R O B L E M : Take an existing large corporation whose identity might be considered dated and redesign their brand from the ground up. The goal is to look at who they are and what they represent as a company and communicate that message through their new identity system. The scope of the project includes a detailed brand guidelines manual, applications system, a redesigned website and an iPhone application.

S O L U T I O N : The company I chose to redesign is Vespa. In order to refresh the iconic scooter brand, I looked into the companyâ&#x20AC;&#x2122;s iconic history of fun and freedom. Through the use of short bold statements and pops of bright color, new costumers are inspired to ride a Vespa to break away from the monotony of the average day.

032 + 033

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

.6째

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

2 E1

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

21,11 0 9

N41.9째

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

CATEGORY: BRANDING

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

9 PM

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

I N S T R U C T O R : TODD HEDGPETH

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

C L A S S : IDENTITY 2

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

: t h e a c t or p roc e ss of a ddi ng or uni t i ng : t o uni t e or joi n so a s t o i nc re a se t h e num ber, q ua nt i t y, si ze , or i m p or t a nc e

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

SOME SOLUTIONS

034 + 035

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : IDENTITY 2

I N S T R U C T O R : TODD HEDGPETH

CATEGORY: BRANDING

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

SOME SOLUTIONS

DESIGN

espa

PORTFOLIO: MARK KUZIO

espa

e spa

espa

e sp a

espa 036 + 037

espa

vespa

VESPA

Vespa

vespa

VESPA

Vespa

vespa

VESPA

Vespa

vespa

VESPA

Vespa

C L A S S : IDENTITY 2

I N S T R U C T O R : TODD HEDGPETH

CATEGORY: BRANDING

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

SOME SOLUTIONS

038 + 039

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : IDENTITY 2

I N S T R U C T O R : TODD HEDGPETH

CATEGORY: BRANDING

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

+ + + + + + + + + + + + + + + + + + + + + + + + + +

+ + + + + + + + + + + + + + + + + + + + + +

040 + 041

C L A S S : IDENTITY 2

I N S T R U C T O R : TODD HEDGPETH

CATEGORY: BRANDING

+ + + + + + + + + + + + + + + + + + + + + + + + + +

+ + + + + + + + + + + + + + + + + + + + + +

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

SOME SOLUTIONS

042 + 043

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : IDENTITY 2

I N S T R U C T O R : TODD HEDGPETH

CATEGORY: BRANDING

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

SOME SOLUTIONS

044 + 045

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : IDENTITY 2

I N S T R U C T O R : TODD HEDGPETH

CATEGORY: BRANDING

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

SOME SOLUTIONS

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

046 + 047

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

DESIGN

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

PORTFOLIO: MARK KUZIO

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

C L A S S : IDENTITY 2

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

I N S T R U C T O R : TODD HEDGPETH

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

CATEGORY: BRANDING

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

SOME SOLUTIONS

048 + 049

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : IDENTITY 2

I N S T R U C T O R : TODD HEDGPETH

CATEGORY: BRANDING

S O L U T I O N : 1 2 ( 3 ) 4 5 6 7 8 9 10

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

SOME SOLUTIONS

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

DESIGN

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

PORTFOLIO: MARK KUZIO

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

Rye ÷Heritage

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

P R O B L E M : Choose an existing liquor whose design might be considered dated, then rejuvenate the brand image and label design while maintaining the front, back, and neck label, and current bottle design. Also, create a revolutionary design using the same brand and product line but reposition this product by creating a premium/ upscale image that includes a gift box or vessel.

S O L U T I O N : The liquor I chose was Old Grand Dad bourbon whiskey. For an evolutionary packaging update, equity in the original typeface was maintained with mild refinements. The bust image was replaced with a younger, heartier picture of the founder to appeal to a younger clientele. The concept for the revolutionary packaging was based on whiskey being used as currency during the American Revolution. Fineline details mimicking the look of printed money adorn the label.

050 + 051

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

4.3 ° 8 E

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

17,12 1 0

N 3 7.8 °

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

C A T E G O R Y : PA C K A G I N G

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

2 AM

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

I N S T R U C T O R : T O M M C N U LT Y

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

C L A S S : PA C K A G E D E S I G N 4

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

: t h e p roc e ss of a sc e r t a i ni ng h ow m a ny t i m e s a q ua nt i t y i s c ont a i ne d i n a not h e r : t h e a c t or p roc e ss of di v i di ng

S O L U T I O N : 1 2 3 ( 4 ) 5 6 7 8 9 10

÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷ ÷

SOME SOLUTIONS

052 + 053

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 ( 4 ) 5 6 7 8 9 10

SOME SOLUTIONS

Original Bottle and Label

054 + 055

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 ( 4 ) 5 6 7 8 9 10

SOME SOLUTIONS

056 + 057

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 ( 4 ) 5 6 7 8 9 10

all others are judged. Discover the legendary time honored excellence of the distiller’s craft found in every bottle.

PROOF

B OURB ON W HI S K E Y

OLD GRA N D- DA D 114

114

Since 1882, the unique marriage of body and flavor in Old Grand-Dad whiskey has been the standard by which all others are judged. Discover

PROOF

OLD GRAN D-D A D

the legendary time-honored excellence of the distiller’s craft found in every bottle.

B OURB ON W HI S K E Y

1882

ONE HUNDRED FOURTEEN

OLD GRA N D -D A D

OLD GRA N D- DA D 114

114

Since 1882, the unique marriage of body and

PROOF

flavor in Old Grand-Dad whiskey has been the

OLD GRAN D-D A D

standard by which all others are judged. Discover the legendary time-honored excellence of the distiller’s craft found in every bottle.

B OURB ON W HI S K E Y

1882

ONE HUNDRED FOURTEEN

OLD GRA N D -D A D

114 Since 1882, the unique marriage of body and

114

flavor in Old Grand-Dad whiskey has been the standard by which all others are judged. Discover the legendary time-honored excellence of the

OLD GRAN D-D A D PROOF

distiller’s craft found in every bottle.

B OURB ON W HI S K E Y 1882

ONE HUNDRED FOURTEEN

OLD GRA N D -D A D

114

PROOF OLD G RAN D-DAD B O UR B ON WHISKEY

1882

ONE HUNDRE D FOURTEEN

114

OLD GRAND-DAD WHISKEY

114

Hayden Family Heritage

114

I N 1 8 4 0 R A Y M O N D B. H A Y D E N F O U N D E D THE HAYDEN FAMILY’S FIRST DISTILLERY IN NELSON

1882

COUNTY, KENTUCKY. RAYMON NAMED HIS LABEL

PROOF

“OLD GRAND-DAD” AFTER HIS GRANDFATHER, BASIL

OL D GRAND-DA D BOURBON WHISKEY

An American Tradition Since 1840

HAYDEN, SR., A DEVOUT CATHOLIC AND ALSO A DISTILLER KNOW FOR USING LARGE AMOUNTS

James Rola n d

DISTILLER

BARREL NO.

ALC/VOL.

47 57

PROOF

114

VOL.

750

OF RYE IN HIS MASH. TODAY, YOU CAN STILL ENJOY THIS CLASSIC BOURBON WHISKEYS THAT HAS PASSED DOWN THROUGH THE GENERATIONS.

ONE HUNDRED FO U R TE E N

114

B OURB ON W HI S KEY

Handcrafted inKentucky

114

058 + 059

7 50

VO L .

DI S T I LLE R

OLD GRAND-DAD

HAYDEN FAMILY’S FIRST DISTILLERY IN NELSON COUNTY, KENTUCKY. RAYMON NAMED HIS LABEL “OLD GRAND-DAD” AFTER HIS GRANDFATHER, BASIL HAYDEN, SR., A DEVOUT CATHOLIC AND ALSO A

PR O O F

ONE HUNDRED FOURTEEN

I N 1 8 4 0 R A Y M O N D B. H A Y D E N F O U N D E D THE

DISTILLER KNOW FOR USING LARGE AMOUNTS

114

PROOF OLD G RAN D -DA D

Hayden Family Heritage

A LC/ VO L .

AnAmericanTradition Since 1840

B A R R E L NO .

whiskey has been the standard by which

F O UND E R

body and flavor in Old Grand-Dad

S O P H I S T I C A T E D W H I S K E Y C O N N O I S S E U R S A L I K E.

114

Since 1882, the unique marriage of

WE PLEDGE TO CRAFT QUINTESSENTIAL SPIRITS TO

OLD G R A N D- DA D

D E L I G H T T H E C O M P L E X, T H E S U B T L E, A N D T H E

DESIGN

oland Allen Hayden Jr. James R 1 14 47

SOME SOLUTIONS

OF RYE IN HIS MASH. TODAY, YOU CAN STILL ENJOY THIS CLASSIC BOURBON WHISKEYS THAT HAS PASSED DOWN THROUGH THE GENERATIONS.

ONE HUNDRED FOURTEEN

114

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 ( 4 ) 5 6 7 8 9 10

SOME SOLUTIONS

060 + 061

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 ( 4 ) 5 6 7 8 9 10

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

SOME SOLUTIONS

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

DESIGN

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

PORTFOLIO: MARK KUZIO

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

Good Food ×Bad Ca

P R O B L E M : Create a unique deli packaging and environmental experience that will keep customers entertained and create a memorable experience by using elements that are not typically associated with the food service industry.

S O L U T I O N : The Chop Shop Deli, modeled after the hot rod and custom car lifestyle of the 1940’s and 50’s, uses paint schemes, bare metal, and the idea that “if it doesn’t make it go faster, it doesn’t make it.” The Chop Shop offers the experience of a simpler, no B.S. era, by using automotive elements such as new shop rags for napkins and containers resembling oil cans for sauces. The Chop Shop encompasses the hard edge feel of vintage hot rods in a deli/sandwich shop environment.

062 + 063

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

ars

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

18°

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

1 WW

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

12,11 1 2

N 3 3.7 °

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

9 AM

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

I N S T R U C T O R : T O M M C N U LT Y

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

C L A S S : PA C K A G E D E S I G N 3

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

: t o m a k e m a ny or m a ni fol d : t o i nc re a se or c a use t o i nc re a se i n num b e r, q ua nt i t y, or de gre e

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

SOME SOLUTIONS

064 + 065

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

SOME SOLUTIONS

066 + 067

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

× × × × × × × × × × × × × × × × × × × × × × × × ×

× × × × × × × × × × × × × × × × × × × × ×

068 + 069

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

× × × × × × × × × × × × × × × × × × × × × × × × ×

× × × × × × × × × × × × × × × × × × × × ×

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

SOME SOLUTIONS

070 + 071

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

SOME SOLUTIONS

072 + 073

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

SOME SOLUTIONS

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

0 74 + 0 7 5

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

DESIGN

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

PORTFOLIO: MARK KUZIO

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

C L A S S : PA C K A G E D E S I G N 3

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

I N S T R U C T O R : T O M M C N U LT Y

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

× × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × × ×

SOME SOLUTIONS

076 + 077

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

S O L U T I O N : 1 2 3 4 ( 5 ) 6 7 8 9 10

SOME SOLUTIONS

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

DESIGN

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

PORTFOLIO: MARK KUZIO

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

Culture >Fine Art

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

P R O B L E M : Locate an existing book design that might be considered dated and redesign it from the ground up. Look at the book's content and what it represents to communicate that message through both typography and imagery.

S O L U T I O N : The book I chose was â&#x20AC;&#x153;Pop Artâ&#x20AC;? from Academy Group Ltd. The book contains a collection of interviews with artists such as Jeff Koons, Allen Jones and Richard Hamilton. In order to convey the feeling of each chapter as an ongoing conversation between the artist and the interviewer, I used multiple weights of a single typeface and overlapping columns.

078 + 079

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

.1 째

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

5 E0

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

14,10 0 5

N 4 6.6 째

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

CATEGORY: BOOK DESIGN

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

4 PM

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

I N S T R U C T O R : JEREMY STOUT

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

CLASS: TYPOGRAPHY 2

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

: c om p a ra t i ve l y l a rge i n si ze or di m e nsi on s : c onsi de ra b l e i n de gre e , p owe r, i nt e nsi t y, et c . : l a rge i n num b e r

S O L U T I O N : 1 2 3 4 5 ( 6 ) 7 8 9 10

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

SOME SOLUTIONS

080 + 081

DESIGN

PORTFOLIO: MARK KUZIO

CLASS: TYPOGRAPHY 2

I N S T R U C T O R : JEREMY STOUT

CATEGORY: BOOK DESIGN

S O L U T I O N : 1 2 3 4 5 ( 6 ) 7 8 9 10

SOME SOLUTIONS

082 + 083

DESIGN

PORTFOLIO: MARK KUZIO

CLASS: TYPOGRAPHY 2

I N S T R U C T O R : JEREMY STOUT

CATEGORY: BOOK DESIGN

S O L U T I O N : 1 2 3 4 5 ( 6 ) 7 8 9 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

> > > > > > > > > > > > > > > > > > > > > > > > > > >

> > > > > > > > > > > > > > > > > > > > > >

086 + 087

CLASS: TYPOGRAPHY 2

I N S T R U C T O R : JEREMY STOUT

CATEGORY: BOOK DESIGN

> > > > > > > > > > > > > > > > > > > > > > > > > > >

> > > > > > > > > > > > > > > > > > > > > >

S O L U T I O N : 1 2 3 4 5 ( 6 ) 7 8 9 10

SOME SOLUTIONS

≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈

DESIGN

PORTFOLIO: MARK KUZIO

Hard Work ≈ Quality

P R O B L E M : Choose an existing company outside the power tools market and imagine how they would break into the new market. Draw from their existing brand equity or create a new sub-brand. Create a concept for the new line and then design packaging that fits the aesthetics of the company while maintaining their target audience.

S O L U T I O N : Pioneer, a new sub-brand from Leatherman, the manufacturer of small pocket-sized multi-tools and knives. The new line of power tools for the craftsman and handyman in all of us is based on the idea derived from the original pioneers who forged across this country. Long live the ones who get it done.

088 + 089

2.7 °

2 W1

≈

9,12 0 3

N 4 5.5 °

C A T E G O R Y : PA C K A G I N G

M 7 P

I N S T R U C T O R : T O M M C N U LT Y

C L A S S : PA C K A G E D E S I G N 3

: ne a rne ss i n sp a c e , p osi t i on, or de gre e : a re sul t t h a t i s not ne c e ssa ri l y e x a c t , b ut i s wi t h i n t h e l i m i t s of a c c ura c y re q ui re d

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

090 + 091

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

092 + 093

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈

≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈

094 + 095

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈

≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

096 + 097

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

098 + 099

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

10 0 + 101

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

10 2 + 10 3

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 3

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : PA C K A G I N G

S O L U T I O N : 1 2 3 4 5 6 ( 7 ) 8 9 10

SOME SOLUTIONS

≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠

DESIGN

PORTFOLIO: MARK KUZIO

Technology ≠ Privacy

P R O B L E M : Design a paper promotion package for a line of paper by an existing paper company of your choice. The promotion includes a 48 page promotional book, swatch cards, container, poster, and website.

S O L U T I O N : The paper line I chose was Digital, from Gmund. We live in a digital age and everything we do, from online shopping to watching movies, has a digital trail. Our information is valuable and there are countless people in the world who want it. We must know how to protect our information and be mindful of how it is being tracked and used. The promotional material delves into steps we can take to protect ourselves and our information from prying eyes.

10 4 + 10 5

1.5 ° 1 E

≠

09,11 1 2

48 T N .8 °

CATEGORY: BOOK DESIGN

6 AM

I N S T R U C T O R : ARIEL GREY

CLASS: TYPOGRAPHY 3

: t h e c ondi t i on of b e i ng une q ua l : re l a t i ve i na de q ua c y i n na t ura l e ndowm e n t s : i njust i c e ; p a r t i a l i t y

P R O J E C T : 1 2 3 4 5 6 7 ( 8 ) 9 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠

≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠

10 6 + 10 7

CLASS: TYPOGRAPHY 3

I N S T R U C T O R : ARIEL GREY

CATEGORY: BOOK DESIGN

≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠

≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠ ≠

P R O J E C T : 1 2 3 4 5 6 7 ( 8 ) 9 10

SOME SOLUTIONS

10 8 + 10 9

DESIGN

PORTFOLIO: MARK KUZIO

CLASS: TYPOGRAPHY 3

I N S T R U C T O R : ARIEL GREY

CATEGORY: BOOK DESIGN

P R O J E C T : 1 2 3 4 5 6 7 ( 8 ) 9 10

SOME SOLUTIONS

0 20 2+ +1110 2 3 11

DESIGN

PORTFOLIO: MARK KUZIO

CLASS: TYPOGRAPHY 3

I N S T R U C T O R : ARIEL GREY

CATEGORY: BOOK DESIGN

P R O J E C T : 1 2 3 4 5 6 7 ( 8 ) 9 10

SOME SOLUTIONS

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

DESIGN

PORTFOLIO: MARK KUZIO

√District=Collabora

P R O B L E M : Collaborate on a project where your group will create an entirely new retail store brand image and extensive product line. Choose what the store provides, its location, architecture, demographics, etc.

S O L U T I O N : District, an original shopping location where urban dwellers can find one-of-a-kind household items and apparel that are not made to be thrown away, but with quality materials designed to last. District will give the Millennial generation of city dwellers a brand new and much needed experience which will encompass and provide for all aspects of life. Both design and product will be modern and fresh, but also raw and classic, bringing the new generation the best of both worlds, always keeping quality and sustainability in mind while providing essential products.

11 2 + 11 3

ation

2.4 °

21,12 1 0

N 3 7.8 °

5 PM

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

I N S T R U C T O R : T O M M C N U LT Y

C L A S S : PA C K A G E D E S I G N 4

√

: t h e e sse nt i a l or p ri m a r y p a r t of som e t hin g : a num b e r or q ua nt i t y t h a t wh e n m ul t i plied by i t se l f gi ve s a gi ve n num b e r or q ua nt it y

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

M I S S I O N S T A T E M E N T : Urban lifestyle merchandising is our business and our passion. Our brand’s goal is to build a strong emotional bond with our customers. To do this we must build lifestyle environments that appeal emotionally, and offer urban fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.

S E R V I C E S : District will be a chain of retail stores about 30,000 to 45,000 square feet that sell men’s and women’s apparel and accessories, home and office furnishings, imitation found objects, an array personal care products, goods for the urban outdoors-lover and gifts and functional artisan items.

TARGET

A U D I E N C E : District is geared toward both men and women, from

ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples (rather than families) who are renters (most likely living in apartments, rather than home-owners).

C O L L A B O R A T I V E M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas, Eugene Sokolov, and Allen Chiu

11 4 + 11 5

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

C A T E G O R Y : Home & Kitchen

C A T E G O R Y : Clothing

C A T E G O R Y : Pets

C A T E G O R Y : Outdoor Activities

C A T E G O R Y : Home Office

C A T E G O R Y : Entertaining

C A T E G O R Y : Bath & Body

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

D E P A R T M E N T : APARTMENT24 C A T E G O R Y : Home & Kitchen TARGET

A U D I E N C E : Men and women, from ages 20 and up, living in urban

environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples (rather than families) who are renters (most likely living in apartments, rather than home-owners).

COLLABORATIVE

M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas,

Eugene Sokolov, and Allen Chiu

11 6 + 11 7

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

11 8 + 11 9

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

120 + 121

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

122 + 123

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

D E P A R T M E N T : CITIZEN C A T E G O R Y : Clothing TARGET

A U D I E N C E : Men and women, from ages 20 and up, living in urban

COLLABORATIVE

M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas,

Eugene Sokolov, and Allen Chiu

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

124 + 125

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

126 + 127

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

D E P A R T M E N T : COMPANION C A T E G O R Y : Pets TARGET

A U D I E N C E : Men and women, from ages 20 and up, living in urban

COLLABORATIVE

M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas,

Eugene Sokolov, and Allen Chiu

128 + 129

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

130 + 131

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

132 + 133

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

134 + 135

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

D E P A R T M E N T : ESCAPE C A T E G O R Y : Outdoor Activities TARGET

A U D I E N C E : Men and women, from ages 20 and up, living in urban

COLLABORATIVE

M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas,

Eugene Sokolov, and Allen Chiu

136 + 137

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

138 + 139

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

140 + 141

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

142 + 143

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

D E P A R T M E N T : QUILL C A T E G O R Y : Home Office TARGET

A U D I E N C E : Men and women, from ages 20 and up, living in urban

COLLABORATIVE

M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas,

Eugene Sokolov, and Allen Chiu

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

144 + 145

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

146 + 147

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

D E P A R T M E N T : IMPRESSION C A T E G O R Y : Entertaining TARGET

A U D I E N C E : Men and women, from ages 20 and up, living in urban

COLLABORATIVE

M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas,

Eugene Sokolov, and Allen Chiu

148 + 149

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

150 + 151

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

152 + 153

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

154 + 155

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

D E P A R T M E N T : VIM & VIGOR C A T E G O R Y : Bath & Body TARGET

A U D I E N C E : Men and women, from ages 20 and up, living in urban

COLLABORATIVE

M E M B E R S : Mark Kuzio, Elena Miska, Adrian Posadas,

Eugene Sokolov, and Allen Chiu

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

156 + 157

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

SOME SOLUTIONS

158 + 159

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : PA C K A G E D E S I G N 4

I N S T R U C T O R : T O M M C N U LT Y

C A T E G O R Y : B R A N D I N G & PA C K A G I N G

P R O J E C T : 1 2 3 4 5 6 7 8 ( 9 ) 10

− − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − − −

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

Company−The Fluf

P R O B L E M : Every company needs a mark that represents who they are in the most honest and memorable way. Through research and understanding of the client and their audience, a solution that best expresses their essence can be found.

S O L U T I O N : All of us collect brands that we connect with, symbols that are important to both the client and the audience. They affect our everyday lives. The following pages contain a collection of identity solutions I created or were part of a collaboration in which I participated.

160 + 161

2.3 °

2 W1

−

31,12 0 6

N 3 8 .9°

3 PM

C A T E G O R Y : IDENTITY

I N S T R U C T O R : VA R I O U S

C L A S S : VA R I O U S

: t o wi t h dra w or t a k e a wa y : t o t a k e a wa y som e t h i ng or a p a r t : t o re m ove from t h e wh ol e

P R O J E C T : 1 2 3 4 5 6 7 8 9 ( 10 )

SOME SOLUTIONS

DESIGN

QUALI TY TO O LS

162 + 163

PORTFOLIO: MARK KUZIO

C L A S S : VA R I O U S

I N S T R U C T O R : VA R I O U S

C A T E G O R Y : IDENTITY

DELI & SUBS

QUAL I T Y T OOL S

P R O J E C T : 1 2 3 4 5 6 7 8 9 ( 10 )

SOME SOLUTIONS

164 + 165

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : VA R I O U S

I N S T R U C T O R : VA R I O U S

C A T E G O R Y : IDENTITY

P R O J E C T : 1 2 3 4 5 6 7 8 9 ( 10 )

SOME SOLUTIONS

166 + 167

DESIGN

PORTFOLIO: MARK KUZIO

C L A S S : VA R I O U S

I N S T R U C T O R : VA R I O U S

C A T E G O R Y : IDENTITY

P R O J E C T : 1 2 3 4 5 6 7 8 9 ( 10 )

SOME SOLUTIONS

DESIGN

PORTFOLIO: MARK KUZIO

SEASONAL SENSATIONS

168 + 169

C L A S S : VA R I O U S

I N S T R U C T O R : VA R I O U S

C A T E G O R Y : IDENTITY

SEASONAL SENSATIONS

P R O J E C T : 1 2 3 4 5 6 7 8 9 ( 10 )

∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑ ∑

Thank You

T H A N K Y O U : To everyone who has given me an amazing amount of support and helped me become the person I have become: Amanda, Mom, Dad, Matt, Grandma, Elaine, Bob, Richard Tom, Elena Misca, Anton Schulz, Nicole Tafoya, Amanda Smith, and countless other fellow AAU students, Mary Scott, Tom McNulty, Darrell Hayden, Allen Gaoiran, Roland Young, Todd Hedgpeth, Ariel Grey, Sheldon Greenberg, Laura Milton, Jenny Ji, and Jeremy Stout.

21,13 0 8

0 AM

2.4 °

N 3 7.8 °

∑ : a n a ggre ga t e or t ot a l : a re v i e w or of p re v i ousl y st a t e d fa c t s : t h e re sul t of t h i s

S O M E S O L U T I O N S : MARK KUZIO DESIGNER

P H O N E: 916.730.9660 E M A I L : mark@markkuzio.com W E B : markkuzio.com