Luxury Portfolio Latest Statistics

Latest Statistics Year End 2013

The Focus of Our Mission 1. Give your listings exposure to the largest sphere of international buyers and sellers 2. Increase the likelihood international buyers will be attracted to you 3. Deliver a marketing program with tangible results at the best possible value 4. Associate & network with the finest, most reputable and powerful group of brokers in the industry 5. Share the latest information about today’s luxury consumer

The Company You Keep Significant Listing Inventory  Total Inventory $42 Billion  Average Property $2,827,000 Significant Top Listings  $1M+ 12,652 Listings  $5M+ 1,601 Listings  $10M+ 515 Listings  Many renowned, celebrity homes and sold listings.

Most US $1M+ Listings

Luxury Portfolio is Truly Luxury 84% listings priced at $1M or above

Vs Sotheby’s only 44% listings priced at $1M or above

Vs Coldwell Banker’s Previews only 61% listings priced at $1M or above

Vs Keller Williams Luxury Homes only 26% listings priced at $1M or above

Luxury Portfolio is Growing!

Proud to have welcomed 32 new members in 8 new countries in 2013.

LuxuryPortfolio.com Visitor Statistics

LuxuryPortfolio.com Traffic  Attracted over 3,000,000 high-net-worth visitors in 2013  Average 250,000+ every month  Average of 12 minutes on site  Traffic to site all 200+ territories/ countries each month.  Top countries are: US, UK, Canada, Australia, Sweden, South Africa, Germany, France, Italy, Spain, India, Switzerland, Mexico, Brazil, Ireland, Netherlands.  Conversion to 60+ currencies and translations in 9 languages.

Demographics  Household Income  Average Age  Male/Female  College Graduate  Homeowners  Mean Value Primary Home:

$1,296,000 47 52%/48% 88% 97% $3,135,000

Source: The Annual Survey of Affluence and Wealth in America, produced by American Express Publishing, a division of Time Inc. Affluent Media Group, and Harrison Group, a YouGov company.

Understanding Their Mindset When comparing LuxuryPortfolio.com visitors to “general luxury consumers” (i.e. the top 10% but may not have visited our site) our visitors are more likely to:  Describe themselves as a millionaire.  69% would use this statement (vs 31%)

 Be travelers.  94% have a valid passport (vs 86%)

 Be tech-savvy.  97% have a smartphone (vs 78%)  78% have a tablet (vs 64%) Source: The Annual Survey of Affluence and Wealth in America, produced by American Express Publishing, a division of Time Inc. Affluent Media Group, and Harrison Group, a YouGov company.

Spending Behavior LuxuryPortfolio.com visitors are spending money.  Making “luxury category purchases”  $72,196 in 2013 (vs $21,944 for non LP.com luxury consumer)

 Spending more on personal travel.  $29,312 in 2013 (vs $9,960)

 Buying home furnishings and decor.  $12,426 in 2013 (vs $2,863) Source: The Annual Survey of Affluence and Wealth in America, produced by American Express Publishing, a division of Time Inc. Affluent Media Group, and Harrison Group, a YouGov company.

Brand Preferences LuxuryPortfolio.com visitors love the following brands: Brands  Valentino  Versace  Hermes  Yves St. Laurent  Hugo Boss  Donna Karan  Eileen Fisher  Giorgio Armani  Gucci  Louis Vuitton

Cars  Jaguar  Audi  BMW  Infiniti  Lexus  Mercedes  Land/Range Rover

Source: The Annual Survey of Affluence and Wealth in America, produced by American Express Publishing, a division of Time Inc. Affluent Media Group, and Harrison Group, a YouGov company.

Program Tools and Resources

Tell Consumers About Your Affiliation

LeadingRE and Luxury Portfolio Plaques

LeadingRE and Luxury Portfolio Plaques  Showcase your global affiliation with stainless steel signs mounted on a lightweight transparent backing.  Three different styles and sizes from $80-$100.  Standing plaque for office lobbies, reception areas and conference rooms.  Wall plaques for interior or exterior walls.

Details on the plaques, sizes and pricing can be found in the LeadingRE store in Our World (http://ourworld.leadingre.com)

Luxury Portfolio Window Cling

 2 color Luxury Portfolio window clings  $10.00 for five

For more information and to purchase clings please visit the LeadingRE store in Our World (http://ourworld.leadingre.com)

Listing Materials

Leverage LuxeIntroductions  Each agent receives 25 free Luxe Intro letters each calendar year.  Enter client into LuxeXchange and request a letter of endorsement be sent to your existing or prospective client – options for buyers, sellers and recent lister.

Listing Presentation Box  Make a lasting impression with this hand-made silk covered box, cobranded with your logo and including all the info about Luxury Portfolio.  Client-customized welcome letter.  Mailed to you or directly to client.  $49.95 + shipping & handling ($39.95 for 4 or more). 

Overnight available for a fee and if ordered by 3:00 central time.

Agent Customized Listing Presentation  More affordable option in a crisp, black folder. Materials are customized with agent photo, bio & contact info plus materials outlining the benefits of listing with Luxury Portfolio.  Client-customized welcome letter.  Mailed to you or directly to client.  $15 + shipping ($25 one time set up) 

Overnight available for a fee and if ordered by 3:00 central time.

Making Luxury Mobile!  Convenient mobile browsing with our mobile-optimized website: http://luxuryportfolio.com/mobile  Listing materials available via tablet at http://luxurylistingpresentation.com. Convenient and free!  Customizable iPad Listing App – download from the iPad App Store

Online Materials Tell the Luxury Portfolio story anytime/anywhere with any web-enabled device at LuxuryListingPresentation.com

www.luxurylistingpresentation.com from your tablet

Luxury Portfolio iPad Listing Presentation App Download now from the iPad App Store

iPad Listing Presentation App  The perfect way to leverage a tablet as a “sales tool”  Share your international affiliation and demonstrate global reach  Login with your LuxeXchange login to have it co-branded to you  Show and share the videos that tell the Luxury Portfolio story  Use the Proven Results section to “predict” what countries, states and cities are most likely to be interested in a potential property. A great way to demonstrate LuxeAnalytics™ and the power of the reporting you can provide through Luxury Portfolio International.

Consumers can view a beautiful gallery of Featured Homes (click through to LuxuryPortfolio.com)

Luxury Portfolio Agents can login with your LuxeXchange login/pw

Your logo will be here

Orient vertically or horizontally

Personalize with your photo, bio and contact info

Share Market Share Graphs, videos and more

Info on where we advertise, print and digital reach

“Predict” traffic through Proven Results

Personalize a presentation for a seller

Proving Global Reach

Global Representation Austria Bahamas Belgium Belize Brazil British Virgin Islands Canada Cayman Islands China Costa Rica Czech Republic Dominican Republic France

French West Indies Germany Honduras Hong Kong Ireland Israel Italy Jamaica Japan Malta Mauritius Mexico Morocco New Zealand

Panama Republic of Fiji South Africa Spain St. Maarten Switzerland Thailand Turkey United Arab Emirates United Kingdom US Virgin Islands USA And more to come in 2014‌

Website Search Engine Optimization  Still delivering traffic from over 200 counties/territories each month!  Continue to hold 1000’s of key #1 page positions on…

Search Engine Power  1,000’s of page one rankings… florida luxury homes

louisiana luxury homes

luxury homes in florida

austin luxury homes

texas luxury homes for sale

north carolina real estate

georgia luxury homes

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tennessee luxury homes

center entrance colonial

miller realtors

ga luxury homes

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luxury homes georgia

LuxeAnalytics

Affluent Consumers Say “Prove It” LuxeAnalytics™ Enables You to Prove Your Global Reach  Demonstrate who is looking at your properties  Number of Exposures  Countries  City/State/Region  Languages  Currencies  Coverage Report Additional customization  Automated send option  Flexible scheduler  Weekly  Monthly

Your logo will be here

Making Luxury Social

Social Media Initiatives

Connect to Luxury Portfolio and through us to the Social Web.

LPTV: Features thousands of property videos and tours, community info and pieces on over a dozen architectural styles

All LuxeTours are automatically syndicated to YouTube on your behalf.

Facebook page… over 6,800 + “fans”

Twitter page… with over 10,500 “followers”

Find us on Pinterest and check out our LookBooks

Now on Instagram too @LuxuryPortfolio #LuxuryPortfolio

Featured Listing Program  Looking for additional exposure for an exceptional listing with professional (hi res) photos? We feature properties every month on:       

Homepage of LuxuryPortfolio.com iPad Listing App Property Showcase Cover Page of Facebook Pinterest LookBook Blog Print Advertising And More…

 Simply email us at Support@LuxuryPortfolio.com with the web ID and we’ll let you know if we can include it in an upcoming spot.

Unprecedented Advertising

We are telling the story‌.

To over 50 million targeted luxury consumers‌.

Wall Street Journal “Mansion” section.

Monthy Luxury Portfolio ads now in COLOR

Co-op Property Advertising

The Luxury Portfolio Magazine  Distribution to Members worldwide  Mailed to luxury home enthusiasts  International First Class Airline Lounges  Sold on US Barnes & Noble Newsstands  International Newsstands in 60 Countries  Total distribution: 100,000+  Cost: $999 full pg or $299 ¼ pg Vol 2 2013 on newstands now.

Vol 1 2014 February 2014.

Gift Subscription Program

Gift Subscription Program  Gift a 1-Year subscription (2 issues) to the Luxury Portfolio Magazine to your clients for FREE.  Gift a 1-Year subscription (4 issues) to Luxe Interiors + Design Magazine to your clients for only $5 (a $40 value)  Sign up your clients in LuxeXchange in My Customers.

Subscriptions will be send with your compliments. *Up to 25 of each per agent per year (50 total)

Online Advertising

WSJ House of the Day App features Luxury Portfolio ads

Strategic Listing Syndication Your Luxury Portfolio Listings are also displayed on our partner sites:  WSJ.com  Countrylife.co.uk (UK/Euro audience)  Propgoluxury.com (Asia)  LeadingRE.com  Youtube.com (LuxeTours™)

Print and Web Partner Statistics

Print Partner Statistics Wall Street Journal - US  Average Age 57  Household Income $257,100  Household Net worth $2,616,000  68% respond to advertising Source: 2010 WSJ Subscriber Study, ABC Publisher’s Statement, March 2013

Wall Street Journal – Europe/Asia  Average Age 49/47  Average Household Income $335,000/$334,000  Average Household Net worth $2.7 million  63% of WSJE and 74% of WSJA respond to advertising Source: 2010 Wall Street Journal Europe Subscriber Study, ABC UK Jan- June 2013

Print Partner Statistics Unique Homes  Average age 41  Published 4x per year  Average Real Estate Holdings - $3,500,000+  Own 2+ properties - 40%  Average Net Worth - $4,525,000

Unique Homes CHINA  Published 6x per year  Distribution: 8,000  Direct-mail to high-net-worth individuals, airport & high-speed-train lounges, high-end membership clubs, bank VIP suites, and luxury car shops.  Distribution in Beijing, Shanghai, Hong Kong, Taiwan and Macau

Print Partner Statistics LUXE Interiors + Design  Average age 53  Published 4x/year  National circ. of 485,000  Average Household Income $338,000  Household Net worth $11.7 million  Average Home value $1.5+ million  44% of readers own 2+ homes  Design savvy consumers, interior design, architecture audience  In suite 5 Star resort and hotel distribution

Print Partner Statistics Velocity  Average age 56% between 36-55  47% are CEO, Directors & senior management  On 300 CityJet flights per week from London City Airport  Distributed to 20 destinations in Europe  Published monthly  Readership is 208,000 affluent passengers each issue, 2.5 million annually

Print Partner Statistics Country Life International (UK Publication)  Published 2x per year (international edition)  Circulation – 37,206  Average HH Income - $208,000  Global Reach: 227,000 in 62 countries  51% plan to buy international property w/in 3 years  36% own 2 or more properties

Online Partner Statistics WSJ.com  Average Age – 47 (58.7% male, 41.3% female) These below are now in WSJ.com audience profile above:  Average HH Income - $253,100  Average HH Net Worth - $2,489,200  87% Own primary residence, 20% Own secondary  24% own more than one home  29% own rental properties  62% of visitors do not read to WSJ in print

Online Partner Statistics CountryLife.co.uk  More than 250,000 unique users  More than twice as likely to view countrylife.co.uk on an apple device  More than 80% of pages viewed are Property related  A global reach with users in more than 200 countries  Page impressions ranging from 1.6 million to 2 million per month

Latest Statistics Year End 2013