Travel and Tourism in the Czech Republic to 2017
Executive summary The World Economic Forum (WEF) ranked the Czech Republic 22nd in terms of tourism competitiveness in its travel and tourism competitiveness Index for Europe in 2011. However the nation was ranked first in terms of the presence of large car rental companies, 10th in terms of the quality of its transportation networks, 16th in terms of the volume of world heritage sites and 17th in terms of the quality of its air transport infrastructure. The total number of domestic trips by Czech residents increased from 28.0 million in 2008 to 30.9 million in 2012, recording a CAGR of 2.50% during the review period. Leisure was the leading motivation for Czech domestic tourists, accounting for 21.3 million trips, equivalent to a 68.7% share of total domestic trips taken in 2012. Business accounted for 2.0 million trips, equivalent to a share of 6.6%. The number of other personal domestic trips − which includes study, sport and medical trips and pilgrimages − recorded a CAGR of 3.61% during the review period. Moreover, the number of domestic overnight stays by Czech residents stood at 105.9 million in 2012, an increase of 4.2% over 2011. Scope This report provides an extensive analysis related to tourism demands and flows in the Czech Republic: It details historical values for the tourism sector in the Czech Republic for 2008–2012, along with forecast figures for 2013–2017 It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in the Czech Republic It provides employment and salary trends for various categories of the travel and tourism sector It provides a comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period Key highlights The tourism sector has played a significant part in the nation’s economic stability. The country is an increasingly admired tourist destination. Earnings from tourism have had an impact as the sector is one of the leading sources of foreign currency generation. Travel and tourism is the third-highest contributor to national GDP, following the petrochemical and automotive industries. Moreover, the sector is also a key employment provider. The total number of inbound and outbound tourism trips declined during the review period, a decline that was primarily attributable to the overall stagnation of tourism in the EU and the weak performance of the global economy. The total trips taken by Czech residents, which include both domestic and outbound tourists, increased during the review period at a CAGR of 0.71%. The period from July to September is responsible for the highest number with 35.5% of the country’s total tourist trips made in 2012. Domestic tourist traffic in the Czech Republic increases during Christmas and Easter, with Prague and Brno being the most popular destinations with domestic tourists at Christmas due to the numerous holiday events hosted in the cities during this season. In total, the Czech Republic attracts eight-to-ten million tourists annually, a total which is at least partly attributable to the country’s advantageous geographic location next to key source markets such as Poland, Austria, Germany and Slovakia. The total volume of outbound tourists travelling from the Czech Republic declined from 9.7 million in 2008 to 7.8 million in 2012, a decline that was primarily attributable to a decline in mean household income due to the Eurozone debt crisis. Owing to Travel and Tourism in the Czech Republic to 2017
decline in tourist activity, total air transport passenger volume in the Czech Republic decreased from 13.4 million in 2008 to 12.9 million in 2012. However, the passenger load factor increased with a rise in the demand for international and domestic flights. The Czech Republic’s car rental market generated revenues of CZK750.9 million (US$38.4 million) in 2012, at a CAGR of -0.21% during the review period. After a 3.0% decline in 2010, the Czech car rental market advanced 1.2% and 1.5% in 2011 and 2012, respectively. The key drivers for growth are a rise in business and leisure tourism and increased passenger inflow at airports. With growing occupancy and tourism inflows, the Czech hotel market in a process of recovery from the effects of the sovereign debt crisis. Consequently, revenue per available rooms (RevPar) recorded growth in 2012. During the review period, a number of new hotels chains entered the market. This led to an increase in the volume of rooms available. The total revenue for travel intermediaries decreased from CZK50.3 billion (US$3.0 billion) in 2008 to CZK45.2 billion (US$2.3 billion) in 2012, at a CAGR of -2.68%. The percentage of the population aged 16 and over using the internet to gather travel and accommodation related information increased from 24.9% in 2009 to 35% in 2011. Reasons to buy Take strategic business decisions using historic and forecast market data related to the travel and tourism sector in the Czech Republic Understand the demand-side dynamics within the Czech Republic travel and tourism sector, along with key market trends and growth opportunities Identify the spending patterns of domestic, inbound and outbound tourists by individual categories Analyze key employment and compensation data related to the travel and tourism sector in the Czech Republic
table Of Contents 1 Executive Summary
2 Introduction 2.1 What Is This Report About? 2.2 Definitions 2.3 Methodology
3 Market Overview 3.1 Macroeconomic Background 3.2 Economic Impact 3.3 Trends And Issues 3.3.1 Key Trends 3.3.2 Barriers To Tourism 3.3.3 Tourist Attractions 3.4 Tourism Swot 3.4.1 Strengths 3.4.2 Weaknesses 3.4.3 Opportunities 3.4.4 Threats
Travel and Tourism in the Czech Republic to 2017
4 Tourism Economics In Czech Republic 4.1 Economics Analysis 4.1.1 Value Of Tourism 4.1.2 Tourism Balance Of Payments 4.1.3 Growth Drivers 4.2 Tourism Output 4.2.1 Tourism Output – Analysis 4.2.2 Tourism Output Data 4.3 Tourism Output Per Employee 4.4 Tourism Employment 4.4.1 Tourism Employment − Analysis 4.4.2 Tourism Employment Data 4.5 Tourism Employee Compensation 4.5.1 Tourism Compensation - Analysis
5 Domestic Tourism 5.1 Key Trends And Issues 5.1.1 Key Trends 5.1.2 Barriers To Tourism 5.1.3 Tourist Attractions 5.2 Domestic Tourism Flows 5.2.1 Number Of Trips And Overnight Stays 5.3 Domestic Tourism Expenditure 5.3.1 Total Domestic Tourist Expenditure 5.3.2 Average Expenditure Per Domestic Tourist By Category 5.4 Domestic Tourism Forecast
6 Tourism Flows – Inbound Tourism 6.1 Key Trends And Issues 6.1.1 Key Trends 6.1.2 Barriers To Inbound Tourism 6.1.3 Tourist Attractions 6.2 Inbound Tourism Flows 6.3 Inbound Tourism Expenditure 6.3.1 Average International Tourist Expenditure By Category 6.4 Inbound Tourism Forecast
7 Tourism Flows - Outbound Tourism 7.1 Key Trends And Issues 7.1.1 Key Trends Travel and Tourism in the Czech Republic to 2017
7.1.2 Barriers To Tourism 7.1.3 Tourist Attractions 7.2 Outbound Tourism Flows 7.2.1 Average Overseas Expenditure Per Resident By Category 7.3 Outbound Tourism Forecast
8 Tourism Board Profile 8.1 Tourism Board Name 8.2 Tourist Board Description 8.3 Target Market
9 Airport Profiles 9.1 Czech Airports 9.1.1 Overview 9.1.2 Operator Profile 9.1.3 Routes
10 Airlines 10.1 Key Trends And Issues 10.1.1 Key Trends 10.1.2 Market Size And Forecast 10.1.3 Growth Drivers 10.2 Key Performance Indicators 10.2.1 Seats Available 10.2.2 Seats Sold By Carrier Type – Business Travel 10.2.3 Seats Sold By Carrier Type – Leisure Travel 10.2.4 Load Factor By Carrier Type 10.2.5 Passenger Kilometers Available By Carrier Type 10.2.6 Revenue-generating Passenger Kilometers By Carrier Type 10.2.7 Revenue Per Passenger By Carrier Type 10.2.8 Total Revenue By Carrier Type 10.3 Competitive Landscape 10.3.1 Leading Competitors 10.3.2 Key Routes 10.3.3 Competitive Strategy 10.4 Company Profile: Czech Airlines J.s.c 10.4.1 Czech Airlines J.s.c – Company Overview 10.4.2 Czech Airlines J.s.c – Main Services 10.4.3 Czech Airlines J.s.c – Key Competitors 10.4.4 Czech Airlines J.s.c – Key Employees Travel and Tourism in the Czech Republic to 2017
10.5 Company Profile: Low-cost Flights Of Travel Service A.s. 10.5.1 Low-cost Flights Of Travel Service A.s. – Company Overview 10.5.2 Low-cost Flights Of Travel Service A.s. – Main Services And Brand 10.5.3 Low-cost Flights Of Travel Service A.s. – Key Competitors 10.5.4 Low-cost Flights Of Travel Service A.s. – Key Employees 10.6 Company Profile: Silver Air 10.6.1 Silver Air – Company Overview 10.6.2 Silver Air – Main Services 10.6.3 Silver Air – Key Competitors 10.6.4 Silver Air – Key Employees
11 Car Rental 11.1 Key Trends And Issues 11.1.1 Market Size And Forecast 11.1.2 Key Locations 11.1.3 Growth Drivers 11.2 Key Performance Indicators 11.2.1 Market Value By Customer Type And Rental Location 11.2.2 Fleet Size 11.2.3 Rental Occasions 11.2.4 Rental Days 11.2.5 Average Rental Length 11.2.6 Utilization Rate 11.2.7 Average Revenue Per Day 11.3 Competitive Landscape 11.3.1 Leading Companies 11.3.2 Brand Presence In Key Locations 11.3.3 Competitive Strategy 11.4 Company Profile: Hertz Autopujcovna S.r.o. 11.4.1 Hertz Autopujcovna S.r.o. – Company Overview 11.4.2 Hertz Autopujcovna S.r.o. – Main Services 11.4.3 Hertz Autopujcovna S.r.o. – Key Competitors 11.4.4 Hertz Autopujcovna S.r.o. – Key Employees 11.5 Company Profile: Europcar Czech Republic 11.5.1 Europcar Czech Republic – Company Overview 11.5.2 Europcar Czech Republic – Main Services 11.5.3 Europcar Czech Republic – Key Competitors 11.5.4 Europcar Czech Republic – Key Employees 11.6 Company Profile: A Rent Car Spol. S.r.o 11.6.1 A Rent Car Spol. S.r.o – Company Overview 11.6.2 A Rent Car Spol. S.r.o – Main Services 11.6.3 A Rent Car Spol. S.r.o – Key Competitors Travel and Tourism in the Czech Republic to 2017
11.6.4 A Rent Car Spol. S.r.o – Key Employees 11.7 Company Profile: Car Rental Czechocar A.s. 11.7.1 Car Rental Czechocar A.s. – Company Overview 11.7.2 Car Rental Czechocar A.s. – Main Services 11.7.3 Car Rental Czechocar A.s. – Key Competitors 11.7.4 Car Rental Czechocar A.s. – Key Employees 11.8 Company Profile: Sixt Rent A Car Czech Republic 11.8.1 Sixt Rent A Car Czech Republic – Company Overview 11.8.2 Sixt Rent A Car Czech Republic – Main Services 11.8.3 Sixt Rent A Car Czech Republic – Key Competitors 11.8.4 Sixt Rent A Car Czech Republic – Key Employees
12 Hotels 12.1 Key Trends And Issues 12.1.1 Key Trends 12.1.2 Market Size And Forecast 12.1.3 Key Locations 12.1.4 Growth Drivers 12.2 Key Performance Indicators 12.2.1 Establishments By Hotel Category 12.2.2 Available Rooms By Hotel Category 12.2.3 Room Occupancy Rate By Hotel Category 12.2.4 Room Nights Available By Hotel Category 12.2.5 Room Nights Occupied By Hotel Category 12.2.6 Average Revenue Per Available Room By Hotel Category 12.2.7 Revenue Per Occupied Room By Hotel Category 12.2.8 Total Revenue Per Available Room By Hotel Category 12.2.9 Total Revenue By Hotel Category And Customer Type 12.2.10 Guests By Hotel Category And Customer Type 12.3 Competitive Landscape 12.3.1 Leading Companies 12.3.2 Brand Presence In Key Locations 12.3.3 Competitive Strategy 12.4 Company Profile: Orea Hotels S.r.o. 12.4.1 Orea Hotels S.r.o. – Company Overview 12.4.2 Orea Hotels S.r.o. – Main Services And Brands 12.4.3 Orea Hotels S.r.o. – Key Competitors 12.4.4 Orea Hotels S.r.o. – Key Employees 12.5 Company Profile: Bohemian Hostels 12.5.1 Bohemian Hostels – Company Overview 12.5.2 Bohemian Hostels – Main Services 12.5.3 Bohemian Hostels – Key Competitors Travel and Tourism in the Czech Republic to 2017
12.5.4 Bohemian Hostels – Key Employees 12.6 Company Profile: Angelo Hotel 12.6.1 Angelo Hotel – Company Overview 12.6.2 Angelo Hotel – Main Services 12.6.3 Angelo Hotel – Key Competitors 12.6.4 Angelo Hotel – Key Employees 12.7 Company Profile: Euroagentur Hotels & Travel A.s. 12.7.1 Euroagentur Hotels & Travel A.s. – Company Overview 12.7.2 Euroagentur Hotels & Travel A.s. – Main Services 12.7.3 Euroagentur Hotels & Travel A.s. – Key Competitors 12.7.4 Euroagentur Hotels & Travel A.s. – Key Employees 12.8 Company Profile: Clarion Hotels 12.8.1 Clarion Hotels – Company Overview 12.8.2 Clarion Hotels – Main Services 12.8.3 Clarion Hotels – Key Competitors 12.8.4 Clarion Hotels – Key Employees
13 Travel Intermediaries 13.1 Key Trends And Issues 13.1.1 Key Trends 13.1.2 Market Size And Forecast 13.1.3 Online Vs. In-store 13.1.4 Growth Drivers 13.2 Key Performance Indicators 13.2.1 Market Value By Product Type 13.2.2 Online Revenues By Type Of Intermediary Or Provider 13.2.3 Online Revenues By Type Of Tourist 13.2.4 In-store Revenues By Type Of Intermediary 13.2.5 In-store Revenues By Type Of Tourist 13.2.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel 13.2.7 Travel Agent Revenues From International Tourism By Sales Channel 13.2.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel 13.2.9 Tour Operator Revenues From International Tourism, By Sales Channel 13.2.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel 13.2.11 Other Intermediaries Revenues From International Tourism By Sales Channel 13.3 Competitive Landscape 13.3.1 Leading Players 13.3.2 Competitive Strategy 13.4 Company Profile: Cestovni Kancelar Fischer, A.s. 13.4.1 Cestovni Kancelar Fischer, A.s. – Company Overview 13.4.2 Cestovni Kancelar Fischer, A.s. – Main Services 13.4.3 Cestovni Kancelar Fischer, A.s. – Key Competitors Travel and Tourism in the Czech Republic to 2017
13.4.4 Cestovni Kancelar Fischer, A.s. – Key Employees 13.5 Company Profile: Exim Tours A.s. 13.5.1 Exim Tours A.s. – Company Overview 13.5.2 Exim Tours A.s. – Main Services 13.5.3 Exim Tours A.s. – Key Competitors 13.5.4 Exim Tours A.s. – Key Employees 13.6 Company Profile: Hcz Spol. S R.o. 13.6.1 Hcz Spol. S R.o. – Company Overview 13.6.2 Hcz Spol. S R.o. – Main Services 13.6.3 Hcz Spol. S R.o. – Key Competitors 13.6.4 Hcz Spol. S R.o. – Key Employees 13.7 Company Profile: Ada Tour 13.7.1 Ada Tour – Company Overview 13.7.2 Ada Tour – Main Services 13.7.3 Ada Tour – Key Competitors 13.7.4 Ada Tour – Key Employees 13.8 Company Profile: Cestovni Kancelare Quicktour S.r.o. 13.8.1 Cestovni Kancelare Quicktour S.r.o. – Company Overview 13.8.2 Cestovni Kancelare Quicktour S.r.o. – Main Services 13.8.3 Cestovni Kancelare Quicktour S.r.o. – Key Competitors 13.8.4 Cestovni Kancelare Quicktour S.r.o. – Key Employees
14 Appendix 14.1 Methodology 14.1 Contact Us 14.2 About Timetric 14.3 Disclaimer
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Travel and Tourism in the Czech Republic to 2017