The Digital Evolution of a Brand

Page 1

Brand


Selfridges

H o m e pa g e designs The undergone a dramatic in the last 12 months, developing Fake Selfridges.com copy this will homepage be replacedhas with L orem ipsum dolor transformation sit amet, consectetur into an editorially design-led with vastly improved conversion and click-through rates. adipisicing elit, sed-focused, do eiusmod temporpage incididunt. L orem ipsum dolor sit amet, The bespokeadipisicing hero and content combinetempor catwalk, brand andL orem in-store imager y with the Selfridges style consectetur elit, sedspots do eiusmod incididunt. guide and make use of roll-over states and animation to create an inspiring, on-brand customer experience.



Selfridges

Selfridges

B rand W e e k ly emails boutiques Fake copy this will Brand Boutiques arebe replacedlanding with Lpages orem unique ipsum dolor sit amet, designed to showcase consectetur adipisicing branded content and elit, sed do eiusmod highlight key products tempor incididunt. and launches. Created L orem ipsum dolor in-house in sit amet, consectetur collaboration with adipisicing elit, sed do the industr y’s leading eiusmodthey tempor brands, are incidiamong dunt. L orem the most visited and best performing pages on Selfridges.com.


Selfridges

E- m a i l newsletters Each email newsletter is created with the Selfridges editorial team and sent to hundreds of thousands of subscribers. They have evolved greatly since the site launched, and are also replicated in the Selfridges content channel.


A complete redesign of the women’s designer floor at Selfridges Oxford Street, the Womens Designer Galleries was a high profile multi-channel launch that included a bespoke micro-site as well as 18 extended Brand Boutiques. Covered by the leading industry press and viewed all over the world, it’s one of the largest and most successful launches in Selfridges history.



Selfridges

E d i t o r i a l content pages


Cocosa.com

Pa g e L ay o u t s & magazine designs


P rint

P r e c i s P e t i t e - A u t u m n W i n t e r C at e r l o g u e


P rint

F U E L B A R - C o v e n t G ar d e n


P rint

Jones Bootmaker - Lookbook


Thank you for viewing my portfolio


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.