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Top 10erior Int n g i s e D s d n e r T 2017
EDITORIAL Every year we get to see thousands of new products launched, presented and sold on CROWDYHOUSE. Our team carefully reviews every product for production quality and originality. We have a zero-tolerance policy to copied designs or concepts. This team of design scouts also travels all over Europe to the leading design events such as Milan, Eindhoven and London. Additionally, our campaigns team works closely with some of the leading design publications and bloggers such as Elle Decoration. Personally, I speak with designers on a weekly basis, always curious about what they are creating. New processes, materials, colours, concepts and even politics influence designers and their creations. As a business, with the single goal - to find and promote the most exciting designers in Europe - we are at a crossroads of influences; a junction between designers, publications, events and many new products. This puts us in a unique and privileged position. We have created this guide to the Top 10 Interior Design Trends 2017 by being at this crossroads, witnessing all that drives past us and accumulating this into one document. In this guide, we have included: quotes from designers about each trend, references to the leading publications and a selection of products launched recently following these trends. All the products are available to order directly from the designers on CROWDYHOUSE.com. Our aim is to share this trend guide to all lovers of design and interiors; with the hope, they will be inspired by well developed concepts, materials, colours and themes. It is pleasing to see such a strong underlying theme, behind all the trends, towards natural materials and colours. I believe we are at our happiest in nature itself. To have a little more in your home can only be a good thing. From myself and the CROWDYHOUSE team we hope you enjoy this guide as much as we did creating it. Mark Studholme Co-founder CROWDYHOUSE
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PANTONE GREENERY Pantone Greenery, a zesty yellow-green shade that evokes the first days of Spring (cf. Pantone 2017). Pantone announced this fresh and cheerful tone, as colour of the year for 2017, in December 2016. Noting it will be popular for the upcoming season. It has lived up to this claim. Even though green is not always the easiest colour to work with, particularly the Greenery shade, it brings a touch of freshness into your home. Based on the concept of ‘refreshing’ decoration, Greenery is interpreted as a generous mixture of plants, uncommon leaf shapes and healthy grass. This natural colour can be used in many variations, for example in combination with other green tones, greenery patterns and natural elements such as wood, terracotta or marble. 4
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1 LUNEdot endless candle/candelabra concept – Apple Green, 2 ARTICHOKE SILK AND VELVET CUSHION by Texas and the Artichoke, 3 Robot Side Table by &New, 4 Dorothy Wooden Desk Lamp – Green by Izmade, 5 BARK large GREEN | Cushion by Yndlingsting, 6 Tall Wine Bottle Glass by Jesper Jensen, 7 Concrete Prints – Bug01 by LYON BETON VIEW THE FULL COLLECTION
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'Looking at nature with all its exotic f lowers, plants, seeds and lots of amazing Greenery, totally inspired my work!' Paula Benvegnú, Texas and the Artichoke
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NATURAL HOME DECOR 'Today's over-stimulation in so many different aspects makes people strive for something that brings them back to nature, creating a sense of balance to their lives.' Zbigniew, Abadoc Design
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1 ‘Sino’ cork pendant lamp #1 by Galula, 2 Sofia Wooden Stool by mg12, 3 Moveo Modular Shelf System by reditum, 4 Vintage walnut wood plant stand by Oitenta®, 5 NIGHT TABLE KARPIK bedside by Abadoc Design, 6 Crystal Cactus by Cosmic Lemon Studio, 7 Decorative plates / Collection ESSENCE by Laura Krumina / Di’essi Design
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CLICK TO VIEW THE FULL COLLECTION 3
A natural home decor is made up of interior design items inspired by forms found in nature and organic materials. Materials such as: wood, cork and clay can be beautifully integrated into a variety of aesthetics, contributing to a soothing natural vibe. This trend for 2017 is about raw textures rather than the super shiny finished look of the past. Natural home decor has been referenced by many bloggers since the start of the year. The Life Creative blog highlights the pure and unrefined textures used in this year’s interior designs. You can see this trend take shape in furniture, accessories and home decor (cf. Carroll 2017). 4
1 Latte set - Porcelain Pink by Nuud Ceramics, 2 366 Easy Chair – Velvet Pink by 366 Concepts s.c., 3 POUF BUBBLES PINK by SanFates, 4 Porcelain Bowl by Nuud Ceramics, 5 Petite Tripod Side Table, 6 Pineapple Pink Necklace by Pyla, 7 6 X 120° Black/Pink by Peter van den Ijssel CLICK TO VIEW THE FULL COLLECTION 4
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'Colour of the moment millennial pink dominates at Milan design week', is the title of the article written by Dezeen about the Milan Design Week 2017 (cf. Frearson 2017). The dominant colour was Millennial Pink. “Pink is a quiet, soft and friendly colour – it tends to work well with a lot of other colours and adds a certain glow," explained Sanna Wåhlin, one of the designers at Swedish studio Note Design. One of the main reasons for the colour's popularity is that, unlike more vibrant shades of pink, it is free from girly-girl associations, so appeals to men as well as women. The name Millennial Pink was coined to describe a muted shade of pink – somewhere between beige and blush. The key to styling Millennial Pink in the home is choosing contrasting colour tones and materials such as pewter, concrete greys or green toned blue.
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MILLENNIAL PINK 'Millennial pink inspired me because it goes perfectly with food, it looks tasty and juicy, like a watermelon. So, I combined this feminine colour with my pure, geometric forms. And I love the result!' 2
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Mariana Laan, Nüüd Ceramics
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'Marble f inally had its revival in 2017 and is now deemed as a classic material to create contemporary designs including this certain characteristic elegance.' Emile, EMILE VAN HOOGDALEM
Refined, regal, dramatic but also incredibly modern and light, this most noble of stones is not only considered as classical and elegant anymore. There are now many uses for this material. It can be found in jewellery and even clothing as a textile pattern. The key to keeping this trend fresh is by using it in small doses, accents and statement pieces, as recommended by The Telegraph (cf. Ryder 2017) in their trend report. Marble is at its best in the kitchen or bathroom. We recommend pairing it with anything metallic and shiny. A great combination is with marble and brass or gold. 4 7
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6 1 Klint, Mirror, Marble by SacanellDesign, 2 Carrara Aard Sidetable by Emile van Hoogdalem, 3 Pita Marble and Pestle by Incipit Lab, 4 Blanco Marble Blanket by Vontrueba, 5 SOLDATINO Nutcracker by Manufatto, 6 Classico Book End by Atipico, 7 Bangle by SAYAR&GARIBEH CLICK TO VIEW THE FULL COLLECTION
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Terracotta - the material and colour of the earth is back on the trend palette for 2017. From darker tones to lighter and more delicate shades, Terracotta has been slowly making a coming back since 2014. In 2017 it has reached its pitch. Quoting The National Design Academy 'In recent months, terracotta has had something of a ‘rebrand’, modernising the look and feel with a range of new techniques and styles. The material has had such a surge in popularity that it has been named one of the key trends for 2017' (cf. National Design Academy 2017). This warm colour adds coziness and a rural look to your interior. You can combine terracotta with contrasting black and white items. This colour combination can give your interior an edgy look. Adding terracotta pots or lamps to your interior will add warmth to the space. 2
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'We chose the material terracotta because of its visual warmth and touch to increase the closeness to nature.'
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Xavier Mora, Studio BAG Disseny
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1 DUNA Metal Desk Furnishing by Offiseria, 2 Duo Clay Table Lamp by Hand & Eye Studio, 3 Green Dots by livingthings, 4 Bicchieri clay cups by Reggiani Ceramica, 5 Sula Ceramic Vase by Incipit Lab, 6 Diamond 5 Orange Grey lamp by FilamentStyle, 7 Bouganville Necklace by Pyla CLICK TO VIEW THE FULL COLLECTION 6
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BOHEMIAN STYLE
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'To me Bohemian design products are free spirited, with colorful designs and patterns which create a global and eclectic mix of inf luences in home decoration.'
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Roos Roos Soetekouw
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1 Unique Kilim #1 Woollen Pouf by Jan&Jacob, 2 Visible Heavens Print - 40 x 40 by Aster, 3 Bali Cotton Cushion by Amy Sia, 4 Bear Art Print by Lissa Thimm Studio, 5 Forbidden Fruit Pendant Lamp by Glimpt, 6 Fringe Plaid Deep Pink N 5 by Roos Soetekouw, 7 Hardcore Sideboard by PTAHA CLICK TO VIEW THE FULL COLLECTION 5
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Add a breath of colour and oddness to your home by decorating it with Bohemian design items. The 99Architecture editorial team characterises this trend as perfect for those who like to mix colours, textures and patterns. They quote the Bohemian look is ‘very forgiving’ (cf. Anthony 2017). Bohemian is an ethnic trend with oriental influences that works well with modern and retro items. This style allows you to give new life to old furniture, to reinterpret accessories and reuse forgotten items. It represents freedom of thought, actions and ideas. Colour is the dominant motif of this fancy style that references vintage and eastern furniture. Fabrics, cushions and carpets are customized with oriental fantasies, embellished with gold details or bronze. The fabrics seem old and this confers a romantic and mysterious allure . 8
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'Yellow is a charming way to set an interior statement including a whirling of energy and good humor.'
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Suzanne Goodwin, Studio E2R
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SPICY MUSTARD 1 ETNA Candle Wood Collection Yellow by WOODENDOT, 2 Crinkled Paper Print Cushion Yellow by Suzanne Goodwin, 3 Mimosa Ceramic Coffee Mug by PING & MOOS, 4 Freakish CLOCK Wall Clock by Sabrina Fossi Design, 5 2d Industrial Plywood Table Lamp by 157+173 designers, 6 Kora Ceramic Vase by Atipico, 7 HERMAN ARMCHAIR – MUSTARD by HAWKE & THORN CLICK TO VIEW THE FULL COLLECTION 2
This years’ yellow enthusiasm already began in Autum 2016. It now continues with more diverse shades and pastels, from bright yellow and mellow yellow to mustard yellow shades. Pantone defined the colour and set a trend which is influencing the entire design industry. Country & Townhouse magazine thinks, mustard yellow will be an interior statement in 2017 (cf. May 2016). This classy colour can energize a room and fill it with brightness. You can do this by using just a single home decor accessory, such as a brash yellow clock or vase. Combining this colour with gray revitalises the powerful yellow tone and creates an exciting atmosphere. It goes very well with monochromatic colours . It goes best in living rooms or even bedrooms. 7
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'It’s important for us to be connected to the vases. We want to have this last touch to entirely become artisan craftwork.'
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Adrianus, Studio ODDNESS
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1 Long Legs (Candle Holders) Orange by Jasmin Djerzic, 2 Twiggy vase by Volokhova Porcelain, 3 Porcelain necklace by Renske Versluijs, 4 Bubblegraphy collection by ODDNESS, 5 Flying Dutchman – White by Jasmin Djerzic, 6 Porcelain brooch by Renske Versluijs, 7 Seismographic vases new zeland by dua CLICK TO VIEW THE FULL COLLECTION 4
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Artisanal designs will be a key trend in 2017 according to VOGUE in their magazine at the end of last year (cf. Valeris 2016). People have an increasing desire to stand out from the mass-produced designs of today. They are searching for unique and artisanal hand crafted products. When a piece of furniture, or home decor, is individually handcrafted by an artisan, rather than a standard piece from a factory chain, it instantly adds a distinct and personal touch to any interior space. Additionally the soul of each product becomes a reflection of the artisan who created it. This interior design trend is leading consumers towards a preference for quality in a single piece over quantity.
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'Ruby Red represents strong-willed and can give conf idence to those who are shy or lacking in willpower. A pop of red can go a long way and give strength and force to those who buy it, especially in uncertain times these days!'
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Luís, maltesaria
The colour red, seen as good luck in China, has many different shades. One of them is Ruby Red, a strong red which is 89% saturated and 61% bright. According to ELLE Decor Italia, this visually striking colour is going to be the colour of 2017 for design products (cf. Bacciocchi 2016). This colour has been popular in fashion and is now moving into interiors. As this red is so strong we recommend you combine it with light colours and materials such as Pine wood, steel and white ceramic. It is an eye catching colour so be careful with its impact by using only single home accessories like a colourful pouf or clock. 4
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1 POUF MIDI by SanFates, 2 Pulse Glass Lamp – Red by BIGDESIGN, 3 Little John Side Table by Richard Abedu BCN, 4 Handjob Composite Wall Hook – OK by Thelermont Hupton, 5 Double Colored Coffee Cups by Reggiani Ceramica, 6 ARINA SPEAKER SET Marsala by Muemma, 7 Bastidor Embroidered Red Clock by maltesaria CLICK TO VIEW THE FULL COLLECTION
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'The use of cork makes each design piece unique. Cork is a kind of material that one would not expect, which lead to trendy, durable and interesting creations that challenge current conventions' Daan, Puik Art
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1 „/”LAMP by Ubikubi, 2 CORK STOOL / TABLE by Studio Kajsa Willner, 3 Albe Kitchen Containers Set by Ubikubi, 4 Ceramic salt Jar with cork lid by Camilla Engdahl, 5 Boeien Cork Glass Salt Pepper Set by Puik Art, 6 Clork, Cork Clock by Puik Art, 7 Flora Small Low Table – Set of 2 by DAM CLICK TO VIEW THE FULL COLLECTION 3
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The cork trend started a couple of years ago. Today it is growing faster than ever and this year reached its highest point of popularity. Cork has many technical qualities; it is sustainable, water resistant, lightweight, an excellent heat and sound insulator and antibacterial. It is also a workable material for many designers, which allows them to create original forms. Highlighted by trend scouts 'it is the sound insulation quality that makes it a popular material for interiors' (cf. McMeekin 2017). The colour of cork resembles wood, but its porosity makes it very lightweight. It is a nice material to touch, feel and look at. Try contrasting cork with hard materials and objects such as steel to create a juxtaposition. 12
CREDITS Editor in Chief Mark Studholme Designer Paul Tavelet Editors Julia Katholnig Elisa Manenti Mathieu Rouger Designers 366 Concepts s.c., 157+173 designers, &New , Abadoc Design, Amy Sia, Aster, Atipico, Avec Amour, BIGDESIGN, Camilla Engdahl, Cosmic Lemon Studio, DAM, Davie Smeaton, dua, Emile van Hoogdalem, FilamentStyle, Galula ,Glimpt, HAWKE & THORN, Incipit Lab, Izmade, Jan&Jacob, Jasmin Djerzic, Jesper Jensen, Kajsa Willner, Laura Krumina / Di'essi Design, Lissa Thimm Studio, livingthings, LYON BETON, LUNE, maltesaria , Manufatto, mg12, Muemma, Nuud Ceramics, ODDNESS, OitentaŽ, Offiseria, Peter van den Ijssel, PING & MOOS, Pyla, PTAHA, Puik Art, reditum, Reggiani Ceramica, Renske Versluijs, Richard Abedu BCN, Roos Soetekouw, Sabrina Fossi Design,SanFates, SAYAR&GARIBEH, SacanellDesign, Suzanne Goodwin, Texas and the Artichoke, Thelermont Hupton, Ubikubi, Vontrueba, Volokhova Porcelain, WOODENDOT, Yndlingsting. Referenced Publications Anthony, Fiona; 99architecture (19.04.2017): Bohemian interior design trends - 99 amazing tips ideas [online] http://www.99architecture.com/2017/04/19/2017-bohemian-interior-design-trends-99-amazing-tips-ideas/ [Accessed 16.05.2017] Bacciocchi, Ilaria; ELLE Decor Italia (21.09.2016): 2017 New design trends: Red is the new black [online] http://www.elledecor.it/en/design-home/red-color-design-objects [Accessed 16.05.2017] Carroll, Chris; The life creative blog (05.01.2017): Interior Design Trends for 2017: Extreme Nature [online] https://www.thelifecreativeblog.com/homewares-furniture/interior-design-trends-for-2017-extreme-nature/2/ [Accessed 16.05.2017] Frearson, Amy; Deezen (24.04.2017): Colour of the moment "millennial pink" dominates at Milan design week [online] https://www. dezeen.com/2017/04/24/millennial-pink-colour-dominates-milan-design-week-2017/ [Accessed 16.05.2017] May, Philippa; Country & Townhouse (2016): Interiors colour trends for 2017: Pantone’s Mustard Yellow [online] https://www. countryandtownhouse.co.uk/interiors/interiors-colour-mustard-yellow/ [Accessed 16.05.2017] McMeekin, Samantha; InsideOut (2017): in or out: interior trend predictions for 2017 [online] http://www.insideout.com.au/products/ trends/in-and-out-interior-trend-predictions-for-2017 [Accessed 16.05.2017] National Design Academy (01.02.2017): Interior Design Trends 2017; Terracotta [online] https://www.nda.ac.uk/blog/interior-design-trends-2017-terracotta/ [Accessed 16.05.2017] Pantone (2017): Introducing Greenery [online] https://www.pantone.com/color-of-the-year-2017 [Accessed 16.05.2017] Ryder, Brian;The Telegraph (05.01.2017): Design trends for spring 2017 [online] http://www.telegraph.co.uk/interiors/home/designtrends-spring-2017/ [Accessed 16.05.2017] Valeris, Monique; VOGUE (30.12.2016): The Home Decorating and Interior Design Trends to Look for in 2017 [online] http://www.vogue. com/article/home-decor-decorating-trends-2017 [Accessed 16.05.2017] Thanks to Team CROWDYHOUSE Any questions or want to get in touch? hi@crowdyhouse.com 085 888 8220 crowdyhouse.com
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