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RECORD STORE DAY 2013 1/6
RECORD STORE DAY THE BIGGEST MUSIC EVENT IN THE WORLD
EVENT SUMMARY BENELUX
This unique event takes place in independent record stores in the USA, Europe and Japan, making it the largest and simultaneously the most intimate music event in the world.
RECORD STORE DAY 2013
record store day, AN international CELEBRATION /
Imagine a get together of 3000 artists, and millions of music lovers in more than 2000 independent records stores all over the world . It happens on Record Store Day.
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2013
these stores, there’s just no way Wilco would still be around." - Jeff Tweedy
AN INTERNATIONAL CELEBRATION DAY
“My introduction to all this great music and to ‘the music business’ came from hanging around, and eventually, working at independent record stores. Nothing beats browsing in your favorite store, listening to music, finding something new or old that you’ve been searching for, all that. And without
Every artist who is connected to the independent record store supports their local store by performing at instore gigs. Many artists are touring through the country and try to perform as much as possible,
some even 12 gigs at one day. Whether the artist is already a bestseller or their first ever performance on Record Store Day, everybody is playing and listening with love for independent music culture.
RECORD STORE DAY 2013
ARTISTS CELEBRATE RECORD STORE DAY WITH INTIMATE INSTORE PERFORMANCES /
In the Netherlands and Belgium, Record Store Day was officially established in 2010. The floors of more than 130 independent record stores transformed into live music venues, forming a network throughout the Benelux.
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2013
- Paul McCartney
INSTORE PERFORMANCES
There’s nothing as glamorous to me as a record store. When I recently played Amoeba in LA, I realised what fantastic memories such a collection of music brings back when you see it all in one place. This is why I’m more than happy to support Record Store Day and I hope that these kinds of stores will be there for us all for many years to come. Cheers!
were released on Record Store Day. New songs, remixes, colored vinyl, unreleased gems.. Independent record stores sold more than 25,000 pieces of Record Store Day related vinyl just in Benelux alone.
RECORD STORE DAY 2013
EXCLUSIVE RELEASES /
Record Store Day starts with long queues in front of the stores. Some consumers queuing since 5 o'clock in the morning to get their hands on one of the exclusive releases on vinyl, available only on the day . Last year, 250 exclusive products
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2013
“Folks who work here are professors. Don't replace all the knowers with guessors keep'em open they're the ears of the town� - Tom Waits
EXCLUSIVE RELEASES
Ambassador Every year, an ambassador is chosen to represent Record Store Day in the press. Last year Iggy Pop (photo on the top) represented the USA stores and Blaudzun (photo on the bottom) was a proud Dutch Record Store Day ambassador.
Average age of customer 15 - 25 25 - 35 35 - 45 45+
RECORD STORE DAY 2013
goodie bags / AmbasSador / AGE /
Goodie Bags The first customers are rewarded with a Record Store Day bag and a free 7� vinyl. 10,000 bags were available in 2012. The single was written specifically for Record Store Day last year by a Dutch artist called Spinvis.
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2013
GOODIE BAGS / AMBASSADOR / AGE
RECORD STORE DAY 2013
REACH /
The success of Record Store Day can be derived by the enormous reach in the press. Television, newspapers, magazines, radio, online blogs. Lokal, national and wordwide. The Dutch website had 50.000 visitors in April and the Record Store Day twitter and facebook accounts have more than 6500 followers.
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2013
Top left; the biggest daily Dutch television show ‘De Wereld Draait Door’. Top right; the website of Record Store Day www.recordstoreday.nl Bottom left; Belgium radio station “Studio Brussel” with their own Record Store Day release. Bottom right; Opium Radio 1 broadcasting live from an independent Record Store.
REACH