FUTURE:PROOF Expanding a company is a hard thing to do, especially in an industry as saturated and complex as the watch industry.
During the first few months of 2019 we discussed the possibility of raising capital to enable the business to grow, whilst also creating a community of like-minded individuals who felt passionately about what we’re doing - to ultimately become the first ever customerowned watch company. We had little to no understanding of equity, shares, and the legal and financial implications around these things; but we do know crowdfunding, and we do know community. Marloe Watch Company owes much of its early success to the very first Kickstarter campaign that we ran – launching the Cherwell – and the later launch of the Lomond on the same platform. Kickstarter gave us our very first community; many of whom remain as good customers to this day. We also had a clear understanding of what we didn’t want; namely for one large corporate investor to swoop in with a big chunk of cash (as appealing as the
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