Aquí Estoy!
Why Is our brand prommissing to consumers
AquĂ Estoy in El Salvador?
COVERAGE Is a key attribute for consumers
We are
#1
coverage & AquĂ Estoy?
So what is the link between
AVAILABILITY
WHAT?
AVAILABILITY
BE PRESENT
AVAILABILITY
WHEN?
BE PRESENT
AVAILABILITY
WHERE?
WHEN YOU NEED ME
BE PRESENT
AVAILABILITY
WHEREVER YOU ARE
HOW?
HOW?
HOW?
WHEN YOU NEED ME
BE PRESENT
WHEREVER YOU ARE
AVAILABILITY
WE are SIMPLE
WE ARE CLOSE
LIKE A FRIEND
WHEN YOU NEED ME
BE PRESENT
WHEREVER YOU ARE
AVAILABILITY
Aquí Estoy!
SIMPLE
Aquí Estoy!
SIMPLE STRAIGHT FORWARD
Aquí Estoy!
SIMPLE STRAIGHT FORWARD
Aquí Estoy!
ENERGETIC
SIMPLE STRAIGHT FORWARD
Aquí Estoy!
ENERGETIC
EASY
SIMPLE STRAIGHT FORWARD
Aquí Estoy!
ENERGETIC
EASY HIGH SPIRITED
SIMPLE STRAIGHT FORWARD
Aquí Estoy!
ENERGETIC
EASY
FRIENDLY HIGH SPIRITED
SIMPLE STRAIGHT FORWARD
AGILE
Aquí Estoy!
ENERGETIC
EASY
FRIENDLY HIGH SPIRITED
SIMPLE STRAIGHT FORWARD
LIVELY
AGILE
Aquí Estoy!
ENERGETIC
EASY
FRIENDLY HIGH SPIRITED
AquĂ Estoy! Personality Our character is what makes us unique We are reachable, perceived as local, just like a friend We speak to each other and to consumers in an honest manner We are passionate and enthusiastic about everything we do
IS HANDY, AVAILABLE, THERE FOR YOU SMILES & BLINKS TO CONSUMERS
AND TO EMPLOYEES TOO!
Because our culture is aligned with our brand promise
And to be able to develop a Culture we need:
STORY
CREED
ICONS
Where we come from has made us unique and relevant.There is a magic reality along the story.
And to be able to develop a Culture we need:
STORY
CREED
ICONS
Where we come from has made us unique and relevant.There is a magic reality along the story.
The vision of the brand, where we’re heading towards, why we’re in the market. Our values and principles. They all have to be deeply entrenched in the business.
And to be able to develop a Culture we need:
STORY
Where we come from has made us unique and relevant.There is a magic reality along the story.
CREED
The vision of the brand, where we’re heading towards, why we’re in the market. Our values and principles. They all have to be deeply entrenched in the business.
ICONS
Icons are meaningful concentrations around the brand defined by their visual identity and their values. (Logo, Tigo news, Tags for Tigo Reporters, peers…).
MISSION
CREED CREED
“Enjoying access to the world” is an opportunity to “share”, support each other, do things together.
Aquí estoy (I’m here) is a strong and convincing expression of the presence of the brand as a facilitator.
VISION
CREED
People enjoying access to their world
“Enjoying access to the world” is an opportunity to “share”, support each other, do things together.
Aquí estoy (I’m here) is a strong and convincing expression of the presence of the brand as a facilitator.
MISSION
People enjoying access to their world
CONSISTENT
CREED
WE HELP YOU COMMUNICATE WITH YOUR CIRCLES
“Enjoying access to the world” is an opportunity to “share”, support each other, do things together.
Aquí estoy (I’m here) is a strong and convincing expression of the presence of the brand as a facilitator.
CREED
AQUI ESTOY! FOR YOU TO SHARE
CREED
WITH YOUR FAMILY
AQUI ESTOY! FOR YOU TO SHARE
CREED
WITH YOUR FAMILY
AQUI ESTOY! FOR YOU TO SHARE
WITH YOUR FRIENDS
CREED
WITH YOUR FAMILY
AQUI ESTOY! FOR YOU TO SHARE
WITH YOUR FRIENDS
EMOTIONS
CREED
WITH YOUR FAMILY
AQUI ESTOY! FOR YOU TO SHARE
WITH YOUR FRIENDS
EMOTIONS
SUCCESS
CREED
WITH YOUR FAMILY
AQUI ESTOY! FOR YOU TO SHARE
WITH YOUR FRIENDS
IDEAS
EMOTIONS
SUCCESS
CREED
WITH YOUR FAMILY
AQUI ESTOY! FOR YOU TO SHARE
WITH YOUR FRIENDS
COMMITMENT
IDEAS
EFFORTS
SUCCESS
PROMISE
CREED
VALUES
Friendship
Integrity
Closeness
Respect
Unconditional
AQUI ESTOY! FOR YOU TO SHARE
Passion
CREED
AQUI ESTOY! FOR YOU TO SHARE
From an external campaign
To our Tigo culture
What for? CREED
AQUI ESTOY! FOR YOU TO SHARE
To create a performance culture
To support recognition & retention of talent
Video Please :)