PORT FOLIO 2020 202 1 by Ma Pra rdh tam ian a
SELECTED WORKS FROM
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This is me, I hope so.
:) Hello, welcome to my portfolio! My name is Mardhian Pratama. People call me Iyan. I’m an architecture graduate who’s really passionate in graphic design and illustration. I always love to illustrate everything in my life and also hoping that my illustration could bring everybody to smile :)
These are my selected works from 2019 - 2021!
Illustration
Collateral: Paper Packaging
Inspired mostly by a meme, Lahap Wal is fastfood ricebox brand that aims to give customers a happy, fun, and also quirky vibes. This is a collaboration work with Ciri Diri. Illustrating and developing quirky graphic assets that purely inspired by 1920s Rubberhose Animation Styles, Main Tagline: ‘Lahap Banar Kam Wal Ai?’ A sentence from Samarinda that means: ‘You do realy eat a lot, my friend?’
Visual Identity
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Logo
Graphic Assets
Collaeral: Poster
In Collaboration w/ Ciri Diri; Lahap Wal
Feels. Home. Home is a fluid word. In a brand that uses all of it’s concept based on ‘Home’, it really does feels close. at Maison is a coffeeshop in Jember that uphold the ‘Home’ concept.
VI: Logo & Graphic Assets
Collaterals
Visual Identity + Collaterals
VI: Key Layout
During the time i’m working as a designer at Macan Unggulan, I was given this project to handle. This is a project in a collaboration with Macan Unggulan. Developing visual identity, collaterals, and also Social Media posts. Green and white colors to resembles home. Every graphic assets is inspired by everything thats close to us at home.
Collaterals: Cups
Collaterals: Menu Board
In Collaboration w/ Macan Unggulan; at Maison
VI: Isometric Key Visual
Text
Graphic Assets
VI: Key Layout
Embrace every dimension of us. We believe that to be simple, is not that simple. Renmeraki is an architecture studio with a minimalistic concept. Starting with the essentials. Most of Renmeraki’s work is housing. The main concept drives from this, where house is one of the most essential things in a life of a person.
Collaterals: Uniform (Pocket shape designed by Renmeraki)
Visual Identity + Collaterals
Commercial Commercial
Housing Housing
Facilites
Facilites
VI: Graphic Assets
Collaterals: Document Tube Label
VI: Key Layout
This is a project in a collaboration with Macan Unggulan. Developing visual identity and collaterals. Using diagonal grid as it’s main concept. Logotype moves along it’s grid. VI: Logo & Concept
In Collaboration w/ Macan Unggulan; Renmeraki
Maka tidak menutup kemungkinan bahwa kedai kopi pun akan terasa seperti rumah.
VI: Logo
Collaterals: Jersey
Collaterals: Packaging
Visual Identity + Collaterals
Collaterals: Mask
Collaterals: Stickers
An uniform to be crazy. Ride along with us. Loco Isle is a bicycle apparel brand that mostly focused on selling bicycle jerseys. Aren’t we crazy enough?
VI: Key Layout
Collaterals: Hangtag
All of the graphic assets is based on how crazy and how cool you are. As the mascot is a chameleon that resembles, a person who can do anything with everyone besides them. Logo concept is inspired by an island and the connecting wires of neurons.
In Collaboration w/ Nabila Ulfah; Loco Isle
Collaterals: Window Decal
C OSMO PLACE
Cosmo Place is a coffeeshop + burger shop with no-working space concept. It’s a no-working place! A coffeeshop where you shouldn’t work. It’s a place for you to take a break, talk to your coworker, then go home.
VI: Logo
Collaterals: EGD Business Sign
Collaterals
Collaterals: Menu Board
Collaterals: EGD Garage Decal
Collaterals: EGD Wayfinding
Collaterals: EGD Window Decal
Good Time Generation. Be grateful of what you do and what you have everyday. Vesscoot is an automatic vespa garage, selling sparepart and modification works for your automatic vespa. Vesscoot aims to create joy and comfort for your everyday ride. VI: Logo
Collaterals: EGD Business Sign
All of this is a project in a collaboration with Macan Unggulan. Developing most of the collaterals for the brand.
In Collaboration w/ Macan Unggulan; Lahap Wal
Whatever, Wherever, Whenever. We do what we want. Suckasupply is a clothing retailer that believes that we can wear everything anyway we want. Creates a ‘Whatever’ vibes to the customer and also embrace them to wear in anyway they want.
Social Media: Instatgram IGFeed Posts
Social Media + Collaterals
Collaterals: Sticker
This is a project in a collaboration with Macan Unggulan. Developing collaterals and most of Suckasupply’s social media posts.
Collaterals: Cup Sticker
Collaterals: Sticker
In Collaboration w/ Macan Unggulan; Suckasupply
A magical cookies factory.
Social Media: Instagram Feed Post
Inspired by Charlie and the Chocolate Factory, Cookies & Co aims to deliver a joyful experience in a bite of a cookie. This is a project in a collaboration with Macan Unggulan. Developing collaterals and social media posts.
Collaterals: Holiday Hampers
Social Media + Illustration
PLAYFUL SIMPLE CARTOON-LIKE
Collaterals: Holiday Hampers
In Collaboration w/ Macan Unggulan; Cookies & Co.
Illustration
Everybody’s Smilin’ Iynventory is my personal brand on the instagram that believes that illustration and story can make peoples smile. And also embracing people to smile, everyday, everyminute, everytime.I do illustration on a daily basis. More illustration: instagram.com/iynventory
Iynventory
Pot Branding House is a soulful design studio. This is an illustration works for their article releases. In collaboration with Macan Unggulan.
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
In Collaboration w/ Macan Unggulan; Pot Branding House
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Thank you very much!
Published by Mardhian Pratama in 2021. More about me: behance.net/marpratm