COMPLICATION OF CREATIVE WORKS
BY
DIRECTOR © 2024
PORTFOLIO
Art
MARSHA HARYANTO'S SELECTED WORKS /BRANDING
YOU BEAUTY / 2023
DIRECTOR © 2024
PORTFOLIO
Cloud Touch Complexion
Inspired by Korean beauty trend, Y.O.U came up with a pore-blurring complexion series. The challenge is to make a fresh visual that will make us outstanding and be the top of mind. I use a soft blue gradient visual to complement the white packaging, and emphasizes the blurring effect.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto
SCOPE
CREATIVE DIRECTION
PACKAGING DESIGN
( ) #2 Top Selling Skin Tint in Shopee
CLICK
COMPLEXION SERIES YOU
@INDONESIA
CLOUD TOUCH
BEAUTY
CLICK TO WATCH
PHOTO BY Reynard Santoso | VIDEO BY Roberto Perkasa | STYLED BY Afifah Yughnisa
MARSHA HARYANTO'S SELECTED WORKS
YOU BEAUTY / 2023
/CREATIVE DIRECTION
Upgraded AcnePlus
The acne care product line has been upgraded with more effective formulation that suitable for all skin types. As the brand associates itself with premium quality, I came up with elegant met nature concept, to reflect the purity and effectiveness of the products.
( ART DIRECTOR ) Marsha Haryanto PHOTOGRAPHER Reynard Santoso
STYLIST Afifah Yughnisa
SCOPE CREATIVE DIRECTION
Instagram Look
With monthly content plan from social media team, I develop a visual plan that incorporates premium concepts. Ensuring YOU's Instagram profile has a visually appealing, well-organized, and sales-driven aesthetic.
YOU BEAUTY /2023 2024
Following the visual content plan, creative team works together daily to develop the collaterals, and I lead them in this collaborative effort.
MARSHA HARYANTO'S SELECTED WORKS/SOCIAL MEDIA
( ART DIRECTOR ) Marsha Haryanto
GRAPHIC DESIGN Afifah Yughnisa, Meilinda Kharisma, Valerian Dani
DIGITAL IMAGING Valerian Dani
PHOTOGRAPHY Fairuz Nugraha R, Reynard Santoso
SCOPE VISUAL DIRECTION ASSET PRODUCTION SOCIAL MEDIA
INSTAGRAM LOOK YOU BEAUTY @INDONESIA
BT21 X MAD FOR MAKEUP / 2021
Joy to the Universe
One of the hottest 2021 collaboration in beauty industry that left everyone with joy.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Aprilia Annisa, Marsha Haryanto
( PHOTOGRAPHY ) Marsha Haryanto, Afifah Yughnisa
3D DESIGN Afifah Yughnisa
SCOPE
PACKAGING DESIGN
PHOTOGRAPHY
SOCIAL MEDIA
MERCHANDISE
MARSHA HARYANTO'S SELECTED WORKS
/BRANDING
JOY TO THE UNIVERSE BT21 X MAD FOR MAKEUP ➀
➁
PACKAGING
CATALOGUE
➂
➃ CLAW MACHINE
OUTERBOX
MAD FOR MAKEUP / 2022
Elevate
MADVERSE® visual revamp with more and more cooler logo, packaging, social media, marketplace, and more to be announced!
( ART DIRECTOR ) Marsha Haryanto
GRAPHIC DESIGN Afifah Yughnisa, Aprilia Annisa
( PHOTOGRAPHY ) Marsha Haryanto, Afifah Yughnisa
SCOPE BRANDING
CREATIVE DIRECTION
PACKAGING DESIGN
PHOTOGRAPHY
SOCIAL MEDIA
MARSHA
SELECTED WORKS
BRANDING
HARYANTO'S
/
➀ INSTAGRAM ➁ LANYARD ➂ EMOJI
ELEVATE MAD FOR MAKEUP ➃ NAME CARD ➅ LOGO
➆ CATALOGUE
➄ T –SHIRT
MAD FOR MAKEUP / 2022
Pretty in Every Universe
MADVERSE® finally having their first offline exhibition after pandemic. With other 200+ participant brands at JXB Jakarta 2022, we challenge ourselves to make a booth that worth to take a peek and visit.
( ART DIRECTOR ) Marsha Haryanto
( BOOTH DESIGN ) Marsha Haryanto
GRAPHIC DESIGN Afifah Yughnisa, Halimah Zatalini
3D DESIGN Jesselyn Callista
SCOPE CREATIVE DIRECTION
BOOTH DESIGN
GRAPHIC DESIGN
'S SELECTED WORKS ➀ BOOTH ➁ LOGO
MARSHA
HARYANTO
JXB 2022: JOY TO THE UNIVERSE
➂ CUP FOR SMALL PRODUCTS
➃ PAPER BAG
➄ GAMES
HARYANTO'S SELECTED WORKS
/PACKAGING DESIGN
MAD FOR MAKEUP / 2023
Mean Girls
VISUAL DIRECTION & COLLATERALS by MADVERSE® Creative Team
"On Wednesday WE wear pink" perfectly captures this exciting collaboration heavily inspired by The Plastics and Y2K era, this limited series, ready to make everyone look "So fetch"
( PACKAGING DESIGN ) Marsha Haryanto
SCOPE PACKAGING DESIGN
TM © 2023 Par. Pics.
MARSHA
/BRANDING
GENTLE EFFECT / 2022
Gentle E ect
MADVERSE® launches a skincare brand formulated with effective yet gentle ingredients, developed through years of research by aesthetic doctors. The visual inspired by a futuristic and minimalist approach to the nature, offering a unique perspective on beauty brands.
( ART DIRECTOR ) Marsha Haryanto
GRAPHIC DESIGN Aprilia Annisa, Halimah Zatalini
( PHOTOGRAPHY ) Aprilia Annisa, Marsha Haryanto
SCOPE BRANDING
PACKAGING DESIGN PHOTOGRAPHY
SOCIAL MEDIA
MARSHA HARYANTO'S SELECTED WORKSINSTAGRAM
BRANDING GENTLE EFFECT ➂ ZINE ➃ CATALOGUE
MARSHA HARYANTO'S SELECTED WORKS /CAMPAIGN
YOU BEAUTY / 2023
Glow and Shine with YOU
Celebrating it's 5th anniversary with a "Glowing Life with YOU" concept. To celebrate with employees, YOU Beauty will be showcasing them in an Instagram campaign and hosting an internal event.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto PHOTOGRAPHY Monica, Reynard Santoso
SCOPE BRANDING
CREATIVE DIRECTION
GRAPHIC DESIGN
SOCIAL MEDIA
➀ KV & PERSONAL PICK ALTS ➁ SALES KV
5TH ANNIVERSARY: GLOWING LIFE WITH YOU YOU BEAUTY @INDONESIA
➂ LANYARD
➄ SOCIAL MEDIA
➃ EMPLOYEE KIT
BACHELOR FINAL PROJECT / 2020
Pilih Film Sesuai Usia
A fun social campaign to educate young parents, the goals is prevent them to watching non age-appropriate movie with their child.
SCOPE CAMPAIGN
MOTION GRAPHIC BRANDING
( ) Exhibited in IMAGO 2020
MERCHANDISE
SOCIAL MEDIA
WEBSITE DESIGN
MARSHA HARYANTO'S SELECTED WORKS /CAMPAIGN
PIFISIA: PILIH FILM SESUAI USIA
BACHELOR FINAL PROJECT
MARSHA HARYANTO'S SELECTED WORKS /CAMPAIGN
FINAL PROJECT
PIFISIA: PILIH FILM SESUAI USIA
BACHELOR
MARSHA HARYANTO'S SELECTED WORKS /LOGO COLLECTION ➀ ➃ ➆ ➁ ➄ ➇
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Baleton Flowerchef FLORIST /2021
Showcased in Jatuh Cinta Seperti di Film-film (Falling In Love Like In Movies)
Rumah Kita di Tomang FOOD /2020
Oyami FOOD /2020
Tera Transports CARGO /2019
Gentle Effect SKINCARE /2022
Pilih Film Sesuai Usia CAMPAIGN /2020
Daily Ritual CLOTHING /2021
Matching Bride EO /2022
2019 2022 VARIOUS BRAND
➂ ➅
COMPANY PROFILE / 2019
POCKET HANDBOOK / 2018
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