Gadgets and Fashion are the leading categories in online buying in the UAE and overall GCC The competition in the online buying and e-commerce space is heating up in the Middle East but no matter the retailer, Gadgets and Fashion are the clear winning categories. Aido.com – selling movies, games, gadgets and more– an online marketplace. Buy gadgets, Games, iPad 3, Mobile Phones, DVD's, Blue Ray Movies, Gifts, Books and more with great deal through online from anywhere in UAE Enjoy excusive next generation games system of Playstation Vita, Sony PS3, and Xbox -360,, Electronic Accessories, Laptop, Tablets, Mobile Accessories, Amazon Kindle Fire, Portable Projectors, Apple iPhone 4/4s, Data Storage, Earphones etc., at competitive price For different reasons, the two categories are clear leaders in terms of sales. In Gadgets, online retailers like Aido.com sell the Kindle (all models), Apple products – iPhone, iPad, iPod and iTunes Gift Cards which are not freely available in the retail market and if they are then the products are usually launched a month or even 3 months after the US launch. Aido.com recently launched the new iPad (iPad 3) within a week of the US launch date. They also carry a large selection of mobile phones and other electronics to suit most customers' needs which is another factor that physical store retailers sometimes find difficult and pressurized to stock only fastmoving items. "We are also significantly cheaper than retail stores as we tend to operate on lower margins and pass on the pricing benefit to the customer", says Rasheed Mohamed, gadgets online Buyer at Aido.com. "We also have the benefit of doing cross-category bundling on our website – bundling a free game or accessory with a console or other gadgets. These promotions do very well and go viral through our social media pages on Facebook and Twitter" A standard one-year vendor warranty is something that most online shopping websites provide for purchase of gadgets. When all these factors are put together, online shopping becomes a real value proposition to the customer especially when sites like Aido.com offer 24-48 hour delivery. Aido.com operates their own delivery service all over dubai and UAE. Robert Louis is an expert article writer and marketer and enjoys writing and sharing articles on topics like Online Gadget and Electronic Gadgets Online . You can visit us for more information.