O pen
Hawthorn House
In conversation with Luke
Fry
76 Wattle Road, Hawthorn
A note from our Director Liam Adey
New Homes Appeal: Melbourne Buyers
Embrace Modern Living Solutions
Welcome to our latest issue, where we explore the growing trend of off-the-plan purchases in Melbourne's property market. Discerning buyers are increasingly recognising the compelling advantages of new homes, particularly those bought off-the-plan.
The appeal of these properties extends far beyond the allure of a fresh build. Off-the-plan homes offer superior energy efficiency, aligning with Melbourne's push towards sustainability and all-electric homes. They feature modern designs tailored to contemporary lifestyles, including open-plan living, home offices, and smart home technology.
Buyers benefit from extensive warranties, customisation options, and compliance with the latest building standards. Many new developments also include carefully planned community spaces and amenities, enhancing the overall living experience. Financially, off-the-plan purchases can be attractive, with potential grants for first-home buyers and lower maintenance and energy costs. For investors, these properties are achieving above-average rental returns. Join us as we unveil the possibilities of tomorrow's homes, available today.
76 Wattle Road, Hawthorn Hawthorn House
Feature Recipe
A5 Yamagata Wagyu with Renkon and Truffle from Warabi
Marshall White Projects Current Projects
Mercer — Armadale
Society — Armadale
Audrey — Auburn
Laurel — Bentleigh
McIntyre — Burwood
Lynden Park — Camberwell
Argyle Square — Carlton
Drummond House — Carlton
Parlington Street — Canterbury
In conversation with Luke Fry
8 Visionaries by Mickys art
The Address — East Melbourne
Edithvale Place — Edithvale
Malvern Gardens — Malvern
Central Park — Malvern East
Waterfront Residences — Port Melbourne
Prime — Prahran
Preston Place — Preston
Mattone — Richmond
Walmer — Richmond
Introducing Hawthorn House
76 Wattle Road, Hawthorn
Construction has begun on a groundbreaking development in Melbourne's prestigious suburb of Hawthorn, setting a new benchmark for sustainable, luxury living. Hawthorn House presents the suburb's first all-electric homes, designed with a commitment to environmental consciousness and timeless elegance.
Liam Adey, Marshall White Projects Director
Designed by Ascui & Co architects, Hawthorn House offers the area's first all-electric luxury homes, merging sustainability with elegance.
The off-the-plan project features sophisticated architecture and refined interiors surrounded by lush greenery designed by Jack Merlo. It respects local heritage while embracing contemporary design, using warm, organic materials and rich textures.
Hawthorn House is designed as a 'forever home' with flexible floor plans adapting to residents' changing needs. Interiors showcase modern sophistication with natural light, generous proportions, and meticulous details. A seamless indoor-outdoor flow is achieved through expansive courtyards and landscaped terraces.
Sustainability is key, with a 7.5-star energy rating, solar panels, EV chargers, high-performance insulation, double-glazed windows, and rainwater tanks. These features reduce energy costs and carbon footprint.
Gourmet kitchens feature magnificent island benches and Miele appliances, while main retreats offer walk-in wardrobes and luxurious ensuites. Convenience and accessibility have been carefully considered, with each home fitted with ample storage solutions, and a private lift connecting all levels from the basement to the roof terrace.
Developed by Syon and marketed by Marshall White, Hawthorn House offers a rare opportunity in a coveted suburb. With a 10-year building guarantee and construction by Virgon Constructions, this project represents the future of urban living, combining sustainability, timeless design, and uncompromising luxury. ■
For enquiries contact Liam Adey 0432 660 711
Developed by Designed by Built by Gardens by
In conversation with
LukeFry
Luke Fry Architecture and Interior Design was founded in 2014 with a view to creating design-led properties that are refined, sophisticated, purposeful and relevant.
Based in Melbourne and Mansfield, the studio specialises in new residential homes, heritage renovations, interior design and small-scale boutique developments with a focus on simple yet strong materials. The award-winning firm’s vision has evolved over the past decade. Owner and Director Luke Fry shares with us insights on his early beginnings, trajectory of his practice and current focus.
Photo Credit Timothy Kaye
What inspired you to establish your own architecture and interior design firm and how has your vision for the studio evolved since then?
I’m very ambitious and it was always part of my plan but, to be honest, it started quite unassumingly when I was just 28 years old. A friend asked me to design a penthouse for him and I took the leap. From there more projects followed. We’ve now been in business for 10 years, have a wonderful team and are going through an exciting phase of maturity in the business.
As an architect, interior designer and builder, how do you feel your skill set has influenced your approach to design and the success of your practice?
I don’t know of anyone with this trifecta of skills. They may exist of course, but it’s quite unique and something I’ve worked hard to achieve. It gives us a holistic approach to not only the design process but the construction phase when administering contracts. While my builders license is no longer active and I have no intention of building myself in the future, the knowledge base remains and provides an added level of security for our clients. It allows us to work more smoothly with the tradespeople involved on site.
Your studio specialises in residential projects, heritage renovations and small-scale boutique developments. What draws you to these types of projects?
In the past, these types of projects have been our primary focus; however, we have been broadening our repertoire in recent years. Beyond residential projects our current projects span hotel, hospitality and workplace sectors. Of course, we will always do beautiful homes and boutique residential developments, but the duality that ties all these projects together and attracts us to them is lifestyle and user experience. To enhance someone's experience and consciousness within a space we have designed is a truly amazing and rewarding thing.
How do you develop and refine your design language, and what do you hope to achieve through these design choices?
Skills are crafted and honed over time, but the process remains the same. The outcomes just get better. Design is never linear, it's ever evolving, and the refinement of a project takes place with input from many stakeholders. These include the clients of course, in conjunction with a long list of consultants. I hope to achieve a design language that moves through the decades of my career and leaves a legacy that's not only I can be proud of, but our clients and consultants too.
As a judge on Australia's Best House, what qualities do you look for in outstanding residential design and how has this experience influenced your own practice?
Good design is timeless. It doesn’t follow current trends, instead referencing the past and projecting the future, at the same time as being unique to the designers’ own language. Good design also goes well beyond the aesthetic. It's as much about functionality, durability and sustainability as it is about the sexy stuff.
As your studio continues to grow, how do you envision the future of Luke Fry Architecture and Interior Design?
We are diversifying our range of projects and have been for some time now. People will soon start to see these projects come to life. We will also do high end bespoke homes, but we’re also doing boutique developments, hotels, hospitality and workplace projects, all while maintaining the lifestyle driven quality outcomes we’re known for just with a different context. ■
Photo Credit Timothy Kaye
From $4,195,000
A homage to the rich and deeply textured neighbourhood of
Armadale, Mercer presents an exclusive collection of luxurious townhomes curated by one of Australia’s most esteemed design studios, Conrad Architects. 30 Mercer Road, Armadale
Architecture by Developed by Built by Gardens by
Architecture by Gardens by Developed by Interiors by
Tapware by Appliances by Built by
Architecture by Developed by Gardens by
Developed by
Designed by Gardens by
Visionaries
Navigating the art world to curate an investment-grade collection for living spaces can be daunting. Many grapplewith personalising selections to their evolving tastes, allocating budgets, and ensuring the pieces fit seamlessly into their space both in design and size.
With limited time for gallery visits, uncertainty about choosing the right art, and the desire for exclusive pieces with a clear artist backstory and investment potential, the journey becomes complex, necessitating expert guidance and a comprehensive network of artists and galleries.
At Mickys art, we curate living spaces with investment-grade fine art and bespoke pieces that reflect the interior architecture, furniture procurement and unique style preferences of our clients.
We source, procure and curate fine art from museum-quality exhibitions and in-demand studios, ensuring the artworks transcend mere decoration. Each piece is chosen for its potential to appreciate in value, based on the artist's established history, either as blue-chip or emerging investments. We’ve curated a selection of our favourite artists and pieces that represent our artistic philosophy. These globally renowned artists have exhibited in museum-grade exhibitions, garnered awards, and are housed in reputable public and private collections, demonstrating their unique investment potential. Mickys art introduces eight such celebrated artists curated by OLIVER GABELICH -
01. Nick Thomm (Melbourne / Los Angeles - Collected by Louis Vuitton, Mclaren, Miley Cyrus
02. Saerom Yoon – (Seoul, South Korea) - Collected by Louis Vuitton
03. Ian Rayer Smith – (Manchester, United Kingdom) - Represented exclusively in Australia by Mickys art
04. Paul Ryan (Sydney, Australia) - 13-time Archibald finalist
05. Taher Jaoui (Madrid, Spain)
06. Aurel K Basedow (Como, Italy) - Architectural Digest EU top 100 artisans
07. Vanessa Prager (Los Angeles, California) - Collected by Ryan Gosling and represented by Diana Rosenstein (Los Angeles) and The Hole (New York City)
08. Georg Oskar (Oslo, Norway) - Celebrated Icelandic painter based in Oslo, Norway
Private Art Curator by Mickys art Mickys art's Private Art Curator offers a personalised 1:1 service for elite architectural homes, curating exclusive fine art pieces from our vast network of renowned artists, galleries, and artisans. We understand the unique preferences and constraints of premier homeowners, and our dedicated service carefully selects and places 1/1 art that complements the residence's interior design, architecture, and furniture. Beyond mere aesthetics, we consider style, size, and placement to craft a captivating collection that elevates living spaces. This end-to-end service includes tailored planning, global artist access, guided designdriven selections, procurement, logistics, on-site curation, and specialised consultations for framing, displaying and lighting ■
Oliver Gabelich
Private Fine Art Curator Call Or Sms +61 406 609 089 IG @mickysart
Developed by Built by
207 Highfield Road, Camberwell
Lynden Park is a collection of just five parkside residences nestled in an idyllic pocket of Camberwell. Elegantly crafted by Ascui & Co and John Patrick.
Architecture by Developed & Built by Gardens by
Developed by Project Management by Architecture and interiors by Construction by
A5 Yamagata Wagyu with Renkon and Truffle
Warabi at W Melbourne
408 Flinders Lane, Melbourne
Warabi at W Melbourne shares their recipe for A5 Yamagata Wagyu with Renkon and Truffle, embodying their contemporary Japanese Omakase dining experience.
Ingredients Method
30g A5 Yamagata Wagyu rib
60g fresh lotus root (renkon)
Garnish Cosmos leaves
Garlic chive flowers
Wagyu Sauce
50ml sake
42ml hon mirin
10g zarame sugar
20ml soy sauce
5ml beef jus
10g Wagyu fat
20g Wagyu trim
3g whole garlic
10g white part of spring onion
10g shallots
0.5g shichimi
1ml plum vinegar
0.5g black pepper
Truffle Egg Sauce
1 organic egg yolk
10ml melted Wagyu fat
1g chopped black truffle
Serves 1
For the sauce, sauté Wagyu fat and trim until golden, then add spring onion, garlic, and shallots until caramelised. Add zarame sugar to make caramel, then sake and hon mirin to reduce. Season with soy sauce, beef jus, and black pepper.
Adjust saltiness if needed. Turn off heat, add plum vinegar and shichimi, and cool overnight.
For the truffle egg sauce, beat egg yolk and add warm Wagyu fat to create a mayonnaise-like texture. Add chopped black truffle and set aside.
Slice Wagyu to 1.3mm and refrigerate until needed.
Peel lotus root and soak in water for one hour to remove bitterness and starch. Pat dry and grill with Wagyu fat until caramelised. Season with salt.
Warm sauce to 80°C, add Wagyu, and shake with chopsticks for 5-10 seconds to maintain pink colour.
Plate lotus root and cooked Wagyu on plate, pour sauce over Wagyu.
Garnish with cosmos leaves and garlic chive flowers.
Pour truffle egg sauce at the table.
From $1,849,000
Only 51 residences, set over 13 levels in the lively suburb of Carlton, Drummond House offers meticulously designed luxury living at its most elevated.
482-492 Drummond Street, Carlton
Developed by Architecture by Interiors by
Built by
Appliances by Tapware by
Developed by Designed by Landscaping by
From $3,500,000
Some of the world’s best residences embrace iconic gardens in their respective cities, from Central Park in New York City to Hyde Park in London. The Address will deliver a new legacy for Melbourne, fronting one of its most beloved gardens, connected to the city in just a heartbeat.
380 Albert Street, East Melbourne 3 A B C 3 2
Developed by Design by
climate control SMART SYSTEMS
When it comes to purchasing an off-the-plan property, the cooling and heating system is an important aspect that can significantly impact comfort, energy efficiency, and even your health. As a buyer, understanding the differences between various systems and knowing what to look for can make a substantial difference in your future home experience.
Traditional HVAC systems have long been the standard in residential properties. These systems typically involve large ductwork and visible grilles and can often create uneven temperatures throughout the home. While this has been the common approach, advancements in technology have paved the way for more sophisticated solutions, particularly in new developments.
Smart climate control systems like AirSmart represent the cutting edge of indoor environment management in homes and off-the-plan developments. These systems offer a range of benefits that address common issues with the status quo while providing additional advantages.
One of the most noticeable differences is in aesthetics. Smart systems often utilise much smaller ducting and grilles - up to 75% smaller in the case of AirSmart. This allows for a superior architectural finish, preserving the integrity of your home's design without compromising on functionality. For off-the-plan buyers, this means a more seamless integration with modern, sleek interiors.
Comfort is another crucial factor. Advanced systems aim to provide ambient temperature control without the drafts or noise often associated with traditional HVAC units. This means a more consistent and pleasant indoor environment throughout your home, which is particularly important in Australia's varied climate. With AirSmart, this consistent comfort extends to all areas of your home, as the compact ducting and grilles can efficiently service even smaller spaces like robes, bathrooms, and even laundries and drying cupboards.
Efficiency is where these modern systems truly outperform. Features like thermal zoning and the use of high-quality materials can result in up to 50% greater efficiency compared to conventional systems. For buyers of off-the-plan properties, this translates to potentially significant savings on energy bills over time, an important consideration in the face of rising energy costs in Australia.
Health considerations have become increasingly important, especially in recent years. Smart climate control systems often incorporate advanced air purification technologies, promoting a healthier indoor environment. This can be particularly beneficial for individuals with allergies or respiratory concerns, and it aligns with the growing focus on wellness in modern home design.
In off-the-plan developments, buyers should also consider the system's ability to provide superior air mixing, energy optimisation, and advanced controls. The seamless integration of these features can contribute to a more comfortable and efficient home environment, which is often a key selling point and point of difference for new properties.
The customisability of modern systems is a significant advantage for larger spaces or unique architectural designs, which are becoming more common in Australian off-the-plan developments. Solutions like AirSmart can be tailored to meet specific project needs, ensuring optimal performance regardless of the property's size or layout.
Savvy buyers of off-the-plan properties should look out for details about the climate control system in the development's specifications, not only appliance and stone finishes. Important factors to consider include the system's energy efficiency rating, its ability to cope with Australia's diverse climate conditions, the level of customisation available, and any smart home integration features. It's also worth considering the long-term maintenance requirements and potential energy savings.
Australian off-the-plan buyers can enhance the liveability of their future homes by choosing high-quality, efficient climate control systems. Understanding modern heating and cooling solutions empowers informed decisions that optimise comfort, health, and long-term financial benefits. ■
Developed by Design by
Edithvale
Developed by Architecture by Built by Gardens by Managed by
Developed by Architecture by Gardens by
Managed by
In collaboration with
103 Beach Street, Port Melbourne
Architecture by Built and developed by Interiors by Appliances by Tapware by
future Building your
Investing in property is a significant decision that requires careful consideration. For many investors, new property developments offer an array of attractive benefits that align well with modern investment strategies and lifestyle preferences.
New properties, particularly off-the-plan developments, have gained popularity due to several key advantages:
Modern Amenities and Design
New developments showcase the latest in architectural design and amenities. This includes contemporary kitchens, energy-efficient appliances, and innovative layouts that cater to current lifestyle trends. These features can attract a wide range of buyers and renters, potentially enhancing the property's appeal and rental yield.
Lower Maintenance Costs
One of the most significant advantages of new properties is the reduced maintenance costs. With brand-new plumbing, electrical systems, and structural elements, the likelihood of unexpected repair expenses is minimised. Additionally, new properties often come with builder warranties, providing further peace of mind for owners.
Tax Incentives
Investors in new properties can benefit from various tax incentives, including depreciation allowances on the building and its fixtures. These tax benefits can substantially reduce the overall cost of ownership, making new properties an attractive option for savvy investors.
Customisation Opportunities
Off-the-plan developments offer investors the chance to customise their property to suit their preferences or target market needs. This can include choosing finishes, layouts, and even certain structural elements, ensuring the property meets specific requirements.
Energy Efficiency
New developments incorporate the latest in energyefficient design and technology. This can lead to lower utility costs for renters and potentially higher rental yields for owners, while also contributing to a more sustainable future.
Enhanced Safety Features
Modern developments typically include advanced safety features such as secure entry systems, fire-resistant materials, and up-to-date building standards. This can provide peace of mind for both owners and renters.
Potential for Capital Growth
New developments in emerging areas can offer significant potential for capital growth. As neighbourhoods develop and mature, property values may increase, potentially leading to strong returns on investment.
When considering new property developments, investors should align their choices with their financial goals and investment strategies:
Long-term Growth
Investors seeking long-term capital growth may find new properties in developing areas particularly attractive.
Tax Benefits
Those looking to maximise tax advantages could benefit significantly from the depreciation allowances available on new properties.
Lifestyle Appeal
New developments often cater to modern lifestyle preferences, potentially attracting high-quality renters and ensuring strong rental demand.
New property developments offer a compelling proposition for investors. With their modern designs, energy efficiency, tax benefits, and potential for customisation, they meet the needs and preferences of contemporary renters and buyers. While all property investments require careful consideration, the advantages of new developments make them an attractive option for many investors looking to build a strong, future-focused property portfolio. By thoroughly researching opportunities and aligning investments with personal goals, investors can tap into the advantages of new developments, aiming for substantial returns while shaping the future of Australian real estate. ■
From $1,595,000
Beyond the statement façade and the spacious interiors, it’s the philosophy of the design that stands apart: intelligent, private, healthy and sustainable. For those drawn to the pulse of Prahran and everything it offers, this is the ideal place to shape a new future.
66 Williams, Road Prahran
Developed by Design by
Prahran
Developed by Design by
Preston
Developed by Architecture by Gardens by Architecture by
Developed by Gardens by Built by Design by
Invest in your luxury lifestyle
Secure your place in the future of contemporary living with off-the-plan developments represented by Marshall White Projects, showcasing unparalleled design and innovation. We partner with Australia’s most trusted and established developers, builders, and designers to craft exceptional residences that redefine luxury and style.
Contact Marshall White Projects to explore all opportunities.
Liam Adey Meet our Director
Personable, positive and hardworking, Liam strives toward helping people achieve their off the plan purchasing requirements.
Maintaining open channels of communication, Liam easily develops a natural rapport with his buyers. Liam finds the development industry to be incredibly rewarding as it revolves around making connections with people and perfectly suits his positive mindset. Combined with his strict time management, perfectionist nature and a refined attention to detail, Liam is well suited to his role at Marshall White projects.
Active by nature and a big believer in the value of physical fitness and a healthy social life, Liam divides his free time between playing basketball, spending time with his friends and supporting his beloved Hawks.
Contact Liam 0432 660 711 liam.adey@marshallwhite.com.au
