CUSTO BARCELONA Marta Hidalgo Tristany
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• Disco-‐club
CONTEXT
• Models: 3 girls and 2 boys from 18 to 24. • Pictures: -‐ models coming out of a limousine and treading the red carpet that will take them to the entrance of the club with photographers surrounding them as if they were famous. -‐ inside the club on the dance floor and VIP zone.
• Concept: reflect the VIP life in the night world. • Models will express determinaFon, safety, comfort, fun and status.
miércoles 9 de febrero de 2011
TONE • •
The slogan: ‘Feel Free to Be a VIP’.
•
Speaking personally and amicably to the buyers, aSracFng them with the slogan to buy clothing of the brand and feel VIP with clothing at an affordable price.
CollecFon: tradiFonal tailoring, handmade looks, hand-‐embroidered details, luxury and bling -‐-‐> fits very well with the slogan.
miércoles 9 de febrero de 2011
CASTING
miĂŠrcoles 9 de febrero de 2011
LOCATION City: New York.
• Club: Home Nightclub New York, one of the most famous and chic clubs in New York.
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COLOR -‐ Brown -‐ Black -‐ Maroon -‐ Beige -‐ Grey -‐ Green -‐ Red
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MUSIC •
Cut Copy -‐ Ligts and Music
hSp://www.youtube.com/watch?v=8R1X2TxW5Rk
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AUTHORITIES • • • • •
Photographer: James Hickey Professional from Los Angeles. Creates artistic fashion and lifestyle images with unique style. Images with vivid color and expression. The images tell stories and ideas of people who are full of beauty and life.
miércoles 9 de febrero de 2011