Our offer Martes Sport Group product offer consists of apparell, shoes, accessories, bagage and equipment for different kind of sports. It includes also lifestyle collections.
PREMIUM GOOD PRICE SENSITIVE
MARKET SEGMENT
Brands positioning
/ FITNESS / RUNNING / CYCLING
/ MOUNTAINS
/ LIFESTYLE
/ WATER SPORTS
/ SKATING
/ TEAM SPORTS
IDEA
LIFEWEAR - TO ENRICH YOUR LIFE Iguana Brand was founded in 1990 in California. By a successful combination of casual style and functionality of sports textiles the brand has won numerous committed followers all over the world. Through high quality provided by functional materials, advanced technologies and modern design Iguana can compete with other premium brands. Iguana is a lot more than quality. The brand demonstrates that passion adds flavour to your life whereas fashionable sportswear can be equally comfortable and trendy.
LIFESTYLE & TECHNICAL - SERIES
The brand combines two series of products: lifestyle and sports ones. The first group comprises functional casual products featuring urban style. The second line of products is addressing those who love outdoor activities and look for high quality products featuring daring and modern design.The brand is recognized by popular series of products dedicated to enthusiasts of skiing and snowboarding.
BRAND CLOUD DESIGN DETAILS MODERN COMFORT
FASHION OUTDOOR SNOWBOARD ACCESORIES CLOTHES
FUNCTIONAL
TECHNOLOGY
INNOVATIONS
TREKKING WINTER MOUNTAIN
EVERYDAY SPORTY FASHION
STYLE
SKI SHOES
PREMIUM QUALITY
MATERIALS
BRAND VISION
OUTDOOR / LIFESTYLE
Sports and lifestyle premium brand for those interested in inspiring design.Iguana successfully combines natural look, comfort and technology.
Nitro Bags Roxy Patagonia Topo Designs
O’Neill Burton
Tommy Hilfiger
Rehall
Timberland
Helly Hansen
Vans
SNOWBOARDING / SKIING
New Balance
SPORTS FASHION
BRAND POSITIONING MARKET SEGMENT: PREMIUM GROUP: / LIFESTYLE / URBAN OUTDOOR / SKIING
& SNOWBOARDING
ASSORTMENT: / APPAREL / SHOES / ACCESSORIES / BAGAGE
HI-END
PREMIUM
GOOD PRICE SENSITIVE
CUSTOMER PROFILE GENDER: / FEMALE / MALE INTERESTS: / FASHION / SNOWBOARDING, SKIING / LIGHT TREKKING LEVEL: / ENTHUSIASTS AND AMATEURS
CUSTOMER BENEFITS
/ series of high-quality technical products / comfort guaranteed by outdoor technologies used in modern lifestyle products / modern and daring design that encourages active living
IDEA REMEMBER TO EXPLORE Brand ideology is incorporated in the slogan “Remember to Explore�. Accordingly, Elbrus products are designed to encourage people to explore new places, broaden their experiences, learn new activities and take up challenges. This ideology is reflected in the individual, modern and energetic design. The brand is named after the highest peak in the Caucasus Mountains w ith reason.
FOR MOUNTAIN LOVERS Elbrus brand was founded for enthusiasts of outdoor sports looking for good and technical products at attractive prices. The strategy of the brand is to provide advanced technologies, solutions and textiles in premium products at the price of medium grade products. Owing to that, the brand has already been appreciated by a wide range of customers and has continued to expand in different markets.
MODERN
SNOWBOARD MATERIALS WELL DESIGN CLOTHES TECHNOLOGY ACCESORIES
STYLE
DYNAMIC PREMIUM QUALITY
SHOES TREKKING
ACCESIBLE
MOUNTAIN
ENERGETIC
INDIVIDUAL
GOOD PRICE
FUNCTIONAL DETAILS SKIES
POPULAR
ACTIVE
OUTDOOR
BRAND CLOUD
BRAND VISION
PREMIUM
DEVELOPING AN OFFER TO COMPETE WITH PREMIUM BRANDS THROUGH COMBINATION OF THE THREE KEY ELEMENTS:
Mammut Ortovox Marmot
Haglõfs Arc’teryx Vaude
/ Modern and outdoor design / Price lower than the price of top brands for pro ducts of comparable quality / Wide availability
Saleva The Nort Face
CMP Hilfiger Killtec
Jack Wolfskin
Tresspass
Patagonia Columbia Berghaus
RANGE
Halti Regatta Karrimor
PRICE
BRAND POSITIONING MARKET SEGMENT: PREMIUM / GOOD GROUP: / MOUNTAIN OUTDOOR / SKIING / SNOWBOARDING
ASSORTMENT: / APPAREL / SHOES / TOURISTIC
ACCESSORIES
HI-END
PREMIUM
GOOD PRICE SENSITIVE
CUSTOMER PROFILE GENDER: / FEMALE / MALE INTERESTS: / MOUNTAIN SPORTS / SKIING / SNOWBOARDING LEVEL: / ENTHUSIASTS AND AMATEURS
CUSTOMER BENEFITS / excellent value for money, / high quality guaranteed by technical textiles, modern technologies and attention to detail / attractive and energetic design boosting self-confidence and individuality
IDEA CROSS THE LINE The brand is offering innovative state-of- the-art technical products providing an alternative to global sports brands. The IQ’s slogan “CROSS THE LINE” promotes not only active life style but also stimulates and inspires continuous development, breaking down own barriers and setting ambitious fitness goals.
RELIABLE SOLUTIONS & UNIQUE DESIGN Designed for active people who appreciate high quality, reliability and functionality, while searching for a unique design. IQ has been particularly popular among fans of functional workout, fitness, running, and cycling. The brand has won trust owing to technologically advanced fabrics and solutions which are successfully translated into comfort and safety of customer activities.
ACCESORIES SHOES GYM
INDOOR
FITNESS BIKE
INDIVIDUAL
STYLE
CROSSFIT CLOTHES
RUNNING
MATERIALS
OUTDOOR
INNOVATIONS DETAILS
DESIGN ENERGETIC DYNAMIC
TECHNOLOGY
COMFORT
FUNCTIONAL
PREMIUM QUALITY
CROSS THE LINE
BRAND CLOUD
STYLE COLORS MODERN
BRAND VISION IQ BRAND STRIVES TO BE THE MOST POPULAR AMONG ENTHUSIASTS OF RUNNING, FITNESS, AND CYCLING THROUGH COMBINAION OF THE THREE UNIQUE ELEMENTS:
TECHNOLOGY Reebok UA
/ High quality
Nike Adidas
/ Functionality / Unique and vital design Lacoste
New Balance
Superdry
KariTraa
Puma Gap Lotto STYLE / DESIGN
Asics Odlo Mizuno COMFORT / FUNCTIONALITY
BRAND POSITIONING MARKET SEGMENT: PREMIUM / GOOD GROUP: / FITNESS / RUNNING / CYCLING
ASSORTMENT: / APPAREL / SHOES / ACCESSORIES / EQUIPMENT
HI-END
PREMIUM
GOOD PRICE SENSITIVE
CUSTOMER PROFILE GENDER: / FEMALE / MALE INTERESTS: / FITNESS / RUNNING / CYCLING LEVEL: / ENTHUSIASTS AND AMATEURS
CUSTOMER BENEFITS / high-quality fabrics & advanced solutions / fitting & body-shaping cuts / comfort that fosters pleasure in workout / modern and dynamic design boosting selfconfidence and encouraging action
Live on the wave
IDEA FOR THOSE WHO LOVE WATER SPORTS A brand dedicated to enthusiasts of water sports combining technical solutions and recreational products for indoor swimming pools and open-air water reservoirs. AquaWave products have been appreciated both by amateurs and regular athletes. The brand also provides unique lifestyle series of products featuring a characteristic beach and summer elegance. The design reflects the idea of freedom, relaxation and adventure and promotes active living.
COMFORT & CATCHY DESIGN The objective of the brand is to deliver comfortable and eye-catching products at attractive prices. Product design process in AquaWave focuses on vivid colours and attractive design. Product range includes swimming suits, T-shirts, shorts and accessories such us swimming caps, goggles or sun glasses for men, women and children.
BRAND CLOUD FREEDOM
SUMMER ADVENTURE
WATER
SEA
COMFORT
TRAINING
FREE TIME
NATURALNESS
SWIMMING
GOOD PRICE
BEACH
PLAY
SWIMMING POOL
RELAX
HOLIDAY COLORS GOOD QUALITY FUNCTIONAL
FUN
LIFESTYLE
BRAND VISION PERFORMANCE
AQUAWAVE BRAND WISHES TO ATTRACT ALL ENTHUSIASTS OF WATER SPORTS AT EACH STAGE OF THEIR ADVENTURE WITH FAVOURITE DISCIPLINES, BY:
Arena Tyr Finis Speedo
/ developing recreational products and series for more professional users under one common brand / offering high quality at attractive prices / developing unique design of swimming and lifestyle products
O’Neill
Aqua Sphere
Roxy
MadWave
Billabong Quicksilver Lotto SUMMER / BEACH STYLE
Beco Fashy Zoggs MAINSTREAM / AVAILABILITY
BRAND POSITIONING MARKET SEGMENT: HI-END
GOOD GROUP: / WATER SPORTS / LIFESTYLE / RECREATION
ASSORTMENT: / SWIMWEAR / ACCESSORIES / APPAREL / SHOES
PREMIUM
GOOD PRICE SENSITIVE
CUSTOMER PROFILE GENDER: / FEMALE / MALE INTERESTS: / SWIMMING / WATER LEISURE / FASHION LEVEL: / ENTHUSIASTS AND AMATEURS
CUSTOMER BENEFITS / excellent value for money / high-quality materials providing comfort / trendy design inspired by water sports / vast range of technical and lifestyle products
IDEA
BEJO – HAVE FUN Bejo is a unique brand offering products for the youngest customers through the lens of sport industry. A combination of advanced solutions, technologies and fabrics in sports clothes with colourful and trendy design ideas results in a unique deal for active children and juniors. Competitive market position of Bejo brand is ensured by a good value for money – owing to this, the brand is an attractive alternative to reputable sports brands manufacturing clothes for the youngest customers.
SOLUTIONS TARGETTING SPORTS FANS & EYE-CATCHING DESIGN Bejo products are distinguished by vivid colours and their combinations, variety of pattern and print ideas, and an excellent value for money. Durable fabrics come together with fine attention to details and functionality that provide comfort to young customers. The brand attaches a great deal of importance to the safety of children through well thought collections and specifically chosen components.
DESIGN LIFESTYLE
DETAILS FUNCTIONAL
KIDS DURABLE
TRENDY INDIVIDUAL
GOOD PRICE
SAFE
GOOD QUALITY
COMFORT
ACTIVE SPORTY FASHION
ACCESORIES CLOTHES SHOES
FUN STYLE
TECHNOLOGY
CHILDREN
JUNIORS
BRAND CLOUD
BRAND VISION Dedicated to children and adolescents, Bejo strives to be selected by those who appreciate quality fabrics, sports and everyday design, always getting good value for money. Our customers are adults but our users are children. We want our customers to be aware that our brand is designed taking into account the needs of our users and requirements of all everyday activities.
High quality fabrics and details that perfectly fit the needs of children and adolescents
Excellent value for money
Comfortable sports and lifestyle look driven by safety and unique design that brings added value
BRAND POSITIONING MARKET SEGMENT: GOOD GROUP: / LIFESTYLE / SPORT
HI-END
PREMIUM
ASSORTMENT: / APPAREL / SHOES / ACCESSORIES
GOOD PRICE SENSITIVE
CUSTOMER PROFILE CUSTOMER: / CHILDREN AND THEIR PARENTS GENDER: / FEMALE / MALE AGE: / KIDS / TEENAGERS
CUSTOMER BENEFITS / excellent value for money / durable and comfortable products increasing safety / colourful, trendy and modern look / unique combination of lifestyle design and advanced solutions applied
IDEA
NEVER GIVE UP Huari is a dynamic sports brand manufacturing products for enthusiasts of team games. Brand policy is to deliver comprehensive collections of products for team game enthusiasts and lovers as may be necessary to practice their favourite disciplines: clothes, footwear, equipment, and accessories. In line with the slogan “Never give up”, Huari products are there to encourage activity and remind people that persistence conquers big things.
EXCELLENT QUALITY & AVAILABILITY
The brand targets both professional athletes and passionate enthusiasts. Its products are distinguished by high-quality fabrics, precision in manufacture and modern design. Vivid colours and unique design are to energize body and mind during workouts and to emphasise people’s individual styles. Excellent value for money and constantly expanded assortment of products make the brand win new and loyal customers.
AVAILABILITY
CLOTHES
SHOES
TEAM SPORTS FOOTBALL
DYNAMIC COHERENCE STYLE
ENERGETIC
INDIVIDUAL
FUNCTIONAL
ATTRACTIVE COMFORT DURABLE ACCESORIES
BASKETBALL VOLLEYBALL
AFFORDABLE
GOOD QUALITY
BRAND CLOUD
BRAND VISION THE GOAL IS TO PROMOTE TEAM GAMES AMONG CHILDREN, ADOLESCENTS AND AUDLTS BY DELIVERING A WIDE RANGE OF PRODUCTS TO PRACTICE FAVOURITE DISCIPLINES. UNDERLYING GOALS: / offering a wide range of products to the largest possible group of customers / ensuring value for money / designing visually attractive product collections / ensuring technical reliability
fabrics, technologies & functionality from basic to advanced level affordable price level adjusted to mainstream needs - from budget to middle
unique designs and wellthought complete collections for all age groups, which makes the coherent unity
BRAND POSITIONING MARKET SEGMENT: GOOD / PRICE SENSITIVE
GROUP: / TEAM SPORTS
ASSORTMENT: / APPAREL / SHOES / EQUIPMENT / ACCESSORIES
HI-END
PREMIUM
GOOD PRICE SENSITIVE
CUSTOMER PROFILE GENDER: / MALE INTERESTS: / TEAM SPORTS LEVEL: / ENTHUSIASTS AND AMATEURS
CUSTOMER BENEFITS / vital, dynamic, and eyecatching design / excellent value for money / wide-ranging and comprehensive deal
IDEA
FREE YOUR RIDE A brand addressed to all enthusiasts of rollerblading, skateboarding, scooter riding or ice skating. It is chosen by active people who consider sport and fun inextricably linked. Colourful and trendy Coolslide products foster active leaving and encourage people to take up new sports. The brand design reflects the sense of adventure, friendship and free time.
MODERN AND TRENDY DESIGN
The brand successfully combines high quality with modern and trendy design ideas. Vivid colours and fancy patterns grab customer attention, whereas fabrics and technologies make Coolslide products entirely safe. The range of products includes: rollerblades, scooters, balance running bikes, as well as helmets and gloves.
GOOD QUALITY
FUN MEDIUM PRICE
FRIENDS ICE SKATING SKATES SKATEBOARD
INDIVIDUAL
COOL
SKATING
COMFORT SAFETY MODERN DESIGN
SCOOTER
SPORT
COLORFUL
BRAND CLOUD
BRAND VISION
DESIGN
MEETING EXPECTATIONS OF PASSIONATE SKATING ENTHUSIASTS THROUGH:
Self-confidence Current fashion trends matching to fit clothes
/ safe and high-quality products, / very good value for money / unique design emphasising people’s individual styles / variety of products ensuring a comfortable choice
fabrics safety
Optimal pricing
comfort
high quality
QUALITY
VALUE
BRAND POSITIONING HI-END
MARKET SEGMENT: GOOD
PREMIUM
GOOD
GROUP: / SKATING
ASSORTMENT: / EQUIPMENT / ACCESSORIES
PRICE SENSITIVE
CUSTOMER PROFILE GENDER: / FEMALE / MALE INTERESTS: / SKATING SPORTS LEVEL: / AMATEURS
CUSTOMER BENEFITS / optimum parameters ensuring safety and comfort / dynamic modern and eye-catching design that is unique and inspired by current trends / attractive price making sports affordable whatever the financial resources
IDEA FOR THE WHOLE FAMILY The brand is offering sports products for the entire family. Its collections are designed for those who love active living and practice majority of outdoor and indoor sports, such as: running, cycling, trekking, Nordic walking, winter sports, swimming, or fitness.
GOOD QUALITY AND ATTRACTIVE PRICES The greatest asset of Martes brand are attractive prices which do not compromise quality parameters appreciated by active users. Consequently, the brand has become a healthy-living ambassador providing reliable evidence that everyone can afford quality, comfortable and durable products.
NORDIC WALKING
APPAREL SWIMMING ACCESORIES SHOES
CHILDREN
GOOD QUALITY DURABLE
LIFESTYLE
ACTIVE
AVAILABILITY
CHILDREN
FAMILY
TEAM SPORTS
COMFORT
FREE TIME
BIKE RUNNING
FITNESS
BEST PRICE
SPORT
BRAND CLOUD
BRAND VISION THE BRAND PROVIDES BEST PRICE GUARANTEE ON THE SPORTING GOODS MARKET WITHOUT COMPROMISING ON MARKET STANDARDS. A WIDE-RANGING OFFER TARGETS MAJORITY OF MARKET SEGMENTS THUS REACHING A WIDE GROUP OF CUSTOMERS.
Wideranging deal targeting key market segments
A brand dedicated to: / recreational users / price-focused customers
Always the lowest price
Quality expected by challenging sports market
BRAND POSITIONING MARKET SEGMENT: PRICE SENSITIVE GRUPA : / OUTDOOR / SKIING / FITNESS / RUNNING / CYCLING / WATER SPORTS / SKATING
ASORTYMENT: / APPAREL / SHOES / ACCESSORIES / EQUIPMENT
HI-END
PREMIUM
GOOD PRICE SENSITIVE
CUSTOMER PROFILE GENDER: / FEMALE / MALE ZAINTERESOWANIA: / ACTIVE LEISURE TIME / RUNNING / TREKKING / FITNESS AND GYM / CYCLING / WATER SPORTS / TEAM SPORTS / WINTER SPORTS LEVEL: / BASIC
CUSTOMER BENEFITS / excellent price / fabrics and solutions normally associated with sports clothes / a wide-ranging offer targeting various activities and entire families