glossier.
It’s for you, inspired by you.
, o l l He
Welcome to the first issue of Into the Gloss. From all of us here at Glossier, past, present and future, we’d like to say a huge thank you to all of our funny, talented and loving community. You really are the best, which is why we want to give you something back. The first (of hopefully many) issues, bringing you everything fashion, beauty, culture and most importantly, you. This is for you, made with you in mind, we want you to have something to keep, to share, to contribute to and feel a part of. We want to make you laugh, think, happy, curious and indefinitely, experience. Our main focus at Glossier is about our community, our friends, family, employees and employers. We don’t want to bombard you with edited, selfcontaining information, we want to hear from you, see your pictures, hear your stories. This is a platform in which we want to share with you and every other community all around the world. Think of it as a journal, a diary were you can share your thoughts and experiences with a thousand other people, just like yourself. For this issue, we’re just getting our feet into the ground. We talk about fashion, beauty, the industry, history and culture. We speak to bloggers, illustrators and all round babes of Instagram. We hope you enjoy exploring the chapters of Glossy, Glossier and Glossiest. Once again, thanks for being our best friends..
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Glossy
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Introduction
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Gender Fluidity : Editorial
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Glossier
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Introduction
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A change or just a trend?
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Get the look : Editorial
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Glossiest
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Introduction
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Interview with : Matt Woodcox
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Interview with : Emily Yendle
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Interview with : Sterling Jones
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Acknowledgments
Glossy Glossy Glossy Glossy Glossy
In Glossy we want to make beauty as much of an element of personal style as fashion is. Beauty IS fashion, it’s something as an individual we choose, it’s our identity, our personality and most importantly, it’s you. We love diversity, we love individuality, we don’t want rules or to be dictated by anything. You or him or her or them, it doesn’t matter. Expression should be celebrated, it’s a part of free will, whether it’s through clothing, beauty or even the music you listen to, how you act or who you choose to be, be you, because being you is the best kind of you. We are here to enjoy this, celebrate and embrace everything that makes you happy, we don’t want to shy away for the fear of being different, being noticed or just being you.
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o t t n a w We s a y t u a e b e mak n a f o h c mu t n e elem s a e l y t s l a n o s r e of p . s i n o i h fas
Model : Chioze Obasi Photographer & Stylist :Martha Hollingsworth Make-up Artist : Bethan Benefield
Face Paint : Glossier
Eye Shadow : Glossier Hoodie : People Tree
Headband : Vintage Necklace’s : Wolf & Badger Belt : Vintage Trousers : Visable.Clothing
Bag :Pixie Market Shorts : Seafolly Socks : The White Company
Watch : Casio Bag: Pixie Market
T-shirt : The White Company Shorts :Seafolly Watch : Casio
Braclets : Wolf & Badger
LEFT: Watch : Casio RIGHT: T-shirt : The White Company Sunglasses : Reformation
Coat : Reformation Shoes : Nike
Jumper : Freenote
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Glossier
Real skin, Real people, Real life.
We are real skin, real life and real people. We don’t cover, we emphasis, we don’t discriminate, we empower. We don’t want to change you or complicate your routine, we are about beauty in real life. Healthy, happy skin to glow from within. We want to rediscover the meaning of make-up, re-define its connotations. Make-up for us isn’t about the need to achieve perfection, it has a long, historical journal and this is something that is incredibly important to us at Glossier.
A c hange or We discuss gender fluidity in the industry, brands optimising the millennial driven change and consider, is it really a step in the right direction
just another trend?
“You can ask King Louis XVL yourself, he was so up for it. �
Words by
MARTHA HOLLINGSWORTH
As we know, men wearing make-up isn’t eaquam At atusanit anything new. Look at the likes of David Bowie and Marilyn Manson, who are icons of music nonsectem aliquiste history. Taking it even further back to ancient fugiae earcil cuptatur rem Egyptian culture in which make-up played a big role in masculinity. Men make-up, idinque et would facepernam, you believe, is in fact, normal. You can ask King aute conXVI reprerum Louis yourself, he was SO upmolore for it. I know this has probably been addressed doluptiam unt‘issue’ quunten nearly as many times as your Glossier orders, rero tem ihillabore but it shouldn’t be addressed as an issue, it shouldn’t to be addressed at all. With this inciaepudis nienianeed quasi being said, we are seeing the industry moving velthe most lacia insunte a positive direction, with media taking strides to qui challenge stereotypical gender doluptatium namet roles, setting the leap from on screen to the aborerum sum cum, mainstream, howeturi it should be. Gender barriers are dropping ad and brands are beginning utem alisqui to dolorror celebrate this, gender diversity is becoming bla core, eosaest etur more and more inclusion in both the fashion and beauty industry inomnimpellis particular. And why maios eliat shouldn’t they? Brands and consumers will cus fuga. Cusam both benefit from diversifying their selves,
it’s a win win situation, after all, it was men who actually shaped the beauty industry unknown to common belief. It may be seen as a female occupation (again, wrong) but it was actually men who began the brands which sit high on the selves today, including Rimmel, Max Factor and Revlon... yes, all created by men! In spite of the benefits, the definition of beauty has remained very narrow and discriminatory, diversity is a far broader term than it was 30 years ago, it’s about all kinds of people, genders, religions, cultures and sexualities. After all, cosmetics companies such as Kevin Aucoin and Giorgio Armani Beauty are male, so why shouldn’t their customers be? It doesn’t really make sense to us. We’re in the 21’st century, people have done way more head turning thing’s than using make-up and skincare. This taboo subject has been more recently identified by different companies, which is definitely a step in the right direction. It appears brands are seeing the benefits more clearly of having a
eaquam At atusanit nonsectem aliquiste cuptatur rem fugiae earcil facepernam, id que et con reprerum aute molore unt quunten doluptiam rero tem ihillabore inciaepudis nienia quasi vel most sunte lacia doluptatium namet qui sum cum, eturi aborerum utem alisqui dolorror ad eosaest etur bla core, omnimpellis maios eliat fuga. Cusam cus
diverse and inclusive approach, especiallyon the forefront of using male make-up artists from platforms such as Instagram to be representatives of their brands. The long overdue production of male grooming products, especially foundations and concealers is a breath of fresh air, after all, it’s no secret that celebrities and influencers regularly wear makeup for events and promotional work so why shouldn’t every other Tom, Dick and Harry be allowed to. We accept Caitlyn Jenner for who she is, so why shouldn’t we except Jack from round the corner wearing a bit of gloss. Alex Dalley, owner of MMUK, a brand which produces make-up aimed at men saw the gap in the market, however still insists that 20-30% of customers still want their names removed from their parcels and their product put into plain packaging which shows although their demand is high, with an annual turnover of £750,000, so is the stigma around men wearing make-up. This is something which can be slowly but surely defeated, with the
help of the likes of Charlotte Tilbury and MAC whohave both opened their market and arms to men, which is proven very successful for them. This can only continue, hopefully resulting in complete elimination. Although we like to focus on the positives, we do need to take into consideration whether this is just a trend, will this be something which passes and dies? We hope not, but like anything in this industry, brands do what they need to survive. The whole influencer/ blogger movement at the moment in which brands, both high and low end, are optimising the use of online influencers to encourage their consumer engagement through high profile ‘bloggers’ who have a large following across social media platforms. This has and is proven very successful, with brands from ASOS to L’Oreal to even Dolce and Gabbana using these influencers on their promotional advertising, catwalks and as brand ambassadors. Millennials recognise this, and essentially feel a stronger connection to
their brand if they are seen as using regular people. But will this soon change? The shift from celebrities to online influencers surely must have another development? We hope not, but maybe these indie brands may just be another trend, but only time will tell.
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GET THE LOOK Taking on the literal term of make-up is art, we look as far back at 164,000 BC when make-up consisted of 57 pieces of ground-up rock, with only a poor range of reds, pinks and browns. We show you how our favourite women created their desired look, for less (less effort and less rock that is). Here are Glossier’s biggest fans..
GET THE LOOK
Queen Elizabeth I introduces Milk Jelly Cleanser into her skincare routine, followed by Priming Moisturiser Rich to smoothen her stress prone skin. She wears the discontinued shade extra-extra light in Perfecting Skin Tint to create her fair-like complexion, with a light layer of Cherry Balm.com to add a slight, very slight bit of colour to her lips.
GET THE LOOK
Helen of Troy, known for her flustered completion and rosy cheeks, achieves this using our most popular Cloud Paint, Puff. Instead of using a light pat, Helen drowns her cheeks top to bottom with a heavy hand, before adding Lidstar in Herb into the corners of her eyes to get that distinguished pop. To successfully achieve this look, ensure you understand that less, isn’t more.. more is more.
GET THE LOOK
The mystery women, ‘Girl with the white flowers’ opts for the ‘skin is in’ aesthetic, keeping the skin very moisturised with Priming Moisturiser Rich, to create the perfect rosy cheeks, add a generous amount of Cloud Paint in the shade Haze. Her recognisable t-zone dew effect is created with the Haloscope, with three different colours for any skin tones. Gently tap onto skin in the high points; tops of cheeks, bridge and tips of nose and the cupids bow. Tip: Be as generous as you feel is needed. She uses Boy Brow in clear to ensure her brows are kept in place during the British summer wind. As for the rest of the look, a bunch of flowers and a tranquil setting will do the trick.
GET THE LOOK
Our lovely Girl With The Pearl Earrings keeps a subtle yet glowy, luminous face using a light layer of Priming Moisturiser to ensure the glow to her peach skin. To cover her blemishes but still keeping her youthful skin, a quick pat of Stretch Concealer is used throughout the centre of her face. She uses shade Light to replicate her skin tone. This girl embraces the glow so no Wowder Powder is needed, however she applies a light layer of Cloud Paint in Haze to the tops of her cheek bones to give that definition to her face. Once she’s sculpted, a layer of Balm.com is added to give the speck of bright moisture which adorns the corner of her mouth. To take this look from day to night, The Girl With The Pearl Earrings adds Generation G sheer matte lipstick on top of the balm to create a red, plump lip.
As one of our favourite clients, Frida is not one to fear away from our Boy Brows. As the first to demonstrate that big brows are best, before the Cara D wave, Frida is an perfect example of how Boy Brow can tame those fuller brows. To emphasis her natural shape, Frida combs through using shade Black to keep every last hair in place. To gain the full Frida look, it is suggested you take full advantage au ‘natural look and only prime the skin with a light layer of our super bounce serum and a spray of our soothing face spray.. it works for Frida.
GET THE LOOK
GET THE LOOK
Glossiest
Trust us, we’re you.
We are a community of the Glossiest. We are your best friends, your number one supporter. We are a peoplepowered beauty ecosystem, so everything we do and everything you see is produced and inspired by you, for you. We celebrate the individual, no one is the same and we know that. We strive to deviate from the traditional, flawed beauty industry of experts telling us what we should or shouldn’t use. We are just employee’s, we are a team of customers, friends, family and followers. Our relationship with you is the most important ingredient in Glossier, with you, and her, and her and him. We are a team. We want to speak to you, we want to see your Instagrams, we want to laugh with you, moan with you, but most of all, we are here to be your friend.
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Dirty Boys We talk to all round Instagram babe, beauty and skincare blogger Matt Woodcox from Texas about bad skin peels, being authentic and owning the negativity.
Get Clean
Matt aka Dirty Boys Get Clean is a 29-year-old online Is this when you decided to blogger, content creator, start blogging? writer and most importantly, a Glossier rep from Texas. MW: It was definitely one of the reasons. I started Hi Matt, tell us about your blogging just over a year ago journey into beauty and now, but it feels like much skincare... where did it all longer, though! begin? Where did the name come MW: Well, I actually wasn’t from? really into skincare/beauty until around 2010-2011 when MW: I actually came up I got a skin peel that went with the name because of bad! a Hole song that Courtney Love wrote called “Dirty OUCH! girls get clean”. I thought it was a cheeky name to use; MW: I know! After the bad although I was a bit nervous reaction my skin was left it would be taken the wrong super irritated, I kept trying all way! the ‘top rated’ products and my skin actually got worse Did you find it hard as a male and turned into horrible stepping into the beauty dermatitis and ache. This industry, especially on such is when I discovered Josie a high profile platform like Maran’s products and it was Instagram? a life changer, I’ve been in love with skincare since. MW: To be honest, no. The
majority of my followers are women. I am so grateful that the community has accepted me the way they have. I do think that women rule the beauty industry and I respect that.
genderless makeup and having male make-up artists represent their brand! Do you think it’s important for brands to show diversity in this way, being a male yourself in the industry?
You are very popular with the ladies! Have you faced any challenges being a male in the beauty industry?
MW: I always think it’s such a missed opportunity when brands market solely to one sex, they are just limiting their audience. I am so glad that more brands are understanding that men and women want to take care of their skin and look better! It really shouldn’t be a gendered market!
MW: I face challenges daily. I think that it’s tough to put yourself out their publically. I’ve had to accept that you are open to criticism for everything you say and do on social media. I know not everyone will share my same You’ve been in the blogging views or opinions and that’s industry for quite some time just the way it is! now, what has been your peak and what has been your pit of your journey so Oh definitely! More recently far? we’ve seen a growth of gender fluidity within the MW: My peak has definitely industry been meeting so many in terms of brand making incredible people that have
“Know your own skin. I think that’s the most important advice.” nonsectem fugiae earcil id que et aute molore doluptiam rero tem inciaepudis vel most doluptatium aborerum utem alisqui bla core, omnimpellis cus estiberibus aut aris quia
really become friends! My pit want to follow. There can has been just the negativity be a lot of deception when that people throw my way. it comes to being in this industry. I have remained Have you ever considered authentic and transparent stopping because of the from the beginning, and negativity you sometimes that will never change! receive? Amazing! We have definitely MW: I have had moments seen your growth as a blogger when I’ve felt defeated with over the past few months! negativity, but I would only What is the future like for consider stopping if I was Dirty Boys Get Clean? Do you truly unhappy and lost the see yourself continuing? joy in what I do. I would never give anyone the power to MW: I think my goals for the make me stop doing what I future are to inspire more love! As sad as it is, it’s the people to do what they love. territory of the job. I think sharing your skincare journey and struggles is You have a HUGE Instagram so helpful to other people. following, why do you think I’d love to work with a you appeal to so many skincare brand on maybe different people? a collaborative product at some point! I think I will MW: I have always been continue sharing my journey transparent in what I regardless! do. I think people really appreciate that. I just try to I think that sounds like a great be the blogger that I would idea! So down to business...
what are your top, can’t live without products? MW: Josie Maran SPF 47, Drunk Elephant TLC Sukari Babyfacial, Josie Maran Argan Oil, and obviously Glossier Priming Moisturiser Rich! How does Glossier fit into your beauty routine? I use at least one Glossier product daily! They play so well with others! I really love the solution and the rich priming moisturiser. They are game changers for me! Oh we love you too Matt! Lastly... What is your number one, skincare rule? MW: Know your skin. I think that’s the most important thing. If you don’t know your own skin, then you will have a hard time finding the things that truly work for you.
Join the Receive loads of amazing free things, including gifts, exclusives, professional advice, wallpapers, make-up tutorials and event launches from all the Glossier gang.
Join the Glossiest community and be the first to get the 411 on all the latest pink packages. Newness, advice and a whole range of glorious selfies. Sign up and join us @ www.glossier.com/email_lock
Glossiest Gang
Emily.
Emily Yendle; illustrator, graduate and all round creative person currently living in Brighton tell us about all things Instagram, creative blocks and Glossier.
Hi Emily! As we know you’re an illustrator, can you tell me a bit about your journey so far? EY: After graduating in June last year I felt creatively drained and a little lost. The illustration world is kind of daunting and I didn’t know how my art would fit into it. Brighton is such a creative city and since moving here it has given me the confidence and inspiration I needed to pursue my goals. I’m very much inspired by current events happening in the world around me. More than anything, I just really enjoy drawing the things I love and I’m passionate about! I’m currently working on a collection of girl power designs which is fun, I’m hoping to develop them into a range of t-shirts so I can share the love! We are all about the girl power at Glossier! How did you find your own style of Illustration? EY: Drawing by hand is a huge part of my illustrative identity - I think it’s like
handwriting, everyone has a unique way of mark making and I think that’s what makes it so special. Over time, my work has developed to embrace digital designs but I think I will always be a pen to paper kind of gal. Where do your ideas come from? Is it a case of waking up one day and thinking, I’ll draw that today, or is there a process behind everything you do? EY: Mainly my ideas are pretty much inspired by the world around me, so a lot of my work stems from that. For larger projects I do try to plan ahead and schedule my time around them but sometimes I do just wake up and want to draw something random like boats or my favourite food haha, but I think that’s ok! It’s definitely important to switch it up and have fun with it.
MH: Illustration is often overlooked in the fashion and beauty industry even though it’s an extremely visually engaging way of image making.... EY: I think Illustration is an art form that is constantly changing and expanding, and that makes it hard to get an understanding of what it really is or how it can be used! When done right, illustrative designs act as an awesome ingredient ready to be mixed into all kinds of mediums. It’s fun, light-hearted and can really resonate with the audience!
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MH: Having to be creative the majority of the time can sometimes result in creative blocks... how do you overcome lack of motivation? EY: Over the last year Instagram has become such a creative help line for me! It’s filled with so many talented creatives from all around the world who are so supportive and inspiring. I am so grateful for the illustration community I have found through the app and have met some really great friends, which is always a bonus! So when I’m feeling unmotivated, I hit up Instagram and it usually resolves the problem. MH: Speaking of Instagram... do you think social media platforms contribute in engaging an audience? EY: Yes, definitely! Instagram, like everything, is making illustration more accessible as well as allowing creatives to connect with their audience. As a freelancer, you spent a lot of your time in your office or at home so it’s hard to connect with people. Thanks to Instagram I can really get to know my audience and can see what illustrations work well and not so much. MH: For those who haven’t seen your illustrations (which you should!) how would you describe your illustrative style? EY: My work is often described as cute, feminine and light-hearted! I have such a love for drawing, I think there’s something magical in creating an image that visually communicates something and putting that
out into the world. I feel like my work definitely reflects my values and personal style! MH: Any advice for beginner illustrators? EY: Honestly, just start drawing... it might sound silly but sometimes starting is the hardest thing. Making art is the only way you can learn and figure out what works for you! Just as important, surround yourself with other creative cultures, it does really positively impact on your frame of mind and creativity! MH: As this is the first issue of Glossier, we want to know what is your go-to favourite product? EY: Boy Brow without a doubt! I feel like it was made for me! I’m pretty low maintenance and I love big natural brows so it’s perfect for me. MH: First what’s the
thing in the morning, first product you grab?
EY: I love a good lip balm so even on days when I’m lazying around the house I always put something on my lips! Right now I’m loving balm.com in birthday cake, it tastes like heaven and really brightens up my day with the extra bit of glitter. On days where I really want to pamper myself I use Lush’s bubble gum lip scrub as a special treat. MH: What is always at the bottom of your bag? EY: Lipsticks! There are so many different lipsticks at the bottom of my bag, always!
STERLING JONES
Beauty and Lifestyle Blogger, Sterling Jones tells us about her journey into the blogging industry, future plans and breaks from social media.
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1st April 2018
“I will never get bored of s k i n . P e r i o d .”
Hi Sterling, could you introduce yourself for those who don’t know! SJ: Hi. I’m Sterling! I am a beauty and lifestyle blogger from Atlanta, GA, USA. I heavily focus on skincare, haircare and lifestyle on my blog. I am also a college student so I focus my audience more towards those who are at a similar stage in their lives! Tell us a bit more about your journey, what are you currently working on and what do you have planned for the future? SJ: I would say my current blogging journey started in June 2017. I have been a part of the blogging Tumblr community since Tumblr’s founding, now I am focussing more on my skincare journey since it has and is one of the biggest parts of my life currently. My interest really began before I was going to college and I needed something else to go along with school. I have always had an interest in beauty and skincare for as long as I remember. Blogging is a huge industry, how did you find your feet? Did you find it hard to make yourself stand out from other bloggers? SJ: Honestly, I am still trying to
find my way but I have a small niche that is constantly grows and changes day to day. Really, the point of my blog is not to stand out but it’s more of a journal for my beauty experience. I would say that I focus more on honesty, real reviews that help me stand out to other bloggers. I have been contacted by companies that want me to sell a product that I would even use, staying true to yourself is the most important and effective way to be. How would you describe your style? SJ: I would say my style is clean, monochromatic with pops of colour. Currently, I am trying to break away from the ‘all black’ museum uniform that Art Historians wear haha. Do you find it hard to find time to blog alongside your studies? SJ: Sometimes, I find it hard to blog especially if I want to attend events for blog posts or opportunities. Time management is key to the success of my blog right now! Has your interest in art influenced your personal blogging style in any way?
SJ: As an Art Historian, I focus on the history of Western art and Non-Western Art. Also, I learnt a lot about colour theory, the art of Photoshop and many other applications that I apply to my practice as a blogger. I love looking at art for different conceptual concepts that I can apply to my blog or my outfits. What is your first beauty memory? SJ: My first memory is having my hair done when I was a child. In an African American household, hair is an important factor of our culture. I would get my hair braided in the salon whilst watching my father cut peoples hair on the other side of the salon. Beauty and Lifestyle blogging, in particular, opens up many doors, what has been your favourite part of your journey so far? SJ: My favourite part is meeting amazing people at events and getting to know them! I love to read blogs, travel and just explore and this allows me to do just that. You hear amazing stories fro amazing people with opportunities like this. Do you ever find inspiration from
your home town, Atlanta? What was it like growing up in such a big city? SJ: Atlanta is a huge intake of multiple cultures. I constantly find inspiration in the street art, fashion, music and the heavy influences from international world. Atlanta is a great place to grow up and take in loads of creative juices! Do you ever find it difficult having to be active on social media most of the time? Has there ever been times when you wanted a break? SJ: Social media can sometimes be overwhelming, and I do take breaks to relax. I have taken a long social media break for about three months before Instagram became such a major place. I do sometimes take a three-day weekend off to rest, relax and go back to the drawing board to understand why I’m blogging or going to a creative art school. What does the beauty industry mean to you, how would you describe it? SJ: Beauty is a way of expression for me. The beauty industry has not always been on my side especially with being an African American
woman. I would describe it as one that is constantly changing and being challenged with new ideas and functions! What is your favourite make-up trend currently? SJ: I would say my favourite trend ever is the big brows that came out when Cara Delevigne became famous in the US. That trend really built up the beauty products for brows everywhere! What are your top 5, can’t live without products? SJ: Fenty by Rihanna beauty, Anastasia Beverly Hills, NYX Cosmetics & Colour Pop Cosmetics is top 4. There are some amazing black-owned indie brands I want to try. What are the products which are always in your bag? SJ: Glossier Boy Brow (obviously), Bigrlow Rose Salve (saves your EVERYTHING especially on Accutane/Roacctunae), NYX mascara, (i’m forever trying a new one) Fenty Beauty ‘Spanked”lipstick and NYX lip gloss, they are without a doubt always in my bag!
What is one trend you will never get bored of? SJ: Never. Get. Bored. Of.Skin. Period. You’re a Glossier fan, when was you first introduced to the products? SJ: I would say around late 2016 when I started to look for blogs to follow. I found ‘into the gloss’ and hellooooo there! I followed many of the reps for the brand like Amelia @ameliasays and Sofia from @sofieuh. They are queens and are both art students like me. Match made in heaven! What is it you love so much about Glossier? SJ: I would say I love the cool indie vibe of the brand most. I love the makeup side of the brand more than the skincare. I can’t wait to try more of their products as they introduce them to the market! Ok... hard questions but favourite Glossier product... go!? SJ: Boy brow is 100% my fave. I am obsessed with it. It’s the perfect hold for my brows and it’s so cute. One day, I wish they would make a bigger version for me to keep at
home and the current version for travel. We’ve seen a big growth in gender fluidity in the beauty industry, do you think’s it’s important for brands to produce gender fluid products? SJ: I feel like the Western world is behind the game with gender free products. I know in the NonWestern world like in Asia that men wear makeup on a daily basis. I feel like in America that there’s been a growth in companies sponsoring male makeup artists that fit a a stereotype of LGBTQ, super feminine and into pop culture archetype. I want brands to get out the idea to market everyone. I want it to be okay for a person, who identifies a male and who may be super masculine, to wear concealer to cover their dark under eye circles on a daily basis. Amazing, that would be ideal. How do you see the beauty industry in 10 years’ time? SJ: I see better advertisements that shows a variety of people, skin tones and represent different cultures. More people like myself are calling out brands for not being inclusive of those who are considered the ‘minority’ in
America. Youtube, Blogging and Social Media have really helped with that change and growth in indie companies! I also see that people want to know what is it in their products and that they are part f a mission that people feel comfortable with. Lastly, any plans for the future? SJ: My plans for the future is to graduate from University and get a position in a museum!
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•hello my name is emily and I’m a @glossier addict• hello emily
My #WCW is @glossier.
ACKNOWLEDGEMENTS
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A people-powered ecosystem