E-mail Marketing is the wave of the future. Fast and costeffective, e-mail should just become an important part of your integrated marketing and media plan
o Critical Mass – reaches 93% of internet users o Response Rates – 10X greater than Direct Mail o Lower Costs – 1/10 the cost per Communication o Relationship Builder – 80% of visitor never return
Nothing works better than
Email Marketing
to create and maintain positive business brand experience By 2013 end the US email volume will near 890 billion messages!
o It is Measurable, we can Track o We can Accelerate Response o Ensure data Integrity
o Speedy Medium o Build profiles over time
o New Communication channels o Spam filters that are getting better and better
o Deliverability based on engagement o ISPs facilitate inbox management o Portable inboxes
o Inbox Overload
o Subscribers spend more . o 58% of people start their online day by Reading emails . o Dominance of email activity on mobile devices increased from 37.4% to 41.6% of US mobile Internet time.
o Unsubscribe rate o Unique open rate
o Total open rate o Conversion rate
o Click through rate (Can separate HTML vs. plaintext click through) o Bounce rate
o 65% of marketers allocate less than 25% of their budget to Email marketing o 27% allocate between 26%- 50% of their Budget to email
Around 234 million Americans age 13 and other used mobile devices for the three month average period ending in April 2012 according to comscore.com
Also 107 million people owned Smartphone's during the same period up by 6% from January
In another 5 years, 47% agree that Email Marketing shall still be relevant . Giving to its credit, this traditional form of marketing will, still not lose its charm while fighting hard with the wild incoming of x-gen digital channels.
Mailing List Provider - Thomson Data is one of the fastest growing list providers with an extensive database, which serves all the major industries across the globe .