ann arbor’s premier Realtor.
Selling your home. It’s a life-changing financial transaction and we think it should be treated as one. We’ll advise you every step of the way.
The Bouma Group is the Ann Arbor area’s premier boutique Real Estate office. Through a combination of a team approach, unmatched market knowledge, and a personal, consultative approach, we work with our clients every step of the way, guiding them through their most important financial transaction.
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The Bouma Group Difference.
expect the exceptional. We are not your typical agent. In today’s environment, Sellers and Buyers deserve more – more expertise, more care, and more focus. We are dedicated to delivering exceptional service on every level, with experts who are the best in their field. We accomplish this by adhering to our core principles: • talented people • exceptional education and training
• extraordinary experience • deeply cultivated expertise
The Bouma Group is built to help you through the entire process. We stand ready to serve you in every way possible, utilizing our experts in staging, photography, marketing, social media, graphic design, and local and global market knowledge. While each transaction is different, every owner wants the same thing – the best possible results with the least amount of hassle and stress. The Bouma Group has a team dedicated exclusively to assisting homeowners throughout the home-selling process and to market their property for the best possible price in the shortest period of time.
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unmatched reputation. Every great team has a strong leader, and ours is Martin. With his proven track record, solid reputation, and over 25 years of experience, Martin is recognized as a local expert for his deep knowledge of the Ann Arbor area real estate market. This expertise has resulted in national recognition and the strong knowledge foundation of The Bouma Group. Martin founded The Bouma Group with the idea that selling a home is a financial transaction and deserves the professional attention that is often missing in the industry. He has built a team of experts in every area, all ready to help you.
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Martin Bouma Owner & Realtor®
• #1 Sales Associate, out of 800 Realtors, for number of homes sold, in Washtenaw County for over 12 years • Ranked in the top 25 nationally, out of 100,000+ Keller Williams agents, since 2000 • 2012 Wall Street Journal Top 250 Teams by Sales Volume Nationally
We’re with you from day one to closing. At The Bouma Group, we are a true team. A team with impeccable service and skills that are second to none in the industry. We have an experienced team of experts to help you through the whole experience, not just the transaction. We provide client support at every stage from initial meeting to home closing.
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your team. Martin Bouma
Brittany Shields
Aarika Walton
Martin is the founder and visionary behind The Bouma Group. With over 25 years of experience, he utilizes his extensive real estate knowledge to ensure that a sound strategy for selling your home is in place.
Brittany works hand in hand with Corinne ensuring that our clients have the best experience possible. She is always pleasant on the phone and is constantly collecting, verifying and updating listings.
Aarika’s focus is to ensure that every inquiry on a listing from The Bouma Group is responded to immediately. Her quick response to every real estate inquiry is very important in today’s fastpaced environment and dramatically increases the effectiveness of all The Bouma Group’s marketing.
Agnes Moy-Sarns
Heidi Elder
Owner & Realtor®
Listing Assistant
Chief Operating Officer & Realtor® Agnes is responsible for ensuring that The Bouma Group’s resources are marshalled efficiently and effectively, and that clients will have the best and easiest experience. Her extensive business background coupled with an impressive work ethic enables The Bouma Group’s clients to feel comfortable that things are handled as smoothly as possible.
John Price
Listing Specialist & Realtor® John brings the discipline of law school to The Bouma Group. His extensive knowledge of the local real estate market makes him an invaluable resource for our Sellers.
Corinne Shafer
Listing Specialist & Realtor
®
Corinne has 10 years of real estate experience and works closely with Martin and John, supervising The Bouma Group’s listings from the initial listing appointment through to contract. She oversees the internal operations from the listing side to ensure total client satisfaction.
Buyer’s Agent & Realtor® As one of the top Buyer’s Agents in the area, Heidi ensures clients benefit from her 11 plus years of experience, market knowledge and negotiating skills. She understands the importance of closely listening to your goals and needs as she helps you navigate through the home buying process.
Scott Guyor
Buyer’s Agent & Realtor
®
With a background in financial planning and over 11 years of experience in real estate, Scott is one of the top Buyer’s Agents in the area. His expert negotiating skills and knowledge of the real estate market make him a true asset as you purchase your new home.
Taylor Margolis Buyer’s Agent & Realtor®
Born and raised in Ann Arbor, Taylor is the newest member of The Bouma Group. His deep knowledge of the local community along with his attention to detail is a huge asset for any Buyer as he helps you find the right property for your needs.
Internal Sales Associate
Becki Gersh
Closing Manager & Realtor® Becki has over 21 years of experience in the closing department of The Bouma Group and is one of your greatest resources throughout the closing process. She is truly an icon in the business and her primary goal is to create a stress-free experience when working for you.
Brian Quinn
Closing Manager & Realtor® Brian has over 18 years of experience at The Bouma Group and his experience is invaluable. Having started as a Buyer’s Agent he understands every aspect of the business, which is a large benefit as he works with both Buyers and Sellers in the closing department.
Stephanie Bell Marketing Manager
With over 18 years’ of experience in marketing, Stephanie is responsible for maintaining the Internet dominance of The Bouma Group. Her understanding of SEO best practices, maintaining top placement on Google and other search engines guarantees that your home will get the maximum exposure on the Internet.
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deep market knowledge. top
25
agent OUT OF 100,000
three
TOP 25 AGENT FOR KELLER WILLIAMS REALTY NATIONALLY
OVER 3,000 HOMES SOLD
25
years
1.7 days
WE HAVE OVER 25 YEARS OF EXPERIENCE
WE SELL A HOME EVERY 1.7 DAYS
We have the experience and knowledge to sell your home quickly, efficiently, and at the best possible price.
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global reach. We work with the best. That’s why we partner with Keller Williams, the largest real estate company in North America with more than 700 offices across the globe. The company cultivates an education-based, technology-driven culture that keeps The Bouma Group on the cutting edge in these areas. Martin is one of Keller Williams’ Top 25 agents, out of 100,000 nationally. This gives The Bouma Group the national and global connections that are unmatched in the area. Being in the top 25, Martin gets referral business from top agents around the country and collaborates with the best in the industry. Call us if you’re moving out of the area. We can refer you to the best Realtor in your new destination.
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keller williams office locations kw Office Locations - As of June 2013
3 1
15
1
16
1 7
1
3
4
Vermont
1
92
4
7 7
18
13
6
11
1
1 18 6 1 12
25
3
21
14
2 31
3 15
21
4
6
9
3 3
31
2
1
18
21
21
7 18
1
1
14
10
12
52
58
*Based upon publicly available agent count figures for the United States, as of February 6, 2013.
1 1
The Bouma Group Strategy.
your home’s marketing plan. At The Bouma Group, we work with you to identify your goals and objectives as you sell your home. Once we have a clear understanding of your priorities, we will create a targeted marketing plan to address the most effective way to price, position, advertise, and sell your home. When preparing your plan we will address three levels of exposure. • Buyers who are looking to purchase immediately • Buyers in the earlier stages of the home search • Buyers who aren’t even looking but may consider the right property
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reaching realtors.
percent
of Buyers work with a Realtor.
Realtors often act as the gatekeepers to a property. We have a number of resources to ensure they are aware of your home and excited to show it to their Buyers. These include: • Listing your home in Ann Arbor’s Multiple Listing Service. This will provide your home’s information to over 800 Realtors, including every Buyer using a property search tool. We also share our listings with the Realcomp MLS, exposing your home to over 11,000 Realtors covering the entire Metro Detroit market. • As the area’s top Listing Agents, we know who is showing homes. We will contact Realtors with clients interested in homes similar to yours. This provides your home with a direct connection to Buyers looking to buy immediately. • Promote your home throughout the community. This includes our sales meetings, industry functions, monthly meetings, and phone conversations. This keeps your home on the mind of local Realtors. Martin has spent over 25 years building relationships in the Ann Arbor area. This allows us to tap into a deep list of past clients, potential Buyers, friends, lenders, and more.
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broadcasting to buyers. buyers today are savvy . While the majority of them
use Realtors, many of them do their own research. To gain their attention, you need to know where they look for information. Our experience has helped us gain a clear picture of where Buyers are looking and the most effective ways to reach them. online . The Internet has unlimited potential when marketing
your home. Our online tools allow us to reach Buyers locally, across the nation, and the world. For a comprehensive look at our Internet marketing strategy see pages 18-19. physical presence . We will immediately install a For Sale
sign allowing all interested parties to reach us directly. print . We will feature your home in highly read local
publications and direct mail campaigns, giving you exposure to a wide range of Buyers. Your home may also be featured in Domain Magazine, an exclusive Keller Williams magazine with national circulation for home prices over $500,000. We send out Quarterly Market Reports to numerous Ann Arbor neighborhoods and Year End Reviews to keep our clients well informed.
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over
percent
of Buyers begin their search for a home on the Internet. 18
online dominance. The web presence of The Bouma Group is robust and second to none. We use every tool available, providing your property with the largest possible digital presence on the Internet. This dominant online presence drives massive traffic to your home and our office and gives prospective Buyers the opportunity to find out about your home immediately on multiple online venues. We enhance your home’s presence online through the following tools:
3. NEIGHBORHOOD WEBSITES – We have websites for many local neighborhoods and condominium complexes in town that are loaded with relevant and current information. This increases our presence on the Internet. These sites are very popular with both Sellers and Buyers as they can get current, up-to-date information on the many neighborhoods in the area.
1. SEARCH ENGINE OPTIMIZATION (SEO) – SEO maintains our presence on all the major search engines. The Bouma Group shows up on page one of Google for every common real estate search phrase. Our marketing manager accomplishes this through blogging, use of keywords and taglines, and constantly adding current information to our websites, keeping them relevant.
4. WEBSITE SYNDICATION – We use website syndication to put our listings on hundreds of websites, giving your home the maximum exposure possible.
2. REAL ESTATE PORTALS – With over 35% of all real estate searches now coming through Zillow, Trulia and Realtor.com, it’s important that we have a presence on all three sites. We pay to be a preferred Realtor on all three sites, which gives your home a powerful edge over the competition. We own ZIP codes on all three portals, which provides your home with increased exposure on these important consumer real estate sites.
5. SOCIAL MEDIA – We use Twitter, Facebook, LinkedIn, Pinterest and a number of other networks to take advantage of the power of social media. This allows us to constantly engage our existing network to build strong, meaningful relationships that lead to increased referrals and exposure to your home.
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We make you known to the world. The Bouma Group will help saturate the market with your listing. Plus, we will extend your reach well beyond the Ann Arbor area since many are seeking homes from out of the area. It is all part of our goal to have the greatest local saturation combined with the power of the Keller Williams system to bring together the best of all exposure.
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Superior Township
Ready to sell your h Go with a proven tr
Located just 7 miles from downtown Ann Arbor, this 1860s farmhouse--with over 3500 sq. ft.--has been exquisitely remodeled with only the finest materials. Situated on 60 gorgeous acres, features include: outbuilding with heated garage, kitchen, and office space; gated entry; barn; helipad; and amazing gardens. $1,495,000
Work with a true team.
Superior Township
Ann Arbor
You get it all in this luxurious estate home at Arbor Hills: Elegance, upgraded amenities, expansive living spaces, 5 bedrooms and 6.1 baths, on a gorgeous 1+ acre lot. Finished, walk-out lower level offers a second full kitchen and huge family room. $975,000
Meticulously maintained ‘Waterford’ model located on the pond at Walnut Ridge. Grand 2 story great room with a stunning fireplace. Brand new bamboo flooring on first level. Desirable first floor master bedroom suite has lavish bath. Walk-out lower level. $794,900
CALL US TODAY AT 734-761-3060
Ann Arbor
www.bouma.com
Amazing attention to detail in this spacious, custom home on 5 acres. 5338 sq. ft., plus 2000 in finished lower level, 5 bedrooms, and 5 baths. Minutes to downtown Ann Arbor, expressways, and hospital. Stunning kitchen, library, bonus room, and more. $789,900
Ann Arbor
Hamburg Township
Experience downtown living at its finest in this stunning brownstone at Ashley Mews. Unique architectural details set it apart from the rest! Fantastic gourmet kitchen with adjoining hearth room. Attached garage and finished lower level are a bonus. $729,900
Spectacular waterfront home on beautiful Hamburg Lake with a sandy beach. 3950 sq. ft. +1700 in finished lower level, 5 bedrooms, 4.1 baths. Kitchen is to die for with granite counters, Wolf stove, and views of the lake. Sunroom and large deck. $647,500
Martin Bouma,
Washtenaw County’s for the 12th year in a
At the Bouma Group, we are a true
Ann Arbor
Ann Arbor Ann Arbor valuation for your home, go to For an instant market
team. We provide client support at
Situated on one of Ann Arbor’s most prestigious streets, this Burns Park home has all of the charm you would expect. Refinished hardwood floors and fresh paint make it shine. Grand living room with fireplace and formal dining room with built-ins. $639,900
www.annarbormarkettrends.com
every stage from initial contact to the closing. While others will promise you personal attention, let us give
Unique and beautiful Hobbs + Black designed home. All baths updated with granite counters. Expansive, finished lower level has rec room, study, and full bath. 3 fireplaces and lots of extra finishes make this a truly special home. $624,900
Privacy and seclusion surround this contemporary ranch with views of the Huron River. Great location in the Angell Elementary area. Light-filled home with 4 bedrooms, 2 full baths, hardwood floors, and 2 fireplaces. 3 decks for enjoying the Koi pond and gorgeous scenery $614,900
Ann Arbor
Ann Arbor
Dexter
Terrific Burns Park location for this sunny 4 bedroom, 3 bath home. Vaulted family room with southern exposure and formal dining room with tray ceiling. Recent improvements include: roof, windows, siding, and more. Beautiful, low-maintenance yard. $459,900
Incredible views of downtown from the 8th floor of Ashley Terrace! Luxurious 2 bedroom, 2 bath condo in the heart of it all. Kitchen features granite counters, stainless appliances, hardwood floors, and is open to the living room. Secured parking and storage. $449,900
Premier location in popular Westridge subdivision on a culde-sac with gorgeous pond views. This pristine 3 bedroom, 2.1 bath home offers a soaring, 2 story living room with adjacent dining room; updated kitchen; finished, view-out lower level; and more! $325,000
you access to our entire team. 218 Sales in 2013
ann arbor’s premier realtor.
Martin Bouma
734-761-3060 www.bouma.com
564 S Main St, Ste 100, Ann Arbor, MI 48104
ann arbor’s premier realtor.
Client support at every stage from initial meeting to home closing.
2889 Walnut Ridge Ann Arbor, MI 48103 Just sold.
We will work with you every step of the way, getting you through your most important financial decision.
2 9 9 7 WA L N U T R I D G E ANN ARBOR, MI
MARTIN BOUMA The Bouma Group
734-761-3060 | BOUMA.COM
734 -761-3060 martin@bouma.com
www.bouma.com www.condohotline.com
734-761-3060 | BOUMA.COM
2889 Walnut Ridge $794,900
Keller Williams Realty 564 S. Main Street Ann Arbor, MI 48104
4 Bedrooms
3 1/2 Baths
3,972 Sq. Ft.
Ann Arbor, MI 48103
Angell School Neighborhood 1ST QUARTER 2014 REAL ESTATE MARKET UPDATE Brought to you by Ann Arbor’s Real Estate Experts
Prepared by Martin Bouma For <<Theodore>> & <<Ann Annis>>
The Bouma Group exceeds clients’ expectations with integrity, unparalleled service, and proven results.
1st Quarter Angell School District Market Update The Angell school district ended the 1st quarter with 18 homes for sale - 3 (16.6%) of those were under contract. This is a 12% increase in inventory compared to the 1st quarter of 2013. Eleven of the active listings are priced over $700,000. Price, location and condition are still important. In spite of the Ann Arbor market being very strong, with homes selling very quickly, 5 of the active listings have been on the market for over a year - several having been on and off several times. The lowest priced active listing is a 2,545 SF home on Vinewood priced at $639,000. One of the unique homes currently for sale is a stunning stone cottage located at 3100 GORGEOUS MICHIGAN RESIDENCES Geddes Ave. This home sold for $390,000 18 months ago. After a stern to stern renovation and annexation to the city, it is now priced at $1,150,000 almost 3 times what it sold M a r t i n forB18 o months u m aago. Although very unique, this is the most R e aexpensive l t o r home in Ann Arbor when looking at its price/SF of $598/SF. Office: 734-761-3060 martin@bouma.com 11 w w w . b o u m There a . c o were m
SUMMER 2013
sales in the 1st quarter - a 57% increase over 1st quarter 2013. It has now been a year without any distressed sales. The highest sales price was $1,270,000 2800 SIX MILE NORTHBROOKE for a3593 home located at 1905 Cambridge. This home sold This exquisite, 6,200-square-foot, custom, brick ranch is located A custom Toll Brothers Hampton model with upgrades galore. on 18.57 acres. Every upgrade imaginable! Features include a Features include a 2-story grand foyer with double for $569,000 a year ago. Afterstaircase; a complete renovation, this vaulted living room, skylights, a fireplace inserted into a marble gourmet kitchen with granite counters, an island and open breakfast wall, formal dining room with butler’s pantry, gourmet kitchen area;sold a 2-storyquickly great room; living formal dining room; study; home forroom; $700,000 over its pre-renovation price. 2 islands, a vaulted family room with fieldstone fireplace, with full baths; and a master suite with a separate 5 6 4with S . m a i n s t , A n n a r b o r , M3 bedroom I 4 8suites 10 4 master suite, walk-out basement, 4-car garage, large brick patios sitting area, tray ceiling, a spa-like master bath a walk-in Devonshire closet. The second highest sale wasand2940 which sold for and extensive landscaping. Also enjoy a walk-out basement and a large Trex deck. $1,050,000. Designed by Damian Farrell and custom built $950,000 $850,000
The real estate market in Ann Arbor continues to be a seller’s market. Inventory across the board is down 12% from last year and buyers are still very plentiful. With a prediction of 12,500 new jobs in Washtenaw County in the next 3 years, we should continue to see a strong demand for housing. The only thing that could possibly derail M thisa r t i n B o u m a would be a significant increase in interest rates. Realtor Office: 734-761-3060
As we head into the summer, the market will continue m a to rtin@bouma.com be strong. Low inventory during the winter and spring w has ww.bouma.com a pool of buyers that are still looking to purchase. We are still seeing homes sell very quickly if they are priced correctly and are in tip top shape. For more information about the Angell school market, feel free to call Martin at 564 S. main st, Ann arbor, MI 48104 734-761-3060.
For up to date market information, call us at 734-761-3060 Find out about the latest Real Estate Trends, visit our Blog at www.Bouma.com
See all Listings and Recent Sales for Angell School at
WWW. BO UMA. C O M
909 GALLERY LANE
SPECTACULAR CONTEMPORARY
Quality and craftsmanship fill this home on 11.32 acres. There is brand-new hardwood floors in the kitchen, dining room and laundry room and new carpeting in the family room. The gourmet kitchen includes a center island, LaFata Hickory cabinets, granite counters This modern residence marries and stainless steel appliances, opening to the breakfast area. Enjoy state-of-the-art features with resort-style 2 fieldstone fireplaces, a lower-level recreation room, screened porch, amenities in Rancho Mirage, 1st-floor master suite, exercise room and a 3-car heatedCalifornia. garage.
$734,900
Scio Township
p2
kwluxuryhomes.com
5390 MEADOWCREST
by Brian Roberts in 2001, this home had an East Hamptons exterior. An added plus was an elevator from the basement to the 2nd floor. The lowest sales price was $488,000 for a 1,575 SF home located at 26 Harvard Place. Backing up to Nichols Arboretum, this home was originally listed for $569,000 and took 10 months to sell. It sold in 2008 for $435,000. The buyers of the 11 sales were represented by 9 different Realtors, which shows once again, that no one Realtor dominates the buyer sales in the area.
In the desirable Polo Fields subdivision, this home has an open floor plan. The grand 2-story foyer has ceramic tile floors and opens to the 2-story great room, which features a fireplace and a wall of windows overlooking the pond. The gourmet kitchen has granite counters, a center island, snack bar and an eating area. The 1st-floor master suite has tray ceilings, 2 walk-in closets and a private bath with a spa tub surround. Also enjoy a fully finished walk-out basement.
$619,000
MARTIN BOUMA Keller Williams Realty 564 South Main Street Ann Arbor, MI 48104 Each Keller Williams Realty office is independently owned and operated.
www.bouma.com bouma@bouma.com 734.761.3060 www.kwluxuryhomes.com | 23
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Success begets success.
“I’ve used a number of real estate agents over the years. The Bouma Group was extremely responsive and communicated regularly. You don’t have to track them down. You are a priority for them.”
– dan dwyer,
PA S T C L I E N T
“They pay relentless attention to detail and customer service. They have a more personal feel rather than a large group where you are just treated as a number.”
– judy adams,
We have an incredibly robust network of past and current clients. These connections are responsible for nearly 60% of our business and are an invaluable resource as we find the perfect
“Thank you for always replying to my numerous emails, answering my calls, for explaining every step of the process, and for keeping everything so organized! We cannot thank you (The Bouma Group) enough for making this process so smooth and stress-free. Once again, we’ve had a great experience with everyone at Bouma group”
– mike amstutz & elena petrova,
Buyer for your home.
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PA S T C L I E N T
Read more personal testimonials on Google+ and Zillow.
PA S T C L I E N T
Positioning your home to sell.
pricing your home. When you work with The Bouma Group, we help you find the best price point and value at which to sell your home. A price that we believe the Buyer will ultimately agree with. We supply you with facts about recent sales, properties currently on the market, and overall neighborhood specific details, ensuring that all data points are considered. Properly pricing your home is critical. It can lead to: • • • • • •
A faster, more lucrative sale Fewer showings and less inconvenience Better response with the right Buyers viewing your home Less complicated financing Avoiding market fatigue Higher offers sooner
Your property will generate the most interest when it first hits the market. Pricing your home competitively generates the most activity from Realtors and Buyers. Picking too high of a price may make it necessary to drop the price below the market to compete with new, well-priced listings that come on the market. We work with you to avoid this by looking at the data before we settle on a price.
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market activity. The first two weeks receive the most activity.
attention your home receives
Most offers are received between the second and fourth week.
time your home is on the market 1
2
3
4
5
6
7
8
9
10
11
12
* This graph is affected by market conditions. (Sellerâ&#x20AC;&#x2122;s market shifts to the left, Buyerâ&#x20AC;&#x2122;s market shifts to the right).
25
Your new home. Weâ&#x20AC;&#x2122;ll help get you there. As a service to our clients, you will have access to our moving truck, free of charge for use in Washtenaw County. We also make our truck available to local charities on a regular basis. Itâ&#x20AC;&#x2122;s just one way we give back to our community.
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we’re your guide. every step of the way. Our goal is to ensure your home sells for top dollar, while you receive the highest level of customer service. Our team of specialists will do everything in their power to make sure you benefit from their knowledge and expertise. Working with The Bouma Group will bring you honest and sound advice, faster service, and effective negotiations. We’re here to work for you. What you can expect from us: • Staging when necessary • Professional photography • Installation of a lockbox to increase showing availability • Immediate access to our marketing system that sells over 200 homes a year • Immediate input into the MLS system and our proven marketing system • Regular communication throughout the entire process • A personal call from Martin every 7-10 days with a market update • Email with information regarding current market activity • Close watch of lender and escrow activities • Representation of your best interests at all times and in all negotiations • We will accompany you to closing
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Real Estate Facts. 28
some common myths about selling your home. Myth: The Bouma Group sells a lot of real estate; perhaps they are too busy to pay attention to my home. Fact: The Bouma Group’s success in marketing homes has resulted in more business. We have assembled a top-flight team of specialists to ensure that we are able to devote the time and attention required to successfully sell your property. The Bouma Group has built our business one satisfied customer at a time. Our goal is for you to be another satisfied client who spreads the word about how well you were served. Myth: Discount brokers can do an adequate job selling real estate. Fact: Why settle for adequate? It’s your home, your money, and your future. Would you go to a discount financial planner? It takes resources and knowledge to properly market and sell a home. Our experts have the experience you need to navigate the path to closing. Myth: You should select a Realtor who says they can get you the highest price. Fact: Don’t settle for someone who tells you what you want to hear. Deal in facts. Insist on a written, well-researched, computerized market analysis to determine the realistic amount your home will bear in today’s market and price accordingly. Select your Realtor based on their credentials and analysis then decide on the price. Never select an agent based solely on the price they recommend. Remember, the market sets the price.
Myth: Empty homes don’t show as nicely as furnished homes. Fact: The important consideration is whether or not a home is properly staged. That means clean, in good repair, and available to show. If you must move to your new home before your old home has sold, simply take measures to ensure it shows well empty; repair or replace worn carpeting, oil all woodwork, wash windows, and clean walls. In fact, it will probably appear larger without your furnishings and the Buyers can envision their belongings in each room more easily. Myth: Property condition is not important to Buyers. Fact: A property in superior condition will sell faster and for more money than a home in average condition with a lower asking price. Many Sellers recognize this and repaint and re-carpet their homes in preparation for selling. These Sellers know that home Buyers purchase value and will perceive a clean, fresh home as more appealing than an average, lived-in, forgive-the-mess home. Myth: Pricing a home for sale is a mysterious process. Fact: Your home will sell for whatever the market will bear. To determine the range of value, you simply need to see what similar homes are selling for. Because every home is unique, your home will probably sell for a higher or lower range depending on its condition (see above). The Bouma Group researches the Multiple Listing Service database to collect information to help you decide where to put the price. It is not an easy process, but it’s not mysterious either. 29
This book is just the start. Our true point of difference is engaging with our team of specialists. We encourage you to pick up the phone or visit us online to arrange a meeting and discuss how we can sell your home.
734-761-3060 www.bouma.com
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734-761-3060 www.bouma.com
ann arborâ&#x20AC;&#x2122;s premier Realtor.