2015 MARTIN ENGBERG INDUSTRIAL DESIGN PORTFOLIO
HI My name is Martin Engberg and I am 23 years old. I come from Denmark and grew up in a town called Hillerød. Here I lived my life as every other typical Danish boy would do. But one thing has made me stand out from the rest for quite some time. My extreme passion for cars. When I was 13 years old I decided that this was what I wanted to excel at - and I have been sketching ever since. I quickly learned that Denmark was not a country suitable for an hungry and aspirering car designer. So I started to seek inspiration at car design sites and find fellow minded on the web, which has been rewarded by having contacts all over the world. I kept working hard and eventually applied for the course Industrial Design at the Royal Danish Academy of Design in Copenhagen. Here I wanted to achieve a broad knowledge within the field of industrial design, before applying for a master in Transport Design. I am now on my final year of my BA and have just spent the last semester at the Umeü Institute of Design. My passion for designing cars have only grown and I can not wait to excel even further within my field.
CV + PERSONALIA EDUCATION 2014 - 2015 2012 - Present 2012 2011 2007 - 2010
Umeå Institute of Design, Industrial Design, 1. semester exchange student The Royal Danish Academy of Design, Industrial Design, BA The Academy of Visual Innovation, Designschool preperation Rødding Højskole, Design school Preparation Frederiksborg High school
LANGUAGE
SKILLS
DANISH - Native ENGLISH - Fluent GERMAN - Basic SWEDISH - Basic
Freehand sketching Digital rendering CAD modeling Workshop/Model building
Experience SOFTWARE RHINO SOLIDWORKS KEYSHOT PHOTOSHOP INDESIGN AFTER EFFECTS
Car design courses held by HBHint 2nd in “Design for emotion” contest
CONTACT MAIL PHONE WEB
Martinengberg@hotmail.com +45 22877480 martinengberg.blogspot.com
MY INSPIRATION!
TECH TRAVEL
CARS SURFING
SELECTED WORKS 2012 - 2014
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AUDI AR Work in progress (December - Present) A self iniated project done during my stay at Ume책. Situated in 2025 Audi seeks to explore new technologies in their current lineup. My focus was on sketching and rendering
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SCENARIO 2025
The year is 2025 and people are living in big cities. Augmented reality is the new big thing in the Tech business. People are wearing glasses or contact lenses to see this augmented reality throughout the city. Most of the cars on the roads are being driven autonomously. Companies like UBER has taken over the car market. Cars are not being sold anymore, but arrive to people when they need to commute. All cars on the road look the same. But times are beginning to change, people want to express themselves through the cars. Audi sees this opportunity and decides to put an autonomous car on the market, using augmented reality to give each user a unique look to their vehicle. This is where the Audi AR comes into play.
#1 GOOGLE GLASSES
AUGMENTED REALITY
TECHNOLOGY UBER
AUTONOMOUS CARS
SKETCH PROCESS
INSPIRATION
SIMPLISTIC, ANONYMOUS
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BUYING PROCESS Audi AR-GLASSES
Form language of Audi Competes with Google Glasses
THE OPTIONS The customer can choose to customize the Audi AR by using the AR-glasses: Hereby giving the user an interactive experience. The different categories are: Overall styling The designers at Audi have designed a look that fits specific users. Rims A various set of Audi rims Lights A variety of front and rear lights Colors Specific Audi colors can be applied
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Overall styling
Rims
Lights
Color
THE PRINCIPLE
Color of car
The Augmented Reality technology applies a digital design on top of the car in real time.
Front light
Fender
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Fender
#1 For people without AR glasses GREEN and RED on the side doors of the AUDI AR indicates if the car is available or not when driving around the city.
EXAMPLE OF FINALE AR LOOK
the buyer demanding SOPHISTICATED For class and style.
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EXAMPLE OF FINALE AR LOOK
EXPLORER For the young and adventurous buyer.
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ELECTRIC BIKE PROJECT 5 weeks invidual project - 4th Semester A project titled “Accessories for bikes� where I began researching electric bikes. During my research I decided to go from looking at accessories to a more holistic design approach. Focus was on improving my 3D abilities.
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RESEARCH I set out to look at the current electric bike market. I found that most solutions are add-ons. The danish market consisted of almost only these. Keynotes was written down for further considerations.
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Electric bikes are currently designed as an accessory. The package has to be installed to existing bikes. I wanted to design a bike which was intented to be electric.
IDEATION
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#2 INTEGRATED BATTERY
+
LIGHTS
LED FRONT LIGHT
The front and rear LED lights are integrated into the frame, to provide a complete solution.
BATTERY
The battery consists of 18 small rechargeble batteries.
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#2 LED REAR LIGHT
ELECTRIC MOTOR
The electric motor is situated on the back wheel for best comfort.
RECHARGING The battery can easily be taken out and recharged inside.
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THE NEW ELECTRIC BIKE The bike is designed for the commuter who still wants to maintain an active lifestyle. With its fresh appeal it targets a whole new user who appreciates good design.
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LED LAMP for LIGHTYEARS 5 weeks group project - 3rd Semester In cooperation with lighting company LIGHTYEARS in Denmark, we were given the task of exploring how they could venture into the LED market. We were a group of 4, in which I was in charge of the 3D model and final renderings.
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PROJECT WITH LIGHTYEARS
LIGHTYEARS is a danish lighting manufacturer that cooporates with designers to make new products. We were given the task of creating a LED lamp to fit into the LIGHTYEARS brand.
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EVALUATION OF IDEAS
After a week’s work we made an evaluation of our ideas. From here we took 3 ideas, looked at our criterias for the final product and chose 1 idea, that we would work on to completion.
THE IDEA After evaluating our idea from the brainstorming we went with the idea of designing a lamp inspired by the Navy’s signal lamps. We wanted our design to have the same features, but to make it as thin as possible to stress that this was a LED lamp.
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Through our research we tested existing LED lamps, to see if they could give the desired lighting effect. We also made a small mock up to test the flaps.
SKETCH PHASE With quick sketches we decided upon our final design with the black and grey color and little holes on the back that let out a small amount of light for mood lighting.
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FiNAL DESIGN A finale 3D model was made, which we took into Keyshot to try out different materials and colors combinations.
JUST TURN!
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CLOSED AND OFF
CLOSED AND ON
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OPEN AND ON
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MOODLIGHTING / READING LIGHT The lamp has multiple purposes. You can use it in the living room with the flaps closed, hereby letting only a small amount of light out from the front and rear and creating a nice moodlight. For reading you can open the flaps and turn the lamps head to point the light in the right direction.
The lamp is easily produced and assembled.
1:1 MODEL
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FUTURE KITCHEN 5 weeks individual project - 3rd Semester Our task was to work with the future of kitchen appliants. I chose to look into alternative ways of food to help decreasing our carbon footprint and increase the amount of meat that the planet can sustain. Focus was on sketching and 3D modelling.
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RESEARCH During my research on food of the future. I found a forecast from UN predicting in 2050 Earth would not be able to sustain us with enough meat to deal with the growth of population and wealth. I decided to look into alternatives to meat and found that insects are more effective in transforming food into proteins. It is only in the western world that we see eating insects as disgusting.
13 kg. feed
1 kg protein
1.5 - 2 kg. feed
1 kg protein
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PEOPLE EAT INSECTS!
3 KEY AREAS FOCUS
BREEDING
PREPARING
SERVING
The process of which to maintain a population.
How to make the locusts eatable.
How to serve locusts to make them pleasing for the eye.
#4 BREEDING During my research I found that locusts are already being bred domestic. Therefore my final design was based on the methods already developed.
I wanted to create a modern and clean looking cage to breed locusts in kitchens.
IDEATION Different variations were explored through sketching. I chose a simplistic design with references to an animal with 4 legs.
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KEY SKETCHES
3D model
BREEDING The Locust breed in the tubes which are attached. When eggs layed the tubes are transferred to the smaller locusts cage. After 2 weeks they are transferred back to the adults.
MAKE THEM EATABLE The Locust are lured into the white box by light. Then put into the freezer until they are dead and ready to be cooked.
#4 SPRING
The tubes are attached to the cage by a spring, which is pulled back when the tubes are set in, not making the locust able to escape.
RECYCLING FOOD
Leftover food from the household can be used to feed the locust. Hereby recycling the food in stead of throwing it out.
#4 Final product
With its simplistic design the locust cage fits nicely into a modern kitchen. Cleaning is easily taken care of with the simple surfaces. The white color also reassures that this is clean.
SILICON AIRWAYS 5 weeks project - 2nd Semester We were given the task of creating our own Airline and with that 2 industrial design products. I created a tech inspired Airline for people from Silicon Valley. My focus was on sketching.
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IDEATION
I created my own airline company called Silicon Airways.
AIRPLANE
I got inspiration from the
TECH world which I translated into a logo and an airplane.
LOGO
INSPIRATION
COLORS
SKETCHING
I decided to make a quick check-in and a normal check-in counter. I used the colors from the logo and applied a tech like apperance.
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PERSONAL PROJECTS 2013-2014 I have always had the passion for sketching cars and I continued drawing cars next to my school projects. These are various examples of my work.
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During my Semester at Ume책 I decided to practice sketching and rendering on the Cintiqs.
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CAPTURE THE EMOTION
I entered the weekly competition Capture the Emotion held by the page “Car design” on Facebook. Here I received the editor’s pick for my “Aggressive” and 2nd place for my “Electric” entry.
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THANK YOU