RETAIL SOLUTIONS FOR SUCCESS
• Innovative Foodservice
1
• Home Meals - A Growing Trend
4
• Daily Customer Visits
5
• Cook 12 Times Faster
6
• Tasty Chicken in Demand
7
• Showtime, In-store Cooking
8
• Design, Look & Feel
9
• Exciting World of Deli-Bake
11
• Lick It, Spoon It, Slurp It, Love It
13
• Wake Up and Smell the Profit
15
• Save on Water Charges, Electricity & Labour
16
• Menu Development & Staff Training
17
ABOUT US
We firmly believe Food Service is at the very core of profitable Irish retailing. At Martin Food Equipment our mission is to innovate, in fact we believe innovation for Irish Retail Food Service is in our DNA. We set out to make Retail Food Service exciting, practical and profitable. We help retailers create, refine and make real, new food concepts to maintain competitive advantage in a challenging environment. We trawl the world to find new equipment based solutions that will drive this innovation. Core to our values are cost effective and innovative food solutions that add value, increase turnover and maximise profitability for Irish retailers.
Over the next 20 pages we present a range of Retail Food Service solutions we believe will win customer loyalty in today’s retail environment. Each food concept or food menu item is packaged in a cost effective and practical way that can be added in a modular fashion to expand your food service offering. Martin Food Equipment provide local consultation on all matters in relation to retail food service through a team of food service equipment consultants who will be happy to deliver an on-site free consultation to discuss retail food service opportunities, trends and cost effective solutions.
1
COLLABORATION AND SUPPORT At Martin Food Equipment we think of our customers as ‘Partners’. We strive to be of value through continuous innovation. We compiled a team of cross disciplinary experts. We invested in a state of the art facility with modern equipment showrooms, development and test kitchens and hi-tech engineering workshops.
OUR CUSTOMERS
Food development teams from Ireland’s largest retail companies work with our food technologists to simulate their working environments and put ideas and equipment to the test. We create bespoke menus and plan new product launches, working with our customer’s food suppliers to marry equipment with food. We leave little to chance... that’s the commitment we make when we partner with our customers!
2
MFE 5 SENSES SelfCookingCentre
COOKING
Powered by Rational The MFE 5 Senses SelfCookingSystem is the backbone of an MFE integrated retail food preparation system. It is the only cooking system in the world which SENSES, RECOGNISES, THINKS ahead, LEARNS and even COMMUNICATES with you!
COOK - CHILL - DISPLAY - REGENERATE
COMBI COOKING
SelfCookingCentre produces a range of delicious nutritious, ready-to-heat, take-home dinners for your chill cabinet AND cooks a delicious range of foods for your hot and cold deli cabinet. The SelfCookingCentre is the most versatile combi oven made and even serves as a slot-in bakery solution to your store.
SENSES the current cooking cabinet conditions and the consistency of the food. RECOGNISES the size, load quantity and product condition and calculates the browning. LEARNS which cooking habits you prefer and then implements them. THINKS ahead and determines the ideal cooking path to your desired result while cooking. COMMUNICATES with you and shows you what it is doing to implement your specifications.
IT WILL ALSO: • Reduce the need for skilled staff and give perfect, consistent result every time - no matter who the operator is! • Reduces production time by 30%. • Automatically cleans and descales itself.
3
The MFE 5 senses oven saves “space in my small kitchen area because it is a multi-tasker, and it practically cleans itself. It’s a very efficient piece of equipment that can be used for cooking almost everything in our Deli even by our unskilled kitchen staff. Colin Fee MACE, Blackrock
”
Save space, save energy, save time!
HOME MEALS TREND ‘Prepared food purchased at retailers for at-home consumption will increase by ten percent over the next decade’ according to global demographic trends research company NPD. NPD claims ‘While there is no one age group that takes greater advantage of the prepared food offerings from retail outlets than another, the needs being met do differ by age group.’ At Martin Food Equipment we have worked with Ireland’s most progressive retailers to design a new concept to capitalise on these research based trends.
COOK - CHILL - RETHERM Our COOK-CHILL-RETHERM system marries the cooking power of MFE 5 Senses Combi Oven with the Ilsa Blast Chiller and the perfect grab-n-go merchandising solution for your business.
COOKING READY MEALS
Instant, fresh food appeal instore. Martin Food Equipment “ has helped CORRIB OIL through pro-active design and understanding of our market, to achieve competitive advantage and satisfy our customers needs for a great fresh food offering everyday.
”
Michael Dalton CORRIB OIL, Galway
4
BAKERY IN-STORE BAKING
Impress and delight your customers with an array of fresh home-made bread products. From a distinctive range of breads, rolls, malted loafs, muffins, cupcakes, tarts and more. The delightful aroma of baking entices customers to return for more every day! We have extensive experience in providing customised bakery solutions for supermarkets and retailers like you. With our specialised product range, we are able to offer the complete solution for any size store, from a bread oven (that doubles as a complete deli oven - with the MFE 5 Senses) to a complete deck oven scratch in-store bakery.
Innovative equipment for traditional baking.
5
Turbochef changed retail foodservice overnight. It is the most efficient oven and it has made retail store and sandwich chains more efficient across the world (with over 28,000 ovens in Subway stores alone). FAST, VENTLESS, COMPACT, Turbochef provides perfect cooking results every time. It cooks, grills and bakes food up to 12 times faster than other conventional options. Food has never tasted so good or held their flavours so well before. Compact in size, stylish in form, Turbochef needs no extraction, no water, no waste and can be installed virtually anywhere. With pre-programmed settings it provides consistent and quality cooked foods everytime.
COOKING TURBOCHEF
More than an oven - a complete menu in one fast solution. been a fantastic investment “inTurbochef’s my business, about 60% of all my fresh sandwiches are going out hot.” Lil Courtney CENTRA, East Wall & Fairview, Dublin
6
COOKING PRESSURE FRYING & OPEN FRYING
PRESSURE FRYING Lip Smacking Good! Impossible to replicate, nothing compares to the delicious, tender, juicy flavours of pressure fried chicken. Ideal for cooking in advance, with minimum skill, in preparation for busy periods, pressure fried chicken is tastier and healthier than regular deep fried or baked off chicken. Bring customers coming back again and again to your business with this delicious offering they’ll love, with chicken breasts, goujons, legs, thighs, wings and homemade fluffy potato wedges.
Bring customers back again and again to your business!
OPEN FRYING Chipping Away the Costs! Masters of opening frying energy efficiency, Henny Penny Fryers, makes cooking simple and provides superb consistency in quality of fried foods.
• Extends life of oil with automatic filtration system • Quick to preheat and recover • Super energy efficient • Simplifies life for operators and avoids unnecessary stress in kitchen •
7
Rotisserie cooked foods tick the box for time-poor customers who still want quality cooked food that is value for money. Roast and basted chicken is the perfect answer when the need is for a nutritious meal to feed an entire family. There is a perfect opportunity also for retailers to cross-sell accompanying fresh salad or side dishes.
COOKING
Flavoured rotisserie such as Peri-Peri, lemon grass and B-B-Q add a new dimension to any retail food offering as do spare ribs, buffalo wings, and ham shanks. The easy to operate Henny Penny Rotisserie delivers consistent quality every time. Retailers can display mouthwatering food right in the glass unit using the Display - Hold mode. Maximum visual impact can be achieved by positioning the unit out front of the store as it requires no extraction canopy.
ROTISSERIE
Show your customers what’s cooking!
Simple to use, easy to operate, offers consistency ever time.
8
MAKING RETAIL FOODSERVICE WORK Designed to Increase Turnover and Drive Profitability!
DESIGN
Establishing a great retail foodservice business can be an exciting but challenging undertaking. Martin Food Equipment has supported thousands of convenience retailers, forecourt shops and store developers and we understand that each foodservice project is unique. At its core, retail foodservice design is all about giving retail customers an experience that keeps them coming back. Should it be a slot-in new menu offering or a complete shop redesign right up to a Greenfield project, our design team will use their experience and skill to achieve a foodservice presentation that will wow customers and work efficiently for retail staff.
CREATING CONCEPT DESIGN, LOOK & FEEL
With 25 years of retail foodservice experience, the company that brought Deli-Kitchen to the Irish retail market is still driven to innovate. Martin Food Equipment employs top retail food presentation consultants and the best shopfitting/merchandising designers to stay ahead of the curve. In any retail environment, floor space is always at a premium. Martin Food Equipment will balance aesthetics with ergonomic and operational considerations to achieve an effective and attractive retail presentation.
For our new flagship store, we “ wanted the best in design and
STAGE 1 Conception Sketch STAGE 2 3D CAD Render
highest performance at a price that wouldn’t break the bank. From design to installation and service, Martin Food Equipment were TERRIFIC!
”
Jimmy Traynor Traynors Butchers, TESCO Shopping Centre, Dundalk
STAGE 3 Fabrication/Assembly
9
All our projects, large and small are bespoke. Each installation is manufactured to exacting standards by experienced and skilled craftsmen. By generating a computer aided design visual for each project with state-of the-art design tools, costly errors and additional expense can be avoided from the outset. This helps our clients to visualise and plan strategically. Our experience and scale in the retail foodservice business allows us to achieve maximum value for every project budget. To learn how Martin Food Equipment can help to make your upcoming retail foodservice project a success contact us today.
DESIGN & INSTALLATION
STAGE 4 On-site Installation
10
DISPLAY DELI-BAKE
11
DELI-BAKE IN-STORE SEMI-SCRATCH BAKERY SYSTEM When it comes to innovation and emerging trends in Irish Retail Foodservice, many retailers are looking to in-store bakery to develop their foodservice offering. Martin Food Equipment is to the fore when it comes to developing In-Store Bakery - with a difference. To develop our Deli-Kitchen in-store foodservice equipment offer, Martin Food Equipment has created a new innovative equipment and food product based solution we call
Win the hearts and minds of your customers with mouth-watering food displays
is a marriage of modern Deli Foodservice with the exciting world of bakery to create a superb range of freshly cooked foods and deli products. Retailers will offer customers a quality range of freshly baked breads, cakes and savouries cooked in-store and presented in a dedicated bakery section. This same range of products will satisfy the demand for freshly baked breads, baps, and rolls to prepare a range of delicious food-to-go sandwich trade. Martin Food Equipment Deli-Bake system comprises a complete range of equipment and ancillaries to run a professional in-store semi-scratch bakery operation. The range of equipment includes dry goods storage, prep tables, mixers and a specialist bakery oven. In the development of this range of baked goods we have partnered with a specialist wholesaler of quality bakery ingredients. Together we have developed a suggested range of products.
Satisfies the demand for the freshly baked, delicious food-to-go & sandwich trade.
12
ICE CREAM
ICE CREAM
Lick it, Spoon it, Slurp it, Love it! Consumption of soft ice cream has grown significantly in Ireland over the last three years. Almost as many servings of soft ice cream are now made by way of an ‘Ice Cream Treat’ in a cup as by way of the traditional ice cream cone. This trend has driven sharp growth in sales by the creation of a new all year round treat category. Martin Food Equipment has been to the fore of this trend through our Blizz concept. Blizz ‘Ice Cream Treats’ is a delicious blend of soft ice cream with a range of well known and well loved sweets and other treats - all made to order.
SOFT ICE CREAM
We combine our 25 year experience in soft ice cream with the award winning Carpigiani ice cream equipment, creative in-store design and an exciting range of well known treat products. We work with retailers to create a slot - in ‘Ice Cream Treat’ offer to attract customers all year round - We create an Ice Cream destination.
Whip up fresh profit with a fresh look at soft ice cream, Gelato ice cream and frozen yogurt!
A delicious way to enjoy traditional soft ice cream, blended with favourite treats and topppings.
13
SOFT SERVE FROZEN YOGURT Frozen Yogurt is the fastest growing dessert category in the US for the last 3 years. It is possibly the most cosmopolitan snack today. Being low in fat, it is a delicious and profitable complement to soft ice cream in any retail outlet. Martin Food Equipment has developed a franchise free concept with YOGOMOO.
ICE CREAM
YOGOMOO can be served with a naughty or nice, sweet or wholesome topping so it can be enjoyed by the health conscious or those seeking just a great tasting dessert treat. Simply, deliciously profitable.
HOMEMADE ARTISAN GELATO Influenced by international travel and the love of all things Italian, real, homemade Gelato is fast becoming the choice of ice cream outlets who want to be considered the ‘go-to’ destination for quality, premium, artisan ice cream with real competitive edge. Nothing compares to the high visual impact and uniqueness of a beautifully filled Gelato merchandising cabinet. Trained in Bologna by Italian Gelato Masters, our Gelato team are now amongst Europe’s best in creating a Gelato menu. We guide our retailer through the support needed to create a variety a Gelato businesses, at a variety of different skill levels.
FROZEN YOGURT/ ARTISAN GELATO
We’ve had soft ice cream for “years. Since installing BLIZZ, it’s helped to grow our sales further throughout the entire year. Donal O’Mahony CENTRA, Mallow
”
14
HOT BEVERAGES COFFEE
Entice your customers in-store to brew up with the fabulous aroma of bean to cup coffee! Simple to operate, you can offer your customers ready to serve Americano, Cappuccino, Latte, Espresso, Hot Chocolate and Tea at the touch of a button with barrista style coffee results. Having installed hundreds of WMF Coffee Machines to progressive retailers, our franchise free fresh coffee package is tailored to suit retailers unique needs. Our self serve coffee consoles are available in a choice of various designs, customised to your needs and built in 3 sizes, to suit every budget! So, wake up and grab your share of the fantastic profits and increased sales of fresh brewed coffee and see how much our franchise free package can generate for your business!
Offer your customers coffee, tea or hot chocolate at the touch of a button!
15
Our franchise-free fresh coffee package is tailored to suit your unique needs.
Retailers who require dishwashing machines for their business are more conscious of running costs now than ever before. Washing can be an expensive business in terms of water charges, electricity, detergents and labour. Martin Food Equipment will be happy to provide a free on-site survey of retailer needs and prepare a proposal for a washing solution that significantly reduces these ongoing costs. Some recent case studies of the new super efficient Wexiodisk washers have demonstrated a payback period of 5 to 7 years. This means the Wexiodisk installation has returned the equipment capital cost in cost savings during this period.
DISH WASHING
With a wide range of machines, from the tried and trusted Elettrobar Niagara under counter dishwashers to the larger super efficient Swedish Wexiodisk system we can design a solution suitable for any business size.
Value-adding dishwashing with less impact on the environment
16
OUR SUPPORT TRAINING
Once your equipment is installed and ready to go our Dedicated Trainers will be present to give your foodservice staff product training. Only correct and optimised use of the equipment you buy will assure the highest productivity and flexibility of the foodservice operation in your store.
When the success of your foodservice business hangs on the dependability of your equipment, you need to know you have backup service that compliments your dedication to keep the wheels turning.
Investing in innovative foodservice concepts is pointless unless staff are trained and confident to embrace new business opportunities.
Our service offer provides nationwide service and maintenance support who provide prompt and efficient response, with engineers strategically placed throughout the country to ensure a speedy response and eliminate down time.
Our aim is to supply the best possible equipment that will allow you to expand your menu and introduce new menu items.
To support our service and to ensure your downtime is minimised, we have invested massively in a spare parts stockholding facility.
Our acclaimed Development and Training Team are experts in their field and are responsible for teaching and training thousands of retail foodservice staff to achieve long-term productive and profitable results.
Our Helpdesk is manned with experienced engineers who trouble-shoot everyday problems over the phone often eliminating the need for site visits.
The areas which are covered by our Training Team include: • Deli-Bake and ‘ready meal’ menu development • Maximising and increasing food margins • Cross selling techniques ready meals and cold counters • Waste management on the deli counter • Maximising visual merchandising impact of food display to drive sales • Simple but smart techniques to gain competitive advantage • Equipment operation, daily maintenance and upkeep • Food to go menus and recipes for success
17
SERVICE
We’ve earned the reputation as ‘best’ in our industry from over 6,500 satisfied customers whom we provide a range of solutions, products, supplies and ongoing support. Stocking over 800 individual products, our ice cream and catering supplies warehouse can dispatch goods to your door within 48 hours of being ordered. Creating profit solutions and new ideas to increase your sales and keep your business running smoothly, our supplies division pro-actively sources specialised goods. From Ireland’s favourite, Angelito ice cream mix to Zanoli scoops, we’ve got the A-Z of everything your business will need.
ICE CREAM & CATERING SUPPLIES
18
MARTIN FOOD EQUIPMENT Gaskin Business Park, Coes Road, Dundalk, Co. Louth, Ireland.
PO Box 174, Newry BT35 5AH, Northern Ireland.
CallSave Tel E-mail
FreeFone (NI) Tel
1850 30 36 36 042 933 0366 info@mfe.ie
0800 783 9859 028 7130 8888
www.martinfoodequip.com