Overview • Total Pieces of Coverage for 2016 : 1087 • Total Global Combined AVE for 2016 : £457,479 Month
Pieces of Coverage
AVE
January
40
N/A*
February
97
N/A*
March
62
N/A*
April
13
N/A*
May
31
£174,586
June
50
£18,129
July
110
£23,967
August
172
£29,549
September
96
£8,877
October
211
£83,879
November
107
£72,833
December
98
£45,659 *AVE calculations started from May 2016
2
2016 Activity Month January
• SS16 Q1 AG reveal
February
• SS16 Q2 inline reveal date
March
• Blackout Squad
May
• • • • •
Celtic Home Kit Reveal Celtic Play on Pitch Day LFC home kit reveal Furon 2/Visaro colourup reveal date Sevilla Home kit reveal
June
• • • • • • • •
Porto Away kit reveal LFC Away kit reveal Porto Home kit reveal NB/LOSC Partnership Announcement Audazo Reveal date Porto Elite training reveal Sevilla Away and Third kit reveal LOSC Home, Away & Third Kit Reveal
July
• • • • • •
LFC Elite training reveal Celtic Away Kit Reveal Porto kit celebration event Celtic Euro (Third) Kit Reveal LFC 3rd kit reveal Kasper Schmeichel Reveal
August
September
October
November
3
Key Activations
• Celtic Pro Training Reveal • Furon 2 Blackout/Whiteout Reveal • Like a Pro • Furon LE reveal • LFC Pro Training reveal • Visaro LE reveal • Visaro/Furon 2 FWQ4 colour up reveal • Anfield Play on Pitch Day
• MiUK reveal date
Contents Page
4
Information
12
Publication: FourFourTwo Title: Jesus Navas: I'm not homesick anymore – now I can focus on my football Date: 08/01/16 Unique monthly users: 565,000
13
Publication: Deportes Cuatro Title: FICHARÍA A MESSI PARA EL CITY Date: 25/01/16 Circulation: 2,600,000
14
Publication: Bleacher Report Title: Aaron Ramsey Gives Verdict on Arsenal Team-Mates in Fact or Fiction Game Date: 09/02/16 Unique Monthly Visitors: 94,400,000
15
Publication: Goal Title: Ramsey hopes Arsenal can produce Champions League miracle Date: 16/03/16 Unique monthly users: 71,300,000
16
Publication: Goal Title: Ramsey names most talented team-mate... and it's NOT an Arsenal player! Date: 31/03/16 Unique monthly users: 71,300,000
17
Publication: Goal Title: Premier League star names Xavi as toughest ever opponent Date: 31/03/16 Unique monthly users: 71,300,000
18-19
Publication: Soccer.com Title: Ramsey and Ledley discuss mystery cleat and Euro Excitement Date: 15/04/16 Unique monthly users: 1,900,000
20
Publication: Daily Mail Title: Liverpool launch new kit for 2016-17 season as Jordan Henderson and co unveil strip in front of thousands of fans on Merseyside Date: 09/05/2016 Unique Monthly Users: 389,300,000
Contents Page
5
Information
21-22
Publication: Goal Title: ‘Game On or ‘Game Over’ – New Balance Football releases new Furon boot for attacking players Date: 10/05/16 Unique Monthly Users: 70,100,000
23
Publication: SoccerBible Title: NEW BALANCE LAUNCH FURON 2.0 AND VISARO COLOUR UP Date: 11/05/16 Unique Monthly Users: 469,000
24
Publication: Men’s Fitness Title: La Liga Forward Alvaro Negredo Talks Best Leg Exercises, Recovering From Injury, Great Gear & More Date: 24/05/16 Unique Monthly Users: 2,569,592
25
Publication: Ask Men Title: Pregame Habits of Elite Athletes Date: 24/05/16 Unique Monthly Users: 2,282,801
26
Publication: Marca Title: Aaron Ramsey: "Si Grecia ganó la Euro, ¿por qué no Gales?" Date: 27/05/16 Unique Monthly Users: 99,000,000
27
Publication: Soccer.com Title: NEW BALANCE FURON 2.0 PLAY TEST REVIEW Date: 06/06/16 Unique Monthly Users: 1,500,000
28
Publication: FourFourTwo Title: New Balance Visaro and Furon launch event Date: 06/06/16 Unique Monthly Users: 3,300,000
29
Publication: Soccer.com Title: NEW BALANCE AUDAZO “RUNS THE GAME” Date: 24/06/16 Unique Monthly Users: 1,900,000
30
Publication: Soccer.com Title: NEW BALANCE AUDAZO “RUNS THE GAME” Date: 24/06/16 Unique Monthly Users: 1,900,000
Contents Page
31
Publication: Soccer Bible Title: LOSC LILLE 2016/17 HOME KITS BY NEW BALANCE Date: 01/07/16 Unique Monthly Visitors: 460,000 AVE: £314.00
32
Publication: Soccer Bible Title: LOSC LILLE 2016/17 NEW BALANCE KIT LAUNCH Date: 01/07/16 Unique Monthly Visitors: 460,000 AVE: £314.00
33
Publication: Kick TV Title: A WEEK WITH NEW BALANCE SOCCER & LIVERPOOL FC Date: 10/08/2016 Unique Monthly Visitors: 15,000
34-36
Publication: Soccer.com Title: PLAY LIKE A PRO WITH NEW BALANCE Date: 12/08/2016 Unique Monthly Visitors: 1,750,000
37
Publication: SoccerBible Title: NEW BALANCE FURON 2.0 "WHITE/BLACK" Date: 24/08/2016 Unique Monthly Visitors: 444,000 AVE: £314.00
38
Publication: SoccerBible Title: NEW BALANCE FURON 2.0 "BLACK/WHITE" Date: 24/08/2016 Unique Monthly Visitors: 444,000 AVE: £314.00
39
Publication: Unisport Title: Popular design back on the New Balance Furon II Date: 24/08/2016 Unique Monthly Visitors: 230,000 AVE: £829.00
40
6
Information
Publication: Copa90 Title: FIFA AND CHILL WITH KASPER SCHMEICHEL: ON LEICESTER CITY, HIS FATHER & MORE! Date: 04/09/2016 Views: 178,974 Unique Monthly Visitors: 180,000
Contents Page
41
Publication: SoccerBible Title: NEW BALANCE LAUNCH LIMITED EDITION FURON 'APEX' Date: 12/09/2016 Unique Monthly Visitors: 530,000
42
Publication: Soccer.com Title: NEW BALANCE LIMITED EDITION FURON HITS THE PITCH Date: 12/09/2016 Unique Monthly Visitors: 1,650,000
43
Publication: Unisport Title: New Balance Furon II Apex | Reaching the same 400 km/h as the falcon Date: 12/09/2016 Unique Monthly Visitors: 210,000
44
Publication: Joe_Weller_ Title: Absolutely unreal experience playing for Liverpool today. Thank you to @NBFootball for making it possible - We won 6-4! đ&#x;™Œđ&#x;?źđ&#x;?źđ&#x;?ź Date: 01/10/2016 Retweets: 240
45
Publication: Joe_Weller_ Title: Absolutely unreal experience playing for Liverpool today. Thank you to @nbfootball for making it possible - We won 6-4! đ&#x;™Œđ&#x;?źđ&#x;?źđ&#x;?ź Date: 01/10/2016 Likes: 109,000
46
Publication: theobaker_ Title: Today has been crazy, playing at Anfield was truly amazing; thank you @NBFootball Date: 01/10/2016 Retweets: 25
47
Publication: theobaker_ Title: Playing at Anfield and we won 6-4, quality day! Thanks @nbfootball! Date: 01/10/2016 Likes: 5,838
48
49
7
Information
Publication: Freezy Title: All thanks to @NBFootball & @LFC đ&#x;?źđ&#x;?źđ&#x;˜?Date: 01/10/2016 Retweets: 39 Publication: Freezy Title: Big thanks to @NBFootball for the opportunity to play at Anfield! We won 6-4! Date: 01/10/2016 Retweets: 96
Contents Page
8
Information
50
Publication: Freezy Title: What an absolutely incredible day. This is seriously amazing â?¤đ&#x;?ź Date: 01/10/2016 Retweets: 371
51
Publication: realcalfreezy Title: A dream come true, playing at Anfield đ&#x;™Œđ&#x;?źâ?¤đ&#x;?ź Date: 01/10/2016 Likes: 43,200
52
Publication: realcalfreezy Title: What an amazing moment! I got to play at Anfield today. An incredible experience! We won 6-4 yasss. Big thanks to @nbfootball for putting this together Date: 01/10/2016 Likes: 46,000
53
Publication: CalFreezy Title: I played football at Anfield and it was an incredible experience! Dream come true. I even managed to miss a penalty Date: 02/10/2016 Shares: 15
54
Publication: CalFreezy Title: PLAYING FOOTBALL AT ANFIELD WITH YOUTUBERS Date: 07/10/2016 Views: 282,844
55
Publication: Spenfc Title: PLAYING AT ANFIELD! Date: 07/10/2016 Views: 490,316
56
Publication: Soccer.com Title: NEW BALANCE DROPS LIMITED EDITION VISARO Unique Monthly Users: 1,300,000 Date: 17/10/2016
57
Publication: Unisport Title: Be warned: Frog inspired Visaro Limited Edition Date: 17/10/2016 Unique Monthly Users: 230,000
Contents Page
9
Information
58
Publication: SoccerBible Title: NEW BALANCE VISARO LIMITED EDITION GALAXY Date: 17/10/2016 Unique Monthly Users: 360,000
59
Publication: Bleacher Report Title: Liverpool vs. West Brom: Team News, Preview, Live Stream and TV Info Date: 21/10/2016 Unique Monthly Users: 52,600,000 AVE:ÂŁ5,658.00
60
Publication: Unisport Title: New Balance unveil Furon II and Visaro in fresh hues Date: 27/10/2016 Unique Monthly Users: 230,000 AVE: ÂŁ829.00
61
Publication: SoccerBible Title: NEW BALANCE FURON 2.0 "WHITE/BLUE/RED" Date: 27/10/2016 Unique Monthly Users: 360,000 AVE: ÂŁ314.00
62
Publication: SoccerBible Title: NEW BALANCE VISARO "ATOMIC RED" Date: 27/10/2016 Unique Monthly Users: 360,000 AVE: ÂŁ314.00
63
Publication: Manny Title: Love to the guys @nbfootball for the fresh new bootsđ&#x;˜ đ&#x;?źđ&#x;?ź. Which ones do you think would suit me?đ&#x;?źđ&#x;˜…#NBFootball Date: 28/10/2016 Likes: 30,300
64
Publication: Theo Baker Title: UNI FOOTBALL IS BACK! Date: 01/11/2016 Views: 138,840
Contents Page
10
Information
65
Publication: The Sun Title: THE BEAST IS BACK Alvaro Negredo loving life in the Premier League as he prepares to face former club Manchester City Date: 03/11/2016 Unique Monthly Users: 55,600,000 AVE: £3,693.00
66
Publication: The Sun Title: The Beast is Back Date: 04/11/2016 Print Circulation: 1,672,217 AVE: £29,440.00
67
Publication: SoccerBible Title: IN CONVERSATION | ALVARO NEGREDO Date: 08/11/2016 Unique Monthly Users: 360,000 AVE:£314.00
68
Publication: Copa90 Title: FIFA and Chill with Aaron Ramsey and Joe Ledley | Poet and Vuj Present Date: 13/11/2016 Views: 143,416
69
Publication: Unisport Title: NB Football present MiUK ONE: Only 2000 pairs worldwide Date: 07/12/2016 Unique Monthly Users: 270,000 AVE:£829.00
70
Publication: Sport Title: LONG AND WINDING ROAD Date: 08/12/2016 Unique Monthly Users: 10,000 AVE: £158.00
Contents Page
71
Publication: Sport Title: Long and Winding Road Date: 08/12/2016 Unique Monthly Users: 10,000 AVE: £158.00
72
Publication: SoccerBible Title: THE MAKING OF THE NEW BALANCE "MIUK ONE" Date: 07/12/2016 Unique Monthly Users: 551,400
73
Publication: Unisport Title: NB Football present MiUK ONE | Only 2.000 pairs worldwide Date: 07/12/2016 Unique Monthly Users: 270,000
74
Publication: Soccer.com Title: NEW BALANCE DROPS LIMITED EDITION MIUK Date: 07/12/2016 Likes: Unique Monthly Users: 1,600,000
75
Publication: Complex Title: New Balance Release Limited Edition Made in England Football Boots Date: 07/12/2016 Unique Monthly Users: 2,600,000
76
11
Information
Publication: Hype Beast Title: New Balance Brings Football Home With Launch of British-Made MiUK ONE Boot Date: 08/12/2016 Unique Monthly Users: 9,700,000
77
Publication: Theo Baker Title: EXTREMELY RARE FOOTBALL BOOT TEST!! Date: 11/12/2016 Views:184,333
78
Publication: Sport Magazine Title: Jesús Navas: "La gran diferencia de Pep con el resto es la táctica" Date: 23/12/2016 Unique Monthly Users: 21,200,000 AVE: £33,678.00
Publication: FourFourTwo Title: Jesus Navas: I'm not homesick anymore – now I can focus on my football Date: 08/01/16 Unique monthly users: 565,000
12
Publication: Deportes Cuatro Title: FICHARÍA A MESSI PARA EL CITY Date: 25/01/16 Circulation: 2,600,000
13
Publication: Bleacher Report Title: Aaron Ramsey Gives Verdict on Arsenal Team-Mates in Fact or Fiction Game Date: 09/02/16 Unique Monthly Visitors: 94,400,000
14
Publication: Goal Title: Ramsey hopes Arsenal can produce Champions League miracle Date: 16/03/16 Unique monthly users: 71,300,000
15
Publication: Goal Title: Ramsey names most talented teammate... and it's NOT an Arsenal player! Date: 31/03/16 Unique monthly users: 71,300,000
16
Publication: Goal Title: Premier League star names Xavi as toughest ever opponent Date: 31/03/16 Unique monthly users: 71,300,000
17
Publication: Soccer.com Title: Ramsey and Ledley discuss mystery cleat and Euro Excitement Date: 15/04/16 Unique monthly users: 1,900,000
18
Publication: Soccer.com Title: Ramsey and Ledley discuss mystery cleat and Euro Excitement Date: 15/04/16 Unique monthly users: 1,900,000
19
Publication: Daily Mail Title: Liverpool launch new kit for 2016-17 season as Jordan Henderson and co unveil strip in front of thousands of fans on Merseyside Date: 09/05/2016 Unique Monthly Users: 389,300,000
20
Publication: Goal Title: ‘Game On or ‘Game Over’ – New Balance Football releases new Furon boot for attacking players Date: 10/05/16 Unique Monthly Users: 70,100,000
21
Publication: Goal Title: ‘Game On or ‘Game Over’ – New Balance Football releases new Furon boot for attacking players Date: 10/05/16 Unique Monthly Users: 70,100,000
22
Publication: SoccerBible Title: NEW BALANCE LAUNCH FURON 2.0 AND VISARO COLOUR UP Date: 11/05/16 Unique Monthly Users: 469,000
23
Publication: Men’s Fitness Title: La Liga Forward Alvaro Negredo Talks Best Leg Exercises, Recovering From Injury, Great Gear & More Date: 24/05/16 Unique Monthly Users: 2,569,592
24
Publication: Ask Men Title: Pregame Habits of Elite Athletes Date: 24/05/16 Unique Monthly Users: 2,282,801
25
Publication: Marca Title: Aaron Ramsey: "Si Grecia ganó la Euro, ¿por qué no Gales?" Date: 27/05/16 Unique Monthly Users: 99,000,000
26
Publication: Soccer.com Title: NEW BALANCE FURON 2.0 PLAY TEST REVIEW Date: 06/06/16 Unique Monthly Users: 1,500,000 Unique Monthly Users: 2,569,592
27
Publication: FourFourTwo Title: New Balance Visaro and Furon launch event Date: 06/06/16 Unique Monthly Users: 3,300,000
28
Publication: Soccer.com Title: NEW BALANCE AUDAZO “RUNS THE GAME” Date: 24/06/16 Unique Monthly Users: 1,900,000
29
Publication: Soccer.com Title: NEW BALANCE AUDAZO “RUNS THE GAME” Date: 24/06/16 Unique Monthly Users: 1,900,000
30
Publication: Soccer Bible Title: LOSC LILLE 2016/17 HOME KITS BY NEW BALANCE Date: 01/07/16 Unique Monthly Visitors: 460,000 AVE: £314.00
31
Publication: Soccer Bible Title: LOSC LILLE 2016/17 NEW BALANCE KIT LAUNCH Date: 01/07/16 Unique Monthly Visitors: 460,000 AVE: £314.00
32
Publication: Kick TV Title: A WEEK WITH NEW BALANCE SOCCER & LIVERPOOL FC Date: 10/08/2016 Unique Monthly Visitors: 15,000
33
Publication: Soccer.com Title: PLAY LIKE A PRO WITH NEW BALANCE Date: 12/08/2016 Unique Monthly Visitors: 1,750,000
34
Publication: Soccer.com Title: PLAY LIKE A PRO WITH NEW BALANCE Date: 12/08/2016 Unique Monthly Visitors: 1,750,000
35
Publication: Soccer.com Title: PLAY LIKE A PRO WITH NEW BALANCE Date: 19/08/2016 Unique Monthly Users: 1,750,000
36
Publication: SoccerBible Title: NEW BALANCE FURON 2.0 "WHITE/BLACK" Date: 24/08/2016 Unique Monthly Visitors: 444,000 AVE: £314.00
37
Publication: SoccerBible Title: NEW BALANCE FURON 2.0 "BLACK/WHITE" Date: 24/08/2016 Unique Monthly Visitors: 444,000 AVE: £314.00
38
Publication: Unisport Title: Popular design back on the New Balance Furon II Date: 24/08/2016 Unique Monthly Visitors: 230,000 AVE: £829.00
39
Publication: Copa90 Title: FIFA AND CHILL WITH KASPER SCHMEICHEL: ON LEICESTER CITY, HIS FATHER & MORE! Date: 04/09/2016 Views: 178,974 Unique Monthly Visitors: 180,000
40
Publication: SoccerBible Title: NEW BALANCE LAUNCH LIMITED EDITION FURON 'APEX' Date: 12/09/2016 Unique Monthly Visitors: 530,000
41
Publication: Soccer.com Title: NEW BALANCE LIMITED EDITION FURON HITS THE PITCH Date: 12/09/2016 Unique Monthly Visitors: 1,650,000
42
Publication: Unisport Title: New Balance Furon II Apex | Reaching the same 400 km/h as the falcon Date: 12/09/2016 Unique Monthly Visitors: 210,000
43
Publication: Joe_Weller_ Title: Absolutely unreal experience playing for Liverpool today. Thank you to @NBFootball for making it possible - We won 6-4! đ&#x;™Œđ&#x;?źđ&#x;?źđ&#x;?ź Date: 01/10/2016 Retweets: 240
44
Publication: Joe_Weller_ Title: Absolutely unreal experience playing for Liverpool today. Thank you to @nbfootball for making it possible - We won 6-4! đ&#x;™Œđ&#x;?źđ&#x;?źđ&#x;?ź Date: 01/10/2016 Likes: 109,000
45
Publication: theobaker_ Title: Today has been crazy, playing at Anfield was truly amazing; thank you @NBFootball Date: 01/10/2016 Retweets: 25
46
Publication: theobaker_ Title: Playing at Anfield and we won 6-4, quality day! Thanks @nbfootball! Date: 01/10/2016 Likes: 5,838
47
Publication: Freezy Title: All thanks to @NBFootball & @LFC đ&#x;?źđ&#x;?źđ&#x;˜? Date: 01/10/2016 Retweets: 39
48
Publication: Freezy Title: Big thanks to @NBFootball for the opportunity to play at Anfield! We won 6-4! Date: 01/10/2016 Retweets: 96
49
Publication: Freezy Title: What an absolutely incredible day. This is seriously amazing â?¤đ&#x;?ź Date: 01/10/2016 Retweets: 371
50
Publication: realcalfreezy Title: A dream come true, playing at Anfield đ&#x;™Œ đ&#x;?źâ?¤đ&#x;?ź Date: 01/10/2016 Likes: 43,200
51
Publication: realcalfreezy Title: What an amazing moment! I got to play at Anfield today. An incredible experience! We won 6-4 yasss. Big thanks to @nbfootball for putting this together Date: 01/10/2016 Likes: 46,000
52
Publication: CalFreezy Title: I played football at Anfield and it was an incredible experience! Dream come true. I even managed to miss a penalty Date: 02/10/2016 Shares: 15
53
Publication: CalFreezy Title: PLAYING FOOTBALL AT ANFIELD WITH YOUTUBERS Date: 07/10/2016 Views: 282,844
54
Publication: Spenfc Title: PLAYING AT ANFIELD! Date: 07/10/2016 Views: 490,316
55
Publication: Soccer.com Title: NEW BALANCE DROPS LIMITED EDITION VISARO Unique Monthly Users: 1,300,000 Date: 17/10/2016
56
Publication: Unisport Title: Be warned: Frog inspired Visaro Limited Edition Date: 17/10/2016 Unique Monthly Users: 230,000
57
Publication: SoccerBible Title: NEW BALANCE VISARO LIMITED EDITION GALAXY Date: 17/10/2016 Unique Monthly Users: 360,000
58
Publication: Bleacher Report Title: Liverpool vs. West Brom: Team News, Preview, Live Stream and TV Info Date: 21/10/2016 Unique Monthly Users: 52,600,000 AVE:£5,658.00
59
Publication: Unisport Title: New Balance unveil Furon II and Visaro in fresh hues Date: 27/10/2016 Unique Monthly Users: 230,000 AVE: £829.00
60
Publication: SoccerBible Title: NEW BALANCE FURON 2.0 "WHITE/BLUE/RED" Date: 27/10/2016 Unique Monthly Users: 360,000 AVE: £314.00
61
Publication: SoccerBible Title: NEW BALANCE VISARO "ATOMIC RED" Date: 27/10/2016 Unique Monthly Users: 360,000 AVE: £314.00
62
Publication: Manny Title: Love to the guys @nbfootball for the fresh new bootsđ&#x;˜ đ&#x;?źđ&#x;?ź. Which ones do you think would suit me?đ&#x;?źđ&#x;˜…#NBFootball Date: 28/10/2016 Likes: 30,300
63
Publication: Theo Baker Title: UNI FOOTBALL IS BACK! Date: 01/11/2016 Views: 138,840
64
Publication: The Sun Title: THE BEAST IS BACK Alvaro Negredo loving life in the Premier League as he prepares to face former club Manchester City Date: 03/11/2016 Unique Monthly Users: 55,600,000 AVE: ÂŁ3,693.00
65
Publication: The Sun Title: The Beast is Back Date: 04/11/2016 Print Circulation: 1,672,217 AVE: £29,440.00
66
Publication: SoccerBible Title: IN CONVERSATION | ALVARO NEGREDO Date: 08/11/2016 Unique Monthly Users: 360,000 AVE:£314.00
67
Publication: Copa90 Title: FIFA and Chill with Aaron Ramsey and Joe Ledley | Poet and Vuj Present Date: 13/11/2016 Views: 143,416
68
Publication: Unisport Title: NB Football present MiUK ONE: Only 2000 pairs worldwide Date: 07/12/2016 Unique Monthly Users: 270,000 AVE:£829.00
69
Publication: Sport Title: LONG AND WINDING ROAD Date: 08/12/2016 Unique Monthly Users: 10,000 AVE: £158.00
70
Publication: Sport Title: Long and Winding Road Date: 08/12/2016 Unique Monthly Users: 10,000 AVE: £158.00
71
Publication: SoccerBible Title: THE MAKING OF THE NEW BALANCE "MIUK ONE" Date: 07/12/2016 Unique Monthly Users: 551,400
72
Publication: Unisport Title: NB Football present MiUK ONE | Only 2.000 pairs worldwide Date: 07/12/2016 Unique Monthly Users: 270,000
73
Publication: Soccer.com Title: NEW BALANCE DROPS LIMITED EDITION MIUK Date: 07/12/2016 Likes: Unique Monthly Users: 1,600,000
74
Publication: Complex Title: New Balance Release Limited Edition Made in England Football Boots Date: 07/12/2016 Unique Monthly Users: 2,600,000
75
Publication: Hype Beast Title: New Balance Brings Football Home With Launch of British-Made MiUK ONE Boot Date: 08/12/2016 Unique Monthly Users: 9,700,000
76
Publication: Theo Baker Title: EXTREMELY RARE FOOTBALL BOOT TEST!! Date: 11/12/2016 Views:184,333
77
Publication: Sport Magazine Title: Jesús Navas: "La gran diferencia de Pep con el resto es la táctica" Date: 23/12/2016 Unique Monthly Users: 21,200,000 AVE: £33,678.00
78