Kenya's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape Published: Timetric No of pages: 86
Date: November 2014
Kenya is developing into a hub for electronic payments, and is likely to become a focal point for wider growth across east Africa. A number of economic and demographic factors have driven the growth of the Kenyan cards and payments industry. The country is renowned as one of the most peaceful and stable in Africa. Demographically and economically, the country is well positioned, with an average age of just 18, and expectations of healthy GDP growth over the forecast period (2014-2018). Young populations are typically more willing to embrace innovation and technology, and have long working lives ahead of them, making them more likely to become wealthier and consume more banking products and services.
Detailed report at: http://www.reportsandintelligence.com/kenyas-cards-andpayments-industry-emerging-opportunities-trends-size-driversstrategies-products-and-competitive-landscape-market
In terms of the number of cards in circulation, Kenyan payment cards (including debit, credit and charge cards) registered robust growth during the review period (2009-2013), recording a compound annual growth rate (CAGR) of 26.32% to increasing from 3.8 million cards in 2009 to 9.7 million in 2013. In terms of transaction value, payment cards valued KES1.5 trillion (US$18.5 billion) in 2013, after registering a significant review-period CAGR of 34.40%. The average transaction value (ATV) in Kenya was US$49.3 in 2013, which was the fourth-highest among its peer countries. Egypt recorded the highest ATV with US$97.7, followed by Morocco with US$94.3, South Africa with US$54.6, and Nigeria with US$38.4. In terms of card penetration, Kenya recorded 0.22 cards per inhabitant in 2013, while South Africa, Morocco, Nigeria and Egypt recorded respective amounts of 1.25, 0.33, 0.20 and 0.18. In terms of frequency of use, Kenya recorded 35.5 transactions per card in 2013, while South Africa, Morocco, Egypt and Nigeria recorded 38.2, 21.1, 15.7 and 12.0 respectively. The Kenyan prepaid market remains in its early stages - fragmented and uneven, but growing quickly despite heavy competition from M-Pesa. To capture the untapped market, banks, card issuers and retailers are launching prepaid card variants. In October 2012, Kenya’s largest retail chain, Nakumatt, launched the Nakumatt Global MasterCard Prepaid card, enabled with contactless technology. MasterCard collaborated with Nakumatta’s banking partners, Diamond Trust
Bank (DTB) and Kenya Commercial Bank (KCB), as part of the launch, with both banks issuing prepaid cards to retail customers. In July 2013, Visa launched the Mi-Card prepaid card in association with Mi-Fone and DTB, targeting smartphone users. In May 2014, the Kenyan Public Transport Industry announcement plans to introduce prepaid cards to pay for transport fares. The Kenyan cards and payments industry is highly mobile-driven, largely through M-Pesa. The business was initially established by DFID, the UK’s Department for International Development, and Vodafone subsidiary Safaricom. The Central Bank of Kenya (CBK) also played a role in its development. Its strategy has been based on promoting the uptake of mobile-based financial services to the rural, unbanked population, indicating a clear economic rationale for the development of m-payments in Kenya and other countries. M-Pesa has already expanded in Kenya and other east African markets, and is banking on the economies becoming more closely integrated and payment volumes increasing.
Request for Discount at: http://www.reportsandintelligence.com/purchase-enquiry/153451
Scope As This report provides a comprehensive analysis of Kenya's cards and payments industry. It provides current values for Kenya's cards and payments industry for 2013, and forecast figures for 2018.It details the different economic, infrastructural and business drivers affecting Kenya's cards and payments industry. It outlines the current regulatory framework in the industry. It details the marketing strategies used by various banks and other institutions. It profiles the major banks in Kenya's cards and payments industry. Summary The report provides top-level market analysis, information and insights on Kenya's cards and payments industry, including: Current and forecast values for each category of Kenya's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards Comprehensive analysis of the industrya’s market attractiveness and future growth areas Analysis of various market drivers and regulations governing Kenya's cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market Comprehensive analysis of consumer attitudes and buying preferences for cards The competitive landscape of Kenya's cards and payments industry Reasons To Buy Make strategic business decisions using top-level historic and forecast market data related to Kenya's cards and payments industry and each market within it. Understand the key market trends and growth opportunities in Kenya's cards and payments industry. Assess the competitive dynamics in Kenya's cards and payments industry. Gain insights in to the marketing strategies used to sell various card types in Kenya. Gain insights into key regulations governing Kenya's cards and payments industry.
Enquire about Report at: http://www.reportsandintelligence.com/enquire-aboutreport/153451
Table of Content 1 Key Facts and Top Events 2 Executive Summary 3 Payment Instruments 3.1 Current Payments Environment 3.2 Alternative Payment Instruments 3.2.1 M-Pesa 3.2.2 PayPal 3.2.3 Skrill 3.2.4 Click2Pay 3.2.5 Zap.. 3.2.6 ClickandBuy 3.2.7 eTranzact 3.2.8 Pesapal 3.2.9 iPay. 3.2.10 JamboPay 4 Market Attractiveness and Future Prospects of Cards and Payments
5 Analysis of Cards and Payments Industry Drivers 5.1 Demographic Drivers 5.2 Economic Drivers 5.3 Infrastructure Drivers 5.4 Business Drivers 6 Emerging Consumer Attitudes and Trends 6.1 Market Segmentation and Targeting 6.1.1 Consumer cards 6.1.2 Corporate cards 6.2 Travel Spending 6.2.1 Outbound trips volume and spending 6.2.2 Inbound trips volume and spending 7 Payment Cards 7.1 Payment Cards Instrument Analysis 7.1.1 Number of cards in circulation by card type 7.1.2 Transaction volume by card type 7.1.3 Transaction value by card type 7.1.4 Personal vs commercial cards 8 Debit Cards 8.1 Debit Cards Market Analysis 8.1.1 Number of debit cards in circulation 8.1.2 Debit card transaction volume by channel 8.1.3 Debit card transaction value by channel 8.1.4 Number of debit cards in circulation by scheme 8.1.5 Debit cards transaction value by scheme 8.1.6 Debit cards issuers market shares 8.1.7 Debit cards comparison 9 Credit Cards 9.1 Credit Cards Market Analysis 9.1.1 Number of credit cards in circulation 9.1.2 Credit cards transaction volume by channel 9.1.3 Credit cards transaction value by channel 9.1.4 Number of credit cards in circulation by scheme 9.1.5 Credit cards transaction value by scheme 9.1.6 Credit cards issuers market share 9.1.7 Credit cards comparison 10 Charge Cards 10.1 Charge Cards Market Analysis 10.1.1 Number of charge cards in circulation 10.1.2 Charge cards transaction volume by channel
10.1.3 Charge cards transaction value by channel 11 Commercial Cards 11.1 Commercial Cards Market Analysis 11.1.1 Number of commercial cards in circulation 11.1.2 Commercial cards transaction value 11.1.3 Commercial credit cards 11.1.4 Commercial charge cards 11.1.5 Commercial cards comparison 12 Regulations in the Cards and Payments Industry 12.1 Regulatory Framework 12.2 Anti-Money Laundering (AML) 12.3 Foreign Direct Investment (FDI) Regulations 13 Card Fraud Statistics 13.1 Card Fraud Analysis 14 Card Issuers 14.1 Equity Bank 14.2 Co-operative Bank of Kenya 14.3 Kenya Commercial Bank 14.4 Standard Chartered Bank Kenya 14.5 Barclays Bank Kenya 15 Card Schemes 15.1 Visa 15.2 MasterCard 15.3 American Express 16 Prepaid Cards 16.1 Prepaid Cards Market Analysis 16.1.1 Number of prepaid cards in circulation 16.1.2 Prepaid cards transaction value
Get detailed TOC at: http://www.reportsandintelligence.com/kenyas-cards-andpayments-industry-emerging-opportunities-trends-size-driversstrategies-products-and-competitive-landscape-market/table-ofcontents
Contact Us: Deep Joshi 5933 NE Win Sivers Drive, #205, Portland, OR 97220 United States Direct: +1 (617) 674-4143 Toll Free: +1 (855) 711-1555 Fax: +1 (855) 550-5975 Email us: sales@reportsandintelligence.com Web: http://www.reportsandintelligence.com
Follow us on: