5 Common Reasons That Lead To The Failure Of Apps
The global economy for apps has a market capitalization of around $77 Billion. With the number of smartphones to top 3 billion by 2018, the app economy is expected to see tremendous growth. However, this does not automatically turn into profits for all. Of the thousands of apps that are created each year, only 10% of apps actually see any form of traffic. And a very few of these breakeven and make profits. With this being the case, most apps fail within a year. And most apps see failures that follow a pattern. These are the 5 most common reasons that lead to app failures: 1. Idea Was not Unique: This is probably the most common reason. Most app ideas are usually derivate of other already successful apps or are a mere copy of a successful counterpart. This makes the application redundant in the market and offers no USP to potential consumers. Such apps are bound
to fail unless their pitch is unique and solve the pain-point that was found in a previous app. 2. Un-feasible Business Model: At the end of the day all apps have to make money to stay afloat. Businesses should have a clear model of their offerings and be sure of how they intend to make revenue. The freemium model does not always work. Having a mix of ads and subscriptions can help businesses generate enough revenue. 3. Improper Market Research: Before deciding on an app model, businesses should scout the market for problems and analyze if their application actually can solve a demand. This research is crucial for building successful mobile applications. A “build it and they will come� approach is a risky proposition with a high chance of failure. 4. Bad App Development Team: Apps cannot be successful if they are not convenient for usage. App users hate to be taught how to use an app. They desire applications that are intuitive to use and require no major work around. In this regard, businesses should focus on hiring mobile app development teams that are smart and can build apps that are responsive and build customer habit. 5. Insufficient Marketing: Insufficient marketing can also lead to failures of apps. Without proper app store optimization, the apps may not be able to stand out from the millions of apps on the crowded marketplace. Hence, an effective pre-launch and post-launch marketing campaign is crucial for generation traction. Paying attention to these common mistakes can help businesses overcome failures and drive app installs. However, an expert guidance during the app development process can always come handy. Partner with Openwave and avail experts guidance. We are reputed mobile app development company in Singapore.