By
Honda dealer brightens up after sales “It's unusual to find something new and different when advertising a motor dealership to a wiley public, and it's even more unusual when it works. Within the first seven days our service department took six bookings. These were directly attributable to the nozzle advertising, and one of the bookings paid for our entire campaign.”
Keith Sims
Dealer Principle, Yeomans
Making the move to AdNozzles “We were looking for an innovative way to stand out in a crowded marketplace and with AdNozzles we have found that solution. During and immediately following our campaign, we saw an increase in our inbound telephone and email enquiries, an increase in web traffic and uplifted footfall into our office.”
Tim Mason
Managing Director, Masons Estate Agents
What a result 1,500 new members for Buzz Gym “We were opening Buzz Gym Reading at a time when other gyms were also opening up in the area so we had to stand out from our competition. We tracked the campaign carefully to see where people heard about Buzz Gym and people frequently said they had seen our advertising on the AdNozzles, AdGates and and AdBarriers.”
Beckie Cotton
Sales and Marketing Manager, Buzz Gym
The results speak for themselves
every 4 weeks at a motorway forecourt
every 4 weeks at a supermarket forecourt
every 4 weeks at a roadside forecourt
take out in average
Motorists see your advert for an average of 52 secs
All the motorists in your town
Motorists hold your advert for 2-3 minutes
Advertise all your products or services
You get every nozzle of the forecourt
We own the exclusive UK license for fuel nozzle advertising, with three types of forecourt: Supermarket
Roadside
Motorway
Tesco, Sainsbury’s and Morissons
BP, Esso, Texaco, Murco, Jet and others
Moto, Road Chef and Welcome Break
72% of the nation’s motor fuel (3 out of 4 tanks)
Your local advertising choice
is pumped through a Local Advertising That Works AdNozzle, so we’re in every town in the UK.
Select the best petrol filling stations in your town, stand-out locally and outsell your competitors. A high % of AdNozzle users are local residents, with a higher than average disposable income (46% ABC1) so you get the right audience every time.
Copyright © Free Vector Maps.com
Three ways to attract local customers to your business using AdNozzle advertising
x1
x3
x5
Make an impression
Make a bigger impression
Dominate your town
Choose the best petrol station in town and book for 4, 8 or 12 weeks
Choose a mix of 3 petrol stations and bracket the best areas and busiest roads
Beat the competition with a mix of 5 strategically positioned petrol stations
Need a more local case study, have we got one? Nissan Dealer Service Campaign 183 Nissan dealerships around the country booked relevant local adverts on 7,220 AdNozzles close to their premises 25% of car owners who replace their car every 2 years or less have seen an AdNozzles in the last week 31% of car owners who say they are likely to buy a new car in the next 6 months have seen an AdNozzle in the last week 33% of car owners who say they will purchase their next car at a dealer or garage have seen an AdNozzle in the last week The campaign delivered an astonishing 89 million impacts in a month
Source: Kantar Media TGI
Local press circulation has gone down 42% in the past 10 years. Thought your paper was seen by 50,000? It’s only 29,000!
I DID NOT KNOW THAT!
Source: Google search
Only 38% of reported online traffic is human as opposed to robots and spiders etc. If you are told that your online campaign has reached 10,000 people, it’s only been seen by 3,800
Local radio reaches an average of 18% of the listening audience. If there are 50,000 people in the Total Service Area (eg a town) only 9,000 will listen to the radio
Source: Google search
Source: RAJAR
AdNozzles are seen by counted human beings in the tens of thousands, with eyes on the advertising for 52 seconds, all of whom are vehicle drivers, and Less than a penny not half a penny Leaflets are read by 3-5% of people that receive them. If you send out 12,000 leaflets at a cost of £2,500 – at best 600 people will read them at a cost of £4.17 per person Source: Google search
Source: Oil Company data + Dipsticks Research
I haven't seen/ don’t see the nozzles T4 owns the rights to 4,200 sites. They are never all occupied at once!
FAQS
I don't believe it works The keys to success are design, a great offer and tracking your enquiries. We will provide you with the best design and tracking pads at outstanding value. Would you like some testimonials? The unit looks too small to be effective In relative terms, the nozzle at 15” from your face is bigger than a billboard at 100 feet away. Plus great artwork sells your service! I'm loyal to press, online, etc See the “I did not know that” facts!
Get in touch today to find out more Cal l o r emai l the A d Nozzl e Te am on:
020 7233 9777 In fo@loc aladvert is ingt hat wo rks .co m LocalAdvertisingThatWorks.com