The clarity of your brand promise will bring strength and clarity to the marketplace, but only if it’s communicated properly. Every communication must consistently support your commitment to delivering on your brand promise. That’s where I come in. I dazzle customers. I can help bring your corporate vision to fruition through
thoughtful
Marty DiFrisco marty.difrisco@sailpointe.com
and
effective
creative
approaches.
I immerse myself in the job at hand. I work hard. My motivation is not only my success, but also your success. I am passionate about creativity, and unique ideas. I am dedicated to
R E S U L T S .
Marty DiFrisco marty.difrisco@sailpointe.com
TM
Protein for the Serious Athlete
Project Summary:
An exclusive item was created for the University of Wisconsin. The item was so successful that the customer wanted to extend the line to 4 additional flavors and make it available at retail.
Project Steps & Process:
•Product name - 15g •Brand logo design •Package design •Facilitate painted aluminum can •Create P.O.P. elements •Create ad campaign •Marketing support, event sponsorships
Results:
Product was rolled out in early summer of 2010. Retailers are starting to place orders and product production is in full swing.
Project Summary:
Use Disney approved elements to produce product packaging and collateral materials for Disney.
Project Steps & Process:
•Final package production •Clear Disney’s approval process •Design sell sheets •Create 3-D package renderings
Results:
With time sensitive products to be launched around the opening of movies and DVD releases, our knowledge and experience in the packaging industry helped the manufacturer, our client, get these products approved and on the shelf with a tight deadline. Disney High Drink Sticks School Musical are…. Easy to use
– just add a stick to a 16.8 fl oz of bot water,shak tled e and enjoy!
Full of hydrat
ing
flavor – Fans will love – Electric Pun our great tasting flav ors ch & Electric Grape Fun and entertaining
–The back of each box has a collectabl e card –Single-serv e sticks insi de each box highligh t favorite cha racters
Part of the Dis ney Consumer Foo ds Group fam –Utilize
ily
s well-recog nized Disney –Features “go graphics od benefits with for you” product • 100% Vitamin per Serving C • with Electrolyte s
High School
Musical
Highlights –57 million tota nationally (Sourcel unique viewers : Nielsen Media Research) –A “sold out ” 41-city Holiday con cert tour –Over 3 mill ion DVD’s sold –Winner of 2 Emmy awa rds & 3-time Tee n Choice Awa rds
POWDERED SOFT DRIN K MIX
™
Web
www.sailpointe.com
Project Summary:
Create user friendly destination websites that support both brands, (B to C), and parent companies, (B to B).
Results:
www.sailpointe.com - Modern, clean and easy to navigate site built around simple messages that convey core competencies. www.hy-top.com/www.better-valu.com www.hy-top.com Designed as B to C sites that strengthen the brand. Consumer traffic has increased. Customers are submitting recipes and using the store locator. www.winonapure.com - Website launch concurrent with product hitting the shelves. Contains health benefits, recipe ideas, and store locator. On-line shopping cart for customers who want to order direct.
www.better-valu.com
www.winonapure.com
Project Summary:
Create an over the counter medication brand for Winn Dixie
Project Steps & Process:
•Product name - Medic •Brand logo design •Package design •Custom illustrations •Create P.O.P. elements •Create couponing promotions
Results:
After getting the logo and design concepts approved, we worked directly with Winn Dixie and their manufacturers to design and produce 145 items in 6 months. All items were on the shelves at Winn Dixie within 8 months. Winn Dixie gained 22% market share within a year of the Medic brand launch.
Project Summary:
Create, launch and market a new and innovative spray oil product for the grocery retail market.
Project Steps & Process:
h. E a rt
ody yo . B e g o o d to
ur
H
™
rt & E th
u
After six months, Winona Pure Spray Oils can be found in over 150 Wal-Mart locations, four regional retail chains with over 125 retail stores combined, and avaliable for purchase on their website. Sales have already surpased the parent company’s annual projections.
B e g o o d to y o
Results:
rb
ea
ar
•Product name - Winona Pure •Brand logo design •Package and shipper/club pack design •Direct focus groups •Create marketing program -copy writing -ad placement -Public Realations -website -Social Media -product sell sheets and P.O.P. -trade show displays
™
™ Project Summary:
Create a turn-key natural and organic program that can be used by retailers and wholesalers who aren’t big enough to have their own brand
Project Steps & Process:
•Brand name - Seven Farms •Brand logo design •Package design •Custom photography •Create couponing promotions •Marketing -advertising -P.O.P elements -public realations
Results:
The brand was launched in 2007 with 125 items at a retail chain in Texas. Seven Farms can now be found from coast to coast with several major retail and wholesale chains. Since its launch, Seven Farms is now up to 182 items.
Project Summary:
Re-design and re-launch an existing brand that was failing. The client wanted a new look, new name and marketing support behind it.
Project Steps & Process:
•Replace existing name “Voosh” with a name that tells the consumer exactly what it is, “Vitamin Enhanced Water” •Package design •Create P.O.P. elements •Create ad campaign •Marketing support, event sponsorships
Results:
Our customer introduced the “new look” to their customers that had bought Voosh in the past but were not re-ordering due to slow sales. Not only did did former customers re-order, but new retail and wholesale companies began to place orders. Since the re-launch in early 2010, distribution has increased by 12%.
I N S TA N T
Project Summary:
I N S TA N T
Pudding & Pie Filling
Pudding & Pie Filling
Create a Canadian specific hybrid brand that uses the brand equity in the name Wyler’s, and combines it with the visually recognizable look of Royal.
® ®
NET WT 1.5 OZ (45g) ARTIFICI AL FLAVOR 4-1/2 CUP SERVINGS
Project Steps & Process:
PAREVE
NET WT 1.5 OZ (45g) ARTIFICI AL FLAVOR 4-1/2 CUP SERVINGS
I N S TA N T Pudding & Pie Filling
•Re-create Wyler’s logo •Design packaging •Follow Canadian packaging regulations •Custom illustrations/photography •Create couponing promotions
®
NET WT 1.5 OZ (45g) ARTIFICI AL FLAVOR 4-1/2 CUP SERVINGS
PAREVE
Results:
By creating this hybrid brand, the brand owners were able to get new market share in a region they were not in. It has also given them a new brand with a proven track record to sell into existing customers to aggregate distribution.
G E L AT I N G E L AT I N ® ®
NET WT 1.4 OZ (40g)
ARTIFICIAL FLAVOR
4-1/2 CUP SERVINGS
NET WT 1.4 OZ (40g)
ARTIFICIAL FLAVOR
4-1/2 CUP SERVINGS
G E L AT I N G E L AT I N ® ®
NET WT 1.4 OZ (40g)
ARTIFICIAL FLAVOR
4-1/2 CUP SERVINGS
NET WT 1.4 OZ (40g)
ARTIFICIAL FLAVOR
4-1/2 CUP SERVINGS
PAREVE