Marty Aaron Edwards Module Brief: Module Title:
Make Churchill Famous OUGD301
Board: The Concept 1 / 3
For this project the aim was to make Winston Churchill famous again as the car insurance Churchill dog character over shadowed him. The Plan To try and connect with the target market (11 - 18year olds) we used modern methods of distribution such as social media sites and phone apps to best gain access to the younger audience. We also used a more colloquial vocabulary to make things appear more appropriate and connect with their age range. How Using quotes and speeches from Winston Churchill we were able to create a broad range of deliverables that we believe are accessible to the younger generation. As social media sites are currently a huge craze we have decided to play on Twitter with the #Churchill aspect, this could be a great way to publicise the campaign and make it appear more friendly and fun. Colours The aim of the colour scheme is to try and bring in the colours of the Union flag as Winston Churchill was classed as ‘the best of Britain’ This will be a running colour scheme through-out so it would tie all our deliverables together.
Marty Aaron Edwards Module Brief: Module Title:
Make Churchill Famous OUGD301
Board: The Range 2 / 3
This would be the print deliverables for the campaign, these would be the incentives, which would capture the attention of the young adults and lead them further into the app and web based products. Distribution To make sure the print deliverables would be the most effective, these would be distributed to schools and youth organisations around the UK. The posters placed around the corridors, mugs used in the canteen, postcards used as craft or learning material and bus stop ads placed in student heavy populated areas. This could ensure to achieve the maximum effect of the campaign. The Book There would be an accompanying book which would also be distributed so that if you wished to do further reading on Winston Churchill then your able to do so. The format of the book has the running theme of the campaign, so it keeps it simple and linked together, However to make it more user friendly for the age range of the target audience, it has a much simpler layout yet still carries more in depth information than the other printed collateral.
Marty Aaron Edwards Module Brief: Module Title:
Make Churchill Famous OUGD301
Board: Social Media 3 / 3
The social media aspect of this campaign would be a way to try and gain the interest of the target audience through an application which they feel more comfortable with. The App The app is a pocket-sized guide, which can be downloaded for free and then gives you interesting quotes, his witty lines, facts about World War 2 and also other topics that you wouldn’t normally read or find around the Internet. With most young adults now on a smart phone this seemed like an obvious choice of distribution to deliver information to try and gain their interest. The Website and Social Media The social media sites are a way of gaining the interest of the younger audiences. There would be a Facebook, Twitter, MySpace and YouTube pages, which would carry small interesting and fun facts about the man himself Winston Churchill. These would then give you incentives such as links and images to the main website which would be the over arching holder of information. Social media sites are something, which can aid (if used correctly) or destroy a campaign, as they are such powerful tools in today’s younger generations. The website would be similar to the printed book however this would carry the most information in a user friendly and easy format so that your able to learn more if you wish.