Introduction.
Hello, I’m Martyn Ashley Long, an award-winning Product Designer seeking a graduate/ entry level role within a company. I graduated from Loughborough University in 2016 with a First Class Honours degree in Product Design & Technology. This portfolio exhibits my design work from my projects at Loughborough University, personal projects, and professional work for my year placement at Bristan and Heritage Bathrooms.
Contents.
Final Year Design Project IGNIS wood gas stove.
Bear Grylls Boots
Ultimate survival hiking boots
Bristan Wall Outlet Easy fit wall outlet.
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Live Project
Interactive games device.
Ashely & Co Guitars Organic styled electric guitar
Heritage Washstands Classic styled basin washstand
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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Innovative wood gas camping stove
Brief.
To research, design, develop, prototype and test an outdoor camping stove, optimising pack space to give substantial benefits to the user (outdoor adventurers). This solution should use a more sustainable fuel source than current gas stoves, as well as being globally available. The solution should address competing products and offer sustainable advantages.
Research.
Problem. - Having enough space in backpack to be able to take all of the required equipment - The weight of equipment needed to be packed in bag - Not having the available fuel in any location for the cooking stove - Not having the space to be able to take the cooking stove, fuel and required cooking utensils e.g. pots, pans, plates, and cutlery Oppertunity. - Having a cooking stove which can use any fuel available, in any location - Thermal electric generator to provide portable charging for electronic devices (such as phones and GPS devices) when engaging in outdoor activities - To provide a portable outdoor cooking stove and cookware that is compact/ lightweight - Very large market for outdoors equipment - Most camping stoves use unsustainable fuel sources
01.
Ideation.
The design of the stove initially focused on ways in which it could be most compact, but still wood gasifies, a highly efficient combustion method. Once the working prototype had proved that the stove could fold and also still wood gasify, the aesthetic design of the stove was ideated, addressing the functional restrictions. Final renders were taken to a local Go Outdoors store and rated by the users, the favourite concept was further development to the final design.
Carry Case Ideation. Alongside the stove design, a carry case was also designed and developed to help optimise the stoves packability.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
02.
Prototyping. Two final prototypes were designed for fabrication within the limitations of the design schools facilities. The visual prototype was designed to aesthetically look how the stove would when manufactured. The second prototype used externally sourced hinges to test the stoves assembly process. Various prototyping processes such as CNC machining, water jet cutting and anodizing were used to make the final prototypes..
03.
Fire tests.
The first working prototype tested the wood gasification process and compared it to other camp stoves. This proved that wood gasification was more efficient than methylated spirit stoves, such as the Trangia (Left). The final working prototype demonstrated that the stove could fold, optimising space and still be able to wood gasify. This verified the stoves design proposal, allowing the aesthetical design to be developed (Right)
User test.
Numerous user tests and feedback sessions were run throughout the project to ensure that the user’s interaction with the stove was optimised. The assembly process was tested, which demonstrated the stove could easily be assembled in under a minute. Moreover, it also highlighted a few design changes needed to improve the user interaction when assembling the stove.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
04.
Stove Assembly.
1. Remove IGNIS stove from carry case
2. Unfold outer chamber.
3. Unfold inner chamber and place into
4. Place the top piece onto the IGNIS
5. Unfold the legs and slot into the outer
6. Fuel and light the IGNIS stove, ready
the outer chamber
chamber
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stove
for cooking
Manufacturability.
The stove was designed for manufacturing with the majority of components being progression tooled, with appropriate functional changes made to maintain the stoves aesthetics.
Pack Size.
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15
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m 00
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42mm
The IGINS stove is the most compact wood gas stove on the market, optimising space with its unique folding method and carry case. Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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The IGNIS stove is an innovative folding wood gas camping stove, designed to optimise space and weight for outdoor adventurers. Using natural fuel, it is a sustainable alternative for un-renewable fuelled stoves such as methylated spirit burners. Moreover, it provides a competitive boil time. The IGNIS stove folds using a unique hinged mechanism, which allows the stove to be the most compact wood gas camping stove on the market, while maintaining a fast and easy set up.
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Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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A 10-day live project brief was given by DCA Design International, which required a product-based solution.
‘Look up’ - The problem An entire generation has grown up surrounded by technology, so much so they have become dependent on it. They would sooner interact with a virtual world, than discover a real one. This generation is known as Generation Z- connected from birth. Brief Encourage Generation Z to unplug themselves from what’s virtual, and explore the physical. It could focus on any number of areas including education, getting active, face-to-face interaction, or exploration.
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Research.
Generation Z To help identify the product need, a closer look into Generation Z was conducted to really understand the issues that surround the generation -92% are online daily -Future Focused -Entrepreneurial -Lack of face-to-face conversation -Growing obesity problems
User, Task, Environment USER -Generation Z -Ages 11 -16 -Less active
TASK -Get youths unplugged -Get kids active -Encourage creativity
ENVIRONEMENT -Parks -Sports fields -Play areas
Phone Interviews. Gregory Marks
-More time plugged in than going outside. -Felt too old to be playing games outside past the age of 12.
Lindon Marks
-Spends 3 plus hours a day plugged in. -Used to play with friends twice a week until age 14 years.
Age 14
Age 19
Chris Taylor Age 45
-Father of 2 Gen z children, twins aged 11. -Impossible to get them away from the iPads -Gen Z rushing to grow up and be adults.
Products Aesthetics. To help direct the products form, phone interviews were completed. Four boards were created with different styles and forms. What the interviewees perceived to be the ‘coolest’ form was ascertained and used to help style the product for the intended users. Generation Z had similar styling preferences to adults, a lot more sophisticated than what would be expected for children of their age.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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Game 1.
1.
Objective - The attacking team need to return the core back to the command post before the time runs out. 2.
Slide legs down, placing command post in open playing area and switch on. Set two teams, attacking and defending.
Set the timer by turning the wheel and pressing down to activat e. Extract the Core and take to the start location.
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The attacking team need to get the Core to the command post before the timer runs out. Avoiding being stopped by the defending team.
Keep the Core steady to prevent it from early failure using the Core’s spirit level as indicator.
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If the Core is returned to the command post before time expires, the attacking team win
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If the core isn’t returned to the command post before the time runs out, the Core flashes/ vibrates and the defending team wins.
Game 2. 1.
Objective - Get the Core back to your command post before your opposition gets theirs back and time runs out. 2.
Connect with friend by holding down both scroll wheels (command posts Flash and vibrate when connected).
Standard capture the flag rules apply but with the timed Cores, count down time agreed and set.
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The objective is to get the Core from the opposition’s command post and back to your command post before time expires.
When the Core is removed, the command post flashes and starts to count down with the Core.
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Place the Core on top of your command post before the other team to win.
If the time expires before the Core reaches the opposition’s command post then it must be returned and the player holding it is out.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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Design Proposal.
An outdoor game product for Generation Z, aimed to encourage children to unplug and get outside by bringing together traditional outdoor team games. For example, the outdoor game Capture the Flag, with integrated technology adding a new exciting edge, encouraging face-to-face interaction and exercise. The product set up allows personalisation to the games rules, helping to encourage Generation Z to be more creative. The Connect feature allows various groups to play together allowing children to meet and interact with new people. Finally, and most importantly, this game allows 11 to 16 year olds to act their age, play and be kids.
The Core
The Core is the key part of the game, with integrated LED, vibration motor and accelerometer.
Bevelled edge
Recessed LEDs are embedded in the bevelled edge which light up various points in the game.
Tripod legs Tripod legs fold inside device for easy storage.
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360-degree screen Rotational LED display, allows all players to see the game time from anywhere on the field.
Power button
USB port
USB port allows charging and new game installations.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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Brief The Bear Grylls ultimate survival brand has branched out into various ranges of outdoor equipment, from clothing to knifes. There is currently no footwear available, despite it being very important when embarking on adventure activities. Design outdoor adventure footwear for the Bear Grylls range that fits the brands identity and the ethos of ultimate survival in all terrain.
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Ideation.
The Bear Grylls products have a strong brand identity. The images below demonstrate the brand identity, which has strong rugged outdoors aesthetics. This is created with the use of durable materials, chamfered edges and impressions in the surface that not only offer grip, but also a rugged aesthetic. The most identifiable part of the Bear Grylls brand identity being the orange and black colour scheme.
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Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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f.
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The Bear Grylls GTX Extreme Trek hiking boots are designed to be used in all terrains, in any weather. If you are out for a serious adventure then these are the boots for you! As part of the Bear Gyrlls collection they have been designed to cope with all the extreme circumstances Bear is put through during his adventures.
Precise fit
The boots are designed to be flexible, light and narrow to allow the user to walk further, run and climb.
Gore-tex Membrane Fully made from Gore-tex to ensure dry, comfortable feet in the most extreme environments.
Recycled material The toe and sole are made from a strong, durable recycled rubber.
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Signiture edition Endorsed and worn by Bear Grylls himself, as the ultimate survival footwear.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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Introduction This was a personally led project, which had always been an ambition of mine since I was 12 and started to play the guitar. The project was completed during my first year at University, where I researched, designed, developed and manufactured the guitar in the last 3 weeks of term.
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Ideation.
Organic form images.
My ambition was to design something slightly different from the more commonly seen electric guitar styled bodies, but still achieve a good sound and a well-balanced guitar. Organic form was used as inspiration for the guitars design , using a clear lacquer finish to emphasise the natural beauty of the ash wood grain.
Manufacture.
A tight time scale required a well-planned schedule, with the need for all the parts to arrive on time and within a ÂŁ200 budget. The guitar body was manufactured by a CNC router, with the tool path being made from the CAD model created within Creo Parametric. This was initially tested using foam to ensure the dimensions were correct, crucial to ensure the guitar would sound right. The body was hand finished with a protective clear lacquer finish. The guitar was then assembled with a clear scratch plate to emphasise the beautiful ash wood grain finish.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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The guitar’s organic form was highlighted by the natural curvature of the wood grain.
The guitar’s asymmetrical form strengthens the organic aesthetics of the guitar.
An adjustable ash block was used to ensure the intonation, action and neck angle of the guitar was accurate, as well as to ensure the guitar sounded correct. 21.
Two double coil pickups achieved a rich, warm sound. These were located closely to the bridge and base of the neck to capture a broad range of treble and bass frequencies. Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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Brief Design an Easy-fit wall outlet to coincide with Bristan’s ‘make life easier’ philosophy. Looking to resolve the issues with the current wall outlets, such as the need for rear wall accesses but still remain competitively priced. Moreover, the wall outlet should remain a similar size to the current wall outlet and maintain a simple contemporary design, which is in keeping with the dual controller shower range.
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Installation.
Measure pipe a distance of 16mm 1. 1. from wall and cut using a pipe cutter.
2. Using the template provided, drill holes for wall plugs.
3. Push the wall outlet onto the pipe, orientate, and then secure with screws.
4. Slide chrome cover over wall outlet and screw shower hose onto the outlet.
How it works.
To ensure the wall outlet was competitively priced with equal performance, it was manufactured from glass-filled nylon which was tested in-house up to a factor of safety of 4 bar static pressure. Martyn Ashley Long | martynlong93@gmail.com | 07964061728
24.
Brief Design a modular basin washstand that can be adapted to fit four of the Heritage ranges (Blenheim, New Victoria, Wynwood and Dorchester) with the aim to minimise manufacture costs and optimise stock flow and storage. The washstand should have a Classic styling, a blend between contemporary and traditional style, which suites all the basins in the range and includes an optional towel rail and shelf.
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Designed to be in keeping with all four basins briefed, the washstand styling was simple and contemporary with a traditional take. To allow the washstand to fit the various sizes of the basin, adjustability was designed into the washstand. This was made possible by the corner posts having screw fittings, allowing various length parts be interchangeable across the range. Due to the huge tolerance of ceramics, the corner towers were designed to be adjustable to allow the basin to sit flat on the washstand.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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The towel rails were designed as an optional extra, required to fit all four washstands. To ensure the towel rails would line up with the fixture holes on the washstand; the towel rails were designed to screw together allowing a bit more flexibility, therefore, allowing the tolerance to be less strong.
Every component form was considered, including the wall fixture plates designed to reflect the classic style of the washstand, yet still functionally secure the washstand to the wall.
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To ensure that the glass shelf would correctly locate, the corner posts were engineered to allow the legs orientation to be set during installation, without compromising the aesthetics.
Martyn Ashley Long | martynlong93@gmail.com | 07964061728
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