From Digital Content to M-Wallets: M-Payment S
Published Date: July 2013 Price: Single User: US$3495
No. of Pages: 111 Corporate User: US$3495
New Market Research Report on “ From Digital Content to M-Wallets: M-Payment Strategies for Operators � added to ReportsnReports.com This report critically assesses the involvement of mobile operators in the m-payment value chain and the opportunity the ecosystem presents. It is structured around 10 operator case studies, each outlining the success factors of particular mobile payment strategies implemented by service providers worldwide. Besides examining the mpayment business models adopted by operators in different geographies, we look at cutting-edge m-payment services launched by financial institutions, Google and others, and assess their effect on the position of service providers in the m-payment value chain. Mobile money services for the unbanked, popular in emerging markets, are showing both much faster adoption than m-wallets and related services addressing those with a bank account and a steeper revenue curve. Mobile payments are becoming increasingly integrated into a broader range of mobile services. Furthermore, services such as marketing, advertising, loyalty cards, coupons and discounts are also becoming part of the broader ''mobile wallet.'' Operators in developed markets need to make a long-term commitment to the mobile payment opportunity and have access to large financial reserves to be able to reap long-term benefits. While adoption of NFC-capable mobile devices and readers is finally showing real growth, we believe that mobile operators still face major challenges in mobile contactless payments.
From Digital Content to M-Wallets: M-Payment Strategies for O In this report, we critically assess mobile operators'' involvement in the m-payment value chain and the opportunity that this ecosystem presents for them. The analysis has been structured around 10 operator case studies, each outlining the elements of success or failure of particular mobile payment strategies implemented by service providers in markets worldwide. In addition to examining the m-payment business models adopted by service providers in different geographies, we provide an overview of cutting-edge m-payment services launched by financial institutions, Google and other entities, and assess their effect on the position of service providers in the m-payment value chain. Table Of Contents Table of exhibits Companies mentioned Executive summary Section 1: Market overview and background 1.1 Definitions and overview Buy a copy of this report @ http://www.reportsnreports.com/purchase.aspx?name=276035 . Browse more research reports on IT & Telecommunication @ http://www.reportsnreports.com/market-research/information-technology/ .
From Digital Content to M-Wallets: M-Payment Strategies for O 1.1.1 Context 1.1.2 Types of mobile payments 1.1.3 Overview of report 1.2 Banked vs. unbanked 1.3 New revenue opportunities for MNOs 1.4 Overview of mobile payments and wallets 1.4.1 M-wallet alternatives to MNOs 1.4.2 The mobile wallet: more than just payments 1.4.3 Configuring the handset for NFC 1.4.4 The NFC ecosystem and the role of the trusted service manager Section 2: MNO approaches and strategies 2.1 Overview 2.2 MNO approaches: organizational structure 2.2.1 Separating access and OTT services 2.2.2 Working with financial institutions 2.2.3 Cross-operator partnerships 2.3 Overview of operator opportunities
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From Digital Content to M-Wallets: M-Payment Strategies for O 2.4 Digital content 2.4.1 The role of operators in digital content ecosystems 2.4.2 IPhone penetration and operator approaches to digital content 2.5 Online commerce 2.6 Retail commerce 2.6.1 Operators and trusted service managers 2.6.2 Comparing operator TSM models 2.7 Revenue and churn analysis 2.8 Key takeaways for MNOs
Browse more research reports on IT & Telecommunication @ http://www.reportsnreports.com/market-research/information-technology/ .
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