Email 7: Tips for getting on the Instagram Explore page Subject: Tips for getting on the Instagram Explore page Dear [Name],
The Instagram Explore page should be the goal of any business or brand. The main reason is that it’s a great opportunity to be discovered and seen by new people every day. If you are a brand or a company, you should be intentionally targeting the Explore page for the same purposes that you are using any part of Instagram. Historically, Instagram would show the most popular posts on Instagram based on several factors including the number of followers an account has or an accounts location, and a few other metrics. Now, Instagram has found a way to make the Explorer page more tailored for each individual user. Everyone’s Explore page looks totally different form person to person because Instagram’s algorithm has enabled it to learn what you like and don’t like based on your interactions with certain posts. Through controlling how you connect with Instagram; you can use its algorithm to pick content that aligns with how you use the app. This includes who people are following, which accounts they comment on, and more. Likewise, your business account is distributed in the same way and Instagram recommends your business to relevant audiences who may like or interact with accounts or hashtags that are like yours. To increase your chances of being discovered on the Explore page it is important to consistently post and engage with similar accounts that may have more of a reach than you. Here are some things to know about making it on Instagram’s Explore page. • You can also use your analytics and insights to find out which content echoes the most as the content that is already trending on the explore pages.
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