Email 8: Instagram Marketing Mistakes to Avoid Subject: Instagram Marketing Mistakes to Avoid Dear [Name], Many businesses that are just starting off on Instagram are eager to jump in and let the world know who they are. Although the excitement is understandable, it is vital to put together a comprehensive strategy and figure out several things from your brand voice, to your engagement strategies and much more. Just as there are many things you could end up getting right with Instagram, there are an equal number of things that you can get wrong. Use the list below to understand the top Instagram Marketing mistakes to avoid on your pursuit of launching your business on Instagram. Not learning your audience: Engaging in social media marketing before you know who you are talking to can be a huge mistake. It’s not enough on Instagram to know your audience’s demographics, likes and dislikes, but you need to ensure your brand voice is speaking to them and the things that they care about every day. Knowing your audience is an essential part of creating a successful plan. You want to know the answers to these questions and more: • • •
What causes are they interested in? Who are the top influencers they follow? How active are they on social media each day?
Don’t lump everyone into the same categories. Being too broad with your scope of audience comes across as if you are trying to please and cater to everyone. Be specific and build a community with your audience. Studies have shown this leads to high customer retention and builds trust among your consumers. All of these are necessary to analyze to make sure you aren’t coming across as tone deaf with your posts and messages. Not optimizing your Bio and Profile: Don’t forget to optimize the bio and your profile in your account. Did you know that besides your account name, Instagram allows users to search the name in your account’s bio? You can P a g e 17 | 23
