Email 4: Promoting Your Products & Offers

Subject: Promoting Your Products & Offers

Dear [Name],

Instagram contests are a fun and friendly way to get your audience involved and engaged in your business. Some companies and brands decide to giveaways products while others may run contests to giveaway an entire vacation.

Whether you are raffling off a product or service, contests are a surefire way to bring attention to your brand.

First, establish the goal for your contest because this will determine how you execute the contest. Generally, contests are dynamic strategy to increase your following and expand your exposure on Instagram. There are different campaign contest goals you can set up depending on your business needs. Next focus on deciding the good or service you want to giveaway to the prize winners.

You could ask followers to like and share certain post to win, and they can repost them to for a chance at winning your contest. They can repost your content to their timelines directing more traffic to your own account.

You could also use the contest criteria to "tag a friend in the comments" your current audience is focused on sharing your post with their peers. This creates a domino effect because their followers and friends will also feel compelled to enter the contest and do the same thing, and so on. This multiplies effort of getting your business discovered.

Hashtags and tagging could also be beneficial in a giveaway or contest. Choose a branded hashtag that aligns with the overall theme of your business or one that is specific to the product or service you are giving away. Ask your followers to use a branded hashtag and tag your account to be entered into your contest.

Overtime, it is a good practice to track the outcomes of your contests to gauge the involvement. Tracking progress shows how you can increase your followers and clicks to your account’s Instagram page and even clicks to your website.

From there you can compare between the types of contests and compare the products or services you choose to giveaway to determine which ones to perform the best, and which should be discontinued.

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