Narrow Down the Topic

You can have a variety of ideas, but it's always best to make sure each video you create is niched down or narrowed down to one topic. This helps deliver a clear message, and you can market your videos more precisely.

It will also allow you to create the video more easily and faster as you have a clear plan that you want to achieve for your viewers. If you are having trouble narrowing it down, think about who is going to watch the video. What do you want from them? How do you want them to respond? Are you solving a problem for them? Are you selling something? After you answer those questions, you can create the video.

This is basically like creating the hook of the video. In the first 10 seconds of the video, you want your audience to know precisely what they will get from the video. Then after you tell them, you show them. If they like what you have to say, they will stay around and keep watching. You promised something within those 10 to 20 seconds, so you better deliver.