Determine the End before You Start

Knowing your why also means knowing how you want your video to end. You hooked your audience; now how do you want it to end and how do you want them to feel? Having the beginning and then the ending figured out first before you fill in the body allows you to make sure all the information you are providing is valuable to both the hook and the ending. If you don’t, you may find yourself adding in information that is not useful or may confuse your viewers.

Overall, knowing your why is the foundation of every successful video. It is basically like creating a business plan for each video.