Marketing Insights e-newsletter
September 2015
Should Autoplay Video Go Manual? Marketers, researchers and social publishers collectively hold their breath as the public questions the autoplay video policies that have become the industry standard.
Related Data: September 2014 Consumer Opinion about Video Autoplay
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The Rise of User-Generated Data Permission-based consumer behavior data can help marketers reduce the degrees of separation between brands and customers.
Why You Need to Start Trusting Your Own Data
Second- and third-party data alone will not make your brand relevant or successful. Layer it on your brand’s own insights to paint an accurate picture of your customer.
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Who Comes After the Millennials?: A Case for ‘Gen 9/11’ Our post-9/11 world has given the next generation a childhood marked by AMBER Alerts, TSA announcements, smartphones and overprotective parents. But what generational label should the research community give these children?
ELearning: Web & Digital Analytics Learn the basics about traditional and emerging digital analytics, and how to measure and model them.
The New ‘Ps' of Marketing Marketing Insights columnist Don Schultz weighs in on how marketing researchers can survive the digital age.
News From Around the Web How to Bring Your Data to Life Facebook's Mark Zuckerberg and Sheryl Sandberg demonstrated the value of putting data in context when they announced one of the social media company’s latest milestones, a Forbes columnist says.
It’s Never Been a Better Time to be a Quant Recent research reveals that quantitative professionals are poised to assume C-level leadership positions, according to a column published through Pulse, LinkedIn’s news app.
‘The Holy Grail of Digital Advertising’
Facebook tests cross-channel measurement, aiming to tie ads to sales, according to an Ad Age article.
Featured White Paper
Apply ‘Moneyball’ Analytics and Improve Your Marketing Strategy: Use this white paper to learn how to stop churning content for content's sake.
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