Marketing Audit Handbook
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'The Marketing Audit Handbook' offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit. EAN/ISBN : 9780749447175 Publisher(s): Kogan Page Format: ePub/PDF Author(s): Wilson, Aubrey
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Similar manuals: The Marketing Audit Handbook - Aubrey Wilson Marketing Audit Handbook