Corporate Identities, International Syle, Alivn Lustig 1950- 1970

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C o r p o r at e I d e n t i t i e s I n t e r n at i o n a l S t y l e A lv i n L u s t i g 1950 - 1970


Earth Earth 1950 1950 -- 1970 1970

U.S. Sends Troops to Vietnam

Korean War Begins

19

50

51

End of WWII

Segregation Ruled Illegal in U.S.

54

55

Rosa Parks Refuses To Give Up Her Seat.

JFK Assassinated MLK Jr. “I Have A Dream” Speech Berlin Wall is Built

MLK Jr. Assassinated Robert Kennedy Assassinated

61 63 65 62 64

67

68

69

Civil Rights Act Passes Cuban Missile Crisis

Apollo I Catastrophe Neil Armstrong is The First Man on The Moon


International Style -Also known as Swiss Style and International Typography Style -Popularized in 1950 -Originated from Switzerland -Style is based upon: Cleanliness, Readability, and Objectivity.


The New Typography Bauhaus De Stijl

Swiss Swiss Style Style


Characteristics:

grid system sans-serif typeface flush left asymmetrical white space geometrically uniform simplicity


Die Neue Typographie By Jan Tschichold

Typography as an art of communication. Influenced many designers throughout this era.


Ernst Keller

- “Father of Swiss Style” - Initial creator of the Grid System

Poster for Reitberg Museum of Zürich in 1955


Josef Müller- Brockmann - Swiss designer - Studied under Keller - “Grid Systems in Graphic Design”

Festival en Juin à Zurique, 1959


Max Bill

- Swiss designer - Theoretical writing & progressive work - Ulmer Hocker of 1954

Ulmer Hocker of 1954


Edouard Hoffmann

- After college, held technology & engineering internships in Z端rich, Berlin, & Munich - Worked for his uncle at Haas Type foundry - Approached Miedinger in regards to creating a neutral font.

Max Miedinger

- Freelanced for a year until he met Edouard Hoffmann - Created Neue Haas Grotesk in 1957 and changed the name to Helvetica.


- Wider spacing - Neutral typeface - No intrinsic meaning


- Popularized in America after WWII - Businesses were seeking a modern style - Corporate Identities helped businesses establish credibility. - recognizability - symbolizes organization - structured - employee identification with organization


Designer “born modern� in 1915 became a magician believe in curative power of design believed it was not necessary to design down


Book jacket for Monsieur Teste


Lorca: 3 Tragedies


Exhibit Invitation, 1950


Force and Freedom, Meridian Books, 1955



Gerald Holtom


SOURCES: http://swissgraphicdesign.blogspot.com/ http://www.1stwebdesigner.com/design/swiss-style-typography/ http://guity-novin.blogspot.com/2012/03/history-of-type-face.html


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