C o r p o r at e I d e n t i t i e s I n t e r n at i o n a l S t y l e A lv i n L u s t i g 1950 - 1970
Earth Earth 1950 1950 -- 1970 1970
U.S. Sends Troops to Vietnam
Korean War Begins
19
50
51
End of WWII
Segregation Ruled Illegal in U.S.
54
55
Rosa Parks Refuses To Give Up Her Seat.
JFK Assassinated MLK Jr. “I Have A Dream” Speech Berlin Wall is Built
MLK Jr. Assassinated Robert Kennedy Assassinated
61 63 65 62 64
67
68
69
Civil Rights Act Passes Cuban Missile Crisis
Apollo I Catastrophe Neil Armstrong is The First Man on The Moon
International Style -Also known as Swiss Style and International Typography Style -Popularized in 1950 -Originated from Switzerland -Style is based upon: Cleanliness, Readability, and Objectivity.
The New Typography Bauhaus De Stijl
Swiss Swiss Style Style
Characteristics:
grid system sans-serif typeface flush left asymmetrical white space geometrically uniform simplicity
Die Neue Typographie By Jan Tschichold
Typography as an art of communication. Influenced many designers throughout this era.
Ernst Keller
- “Father of Swiss Style” - Initial creator of the Grid System
Poster for Reitberg Museum of Zürich in 1955
Josef Müller- Brockmann - Swiss designer - Studied under Keller - “Grid Systems in Graphic Design”
Festival en Juin à Zurique, 1959
Max Bill
- Swiss designer - Theoretical writing & progressive work - Ulmer Hocker of 1954
Ulmer Hocker of 1954
Edouard Hoffmann
- After college, held technology & engineering internships in Z端rich, Berlin, & Munich - Worked for his uncle at Haas Type foundry - Approached Miedinger in regards to creating a neutral font.
Max Miedinger
- Freelanced for a year until he met Edouard Hoffmann - Created Neue Haas Grotesk in 1957 and changed the name to Helvetica.
- Wider spacing - Neutral typeface - No intrinsic meaning
- Popularized in America after WWII - Businesses were seeking a modern style - Corporate Identities helped businesses establish credibility. - recognizability - symbolizes organization - structured - employee identification with organization
Designer “born modern� in 1915 became a magician believe in curative power of design believed it was not necessary to design down
Book jacket for Monsieur Teste
Lorca: 3 Tragedies
Exhibit Invitation, 1950
Force and Freedom, Meridian Books, 1955
Gerald Holtom
SOURCES: http://swissgraphicdesign.blogspot.com/ http://www.1stwebdesigner.com/design/swiss-style-typography/ http://guity-novin.blogspot.com/2012/03/history-of-type-face.html