Olympic Applicant City
Copyright Š 2013 By Mary Welby This first edition published in 2013 by Welby Publications, Saint Louis, Mo. Saint Louis Applicant City: Graphic Design 4 Mini Thesis Project All Rights Reserved. Printed in USA May 2013
Olympic Applicant City
Contents 11 Why Saint Louis 17 Plans for the events 23 Official Logo 33 Iconic Elements 39 Advertising
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Why Saint Louis
Saint Louis, Missouri, located in the Midwest, will have a lot to offer when it hosts the 2024 Olympic Games. Saint Louis has passion for sports and for the city. It isn’t the biggest city, but it has things that allow it to cater to everyone’s needs during the Olympics. Saint Louis hosted the Olympics in 1904, which will be a hundred and twenty years ago in 2024. Saint Louis would be a great place to hold the 2024 Olympics.
Missouri Botanical Garden
Saint Louis Zoo
Union Station
Saint Louis has a lot to offer as the host city. There are lot of hotels and tourist activities that can be offered to the guests from around the world aside from the Olympics. Saint Louis will come together and make sure that everything will be in place to have a successful Olympics. A lot of things will be taken into consideration as all the important decisions and details are planned.
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Plans for the Events
Busch Stadium
Scottrade Center
The locations of the events are in the process of being planned. The opening and closing ceremonies, as well as several indoor sports will be held at the new arena that will be built in place of the Edward Jones Dome, which is located in downtown Saint Louis, near the river front. This will be knocked down and expanded to accommodate the vast amount of people that will pack the stadium. As for the other events the city will be building new stadiums and different kinds of sports venues. The city also plans to renovate existing stadiums and use them, as well.
Now
2024
Downtown Saint Louis will undergo a huge transformation to prepare for the Olympics. The arch grounds will be updated and walkways will be paved so it is easier to get around and not have to worry about traffic. The riverfront will be transformed so that it can be used for river sports. The downtown area will be the center of the Olympics and the majority of the events.
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Official Logo
Saint Louis Flag
Olympic Tourch 1904
The logo for the Saint Louis Olympics was inspired by different elements that represent the city - the Fleur De Lis and the torch from the 1904 Olympics in Saint Louis. The logo represents the history of the city. It is made up of the Fleur De Lis, which is located on the Saint Louis flag and symbolizes the French influence present in Saint Louis. Another element that is incorporated into the logo is the flame from the torch when Saint Louis hosted the games in 1904.
The logo that was created for the 2024 games is a logo that represents Saint Louis. The logo is a Fluer De Leis that go into the Olympic flame. This logo will be what the whole world sees and relates to Saint Louis, it is very colorful and the colors are shades of the Olympic Rings. All the colors used in the logo are CMYK.
100% C= 68 M= 48 Y=0 K= 0 80% 50% 30%
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C= 86 M= 48 Y=0 K= 1 80% 50%
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C= 29 M= 0 Y=100 K= 0 80% 50%
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C= 1 M= 12 Y=99 K= 1 80% 50%
100% 30%
C= 1 M= 99 Y=54 K= 1
80% 50%
100% 30%
C= 0 M= 0 Y=0 K= 71
80% 50%
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Iconic Elements
The Olympic Medals are such an important part of the games. It is what the athletes receive when they win, and winning the Olympics is a memory they will never forget. The medals will have the logo on the center of the medal, with a pattern of the flames in the background. The medals will be done carefully to ensure that each one is perfect.
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The Olympic torch that will be used to carry the flame to Saint Louis will be made out of white stainless steal. The logo will wrap around the torch . There are three small flame details that will wrap around the bottom of the torch. The torch will be seen all across the country and will be able to stand out because of the bright colors on the white touch.
Saint Louis 2024
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Advertising
Advertising for the Olympic Games is very important. Saint Louis will be transformed, and everywhere you look you will be able to see posters, billboards, banners, etc. The posters will be made using a simple block color technique, in the same colors as the logo. There will be a lot of different elements but all of them will use the same color scheme.
Bus Stop Poster
SAINT
LOUIS
SAINT LOUIS
2024
2024 Double Banner
Single Banner
Lamp Post Banners
Thank you for giving Saint Louis the opportunity to be an applicant city for the 2024 Olympic Games. Saint Louis is ready to take on such a big event and let the world see why Saint Louis is a wonderful place. The city is excited for the possibility of hosting the 2024 Olympics.