Masaki Iwabuchi Experience design engineer
Masaki is an award-winning experience design engineer experienced in a wide array of
projects from Concept Development and Service Design to future UI/UX and Speculative Design.
He joined IBM Japan in 2009 and has 7+ years of professional UX consulting ex-
perience in the Human Centered Design discipline with a special emphasis on concept
ideation, future scenario making and experience prototyping. In 2012, he was selected for IBM Japan Technology Leading talents and has experienced international projects and leadership positions for various industries.
He holds a master degree in interdisciplinary information studies from the University
of Tokyo and completed summer intensive graphic design program of Parsons School of
Design, US. His work “LimpiDual Touch� won the Good Design Award in 2008 and also received Young Researcher Award of Human Interface Society in 2009.
Keywords & Interests Design Thinking
Speculative Design
Design Engineering
Interactive art
Awards & Honors - Good Design Award, Japan, 2008
- Selected for Student Research Competition, ACM SIGGRAPH Research Posters, 2008 - Young Researcher Award of Human Interface Society, Japan, 2009 ituki1059@gmail.com http://iwabm.github.io/ 1-10-6, Kaminarimon, Taito-Ku, Tokyo, Japan, 111-0034
- IBM Japan top performers award in rookies, internal award of IBM Japan, 2010
- Selected for IBM Japan Technology Leading talent, internal award of IBM Japan, 2012
- Selected for Compilation Book of Young Japanese Photographers, Einstein Studio, 2015
Professional Experience 2010 - Now
Senior User Experience Designer IBM Japan
Educational Background 2015
Apr 2010 - Present
2009 - 2010
Apr 2009 - Mar 2010
2015
Aug 2015 - Sep 2015
Summer Program, School of Visual
Master of Interdisciplinary Information
Service Designer 2015
5 Weeks MFA Interaction Design Arts, NY, US, August 2015.
(Integrated by IBM Japan)
ACTANT Co, Ltd.
Program, Parsons the New School of Design, NY, US, July 2015.
Associate Strategy Consultant,
IBM Business Consulting Services
3 Weeks Graphic Design Summer
2009
Studies, Graduate School of
Interdisciplinary Information Studies,
the University of Tokyo, Japan, March
(During sabbatical leave)
2009.
Bachelor of Engineering
(Information & Communication 2007
Engineering), the University of Tokyo, Japan, March 2007.
3
Publications
Certifications
- Masaki Iwabuchi, Yasuaki Kakehi and Takeshi Naemura:
- Certified Parctitionor of IBM Design Thinking, Jun 2016
Touch Sensing,’’ ACM SIGGRAPH2008 Research Posters. (2008.8)
- Certificate of 2nd Grade of Color Coordinator, Nov 2014
‘‘LimpiDual Touch: Interactive Limpid Display with Dual-Sided - Yukari Hori, Masaki Iwabuchi and Akira Baba: ‘‘Real Life is an
- Certified Human Centered Design(HCD) Specialist, Mar 2014
Odyssey.-Proposal for a videogame linked to reality.-,’’ ACM Intern. Conf. Advances in Computer Entertainment (ACE2008), accepted to Research Posters.(2008.12).
Academic Organizations
Other Activities
- Member of Human Interface Design committee in the Japan
Exhibition of LimpiDual Touch
(JEITA), 2013
- Sign & Display Show, Tokyo, Japan, 2008
Electronics and Information Technology Industries Association - Member of Human Interface Society of Japan, 2008 - Member of Virtual Reality Society of Japan, 2007
- Interactive Tokyo 2008, Tokyo, Japan, 2008 - Good Design Expo, Tokyo, Japan, 2008
- iii Exhibition 9 at the University of Tokyo, Tokyo, Japan, 2008 Exhibition / Publication of photography
- New Japan Photo Exhibition, Tokyo, Japan, Mar 2016
- New City Art Fair, hpgrp Gallery, New York, USA, Mar 2016
- Art Photograph Group Show Part. 27, Tokyo, Japan, Feb 2016 - ART DUBAI, Dubai, UAE, 2013
- HUNGRY issue. 3 and 5, 2014 - 2015
4
CONTENTS CONCEPT
06
SERVICE & UX
16
DIGITAL MEDIA
34
GRAPHICS
44
PHOTOGPRAPHY
58
5
CONCEPT 6
Inageya
08
2016
#Professional Work #Strategic Concept
IBM CSC
12
2014
#Professional Work #Pro Bono Consulting
7
Designed a concept of next-generation supermarket in 2020 using IBM Design Thinking.
2016, Strategic Concept #Professional Work #Retail Industry
Concept − Customers and their families can turn their household worries into fun and create their sustainable local communities together. Challenge − Under a situation that society and fam-
ily structures are changing and a role of supermarket also needs to change in Japan, clients were struggling for planning a strong concept of next-generation supermarket in 2020 with consideration for a
sustainable ecosystem and of course customer-first. Approach − Using IBM Design Thinking, we sup-
ported to ideate a brand-new future user experience and define the concept of next-gen supermarket
only in 2 days intensive design camp. We started to define personas to understand our customers and then explored concrete ideas and abstract concepts; diverged and converged iteratively.
managed and facilitated the discussion of entire
workshop process with collaborating with design-
ers and retail-industry experts in IBM. We finally reached integrated one concept of next-gen supermarket and achieved a consensus beyond all de-
partments of client. In the last activity, we defined
next To-Dos and the client could go forward into the
Concept
Result − As IBM Design Thinking instructor, I have
next step.
9
Client − Inageya Year − 2016 Category − Concept Design Contributed Phase − Concept Assigned Period − 01/2016 Role − Design Thinking Practionor
Emphathy Map
Big Idea
Who-What-Wow
Feedback Grid
As-Is Scenario Map
Future Speculation
Define Hills
Define Next steps
Pain Point Defining
Technology Research
Playbacks
Prioritization
My Contribution
10
Project Coverage
Workshop size − Total 30 people Our team − Design Thinking Expert, Designers (Me), Retail Experts Main Deliverables − Persona, Emphathy Map, As-Is Process Map, Big Idea, Hills
Scope of project
Approach − IBM Design Thinking
‘‘I’ve never seen these sexy concepts come to life only in 2 days.’’ Executive of Inageya
‘‘We need to get all our teams working like this one.’’ Manager of corporate planning division of Inageya
Future Speculation
Define Hills
Who-What-Wow We divided participants into 3 teams and each team discussed about different personas.
As-Is Scenario Map
Define Next steps
Key deliverables
Emphathy Map
11
Joined IBM international volunteering activity and tackled with the Gender Violence Problem in Mexico.
Corporate Service Corps
2014, Pro Bono Consulting #Professional Work
#Public Industry
http://on.fb.me/1tVRGit
Concept − Victims can know what they should do by themselves when damaged and get support immediately. Challenge − IBM CSC(Corporate Service Corp) is 1 month pro bono consulting program for developing countries addressing Energy, Economic development, Transportation, Education and Healthcare.
I’ve applied this program and tackled with
the problem of Gender Violence(GV) in Mexico. The 5 IBMers from UK, Germany, India, Taiwan and Japan(me) have worked for IAPEM(Institution of
Public Admin. of Mexico State). IAPEM manages the
rape crisis centers in Mexico State and provides administration and prompt of justice related to GV.
They were concerned about GV but their operation
Approach − Using ethnographic approach, we’ve done a diagnosis of existing services and propose a business strategy of IAPEM.
Results − We’ve researched existing information systems, organizations and services of IAPEM and a rape crisis center. And we’ve made a proposal on
Concept
was not very well structured.
prioritized 11 technological solutions to improve the attention to GV and prevent GV happens.
13
Client − IAPEM (Institution of Public Admin. of Mexico State) Year − 2014 Category − Volunteering, Strategy
Discover
Define
Develop
Deliver
Consulting Project Type − Pro Bono Consulting Contributed Phase − Concept Assigned Period − 05/2014 – 06/2014 Role − Strategy Consultant Field Observing
Stakeholder Interview
Analizing Insights
Global Data Research
Issue Defining
Business Goal Setting
Final Presentation
Our team − Strategist, Sales of smart city, DB2 Expart, Designer (Me) Main Deliverables − Global Data Research, Strategy Capability Network, Strategic Solutons, Bubble
Staff Interview
14
Strategy Planning
Research Chart, Insight from Field
Field Observing
My Contribution
Solution Design
chart Analysis, Cost and Feasibility Project Coverage
Analysis URL − http://on.fb.me/1tVRGit
Scope of project
Approach − Strategic Framework,
Global Data Research
Issue Defining
Field Observing We visited to and observed the rape crisis centers in Mexico
State and interviewed the staffs
Solution Design
Strategy Planning
Final Presentation We ideated and prioritized 12 possible solutions and finally
prroposed to our clients. Clients understood our solution and
were willing to take next steps with IBM.
Key deliverables
and doctors of the center.
15
SERVICE & UX 16
DAIFUKU
18
2015
Soundpic
#Professional Work #Corporate Website
SUNDAI
SoundPic
32
2010
#Private Work #Interactive Service
22
2012
#Professional Work #Corporate Website
SVA Summer
26
2015
Compage 2011
#Private Work #Web Service
30
Contents
#Academic Work #Mobile App
17
Designed global corporate website of DAIFUKU, the second largest material handling company in the world.
2014, Corporate Website #Professional Work
#Manufacturing Industry
18
http://www.daifuku.do.jp/
Concept − Customers can know DAIFUKU's strength intuitively and get same services from anywhere in the world. Challenge − Clients’ website was obsoleted and clients wanted to enhance their brand using current
web technologies and user-centered disciplines. And Daifuku has 20 branches in the world, so they wanted to provide global integrated contents and operations.
Approach − Based on a service design approach, we designed and proposed from a business organization to UX / UI and an infrastracture. The project
has defined the concept of overall user experience
of global “DAIFUKU” website and prototyped the
Result − I have worked as an UI/UX Leader and de-
fined the concept of whole online experience of the website. In collaboration with a business consultant and a Infrastructure technologist, we’ve determined
a site structure and contents according to personas, and then delivered visual and interaction mockups.
Concept
new visual design for PCs and smartphones.
Finally, we could proceed to the next development phase.
19
Client − DAIFUKU Year − 2014 Category − Service Design Project Type − Corporate Website
Discover
Define
Develop
Deliver
Contributed Phase − Concept Assigned Period − 12/2014 – 02/2015 Role − UI/UX Design Lead Approach − User-Centered Design, Waterfall engineering
Competitive Analysis
Persona Defining
Site Structure
Visual Mockup
Stakeholder Interview
Customer Journey
Contents Design
Interaction Mockup
Business Goal & KPI
Site Concept
Wireframe Design
ToBe Business Flow
As-Is Organization
Organization Design
As-Is Infrastructure
Infrastructure Design
My Contribution
20
Project Coverage
Our Team − Business strategist, Infra technology specialist, Designer (Me) Main Deliverables − Competitive Analysis Chart, Persona, Site Concept, Customer Journey Map, Contents List, Site Structure, Wireframes, Mockup Screens, To-Be Business Model Product Release − 09/2015 - until now URL − http://www.daifuku.do.jp/
Scope of project
Devices − PC, Mobile
Competitive Analysis
Persona Defining
Site Structure
Customer Journey
Wireframe Design
Site Concept
Key deliverables
Customer Journey workshop with clients
21
Redesigned comprehensive online user experience for SUNDAI, one of the largest preparatory school in Japan.
2012, Corporate Website #Professional Work
#Education Industry http://www.sundai.ac.jp/yobi/
22
Concept − Students can get helpful personalized information and keep motivation throughout end-to-end college entrance examination process. Challenge − Clients’ website was obsoleted and clients wanted to grow their core customers using
current web technologies and usability disciplines. Of course they’d like to reach these objectives in an efficient operation.
Approach − The project has reformed an overall
user experience of “SUNDAI” website and delivered the new visual design for PCs and smartphones. This
includes web strategy consulting, front-end design
and development, workflow design, existing data transition, CMS(Contents Management System) development and maintenance.
Adapting IBM UCD(User Centered Design)
approach, we’ve defined contents acoording to usrealized some interactive functions for users such as content personalization. This function is the first case in Japanese preparatory school.
Result − In the result, Page View of the website has
increased and the client’s work efficiency has also increased. We’ve got great client’s satisfaction.
Concept
er’s insights. And also we’ve implemented CMS and
23
Client − SUNDAI Year − 2012 Category − Service Design Project Type − Corporate Website Contributed Phase − Concept, Design, Build, Run Assigned Period − 09/2011 – 09/2012
Concept
Design
Build
Run
Role − UI/UX Design Practitioner, Data Transition Lead Approach − User-Centered Design, Waterfall engineering Technology − CMS(Oracle Fatwire)
Competitive Analysis
Site Structure
Front Development
Operation Training
Stakeholder Interview
Wireframe Design
Data Transition
Maintenance
Business Goal & KPI
Visual Design
CMS Development
Site Concept
Workflow Design
Infra Development
Persona & Journey
Infrastructure Design
Our Team − PM, Designers(Me), CMS Engineers, Infra specialists Main Deliverables − Competitive Analysis Chart, Persona, Site Concept, Customer Journey Map, Site Structure, Wireframes, Mockup Screens, To-Be Business Model Product Release − 09/2012 - until now
My Contribution
Project Coverage
Results − 23% increase of PV, 136% increase of unique visitors, 1min22s increase of visit duration URL − http://www.sundai.ac.jp/yobi/
24
Scope of project
Devices − PC, Mobile
Stakeholder Interview
Site Concept
Persona & Journey
Site Structure
Wireframe Design
Workflow Design
Operation Training
Key deliverables
Competitive Analysis
25
Designed new feature for mobile app of UBER in the 5-weeks Summer MFA Interaction Design Program (User Research Methods course) in School of Visual Arts, US.
2015, Mobile Application #Academic Work
#Transportation Industry
Concept − A driver and a rider can meet 100% accuracy without inconvenience using a translating function. Program Overview − Joined 5 weeks MFA Interaction
Design Program of User Research Methods in SVA, US. Woriking in teams, we’ve joined a real project
with Uber and proposed UX to solve current issues. I’ve learned the fundamentals of user research tech-
niques and the sense of UX in collaboration with global students. The program was following.
Week 1 − Learned methodologies and techniques of the research in a lecture.
Week 2 − Interviewed an executive of Uber and
defined the goal of this project; “perfecting the pickup“.
Week 3 − Observed the service of Uber. we went to
JFK airport and used the service actually. We interAEIOU worksheet.
Week 4 − Extracted insights of the research as the class. We’ve defined current issues of the service and our team tackled with a language and communication probrem between the driver and the rider.
Week 5 − Gave the final presentation to the class. We proposed an automatic translation function and
Concept
viewed the driver and summarized findings using
overall UX and showed the possibility of investing.
27
Client − Uber
Discover
Define
Develop
Deliver
Year − 2015 Category − UX Design, UI Design Project Type − User Research Contributed Phase − Concept Assigned Period − 07/2015 – 08/2015
User Research
Solution Design
Customer Journey
Stakeholder Interview
Analysing Insight
Persona Defining
Touchpoint Mockup
Main Deliverables − Field Research
Business Goal Setting
Problem Defining
Final Presentation
Analysis Sheet, Persona, Customer
My Contribution
28
Approach − User-Centered Design
Learn Methodology
Project Coverage
Devices − Mobile App
Journey Map, Mockup Screens
Scope of project
Role − UI/UX Design Practitioner
Learn Methodology
Solution Design
Final Presentation Analysing Insight AE I O U Research Methods in Interaction Design
IXC-5037
Uber Driver: Rayhan Rarman - Can you list 3 words to describe what it's like to be an Uber driver? “It’s one of the best jobs out there. You are the boss of yourself. And at least I would say better than the yellow taxis.”
AEIOU Design Thinking Worksheets developed by Mark Baskinger and Bruce Hanington is an interrelated framework that guides designers in thinking through a problem or scenario from a variety of perspectives: activities, environments, interactions, objects, and users. They are useful in organizing thoughts, observations, and ideas into distinct categories. AEIOU differs from our Drawing Ideas Quick-Start Worksheets in its formality and strict adherence to these five dimensions of a design space.
/ Mark Baskinger baskinger@cmu.edu / Universal Methods of Design / Bruce Hanington hanington@cmu.edu / ©2011
Design Thinking Worksheets:
About Rayhan is a Uber driver. He has been working for Uber more than a year. He knows a road and a traffic pattern around the airport well. He is generous and stable person. He doesn’t want to have an argument with a passenger at all. He also has a proactive attitude for his work and has self-confidence. He is not native English speaker but his English is almost okay. Keywords generous, stable, self-confidence, proactive, non-native English Goals - Go to the exact location where riders are - Pay attention and accept rider’s requests - Confirm the passenger is the right person - Give good service - Receive a great rating from riders
Key deliverables
User Research
29
Designed and implemented a social competition service for visual designers using social APIs.
2011, Web Service #Private Work
#Human Resource Industry
30
Challenge − Many Japanese startups need impres-
sive graphics for their businesses but almost all
companies don’t have in-house designers. I wanted to support these companies and provide the field in which designers can show their talents.
Approach − Using CompAge, clients can hold
graphic design competitions easily and cheaply. CompAge is consisted of following 3 key users. 1. Clients who OFFER visual designs
Client − N/A
Role − Engineering Lead
Year − 2011
Our Team − Sales, Designer,
Category − UX Design, UI Design,
Engineer (Me)
Engineering
Approach − Prototyping
Project Type − Web Service Release
Devices − PC
Contributed Phase − Concept,
Technology − Ruby on Rails, MySQL
Design, Build, Maintenance
Deliverables − Service Running
Assigned Period − 03/2011–07/2011 Product Release − 08/2011 - 11/201
2. Designers who REALIZE client’s images
3. Public users who EVALUATE submitted designs
A designer who selected by a client can get 80% of
an award of a competition, and the rest 20% is dis-
Discover Define
Develop Deliver
tributed to top 5 designers who got a lot of “Like”.
I’d like to provide the field which cultivates
“Great design”. I’ve worked with friends and taken
responsibility for the entire online service design and development from infrestructure to front-end.
Service Concept
IA Design
Web UI Build
Test & Release
Biz Model Defining
Interaction Design
Server & DB Build
Maintenance
Results − I’ve launched the service and held about
UI Mockup
registered and over 500 visual designs were up-
Visual Design
100 competitions in 3 months. Over 300 designers loaded, but finally I couldn’t beat a similar big service and decided to pivot.
My Contribution
Sales & Promotion
Concept & Scope of project
Concept − Designers can show their talents and get work in a social platform.
Project Coverage 31
SoundPic Designed a prototype of camera App which records sounds and pictures simultaneously. 2010, Interactive Service #Private Work
32
Challenge − To record our memories more vividly, we often use video. However, sometimes video isn’t
convenient because file size is very large to record, save and share.
Client − N/A
Our Team − HW Specialist, UX
Year − 2010
Designer (Me), Engineers
Category − Service Design
Approach − Prototyping
Project Type − Service Release
Devices − PC, iOS App, HW
Approach − We came up with the idea to take a pic-
Contributed Phase − Concept, Build, Technology − Ruby on Rails, MySQL,
can take a picture with 4 sec sounds simultaneously.
Assigned Period − 09/2010–11/2010 Deliverables − Prototype Release
ture with audio. When a user release the shutter, he
And he can share it easily because the size is small. In doing so, we can record and share memories eas-
Maintenance
Arduino
Role − UX/UI Designer
Product Release − 10/2010
ily and vividly. This was a comprehensive services distributed in the form of prototype camera device
and iOS Camera App (no longer available) and the sharing platform on the web.
This service also created brand-new photo
experience such as users could view photos of “the
Discover Define
Develop Deliver
same landscape, but completely different soundscape”. I worked for this project as a member of
Gutygraph; prototyping geek unit. We were made
up of 5 engineers specialized in UX, HW and Mobile UI.
Service Concept
Web IA Design
Web UI Build
Orchestration
Touchpoint Design
Mobile App Design
Mobile UI Build
Test & Release
HW Circuit Design
Hardware Build
Result − We prototyped the service comprehen-
sively and exhibited at Make − Tokyo Meeting 06, Tokyo, Japan, 2010.
Concept & Scope of project
Concept − People can record their memories vividly, share them quickly.
Server Build My Contribution
Project Coverage 33
DIGITAL MEDIA 34
Limpidual Touch
36
2009 #Academic Work #Interactive Display
Syncing Floor
38
2007
#Private Work #Interactive Installation
35
2009, Interactive Media #Academic Work
#Intreactive Media
http://www.youtube.com/watch?v=rtsmCKNlFMo
http://www.engadget.com/2008/08/29/double-sided-transparent-touch-display-would-make-battleship-ama/
Designed and proposed interactive limpid display with dual-sided touch sensing. 36
Concept − Users can interact from the rear side of the display without a finger occlusion problem. Challenge − Direct-touch input enables intuitive operation and touch panels have been mounted on various devices. However, finger occlusion be-
comes one of the problems when a user touches the display from the front side.
Approach − I’ve proposed the emerging interac-
tive transparent display named ‘‘LimpiDual Touch’’. Users can operate from the rear side of the dis-
play while seeing both displayed images and their fingers. This feature resolves a finger occlusion problem.
Additionally, LimpiDual Touch also works for
multiple users. Two users can share an identical display from both sides and control displayed objects laborative work and an entertainment application.
Result − I’ve demonstrated this display and proved both-sided input had significant difference compared to front-side input as for the accuracy of
touch input. In 2008, LimpiDual Touch was selected for ACM SIGGRAPH Student Research Competition
Concept
at one time. This feature will be applicable to a col-
and won the Japan Good Design Award.
37
Year − 2008 Category − Research Project Type − Digital Media Contributed Phase − Concept,
Discover
Define
Develop
Deliver
Design, Develop, Evaluate Assigned Period − 04/2007 – 03/2009 Role − Researcher Approach − Technology Research, Prototyping Organic Transparent EL Display,
Discourse Research
Tech. Research
System Development
Packaging
Problem Finding
Prototyping
App Development
Demonstration
HW Evaluation
Usability Evaluation
Ideation
OpenGL Main Deliverables − Research Paper, User Evaluation Sheet URL-1 − http://www.youtube.com/ watch?v=rtsmCKNlFMo URL-2 − http://www.engadget. com/2008/08/29/double-sided-trans-
My Contribution
38
Project Coverage
parent-touch-display-would-make-battleship-ama/
Scope of project
Technology − Touch Interface, Non-
Discourse Research
Awards & Honors − Selected for ACM SIGGRAPH Student Research
Competition, 2008. − Good Design Award of Japan, 2008. − Young Researcher Award of Human Interface
Society, 2009.
Ideation
Publications − Masaki Iwabuchi, Yasuaki Kakehi and Takeshi
Naemura:“LimpiDual Touch − Interactive Limpid Display with Dual-Sided Touch Sensing,” ACM
Exhibitions − 50th Sign & Display Show, Japan, 2008. − Good Design Expo, Japan, 2008. − Interactive Tokyo 2008, Japan, 2008.
Prototyping
Key deliverables
SIGGRAPH 2008 Research Posters. (2008.8)
39
Syncing Floor Exhibited the interactive installation which connects 2 distant exhibition sites 2007, Interactive Installation #Private Work
Exhibitrd in iii Exhibition 7, the Univ. of Tokyo, Japan, 2007
40
Challenge − I decided to join a media art exhibition
Year − 2007
Approach − Prototyping
Category − Interactive Installation
Devices − Physical
Project Type − Art Exhibition
Technology − OpenGL, Network
Contributed Phase − Concept,
Programming, IR Sensor
Approach − According to the number of visitors,
Design, Build, Run
Deliverables − Run in exhibition
ferent according to the flow of visitors and buildings
Role − Artist
in the Univ. of Tokyo. This exhibition has 2 distant
sites so I utilized this characteristic and I planned to visualize an atmosphere of the sites.
towns in the display will grow. Growing speed is dif-
or characters in the display are different according
Assigned Period − 05/2007–07/2007 Product Release − 07/2007
to the time of visitors’ coming. Syncing Floor is a
installation art which visualizes ‘‘bustle’’ of distant places.
Result − This installation art was exhibited at iii
Discover Define
Develop Deliver
Exhibition 7, and connected 2 distant exhibition
sites by visualising ‘‘bustle’’ of 2 distant exhibition sites(2nd floor and 9th floor).
Art concept
Screen Design
Screen Building
Touchpoint Design
HW Circuit Design
HW Building
HW Circuit Design
Server Building
My Contribution
Test & Release
Concept & Scope of project
Concept − Visitors can feel the bustle of the exhibition site inconspicuously.
Project Coverage 41
GRAPHICS 42
WOWOW
44
2016
#Professional Work #Mail Marketing Campaign
IBM Studio Tokyo
48
2016
#Professional Work #Graphics
Parsons Summer
50
2016
#Academid Work #Graphics
43
Delivered mail marketing campaign of WOWOW, a private satellite TV station in Japan.
2016, Mail Marketing Campaign #Professional Work
Concept − Readers are interested in the contents as if they are watching TV program and can react and share them easily. Challenge − To promote programs personally and
efficiently, clients wanted to develop an advanced
marketing solution using IBM technology. In the first step of this roadmap, clients wanted to explore the possibilities of IBM solutions and know potential target areas.
Approach − We planned to create an operation cycle of quick mail issuing and measuring in the
first phase, and delivered some mail campaigns to explore reactions of the market.
I contributed to define concept of the cam-
paign and designed all graphics of the mail and the landing page. We issued 9 visual-based storytelling
mails to 9 segments and monitor the user activity
Result − We’ve found the effective segment, time
and contents in this stage. Clients were satisfied the result and we will plan the next step together. Next
phase we will proceed to development stage of advanced marketing solutions; marketing automation and cognitive contents marketing.
Concept
data in a quick cycle.
45
Client − WOWOW Year − 2016
Discover
Define
Develop
Deliver
Category − Marketing Project Type − Mail Campaign Contributed Phase − Concept, Design, Develop, Evaluate Assigned Period − 04/2016 – 06/2016
Stakeholder Hearing
Mail Design
Mail html Building
Issue Mail
Campaign Planning
Landing Page Design
LP Building
Data Measuring Next Step Action
Design Prototype
Approach − Creative planning, Step Mail Our Team − Media Planner, UX/UI Designer (Me), Engineers Main Deliverables − Mail html, Landing Page Design, Data Analysis Chart
My Contribution
46
Project Coverage
Scope of project
Role − UX / UI Designer
Data Measuring
Design Prototype 施策名
ドラマ
全体 5/12 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
6/2 0:00 247,857 24,167 9.75% 1,095 0.44% 7 0.03% 2 28.57%
1-1 5/12 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
5/13 0:00 80,970 7,592 9.38% 103 0.13% 1 0.01% 1 100.00%
2-1 5/19 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
5/20 0:00 73,233 2,530 3.45% 28 0.04% 2 0.08% 0 0.00%
3-1-a 5/26 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
5/27 0:00 70,499 1,418 2.01% 437 0.62% 0 0.00% 0 0.00%
送信者数 加入数 加入率※ (※加入者ベース）
80,970 2 0.002%
9.3%
1-2 5/19 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
5/20 0:00 7,561 5,111 67.60% 12 0.16% 5 0.10% 0 0.00%
6.8%
2-2 5/26 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
5/27 0:00 4,963 1,528 30.79% 295 5.94% 0 0.00% 0 0.00%
3-1-b 6/2 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
6/3 0:00 4,101 1,000 24.38% 0 0.00% 2 0.20% 1 50.00%
90.4%
69,081
1-3 5/26 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
5/27 0:00 5,096 4,175 81.93% 220 4.32% 2 0.05% 0 0.00%
28.9%
2-3 6/2 0:00 送信メール 開封数： 開封率： 配信停止数： 配信停止率： LP遷移数： LP遷移率： 加入数： 加入率：
6/3 0:00 1,434 813 56.69% 0 0.00% 1 0.12% 0 0.00%
65.6%
96.3%
未送信者
67.4%
80.5%
82.6%
未送信者
3,101
Next Step Action
Key deliverables
Campaign Planning
47
IBM Studio Tokyo Profile Board Designed profile boards to show our talents in the entrance of IBM Tokyo Studio.
2016, Card Design
#Professional Work
48
We respect traditional IBM design philosophy.
And also we reflect and show new IBM design environment and culture.
prototyping with senior designers, and finally delivered the entrance board.
Concept
I mixed these two tides and continued
49
Took 3-weeks Advanced Graphic Design Summer Program in Parsons the new school of Design, US.
50
2015, Graphic Design #Academic Work
Poster Design
specific. I’ve dealt with to Ride NYC Subway“. Obtain a subway map. Maps are available something at subway stations in “How NYC.
re available at subway stations in NYC.
2
I’ve used subway-like iconic circles and rectlinear text to con-
jure up subway in NYC. Determine the stop nearest to your location and your destina
Determine the stop nearest to your location and your destination.
ation and your destination.
3
Design Focus
Typography, Shape, Positive & Negative,
Purchase a Metrocard, which isB&W required for riding the subway.
Design Tool e a Metrocard, which is required for riding the subway.
Swipe your Metrocard at the turnstile by sliding your card.
Follow the signs for the train line you would like to ride.
re available at subw .Maps a ay y map ubwa in a s Obta
1 v
the subway.
Sw
ip
e
stile
lid by s
ing
you
rd r ca
y
d li oul uw
ke
to
Fo ll
ur
NY
C
tri
p!
!
yo
ur
t ra
i n.
En
jo
yo
ra nd s t e p o n
to
fo
it
Subway
6
Wa
NYC
5
y
ri d e.
How to ride
.
yo signs for the tr a in line
urn a rd at t he t
th ow e
oc
Metr se a cha Pur
ocard
r M etr
NYC Subway
ou
How to Ride
4
2
3
a ila b l e
ain. Have a good time in New York City!!!
YC . ns in N at s u bway statio
ing for rid ired equ is r
Wait for and step onto your train w
ea
6
sta
d like to ride.
Prototyping
h hic ,w
ollow the signs for the train line you would like to ride.
ar aps map.M
5
ay Obtain a subw
at the turnstile by sliding your card.
. NYC
4
in ns tio
the subway.
Curriculum & Deliverables
1
Using only type, made a poster which explains how to do
51
Bookjacket / Bookcase Design Designed a book jacket & matching slipcase reflecting the meaning of title of a novel. I’ve dealt with “Journey Without Maps“ by Graham Greene. I’ve imagined a
I’ve expressed the winding journey. The way is up and down. Time and
weather always change; come and go. In some sense, it means a journey of our life.
Design Focus
Design Tool
52
Typography, Shape, Positive & Negative, Unity, B&W
Curriculum & Deliverables
long journey of letters and made a manual cut-and-paste design.
Book Design Designed
12-pages
self-cover
book based on Coney Island wan-
dering. I’ve taken so many photos of Coney Island and dealt with magles are highlights to show each material.
Design Focus
Typography,
Photography, Positive &
Negative, Unity, 1-Color Design Tool
Curriculum & Deliverables
terials I’ve found. Magenta rectan-
53
Timeline Design Took the poster I’ve designed and added a time element using the Timeline Panel in Photoshop. I’ve designed the 70 sec movie which introduces steps to ride subway in NYC. Numbers in circles conjure up
Typography, Motion, Sound, Color
Design Tool
Curriculum & Deliverables
images of icons of subway in NYC.
Design Focus
54
Application Design
Designed App and Poster which introduce 5 spots
Island. This App introduces images and locations of flowers. I’ve imagined vivid colors of flowers as a ribbon and designed screens vertically.
Design Focus
Typography, Photography, Positive & Negative, Unity, 1-Color
Design Tool
Curriculum & Deliverables
of Coney Island. I’ve dealt with 5 flowers of Coney
https://dl.dropboxusercontent.com/u/823494/GD2_2015_App_Site/index.html
55
Identity Design
Japanese Japanese FOOD FESTIVAL
FOOD FESTIVAL
Japanese FOOD FESTIVAL Japanese FOOD FESTIVAL
Japanese FOOD FESTIVAL
Japanese FOOD FESTIVAL
Type should not go outside this area. Art here will still appear and you should extend color/art to the outer circle, but it should not be critical type or art. The area outside this part folds around the button to the back.
56
dealt with Japanese Food Festival in East Village. I’ve used chopsticks as a symbol of
this event and designed an envelope, invitation letter, bag, badge and small goods. To produce Japanese atomosphere, I’ve used Japanese papers and stereoscopic gim-
Design Focus
Typography, Unity, Texture, Material, Color
Curriculum & Deliverables
Designed graphic identity for a festival event celebrating a neighborhood in NYC. I’ve
Design Tool:
micks like Ninja.
57
PHOTOGRAPHY 58
Awards & Group Exhibitions - New Japan Photo Exhibition, Midoriso 2, Tokyo, Japan, Mar 2016
- New City Art Fair (in EINSTEIN STUDIO botth), hpgrp Gallery, New York, USA, Mar 2016
- Art Photograph Group Show Part. 27, RECTO VERSO GALLERY, Tokyo, Japan, Feb 2016
- ART DUBAI (in EINSTEIN STUDIO booth), Dubai, UAE, 2013 Photography is an artistic activity for me to express my mind. I’ve exhibited my work at various exhibitions
- Photo Fair Einstein, Tokyo, Japan, 2013
- Livedoor Autumn Photo Contest Award, 2006
and gotten several photo awards. I’m thinking about watching and sharing photos, in consideration of the relationship between photographs and people.
Compilation Books - EINSTEIN STUDIO ARCHIVES, Compilation book of Japanese young photographers, 2016
- HUNGRY issue. 5, Compilation book of Japanese young photographers, 2015
- HUNGRY issue. 2, Compilation book of Japanese young photographers, 2014
- Favorite Photos, Whatever Others may say Volume. 3, 2013 - KOIBITOSHASHIN, 2011
Artwork History
an entire photograph experience, including taking,
59
Fictional Real, Real Fiction (2016)
60
61
Artwork
62
Facts like fiction and fiction like facts.
I am seeking for something on the border of them both.
Artwork
Which side are we living on?
Apperard in EINSTEIN STUDIO ARCHIVES, Compilation book of Japanese young photographers, 2016
63
Photography 100 years after (2016) After 100 years, which landscapes will we take? Will photography be still alive?
This is a project that comes from questions. This is a speculative and experimental imagination for our future 22nd century.
64
Children is playing in a "virtual forest".
Are these images our future dreamed life?
This is the normal way of life in the 22nd century.
I reviewed my lifemoment archives and found my
external memory failed to save one second of my life.
What will be the difference
between our ‘‘memories’’ and ‘‘records‘‘?
Artwork
This is the normal way of life in the 22nd century.
65
This is the normal way of life in the 22nd century. Most of the time we spend in a virtual world and we begin not to rely on our physical existences.
Can we discard our physical sense completely?
66
This is the normal way of life in the 22nd century.
Today is the Super moon for the first time in 100 years!
How many things will remain after 100 years?
This is the normal way of life in the 22nd century. Finally, new media displaced photography and this is the final day of photography.
Artwork
I decided to shoot my robotic wife.
What do you want to shoot in your last moment?
Exhibited in Art Photograph Group Show Part. 27, RECTO VERSO GALLERY, Tokyo, Japan, Feb 2016
67
AM3:00 Lower East Side (2015)
68
Artwork Exhibited in New Japan Photo Exhibition, Midoriso 2, Tokyo, Japan, Mar 2016
Exhibited in New City Art Fair (in EINSTEIN STUDIO botth), hpgrp Gallery, New York, USA, Mar 2016
69
Accuracy of Deja-vu (2015)
Sometimes I feel as if I've seen a place that I have never visited before. When I had this feeling in Tokyo and Osaka, which are repre-
sentative cities of the East and West of Japan, I tried to find what made me feel that way. This is my way to test my feeling of deja vu and also of seeking out something unique in these cities.
Appeared in “HUNGRY issue. 5�, Compilation book of Japanese young photographers, 2015
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Artwork
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Artwork