THE WELLNESS EXPERIENCE SHOW, IEG LAUNCHES A NEW ERA OF RIMINIWELLNESS

· From 1st to 4th June 2023, an evolved format for Europe’s leading event dedicated to fitness, wellness and sport

· Training the main focus of attention

· The first RiminiWellnessOFF, a solid link between the Expo, the city and the Romagna Riviera

Rimini (Italy), 9th February 2023 - An event that has become a symbol: the trade show that inaugurates the summer.

With an evolved format, IEG - Italian Exhibition Group’s leading European event dedicated to fitness, wellness and sport is back, “Fitter” than ever: from 1st to 4th June 2023, Rimini Expo Centre and the Romagna Riviera will once again open the doors to RiminiWellness - The Wellness Experience Show.

ENERGY CALLING ENERGY: A BETTER AND BIGGER RIMINIWELLNESS

“The international event dedicated to the sector’s entire ecosystem,” announced IEG’s CEO Corrado Peraboni, “will become “without end”, accompanying the show’s communities throughout the year, a reference point for the industry, an observatory of market trends and a platform for valuable content.”

An event that is known throughout the world and that, starting from Rimini, crosses the globe thanks to IEG Wellness Network that stretches from Dubai to Mexico and Brazil, to then make its way back to Rimini.

“At the trade show,” Peraboni continued, “with Rimini as its setting, a firstclass tourist and manufacturing district, also in terms of overall quality of life, IEG will be opening its doors to professionals and enthusiasts with numbers that already foresee more than 400 exhibiting brands and 170,000 square metres indoors and out.”

An ever greater number of conventions, seminars and training opportunities (a theme that is central to the entire event) and business matching; 1,500 hours of fitness training, stages and presenters; a layout divided between B2C and B2B areas (the latter, with the Pro.Fit exhibition stands and leading fitness equipment brands, integrated into the convention and training areas).

“Four days,” adds Valentina Fioramonti, group brand manager of IEG, “that will accurately mirror the market by interconnecting manufacturers of fitness equipment and solutions for physical activity, gyms, start-up incubators, category associations, medical spas, health centres, rehabilitation sciences, holistic sciences, functional nutrition, wellness tourism, architects and designers. And, of course, fitness lovers, the beating heart of RiminiWellness.”

THE SECTOR’S GLOBAL FIGURES

On a worldwide scale, according to the Global Wellness Institute, the wellness economy was worth 4.4 trillion dollars in 2020 and is estimated to reach 7 trillion in 2025 (+9.9%). The wellness economy represents 5.1% of the global economy and sees Italy ranked tenth in the world and fourth in Europe.

The sports tourism and wellness segment - hotels, retreats, wellness lodges, fitness camps, recovery clinics - is worth $494 billion worldwide with a +12.5 increase in the last year. State-of-the-art equipment (25%), personal training (23%), healthy menus (17%) and portable fitness technology (15%) lead to the choice of destination.

RIMINIWELLNESSOFF, THE RIVIERA IN TOP FORM

In 2023, in collaboration with the Municipality of Rimini, RiminiWellnessOFF will be making its debut with the aim of becoming a solid link between the trade show and the city, with ad hoc events for RiminiWellness visitors, residents and tourists. Scheduled before the Expo Centre opens and after the gates have closed, it will wind along the Sea Park, «the largest open-air gym in the Mediterranean» and also involve other areas of the city, such as the “water square” at Tiberio Bridge and the new Piazza Malatesta. Experiences centred on fun and socialising but with a powerful educational content linked to the culture of wellbeing, healthy lifestyles and sustainability and where all the local organizations will be involved in initiatives, courses, activities, conferences and open lessons.