MY WINES PRESENTATION - MASSIMO TESCARI (EN) by I miei Vini/Sweeties/Aperitif - My Wines/Sweeties/Aperitif - Massimo Tescari

MASSIMO TESCARI My wines/

CHEERS!! TO THE MEETING OF

TRADITION & INNOVATION

MY WINES VIDOR VALDOBBIADENE

T WAS A GOLDEN AFTERNOON, WHERE THE GENTLE HILLS SEEMED TO VIBRATE WITH THE WHISPERS OF CENTURIES-OLD VINES. THE SUN DIPPED LOW, CASTING A WARM GLOW OVER THE TERRACED VINEYARDS, AND THE AIR CARRIED THE FAINTEST HINT OF GLERA GRAPES RIPENING UNDER THE ALPINE BREEZE. BUT THIS WAS NO ORDINARY DAY IN THE HEART OF PROSECCO COUNTRY. THAT DAY, SOMETHING EXTRAORDINARY WAS HAPPENING.

IN A SMALL, MODERN, AND SOPHISTICATED WINERY NESTLED BETWEEN THE HILLS, AND A SMALL TEAM OF VISIONARIES WERE REDEFINING WHAT IT MEANT TO ENJOY WINE. OUR MISSION? TO UNITE TRADITION AND INNOVATION, TO TAKE THE SOUL OF VALDOBBIADENE AND ENCAPSULATE IT IN SOMETHING UNEXPECTED: A CAN INSTEAD OF GLASS. NOT JUST ANY CAN, BUT A MASTERPIECE OF DESIGN—ELEGANT AND ADORNED WITH A LABEL THAT SEEMED TO GLEAM LIKE GOLD, MUCH LIKE THE HILLS AT SUNSET.

THE FIRST PROTOTYPE, WHICH WOULD COME TO LIFE MUCH LATER AFTER THAT MEETING, WAS SO BEAUTIFUL THAT IT CAUGHT EVERYONE’S ATTENTION AND CAPTURED THE LIGHT. IT WASN’T JUST A CONTAINER; IT WAS A STATEMENT. TRADITION AND TECHNOLOGY COMBINED—A SPECIALLY DESIGNED CAN FOR MY WINES, FEATURING A **THERMOLABEL®** ON THE BACK TO MEASURE THE PERFECT SERVING TEMPERATURE, A **SAFETYCAP®** TO ENSURE THE CAN WAS PERFECTLY STERILE, AND A **GLASSTRAW®**, A BOROSILICATE MARVEL THAT MADE THE GLASS OBSOLETE.

“WHY NOT?” HAD SAID TO MY SISTER 12 YEARS EARLIER, HER EYES SPARKLING WITH DETERMINATION. “WHY CAN’T WINE BE BOTH TRADITIONAL AND MODERN? WHY CAN’T AN EXCELLENT WINE BE ENJOYED ANYWHERE WITHOUT UNCORKING A BOTTLE AND POURING IT INTO A GLASS, WITHOUT LOSING A SHRED OF ITS REFINEMENT AND ELEGANCE?”

AND SO, **BIANCO’VIVO®** AND **ROSE’ROMANTICO®** WERE BORN— WINES THAT CAPTURE THE ESSENCE OF VALDOBBIADENE IN A FORM THAT DEFIES CONVENTIONS. EACH CAN IS A TRIBUTE TO THE LAND, THE LABOR, AND THE LOVE HIDDEN IN EVERY DROP.

THE LAUNCH EVENT WAS HELD AT SUNSET, WITH THE HILLS AS A BACKDROP. GUESTS ARRIVED, CURIOUS AND SKEPTICAL, BUT AS THEY OPENED THE CANS AND SIPPED THROUGH THE **GLASSTRAW®**, THEIR SKEPTICISM TURNED TO DELIGHT. THE WINE WAS FRESH, VIBRANT, AND ALIVE—JUST LIKE THE LAND IT CAME FROM.

“IT’S NOT JUST WINE,” REMARKED ONE GUEST, HOLDING THE CAN UP TO THE LIGHT. “IT’S AN EXPERIENCE. IT’S STYLE, BEAUTY, AND ELEGANCE… IN A CAN.”

INNOVATIVE

CAN FEATURES

BIANCO’VIVO® SPARKLING WINE

“ TO THE POETRY OF VALDOBBIADENE’S HILLS, WHERE EVERY BUBBLE CAPTURES CENTURIES OF HERITAGE AND A WHISPER OF TOMORROW ” M.T.

WHO I AM MY WINE STORY

“TO THE POETRY OF VALDOBBIADENE’S HILLS, WHERE EVERY BUBBLE CAPTURES CENTURIES OF HERITAGE AND A WHISPER OF TOMORROW” M.T.

MY NAME IS MASSIMO TESCARI, I’M AN ENTREPRENEUR AND MY CAREER HAS BEEN DEEPLY ROOTED IN THE FAMILY BUSINESS, A GLOBAL LEADER IN PRODUCING HIGH-END FABRICS FOR BOTH MEN’S AND WOMEN’S FASHION OVER THE YEARS, I’VE COLLABORATED DIRECTLY WITH THE WORLD’S MOST RENOWNED DESIGNERS, OVERSEEING NOT ONLY INDUSTRIAL OPERATIONS BUT ALSO DRIVING CREATIVE INNOVATION I TAKE PRIDE IN HAVING INVENTED GROUNDBREAKING TEXTILE DESIGNS THAT HAVE BECOME STAPLES IN THE FASHION INDUSTRY AND BY CHANCES, YOU’VE PURCHASED GARMENTS MADE FROM FABRICS I PIONEERED AFTER REACHING THE PINNACLE OF MY CAREER CREATING COLLECTIONS AND PARTNERSHIPS ACROSS 68 COUNTRIES ON EVERY CONTINENT AND FULFILLING MANY OF MY LIFELONG DREAMS, PERSONAL AND EMOTIONAL REASONS LED ME TO A PROFOUND SHIFT

ROSE’ROMANTICO® SPARKLING WINE

I FELT COMPELLED TO CHANGE MY LIFE’S TRAJECTORY AND FULFILL THE UNREALIZED DREAM OF MY SISTER, PAOLA, BY DEDICATING MYSELF ENTIRELY TO WHAT HAS NOW BECOME MY PRIMARY PASSION: CRAFTING EXTRAORDINARY QUALITY WINES & FOOD PRODUCTS CALLED SWEETIES & APERITIF

MY WINES

VIDOR VALDOBBIADENE

TO THE POETRY OF VALDOBBIADENE’S HILLS, WHERE EVERY BUBBLE CAPTURES CENTURIES OF HERITAGE AND A WHISPER OF TOMORROW

THE FUTURE OF WINE PACKAGING? BEYOND THE BOTTLE,A REVOLUTIONARY CAN DESIGNED

HY?

CENTURIES OF HILLS AND A BREATH OF REVOLUTION BECAUSE TRADITION IS NOT A MUSEUM. IT’S A SPARK THAT IGNITES TOMORROW AS THE FUTURE IS NOT A THREAT

WHERE TIME DOES NOT FLOW IT LAYERS, IN THE ANCIENT ROOTS OF THE VINES, IN THE SLOW GESTURE OF HANDS PRUNING, IN THE WHISPER OF GLERA BECOMING WINE

I ENCAPSULATE BIANCO’VIVO & ROSE’ROMANTICO WITH THE SOUL OF YESTERDAY, THE THRILL OF TODAY, THE SPARK OF TOMORROW IN A MOMENT, A PROMISE SEALED IN A CAN

A TERROIR, A TRANSPARENT TASTE, THE ALPINE DOLOMITE DIURNAL SHIFTS LOCK IN FRESHNESS, WHILE MANUAL HARVESTS ENSURE ONLY PRISTINE GRAPES MAKE THE CUT

TRADITION HONORED, BOUNDARIES PUSHED, A NOD TO HERITAGE WITH A WINK TO THE FUTURE WHERE ELSE CAN PROSECCO’S SOUL MEET MODERN SPONTANEITY?

UNAPOLOGETICALLY STYLISH, THE SLEEK DESIGN MIRRORS THE WINE’S ELEGANCE, TURNING EVERY SIP INTO A STATEMENT

FOR THE CONNOISSEUR WHO TREASURES AUTHENTICITY BUT NESCRAVES CONVENIENCE, FOR THE ADVENTURER WHO DEMANDS QUALITY WITHOUT PRETENSION

BIANCO’VIVO AND ROSE’ROMANTICO WINES: WHERE VALDOBBIADENE’S HEARTBEAT MEETS TOMORROW’S VISION

MY WINES VIDOR VALDOBBIADENE

“WITHIN A CAN LIES AN ENTIRE HILL REVEALED ONLY UPON OPENING - POP. SIP. CELEBRATE”

ARTISANAL ELEGANCE MEETS INNOVATIONBIANCO’VIVO® & ROSE’ROMANTICO®, NESTLED IN THE BREATHTAKING HILLS OF VALDOBBIADENE, VENETO A UNESCO RECOGNIZED CRADLE OF VITICULTURE OUR WINES ARE BORN

HERE, THE GLERA GRAPE THRIVES ON SOUTH-FACING SLOPES, KISSED BY A TEMPERATE MICROCLIMATE WHERE ALPINE BREEZES AND ADRIATIC WARMTH CONVERGE. CENTURIES OLD WISDOM GUIDES EVERY HAND TENDED VINE, WITH CLAY RICH SOILS AND STEEP GRADIENTS ENSURING PERFECT DRAINAGE, COAXING OUT VIBRANT AROMAS AND CRISP ACIDITY UNIQUE TO THIS STORIED TERROIR

CRAFTED BY HAND, STEEPED IN LEGACY

FOR GENERATIONS, OUR WINEMAKERS HAVE NURTURED THESE SLOPES, INVESTING OVER 600 HOURS PER HECTARE, FOUR TIMES THE MODERN NORM AND EACH GRAPE IS A TESTAMENT TO PATIENCE AND PRECISION TRANSFORMED INTO WINES WITH NOTES OF GREEN APPLE, WHITE PEACH, AND DELICATE FLORAL UNDERTAKES (BIANCO’VIVO) OR WILD STRAWBERRIES AND ROSE PETALS (ROSE’ROMANTICO) AND WE CAN REALLY SAY THAT MY WINES “ARE HAND MADE” WHERE HUMAN TOUCH ELEVATES NATURE’S BOUNTY

MY WINES

VIDOR VALDOBBIADENE

TO THE POETRY THAT BECOMES A SIP, AND TO THE HISTORY THAT DANCES IN EVERY BUBBLE

WHISPERS KNOWN ONLY

TO THE HILLS

OF VIDOR, WHERE THE

BREEZE MURMURS SECRETS TO THE GLERA, WHERE ROOTS SIP DEEPLY FROM THE CLAY, WHERE WE CAPTURE SUNSETS IN EVERY CAN

THE REVOLUTION IN YOUR HAND, A CONTAINER REDEFINED

BREAKING TRADITION WITHOUT COMPROMISE THE QUALITY, AN ITALIAN-ENGINEERED CAN AS A FUSION OF INNOVATION DESIGNED TO SAFEGUARD THE QUALITY OF WINES AND MARRIES THE PRACTICALITY OF PORTABILITY WITH AVANT-GARDE SOPHISTICATED STYLE WHO REDEFINES THE WINE ENJOYMENT AS HOME AS AT A PICNIC, POOLSIDE, FESTIVALS, WITHOUT SACRIFICING AN OUNCE OF QUALITY

WHY CHOOSE EXTRAORDINARY?

REGION: VALDOBBIADENE, VENETO (UNESCO HERITAGE ZONE)

GRAPES: 100% GLERA (BIANCO’VIVO®), GLERA/RABOSO (ROSE’ROMANTICO®)

CRAFT: 600+ HOURS/HECTARE, HAND-HARVESTED, SLOPEGROWN

PACKAGING: PATENTED ITALIAN-DESIGNED CAN, LIGHTWEIGHT, RECYCLABLE, AND STYLE-FORWARD

PERFECT FOR OUTDOOR SOIRÉES, SUSTAINABLE SIPPING OR GIFTING WITH A TWIST.

BIANCO’VIVO® SPARKLING WINE

BIANCO'VIVO NATURAL SPARKLING WINE WITH ITS TYPICAL BRIGHT YELLOW COLOR WITH GREENISH REFLECTIONS, THE PERLAGE IS FINE AND PERSISTENT. FRUITY WITH CLEAR PERCEPTION OF APPLE, PEACH, PEAR, WITH A FLORAL SCENT OF WISTERIA. FULL AND PLEASANT FRAGRANCE WITH ELEGANT BALANCE OF FLAVORS. PERFECT FOR AN. EXCELLENT APERITIVE FOR FISH AND SHELLFISH DISHES

100% GLERA WHITE SPARKLING WINE VENETO IGT (HIGH HILL VINEYARDS) 11% VOL. (IT COINTAINS SULPHITES) COUNTRY: 100%GLERA GRAPES CULTIVATED IN VALDOBBIADENE, VIDOR, TV, VENETO, ITALY

SPARKLING WINE: ITALIAN METHOD (MARTINOTTI) WITH TAKING OF FOAM IN STAINLESS AUTOCLAVE THROUGH NATURAL FERMENTATION

CAN: SLIM 250ML SPECIFIC FOR MY WINES WITH TECNOLOGY

SAFETYCAP®,THERMOLABEL® + ACCESSORY GLASSTRAW® IN BAROSILICATE

SERVICE TEMPERATURE: 6-8 °C

BIANCO’VIVO® SPARKLING WINE

ROSE’ROMANTICO® SPARKLING WINE

ROSE'ROMANTICO

SPARKLING WINE, EXTRA DRY, REFINED BY INTENSE AND DELICATE AROMAS WITH HINTS OF BERRIES

THE SMALL PERCENTAGE OF THE RED GRAPES RABOSO GIVES TO THE AFTERTASTE A PLEASANT NOTE OF ROUNDNESS,A PERFECT WINE FOR AN APERITIVE

EXCELLENT ASSOCIATION WITH SPICY FOODS BECAUSE THE ELEGANCE OF THE WINE ENHANCE THE EXOTIC CHARACTER, INTERESTING PAIRING WITH FISH SOUPS

ROSE’ SPARKLING WINE EXTRA DRY, 11,5% VOL. ( IT CONTAINS SULPHITES)

COUNTRY: 90% GLERA GRAPES 10% RABOSO GRAPES CULTIVATED IN VALDOBBIADENE, VIDOR, TV, VENETO, ITALY

SPARKLING WINE: ITALIAN METHOD (MARTINOTTI) WITH TAKING OF FOAM IN STAINLESS AUTOCLAVE THROUGH NATURAL FERMENTATION

CAN: SLIM 250ML SPECIFIC FOR MY WINES WITH TECNOLOGY SAFETYCAP®,THERMOLABEL® + ACCESSORY GLASSTRAW® IN BAROSILICATE

SERVICE TEMPERATURE: 6-8 °C

ROSE’ROMANTICO® SPARKLING WINE

BIANCO’VIVO® SPARKLING WINE

ROSE’ROMANTICO® SPARKLING WINE

BIANCO’VIVO

WINEDESIGN STUDIO

THIS NEW CHAPTER REVOLVES AROUND A UNIQUE CAN OF MY OWN DESIGN SPECIFICALLY MADE FOR MY WINES AND ALSO CREATING A DIVERSE RANGE OF ARTISANAL PRODUCTS, INCLUDING MY COCKTAILS TRANSFORMED INTO SWEET TREATS BLENDING TRADITION WITH CREATIVITY TO REDEFINE CONSUMPTION OF AFFORDABLE LUXURY PRODUCTS

COURTESY TRYUMPH LINGERIE EVENT - MILAN

BIANCO’VIVO® SPARKLING

WINE

IDEDICATE MUCH OF MY TIME TO CREATIVE INNOVATION AND DESIGNING PRODUCTS LINKED TO MY WINEMAKING THAT CARRY PURPOSE, EMOTIONAL RESONANCE AND AT TIMES EVEN SOCIAL OR CULTURAL SIGNIFICANCE OR SIMPLY EMERGE FROM INTUITION, JOY, AND PASSION

THIS IS WHY MY WINES, ALREADY GROUNDBREAKING DUE TO THEIR NON-GLASS CONTAINER (A GLOBALLY UNIQUE DESIGN WITH UNPARALLELED TECHNICAL AND FUNCTIONAL QUALITIES & FEATURES), RETAIN THEIR UNCOMPROMISED QUALITY WHILE EVOLVING IN THEIR PACKAGING EXPRESSIVE PRESENTATION AND THEY

MY WINES MY VISION

ADAPT TO ENGAGE AUDIENCES THROUGH EVENTS, SEASONAL THEME, COLLABORATIONS INSPIRED BY FASHION, DESIGN, SOCIAL CAUSES, ART AND BEYOND

AFTER THREE YEARS OF RESEARCH, DEVELOPMENT AND INVESTMENT BROUGHT TO LIFE WHAT I HAD ENVISIONED CREATING WITH MY SISTER PAOLA, WHO UNFORTUNATELY PASSED AWAY BEFORE SHE COULD SEE OUR WINES AND SWEETIES/APERITIF PRODUCTS COME TO FRUITION

THE EXTRAORDINARY QUALITY WINES AND GOURMET FOODS ARE CRAFTED WITH LOVE, PASSION, METICULOUS CARE, ARTISANAL MASTERY, REFINEMENT, AND ELEGANCE

THEY HONOR THE BREATHTAKING BEAUTY OF OUR LAND AND THE ENVIRONMENT THAT SURROUNDS US, STRIVING TO CREATE WHAT HAS NEVER BEEN DONE BEFORE

MY VISION TRANSCENDS MERE PRODUCTIONS, IT IS ROOTED IN UNIVERSAL VALUES OF BEAUTY, EXCELLENCE, QUALITY AND STYLE, REDEFINING WHAT IT MEANS TO BLEND TRADITION WITH AVANT-GARDE CREATIVITY

BIANCO’VIVO® SPARKLING WINE

EXTRAORDINARY WINES AND FOOD PRODUCTS OF EXTRAORDINARY QUALITY, CRAFTED WITH LOVE, PASSION, CARE, ARTISANAL CRAFTSMANSHIP, REFINEMENT AND ELEGANCE, WHILE RESPECTING A WONDROUS AND BEAUTIFUL LAND AND, MORE BROADLY, THE ENVIRONMENT AROUND US

WE STRIVE TO CREATE WHAT HAS NEVER BEEN ACHIEVED BEFORE, WITH A VISION THAT TRANSCENDS MERE PRODUCTION AND INSTEAD ANCHORS ITS ESSENCE IN WHAT CAN BE BROADLY DEFINED AS BEAUTY, EXCELLENCE, QUALITY, AND STYLE

MY WINES MY MISSION

ROSE’ROMANTICO® SPARKLING WINE

DURING ONE OF OUR MANY WORK TRIPS TO NEW YORK, WE VISITED A BISTROT IN THE MEATPACKING DISTRICT ON A SPRING DAY

THERE, PAOLA WAS OFFERED A RED WINE IN A CAN AND IT LEFT SUCH A PROFOUND IMPRESSION THAT DURING OUR FLIGHT BACK TO LONDON, SHE DECLARED: “I KEPT THE CAN, AND WE MUST PRODUCE OUR WINES IN CANS! IMAGINE THE FINEST WHITE SPARKLING WINES, ROSÉ, AND RED OF EXTRAORDINARY QUALITY BUT IN A CAN! DO YOU UNDERSTAND? AND IMAGINE IF YOU COULD SAVOR IT AS IF FROM A GLASS, WITHOUT NEEDING ONE… AND BE DELIGHTED BY IT! AND WHAT IF WE COULD MERGE SEEMINGLY DISTANT WORLDS…WINES, LANDS, ECOLOGY, FASHION, DESIGN, CULTURE, ART, ARCHITECTURE, LITERATURE…ALL FOR THE SAKE OF TASTE, PLEASURE, ELEGANCE, BEAUTY AND THE LOVE OF LIFE? BY DOING SO, WE COULD AMPLIFY OUR ITALIAN ESSENCE, THE ART OF CRAFTING WITH CREATIVITY, THE ITALIAN SAVOIR-VIVRE WITH AN INTERNATIONAL, CONTEMPORARY, MODERN, VISIONARY, AND TECHNOLOGICAL ‘ACCENT AND WHY NOT?!

WHY NOT CREATE A DESIGN STUDIO FOR OUR WINES A PLACE TO PAIR WINE WITH OUR KNOW HOW…….

ROSE’ROMANTICO® SPARKLING WINE

BIANCO’VIVO® SPARKLING WINE

WE’LL TRANSFORM A SIMPLE CAN INTO A SPECIAL, LUXURIOUS BUT AFFORDABLE CONTAINER THAT REMAINS ACCESSIBLE TO ANYONE & ANYWHERE WITH EXCELLENT WINES, IMAGINE HIKING IN THE MOUNTAINS OR STROLLING ALONG A BEACH AT SUNSET, CARRYING YOUR FAVORITE CANNED WINES FOR AN APERITIF…OR BRINGING IT TO AN EVENT! IN A SHOWROOM, A FASHION SHOW, A PRODUCT LAUNCH IN A CONCEPT STORE, WOULDN’T IT BE STUNNING TO SEE PEOPLE SIPPING APERITIFS FROM CANS, PERHAPS EVEN WITH A STRAW, AT AN ART EXHIBITION? AND WATCH THEM BE PLEASANTLY SURPRISED BY THE WINE’S QUALITY OR AT A BEACH BAR IN FORMENTERA, IN CENTRAL PARK, DURING A COMPANY

MY WINES MY PASSION

PARTY, ON A ROOFTOP TERRACE WITH FRIENDS, OR EVEN ABOARD A BOAT…THIS VISION BLENDS AFFORDABLE LUXURY WITH EVERYDAY MOMENTS, CELEBRATING ITALIAN CRAFTSMANSHIP AND LIFESTYLE WITH A MODERN, GLOBAL AND VISIONARY TWIST

I REPLIED BY MAKING SOME DRAFTS OF THE CAN AND A BRAND LABEL ON A BRITISH AIRWAYS SHEET AND HANDED IT TO PAOLA AND SHE SAID:

BRAVO! EXACTLY…A WHITE AND GOLD PRECIOUS PURE

DESIGN, AN EXCELLENT PRODECCO OR ASTI BUBBLY WINE WITH INTENSE FLORAL AROMAS AND FRUITY NOTES, A DRY AND AROMATIC FLAVOR…AND IMAGINE IF

WE COULD DRESS A CAN IN ELEGANT ATTIRE,, TRANSFORMING A MUNDANE CAN INTO SOMETHING EXTRAORDINARY, A CAN THAT EMBODIES ITS CONTENTS AND DRESS IT AS A BEAUTIFUL WOMAN WOULD HIGHLIGHTING BOTH HER OUTER AND INNER BEAUTY, REFINED, SOPHISTICATED, AND UNFORGETTABLE

12 YEARS AFTER THAT TRIP AND MANY OTHERS WE SHARED SHE FELL ILL AND PASSED AWAY ALL TOO SOON

AFTER HER DEATH, I WENT TO HER HOME, THE ONE I DESIGNED, TO SEARCH FOR SOME DOCUMENTS AND WHILE RUMMAGING THROUGH HER THINGS, I REDISCOVERED THE SKETCHES WHERE I’D IMAGINED WHAT OUR WINE CAN SHOULD LOOK LIKE.

I TOOK THEM WITH ME. THE NEXT DAY AS HAS OFTEN HAPPENED IN MY LIFE, EVEN DURING PERIODS WHEN I THOUGHT I’D ALREADY GIVEN ENOUGH TO MY PROFESSIONAL PURSUITS I DECIDED THAT OUR WINES WOULD BE BORN, AND THEY WOULD LIVE.

I ENVISIONED EVERYTHING WITHIN A “BIANCO’VIVO WHITE WINE DESIGN STUDIO”, AND TODAY, MY WINES CARRY THE SOUL AND BEAUTY OF A DEEP, FRATERNAL LOVE FOR A MAGNIFICENT, VIBRANT WOMAN.

OUR WINES ARE AND ALWAYS WILL BE OF EXTRAORDINARY QUALITY, STANDING AS A UNIQUE OFFERING IN ITALY AND THE WORLD, THEY REWRITE THE NARRATIVE SURROUNDING BUBBLY WINES CONSUMPTION THROUGH AN INNOVATIVE, ALTERNATIVE APPROACH WITH TECHNICAL, AESTHETIC AND FUNCTIONAL QUALITIES THAT REDEFINE HOW WINE IS CONCEIVED AND ENJOYED WHETHER AT HOME, IN A PARK, IN THE MOUNTAINS AFTER A HIKE, ON A BEACH, AT AN ART EVENT, DURING AN APERITIF WITH FRIENDS, AT A CONCERT, IN A COCKTAIL BAR OR A RESTAURANT BIANCO’VIVO AND ROSE’ ROMANTICO CAN BE EFFORTLESSLY SERVED, SAVORED, AND CELEBRATED EVERYWHERE

MY WINES MY WINE STORY

BIANCO’VIVO® SPARKLING WINE

ROSE’ROMANTICO® SPARKLING WINE

BIANCO’VIVO

WINEDESIGN STUDIO

FROM THE BRAND TO ITS ETHICAL AND AESTHETIC IDENTITY, TO THE PACKAGING & CONSUMPTION METHODOLOGY, FROM THE PRODUCTION MANAGEMENT & MARKET POSITIONING, NOT ONLY PERCEPTIVELY BUT EFFECTIVELY MY EXCELLENT WINES ARE MADE WITH THE PURPOSE OF HAVING A DIFFERENT APPROACH & PROSPECTIVE FOR THEIR CONSUMPTION

BIANCO’VIVO® SPARKLING WINE

BIANCO’VIVO® AND ROSÈ ROMANTICO ARE NOT JUST WINES, THEY ARE BRANDS DRIVEN BY SUSTAINABILITY

THE ALUMINUM USED FOR THE CANS IS SIGNIFICANTLY MORE ECO-FRIENDLY AND LESS IMPACTFUL THAN GLASS AND APPROXIMATELY THE 80% OF A CAN IS RECYCLABLE COMPARED TO JUST 30% OF GLASS, ADDITIONALLY, THE CANS ARE 7-8 TIMES LIGHTER THAN GLASS BOTTLES, DRASTICALLY

REDUCING FUEL CONSUMPTION DURING TRANSPORT AND ALSO ALUMINUM COOLS MUCH FASTER THAN GLASS, REQUIRING FAR LESS ENERGY FOR REFRIGERATION, A MAJOR ENERGY-SAVING ADVANTAGE THAT SLASHES CARBON FOOTPRINTS.

IN ITALY AND GLOBALLY BUBBLY WINES ARE WASTED ON AN ENORMOUS SCALE FOR BILLIONS OF LITERS THROWN AWAY YEARLY

IMAGINE SOMEONE BUYING AN EXCELLENT BOTTLE OF BUBBLY WINE FOR €20/25 AND DISCARD THE LEFTOVER WINE ONCE IT GOES FLAT, SI IT NOT JUST WASTEFUL AND UNETHICAL? BY CHOOSING CANS, CONSUMERS EMBRACE A CONSCIOUS CONSUMPTION, RESPECTING BOTH THE ENVIRONMENT AND THE LABOR OF THOSE WHO PASSIONATELY CULTIVATED THE LAND, NURTURED THE GRAPES, AND CRAFTED EXTRAORDINARY WINES.

BIANCO’VIVO® AND ROSÈ ROMANTICO® REDEFINE LUXURY AS ACCESSIBLE, RESPONSIBLE, AND DEEPLY HUMAN, A TOAST TO INNOVATION THAT HONORS BOTH NATURE AND CRAFTSMANSHIP

MY WINES ARE SUBSTAINABLE

MY WINES AND SWEETIES + APERITIF EXPRESS THEIR FULL BEAUTY AND QUALITY THROUGH INNOVATION, THAT’S WHY I’VE CREATED A CREATIVE STUDIO DEDICATED TO CRAFTING BEAUTY AND PERFECTING EVERY SINGLE DETAIL TO OBTAIN STYLISTIC & ARTISTIC HARMONIES

IN MY STUDIO, ENVISION NEW PRODUCTS, THEIR PACKAGING, FUNCTIONALITIES, ACCESSORIES, AND EVEN ELEMENTS SEEMINGLY UNRELATED TO THE WINE WORLD THOUGH NOTHING TRULY IS.

I DESIGN PRODUCTS THAT, WHILE CONSISTENT IN THEIR CORE ESSENCE, THEY EVOLVE INTO A NEW PURPOSE LIKE FOR EXAMPLE LIMITED-EDITION DRIVEN AND TIED TO SPECIFIC EVENTS IN A CONSTANT FUTURE PROSPECTIVE AND DEVELOPMENT

MY WINES ARE ALIVE AND LIKE ALL LIVING THINGS, THEY ARE NOT MONOLITHIC OR STATIC, THEY TRANSFORM AND ADAPT, MUCH AS WE DO THROUGHOUT OUR LIVES.

BIANCO’VIVO® AND ROSÈ ROMANTICO® ARE MORE THAN JUST WINES THEY ARE DYNAMIC EXPRESSIONS OF CRAFTSMANSHIP, DESIGN, ART, ETHICS AND HUMAN CONNECTION, CRAFTED TO INSPIRE AND EVOLVE WITH THE WORLD AROUND THEM

MY WINES MY STUDIO

BIANCO’VIVO® SPARKLING WINE

ROSE’ROMANTICO® SPARKLING WINE

MY WINES AND FOOD PRODUCTS ARE NOT DEDICATED OR INTENDED TO FILL A SPACE IN THE MAINSTREAM OF THE WINE INDUSTRY BUT THEY ARE AN ODE TO BEAUTY, & LOVE 4 LIFE!

MY WINES LOVE 4 LIFE

A NEW BEGINNING AND BRIGHT

BIANCO’VIVO® SPARKLING WINE

ROSE’ROMANTICO® SPARKLING WINE

FUTURE BETWEEN THE WONDERFUL WINEYARD HILLS THAT MY LOVING SISTER LOVED THE MOST AND ME IN THE MIDDLE OF MY APPARENT CREATIVE CHAOS THAT SOMEHOW HAUNTS ME AND MAKE MY JOY

BIANCO’VIVO

WINEDESIGN STUDIO

MASSIMO TESCARI PAOLA TESCARI (RIP)

BIANCO’VIVO® SPARKLING WINE

MY WINES IN MY INNOVATIVE CAN

MY WINES ARE FILLED IN A SLIM 250 ML CAN, WHICH, COMPARED TO A GLASS BOTTLE, IS DECIDEDLY MORE SUSTAINABLE AND ECOFRIENDLY

A CAN WITH COMPACT DIMENSIONS, MAKING IT LIGHTWEIGHT AND EASY TO TRANSPORT ANYWHERE, IT CHILLS MUCH FASTER, OFFERING SIGNIFICANT ENERGY SAVINGS AND IN MANY WAYS, IT’S ALSO MORE ETHICAL, AS IT ENCOURAGES MINDFUL AND MODERATE CONSUMPTION

THIS CAN WAS DESIGNED TO ADDRESS A COMMON ISSUE WITH SPARKLING WINES WHOM OFTEN, THEY ARE LEFT IN A BOTTLE AND UNFORTUNATELY DISCARDED

IN ITALY AND AROUND THE WORLD, THERE IS AN ENORMOUS WASTE OF SPARKLING WINE, WITH BILLIONS OF LITERS THROWN AWAY EACH YEAR AND FOR EXAMPLE, IF SOMEONE BUYS AN EXCELLENT PROSECCO OR SPUMANTE, PAYING A FAIR PRICE FOR A BOTTLE, BUT ONLY CONSUMES A PART OF IT AND ENDS UP DISCARDING WHAT INEVITABLY BECOMES “FLAT,” I BELIEVE IT’S MORE PRACTICAL AND ETHICAL TO CONSUME MORE CONSCIOUSLY, RESPECTING BOTH THE ENVIRONMENT AND THE HARD WORK OF THOSE WHO CULTIVATED THE LAND WITH PASSION AND EFFORT TO PRODUCE EXTRAORDINARY GRAPES AND WINES

EVERY YEAR, THE DISPOSAL OF WINE, OFTEN DONE UNCONSCIOUSLY, CAUSES SIGNIFICANT HARM TO THE ENVIRONMENT AND REPRESENTS AN ECONOMIC LOSS FOR BOTH THE BUYER AND INDIRECTLY THE PRODUCER AND SELLER.

I CHOSE TO RESPECT THE ENVIRONMENT AND THE LAND THAT YIELDS THE FRUITS OF MANUAL LABOR WITH PASSION, SWEAT AND ABOVE ALL, I AIM TO RESPECT MY WINE CONSUMERS BY OFFERING EXCEPTIONAL QUALITY IN A SPECIAL CONTAINER THAT MINIMIZES THE LIKELIHOOD OF WINE BEING WASTED

A CAN THAT WAS CONCEPTUALIZED AND PRODUCED WITH METICULOUS ATTENTION TO EVERY TECHNICAL, AESTHETIC, AND FUNCTIONAL DETAIL, REFLECTING THE CARE AND QUALITY WITH WHICH MY WINES ARE MADE

WINES FOR WHICH ALL THE TECHNICAL INNOVATIONS I DESIGNED FOR THE CAN SERVE A PRECISE PURPOSE. WINES WITH WHICH I CRAFT MY COCKTAILS AND ALL MY SWEETIES AND APERTIF PRODUCTS, BECAUSE HAVE AN ABSOLUTE RESPECT FOR TRADITION AND QUALITY. BUT I ALSO BELIEVE IT’S NECESSARY TO INNOVATE, TO OPEN NEW PATHS AND NEW SCENARIOS A REVOLUTION? YES, I BELIEVE SO.

BIANCO’VIVO®

SPARKLING WINE

THE FUTURE OF WINE PACKAGING? BEYOND THE BOTTLE, A REVOLUTIONARY CAN DESIGNED WITH INNOVATIVE UNIQUE FEATURES FOR EXCELLENCE

MY WINES ARE FILLED IN MY SPECIAL ALUMINUM CAN PROVIDED WITH UNIQUE TECHNICAL AND FUNCTIONAL INNOVATIVE FEATURES

SUCH AS:

• A LINING SPECIFICALLY MADE FOR WINES THAT PREVENT THE CONTACT BETWEEN WINE & THE ALU SURFACE

INNOVATIVE

CAN FEATURES

• SAFETYCAP®

• THE THERMOLABEL®

• GLASSTRAW BIANCO’VIVO® & ROSE’ROMANTICO®

• AIR KEKOON®

PURITY AND PROTECTION IN EVERY SIP, A REVOLUTION IN CAN SAFETY

SAFETYCAP® IS A SINGLE-USE CAPSULE PLACED IN A STERILE ENVIRONMENT

IT SERVES THE CRUCIAL FUNCTION OF PREVENTING AND AVOIDING SURFACE CONTAMINATION, ENSURING THE PRODUCT IS SAFE AND SANITIZED BEFORE CONSUMPTION

SAFETYCAP® IS MADE WITH SPECIALIZED HEAT-SHRINKABLE/ALUMINUM MATERIALS

ONCE APPLIED, SAFETYCAP® PROTECTS ALL SURFACES THAT COULD BE EXPOSED AND SUBJECT TO POTENTIAL CONTAMINATION AND MORE SPECIFICALLY, IT COVERS ALL THE UPPER SURFACES OF THE CAN AND THE LID, INCLUDING THE OPENING TAB, AS WELL AS PARTIALLY COVERING THE CONTAINER’S BODY ITSELF, SPECIFICALLY THE RING WHERE WINE MIGHT FLOW DURING CONSUMPTION AND THIS IS ESPECIALLY IMPORTANT SINCE THE WINE

CAN BE CONSUMED DIRECTLY FROM THE CAN IF NOT POURED INTO A GLASS OR SIPPED THROUGH THE GLASSTRAW®

SAFETYCAP® IS EXCLUSIVELY APPLIED TO MY CANS ONLY TO REMOVE SAFETYCAP® SIMPLY PULL IT UPWARD

THE STAMPED AND STERILIZED ALUMINUM DISC CAN BE USED AS A COASTER OR THE ENTIRE CAPSULE CAN BE REATTACHED TO THE CAN, BRIEFLY PREVENTING THE LOSS OF BUBBLES AND AVOIDING ACCIDENTAL SOILING OF THE CAN UPPER PART BEFORE THE WINE IS CONSUMED AGAIN

A BOROSILICATE MARVEL THAT MADE THE GLASS OBSOLETE

GLASSTRAW® IS A STRAW DESIGNED AND CRAFTED WITH A SPECIFIC DESIGN AND MATERIAL FOR THE CONSUMPTION OF MY WINES

GLASSTRAW® IS NOT JUST A USEFUL ACCESSORY FOR WHEN IT’S IMPRACTICAL TO POUR WINE INTO A GLASS, IT WAS CREATED TO MAKE THE GLASS SUPERFLUOUS GLASSTRAW® IS MADE FROM BOROSILICATE BECAUSE THIS MATERIAL HAS SUPERIOR QUALITIES COMPARED TO GLASS AND CRYSTAL (BOTH OF WHICH CONTAIN VARYING AMOUNTS OF LEAD) IT IS NON-POROUS, COMPLETELY HYGIENIC AND DOES NOT RETAIN BACTERIA

GLASSTRAW® IS EASY TO CLEAN, EVEN WITH NEUTRAL DETERGENTS AND MOST IMPORTANTLY IT DOES NOT ALTER THE TASTE OF THE WINE THAT FLOWS THROUGH IT, IT CONTAINS NO HARMFUL SUBSTANCES, AS IT IS MADE FROM NATURAL COMPONENTS SUCH AS SILICA AND OXIDES OF SODIUM AND CALCIUM, WHICH HAVE NO NEGATIVE EFFECTS ON HEALTH, IT IS REUSABLE, STERILIZABLE, AND 100% RECYCLABLE.

GLASSTRAW® AFTER BEING REMOVED FROM ITS SINGLE-USE PACKAGING OR THE DEDICATED SLOT INSIDE EACH TRAY/BOX IS READY TO USE WHY USE A PLASTIC OR PAPER STRAW TO DRINK A SPRITZ AND NON A WINE? AND WHY NOT USE IT INSTEAD OF A GLASS TO DRINK DIRECTLY FROM THE CAN AND WHY NOT ENJOY MY WINES WITH A MATERIAL BETTER THAN GLASS, ESPECIALLY WHEN A GLASS CANNOT BE CONVENIENTLY USED?

THESE QUESTIONS HAVE BEEN ANSWERED IN A WAY THAT FORMS AN INTEGRAL PART OF THE “VISION” BEHIND BIANCO’VIVO® & ROSE’ROMANTICO®, THAT IS A NEW WAY OF CONCEIVING THE CONSUMPTION OF EXTRAORDINARY QUALITY WINE IN EVERY SETTING— FORMAL OR INFORMALAND IN EVERY PLACE

PRECISION IN EVERY SIP BECAUSE TEMPERATURE MATTERS FROM PRESERVATION TO PERFECTION OF SERVING, AN INNOVATIVE AND REVOLUTIONIZING WINE CONSUMPTION WITH A

PRECISION TEMPERATURE

TEMPERATURE IS A CRUCIAL FACTOR IN WINE PRESERVATION BUT EQUALLY IMPORTANT AND FUNDAMENTAL IS THE CORRECT SERVING TEMPERATURE FOR PROPER CONSUMPTION

THE RIGHT TEMPERATURE MAKES THE WINE’S CHARACTERISTICS FULLY PERCEPTIBLE, ITS SWEETNESS, ALCOHOL CONTENT, SMOOTHNESS, AND IT MAXIMIZES THE AROMAS, THEREFORE, IT CANNOT AND MUST NOT BE A FACTOR LEFT TO CHANCE OR UNRELIABLE EXPERIENCE, WHICH IS OFTEN MISTAKEN

THE THERMOLABEL® PLACED ON THE BACK OF THE CAN, WAS DESIGNED AND CREATED TO EQUIP EACH OF MY CANS WITH A REVERSIBLE THERMOMETRIC TOOL

THERMOLABEL® HAS THE IMPORTANT FUNCTION OF VISUALLY INDICATING WHEN THE IDEAL SERVING TEMPERATURE FOR EACH OF MY WINES HAS BEEN REACHED, THIS ALLOWS THE CONSUMER TO CHECK AT A GLANCE WHETHER THE WINE IS NOT JUST SUFFICIENTLY COLD BUT AT THE CORRECT TEMPERATURE AND READY TO BE ENJOYED

LIKE THE SAFETYCAP®, THE THERMOLABEL® IS UNIQUE IN ITS KIND, AS THERE IS CURRENTLY NO OTHER WINE PRODUCER IN THE WORLD WHO HAS HAD THE INSIGHT TO INVENT A THERMOMETRIC TOOL WITH THIS TECHNOLOGY TO PAIR WITH THEIR PRODUCTS

THE SMART PACKAGING FOR THE MODERN WINE LOVER THAT KEEPS MY WINES PERFECTLY CHILLED

AIR KEKOON® IS A SPECIAL PACKAGING BECAUSE IT IS MADE WITH SPECIFIC MATERIALS AND SERVES TWO FUNCTIONS:

1. IT IS CREATED TO CONTAIN A CAN+ GLASSSTRAW® AND ENSURE THAT ONCE PLACED IN THE REFRIGERATOR AND REACHING THE IDEAL SERVING TEMPERATURE, IT MAINTAINS THE TEMPERATURE BETWEEN 6/10°C FOR APPROXIMATELY:

- 1 HOUR WITH AN EXTERNAL TEMPERATURE BELOW 25°C

- 45 MINUTES WITH AN EXTERNAL TEMPERATURE BETWEEN 26/30°C

- 30 MINUTES WITH AN EXTERNAL TEMPERATURE BETWEEN 31/35°C

NOTE: THE PACKAGING MUST NOT BE EXPOSED TO DIRECT OR INDIRECT HEAT SOURCES OR SUNLIGHT

2. ADDITIONALLY, AIR KEKOON® IS SHOCKPROOF, MEANING IT PREVENTS ACCIDENTAL DAMAGE TO THE CAN+GLASSSTRAW®

THE REASON WHY AIR KEKOON® WAS CREATED IS SIMPLE: TO MAINTAIN THE IDEAL SERVING TEMPERATURE FOR A LIMITED PERIOD WITHOUT NEEDING TO PLACE EACH CAN IN ANOTHER CONTAINER, SUCH AS A COOLER BAG, WHICH IS OFTEN BULKY AND INCONVENIENT TO CARRY

AIR KEKOON® CAN BE TAKEN OUT OF THE REFRIGERATOR AND PLACED IN A BACKPACK OR ANY BAG, THEN EASILY TRANSPORTED WHEREVER YOU INTEND TO ENJOY THE WINE AT THE PERFECT SERVING TEMPERATURE

HOW DO YOU REMOVE THE CAN FROM AIR KEKOON®?

IT’S VERY SIMPLE. YOU JUST NEED TO BREAK THE PACKAGING BY APPLYING LIGHT

PRESSURE, PULLING OR MAKING A HOLE IN ANY PART OF IT. ONCE DEFLATED, THE CAN CAN BE EASILY REMOVED AND SERVED A I R K E K O O N ® T H E R M O L A B E L ® G L A S S T R A W ® S A F E T Y C A P ®

INSIDE & OUTSIDE

For each of my products, the packaging is as important as what it contains because the aesthetic and functionality must rapresent the value and quality nature of all my productions

For this reason and additionally to all the basical productive and qualitative aspects for me is essential also what usually is considered a beside activity and all the creative aspects and details identi ﬁ es and quali ﬁ es my Wines, Sweeties & Aperitif

Every season and for each wine-harvest or new Sweeties or Aperitif product as it happens for the Fashion Industry I design new packagings who are the "clothes" of all my products

FEW EXAMPLES

Luxury Boxes for 2/3/4

cans + glasstraws provided with:

Lid & bottom + inside tray + silky tissue paper

Sliding Luxury Box for a single can + glasstraw

Folding Box with gold embossed “ ﬂ owers” for 4 cans+glasstraws

Luxury Boxes for 2/3/4

cans + glasstraws provided with:

Lid & bottom + inside tray + silky tissue paper

Handbag for 2 cans + glasstraws provided

with:

inside tray + silky tissue paper + silky ribbons + glossy gold or rose gold Alu stamp

MY WINES AND MY PRODUCTS EXPRESS THEIR FULL BEAUTY, QUALITY, AND INNOVATION. FOR THIS REASON, I

CONCEIVED AND CREATED A CREATIVE STUDIO WHERE I CRAFT BEAUTY AND METICULOUSLY CURATE EVERY DETAIL OF A PRODUCT FOR WHICH THE HIGHEST QUALITY IS AN ESSENTIAL, UNQUESTIONABLE HALLMARK, YET THEY ALSO RESONATE WITH STYLISTIC AND ARTISTIC REALMS

BIANCO’VIVO

WINEDESIGN STUDIO

Shopper bag for 4 cans+glasstraws or 2 cans+glasstraws and 2 Aperitif salty sable’ biscuits or salty cookies provided with: inside tray+silky tissue paper + silky ribbon+glossy gold or rose gold Alu stamp