BRAND IDENTITY DESIGN Abrandidentitydesignisallaboutyour businessvalues,howyoucommunicate throughyourproductsandservices www.masterinfotech.com
Abrandidentityisyourcompany'soverall personality andapromisetocustomers. However,itisdifferentfrom“brandimage”and“branding” eventhoughallthreeareusedreciprocally.Brandingisthe marketingstrategyofactivelyshapingauniquebrand.A brand,ontheotherhand,referstohowpeoplethroughoutthe worldviewyourcompany. Abrandisacollectionofattributesthatdifferentiateone companyfromanother.Ithasaname,design,symbolorlogo, brandvoice,tagline,andmuchmore.
ABOUT BRAND IDENTITY
WHAT DOES A BRAND IDENTIY INCLUDE Regardless,everybrandrequiresabasicidentity, whichincludesthreekeyelements: Logo .Colorpalette Typography Ifyoucreateawidervarietyofcontent,youmay alsodesignadditionalelementstoexpressyour brandacrossmediums,including: Photography Illustration Iconography Datavisualization
WHAT MAKES A STRONG BRAND IDENTITY Totrulysucceed,youneedtobuildabrand identitythatis… Distinct Itattractsattentionandstandsoutfromrival products. Memorable Itmakesavisualimpact. Scalable Itcangrowanddevelopwiththebrand Flexible Itcanbeappliedinmanydifferentapplications Cohesive:Eachpiececomplementstheother Easytoapply:It’snaturalandclearfordesignerstouse
HOW TO USE YOUR NEW BRAND IDENTITY Andifyou’refeelingoverwhelmedordon’thave theassetstotakeontheprojectyourself,consider bringinginsomeexperthelp.MasterInfotechis therightbrandidentitydesignagencyforyou. We’rehappytohelpyougetyourbrandonthe right Asweallknow,maintainingconsistencyisessentialfor creatingapowerfulbrand.Youcan’tjustthrowyourfresh brandidentityintotheworldandexpectpeopletoknowhowto useitdirectly.Selectapointpersontoansweranyandall questionsrelatedtothebrandapplication,andimplementa systemofqualitycontroltomaintainyourbrandhonestyat everytouchpoint.
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