MEET THE LADIES OF
Issue No. 37
FEBRUARY 2014
Tuckernuck
FEBRUARY 2014
I S S U E N o . 37
THE MATCHBOOK GIRL sports her team's colors on game day. sends her best friend a Valentine. puts her own twist on the off ice dress code. knows that often, less is more. treats herself to her favorite bloom. invests in well-made classics. aces her courses in business school. launches her own start-up.
2
matchbook
TUCKERNUCK
founders Jocelyn Gailliot, Maddy Moore, and September Rinnier Photography by Carol Dronsfield
C O NT E N T S
Feb. 2014
STAPLES 6 DATE BOOK
X
FROM DEEP IN THE HEART x TEXAS BEDDING • GIFTS • HOME
8 NOTE FROM
K ATIE + JANE
10 EDITOR’S WISH LISTS
From Russia With Love Girl Friday Petal Pusher
N E W LO C AT I O N C O M I N G S O O N ! 1435 Westheimer Road • Houston, TX 77006
80 JUST MARRIED 84 ODDS & ENDS
history LESSON
19 10 THINGS YOU DIDN'T KNOW ABOUT...
Peggy Guggenheim 22 KINDRED SPIRIT
C U R R E N T LO C AT I O N 2606 Westheimer Road • Houston, TX 77098 713.942.9797 • www.biscuit-home.com matchbook 3
CONTE NT S
Feb. 2014
culture &
LIVING 7 MAY WE SUGGEST...
Television and Film Reviews
16 ART GALLERY
Le Sport
24 ROSY RED
Valentine's Gifts for everyone on your list
FEATURES 26 FEWER BET TER THINGS
26
Globe-trotting duo Karla Gallardo and Shilpa Shah of Cuyana
42 DRESS CODE CHIC
A visit with Dorie Golkin and Emelyn Northway, founders of the darling new line Of Mercer
58 #TUCKERNUCKING
Brunch with Tuckernuck founders Jocelyn Gailliot, Maddy Moore, and September Rinnier
4
matchbook
42
26
58
DA T E2 014 BOOK
FEBRUARY
Datebook
1
2
L ANGSTON HUGHES BORN IN JOPLIN, MO (1902)
SUPERBOWL SUNDAY
3
4
GERTRUDE STEIN IS BORN IN PITTSBURGH, PENNSYLVANIA (1874)
6
NATIONAL THANK A MAILMAN DAY
7
8
L AURA INGALLS WILDER IS BORN IN MANSFIELD, MISSOURI (1867)
THE BOARD GAME MONOPOLY IS FIRST SOLD BY PARKER BROTHERS (1935)
9
JAMES DEAN IS BORN IN MARION, INDIANA (1931)
THE BEATLES FIRST APPEAR ON THE ED SULLIVAN SHOW (1964)
16
12
14
15
JUDY BLUME IS BORN IN ELIZABETH, NEW JERSEY (1938)
VALENTINE’S DAY
THE FIRST TEDDY BEAR GOES ON SALE IN BROOKLYN, NY (1903)
21
17
19
20
PRESIDENTS’ DAY
ST YLE ICON C.Z. GUEST BORN IN BOSTON, MA (1920)
PRESIDENTS’ DAY
23 TOOTSIE ROLLS ARE FIRST SOLD IN AMERICAN CANDY SHOPS (1896)
POETS SLYVIA PL ATH AND TED HUGHS MEET AT A PART Y IN CAMBRIDGE, UK (1956)
ELIZABETH TAYLOR IS BORN IN LONDON, ENGL AND (1932)
6
matchbook
ANAÏS NIN BORN IN NEUILLY-SUR-SEINE (1903)
26
25 27
THE TOMB OF KING TUTANKHAMEN IS OPENED BY EXCAVATORS IN EGYPT (1923)
29 LEAP DAY
LEVI STRAUSS IS BORN IN BUTTENHEIM, GERMANY (1829)
CULTURE CLUB
May We Suggest
Our picks in movies and television this February
THE MONUMENTS MEN
This highly anticipated drama tells the story of a World War II platoon sent to Germany to recover artwork stolen by the Nazis. The star-studded cast includes George Clooney, Matt Damon, Bill Murray, and Cate Blanchett. Clooney also directed the film. In theaters February 7 WINTER'S TALE
Actors Colin Farrell, Jennifer Connelly, Russell Crowe, and Jessica Brown Findlay (you may recognize her as Lady Sybil of Downton Abbey.) star in this mythical love story. Set in New York City, the tale begins when a burglar falls in love with a dying heiress. In theaters February 14
IN SECRET
Elizabeth Olsen stars in this racy story set in 1860s Paris, based on the novel by Émile Zola. Olsen plays a lonely wife that embarks upon an affair with her husband's childhood friend. Needless to say, drama ensues. In theaters February 21 HOUSE OF CARDS, SEASON 2
Everyone's favorite political drama returns this month with its second season. We can't wait to see what Kevin Spacey, Robin Wright, and Kate Mara's characters have up their sleeves next. All thirteen episodes will become available to Netflix members for instant streaming. This Valentine's Day we'll be cuddling up and ordering in. Premieres February 14
N O T E FROM
Katie + Jane
FEBRUARY
WELCOME TO FEBRUARY, MATCHBOOK GIRLS.
It’s a true honor to share this month’s issue with you. Inside you’ll get to know three female-led companies that have inspired us to no end. Each of the businesses were founded by fearless friends who worked together to take the start-up world by storm. We can’t help but admire their confidence and style. We certainly hope you do too. San Francisco-based
8
matchbook
2014
Cuyana is a luxury e-retailer with a social conscience. The materials for their stunning pieces are responsibly sourced around the globe and celebrate local cultures and craftsmanship. Unlike other retailers trying to convince us to buy more, co-founders Karla and Shilpa are encouraging women to buy “fewer, better things.” Cheers to that. Of Mercer co-founders Dorie and Emelyn refuse to fit fashionista stereotypes. The stylish, young New Yorkers
studied engineering and economics as undergraduates and pursued careers in finance and consulting prior to launching their fashion brand. They hope their workwear designs will inspire women to dress more confidently (and stylishly!) within their office dress codes. We know they’ll be a hit. Tuckernuck co-founders Jocelyn, Maddy, and September invited us to Jocelyn’s Tribeca home for a morning team meeting. The three have carved a niche for themselves in online retail by catering to one lifestyle – the allAmerican prep. Their stellar selection boasts pieces from large and small brands alike and they’ve taken to social media to bring their classic aesthetic to life. A start-up after our own heart. Stay warm and inspired this February! Spring is just around the corner. KATIE + JANE
CONTRIBUTORS
MICHELLE DREWES
Photographer San Francisco, CA
CAROL DRONSFIELD
Photographer New York, NY
THE MATCHBOOK TEAM K ATIE ARMOUR
co-founder editorial director
JANE LILLY WARREN
co-founder creative director
GAIL EARLY
global sales sales@matchbookmag.com CATHY HIGGERSON
copy editor
JORDAN BL ASER
design intern
SARAH GORDON
editorial intern
matchbook
9
1
FROM RUSSIA WITH LOVE
2
K ATIE ARMOUR , E DITORIAL DIREC TOR
stylish choices inspired by the Winter Olympics hosts...
3
4
5 7 6
9 8
1. Yellow Floral Charlotte Chair, Cost Plus World Market, $195 2. Chocolate Faux Fur Throw, Cost Plus World Market, $60 3. Empress Catherine II Brooch, The Hermitage Shop, $80 4. Tulip Teacup and Saucer, The Hermitage Shop, $86 5. Malachite Clock, The Hermitage Shop, $170 6. Anna Karenina by Leo Tolstoy, Amazon, $13 7. Essie Nail Lacquer in Russian Roulette, Nordstrom, $9 8. Victorian Cake Dome, Wisteria, $99 9. Russian Imperial Egg Candleholders, The Met Store, $55
E D I TOR'S
w i sh li st 1
2
3 4
5
7 6
9 8
10
1. Shearling Hat, Net-a-Porter, $310 2. Russian Cathedral Domes Watercolor, Olga Phelps, $10 3. Natural Horn Vase, Jayson Home, $120 4. Bunny Williams Sapphire Mirror, Neiman Marcus, $995 5. Red Valentino Pleated Chiffon Dress, Net-a-Porter, $795 6. Green Tufted Velvet Round Ottoman, Cost Plus World Market, $71 7. Russian Dolls Measuring Cups, Cost Plus World Market, $13 8. Regalia Ballerinas, Anthropologie, $498 9. Russian Imperial Crimson Anemone Earrings, The Met Store, $85 10. Ikat Pillow,
Jayson Home, $150
1
GIRL FRIDAY JANE LILLY WARRE N , CRE ATIVE DIREC TOR
brightening up your 9 to 5 2
3
5
4
7
6 8
1. Knitted Woven Skirt Dress, Topshop, $140 2. Marcel Aurora, Warby Parker, $95 3. Madison Gold Pleated Strap Watch, Coach, $198 4. Antwerp Task Lamp, Furbish, $225 5. Tom Ford Nail Lacquer in Coral Beach, Nordstrom, $32 6. Stripe Pencil Set, J.Crew, $15 7. Graphic Image Desk Dictionary Pink Crocodile Leather, Amazon, $168 8. Salvatore Ferragamo Vara Pumps, Bloomingdale's, $550 12
matchbook
E D I TOR'S
w i sh li st 1
4
5 2
3
6 7
8
9
1. Threshold Campaign Desk, Target, $1502. Prince Charming Paperweight, Biscuit, $32 3. Storage Box Set, Kate Spade, $54 4. Frends Taylor Headphones, Nordstrom, $200 5. Junior Stylist Coat, Modcloth, $200 6. Blair Monogrammed Notecard Set, Design Darling, $30 7. Jawbone Jambox Mini, Target, $138 8. Bamboo Inspired Magazine Rack, The Well Appointed House, $210 9. Lauren Ralph Lauren Newbury Double Zip Satchel, Zappos, $298 matchbook
13
1 2
PETAL PUSHER J ORDAN B L A S E R , DES IG N INTE RN
spring forward with these floral favorites 5
4
3
6
7 9
10
8 11
1. AJ Morgan Round Floral Print Sunglasses, Asos, $27 2. Thanks Letterpress Card, Etsy, $5 3. Arteriors Castillo Porcelain Lamp, Zinc Door, $480 4. Isaac Mizrahi Blossom Petals, Macy's, $43 5. The Time Teller Watch, Nordstrom, $150 6. Poppy Lotus Pillow, John Ronbshaw, $175 7. Red Poppy and Gold Flower Print Pillow, Etsy, $40 8. Floral Hair Bow, ASOS, $8 9. L’Occitane Hand Creams, Sephora, $12 10. Market My Words Top, Mod Cloth, $48 11. Faux Leather Trim Floral Backpack, Nordstrom, $42 14 matchbook
E D I TOR'S
w i sh li st
2
1
3
4
4 5
6
8
9 7
9
1. Merino Silk-Panel Sweater, J.Crew, $118 2. Flower Manicure, Ciate, Sephora, $25 3. Jonathan Adler Wall Pops Flower Garland Wall Decals, Zinc Door, $43 4. Lenny Niemeyer Geo-Floral Maillot, Anthropologie, $219 5. Festive Flower Infinity Scarf, Kate Spade, $89 6. Tailored Shorts in Modflower, Modcloth, $45 7. Uncle Jack Stool, Stray Dog Designs, $475 8. Paper to Petal, Amazon, $199. Orianna Chair, Anthropologie, $998
LE SPORT
ART GALLERY
ma s te r pieces f or athl etes a nd s p or t f ans al ike
3
2
1
5
4 1. Surfer Girl, Paganetti Design, $15 2. Cheerleader and Football Captain by Burt Glinn, Artspace, $1,800 3. The New Yorker Cover, June 25, 1960, Condé Nast Store, $125 4. Girl Doing Handstand on Skateboard, 1965, by Bill Eppridge, Art.com, $80 5.
Vogue, July 1929, by George Hoyningen-Huené, Condé Nast Store, $125
16
matchbook
7
7
6
8
9 10 6. Game, 2000 by William Wegman, Artspace, $1,500 7. Croquet, Art.com, $30 8. A Tennis Court Carved From a Cornfield by Joel Sartore, Art.com, $40 9. Rider. Sketch 1 by Iryna Yermolova, Saatchi Online, $1,400 10. Sink in Float, Samantha French, $55
matchbook
17
11
14
12
15
13
11. Golf Still Life, Art.com, $30 12. Volleyball Net by David Cooper, Saatchi Online, $90 13. Model Swinging Golf Club, Art.com, $80 14. Couple Playing Ping Pong by George Marks, Art.com, $3014. Lacoste by Liz Markus, Exhibition A, $150
18
matchbook
PORTRAIT OF A L ADY
1 0 T H I N G S YO U D I D N ' T K N OW A B O U T. . .
PEGGY GUGGENHEIM Born in New York in 1898, Marguerite "Peggy" Guggenheim became a style icon and legendary patron of modern art. The eccentric Jewish heiress left her world-renowned art collection to the Solomon R. Guggenheim Foundation. Today it remains on display in Venice, Italy, in the striking white stone palazzo she once called home.
1.
Peggy's father, Benjamin Guggenheim, died aboard the RMS Titanic. She was only thirteen years old at the time. It is believed that Benjamin heroically gave up his first class spot on the lifeboat to make room for women and children.
2.
As a young woman Peggy despised her large "potato" nose. In 1920 she decided to have a nose job but found the operation so painful that she insisted the surgeon stop mid-procedure. Her nose forever remained a prominent feature.
3.
When World War II broke out Peggy was living in Paris. She went on an art collecting spree, buying "a picture a day," despite the danger of an impending German invasion. She eventually shipped all the paintings to America in crates marked "household goods" and then fled home herself.
4.
During her time in America, Peggy was credited as having discovered abstract painter Jackson Pollock. She supported him for two years in exchange for his art and considered this
patronage "by far the most honorable achievement."
5.
On the opening night of her first gallery, Art of This Century, Peggy wore mismatched earrings made by her artist friends. One was by Alexander Calder and the other by Yves Tanguy to show her "impartiality between surrealist and abstract art."
6.
Peggy had a voracious sexual appetite, marrying three times and engaging in an endless string of affairs. One of her lovers was Irish matchbook
19
20
matchbook
writer Samuel Beckett. "His comings and goings were completely unpredictable, and I found that exciting," wrote Peggy in her autobiography. "[He'd] show up in the middle of the night with four bottles of champagne and wouldn't let me out of bed for two days. Not that I wanted him to." Beckett went on to win a Nobel Prize.
7.
Peggy eventually settled in Venice, Italy. Her palazzo had once been home to another great heiress, the Marchesa Casati. While the Marchesa was known to stroll the grounds with her pet cheetahs, Peggy preferred her pooches. She had more than ten prized Lhasa Apso dogs over the years. They are buried beside Peggy in the palazzo garden.
8.
In 1967 Peggy's only daughter, Pegeen,
died of a suspected suicide at forty-two in Paris. She was a painter and had struggled with depression for many years. Peggy was in Mexico at the time and was devastated by the news. Friends said she never fully recovered from the loss.
9.
Peggy loved to entertain and often hosted parties for famous visitors such as Truman Capote and Yoko Ono. Despite her great wealth, she was remembered by her guests for her frugality. Forgoing any extravagance, she often served whiskey and potato chips.
10.
Before she began collecting Peggy knew nothing of modern art. She enlisted the the help of her friend French surrealist painter Marcel Duchamp to teach her all he knew. She later credited Duchamp's teachings as "the great influence of my life."
READING L I ST Intrigued? Learn more about Peggy's adventuresome life from these great reads... CONFESSIONS OF AN ART ADDICT, AMAZON, $12 ART LOVER: A BIOGRAPHY OF PEGGY GUGGENHEIM, AMAZON, $13 THE MISTRESS OF MODERNISM, AMAZON, $10
matchbook
21
KINDRED SPIRIT
1
2
PEGGY reim agined fo r a n ew age 3
4
7 5 8
6
22
matchbook
9 10 11
14
13
12
16
15 APARTMENT AND WARDROBE
1. Sunglasses, Guggenheim Store, $250 2. Etruscan Petal Earrings, Anthropologie, $38 3. Fortuny Mugs, Chelsea Gifts, $360 4. Lizzie Fortunato Clutch, Shopbop, $250 5. Issa Draped Charmeuse Gown, Net-a-Porter, $995 6. Tory Burch Cutout Slippers, Net-aPorter, $2857. Antique Map of Venice, Blue Monocle, $25 8. Bone Hexa Table, Wisteria, $509
9. Murano Glass Chandelier, Design Within Reach, $2,940 10. Marni Glass, Jayson Home, $20 11. Maze Pillow, Jayson Home, $295 12. Lhasa Apso, David Lloyd Gallery, $14 13. MarbleDripped Ceramic Vase, Williams-Sonoma, $349 14. Kate Spade Swirl Around Graduated Necklace, Shopbop, $128 15. Ekko Standing Circles Mobile, Design Within Reach, $295 16. Candace Upholstered Arm Chair, Target, $250 matchbook
23
1
ROSY RED
Valentine's gifts for everyone you love...
3
2 4
5
7
6
8
9
1. Medium Dot Socks, J.Crew, $15 2. Jack Spade Conway Watch, Zappos, $298 3. Safari Table Lamp, Zinc Door, $450 4. Knit Tie, Nordstrom, $40 5. Jolly Roger Coaster Set, Smathers and Branson, $75 6. NARS Lipstick in Cinematic, Nordstrom, $26 7. Monogram Stud Earrings, Nordstrom, $52 8. Play Comme des Garรงons Hooded Sweatshirt, J.Crew, $340 9. Vans Sneakers, J.Crew, $60
1
3
2
6
4
5
9
8 10
7
1. Markus Lupfer Lip-Print Sweater, Net-a-Porter, $275 2. Big O Key Ring, Calypso St. Barth, $653. Red White, c.1962 by Ellsworth Kelly, Art.com, $1904. Bull's-Eye Cuff Links Brooks Brothers, $165 5. Beats Studio High Definition Headphones, Nordstrom, $300 6. Rosalyn Bra, Net-a-Porter, $75 7. Pretty Much Everything by Inez van Lamsweerde and Vinoodh Matadin, Net-a-Porter, $70 8. Rebecca Minkoff Quilted Affair Bag, Shopbop, $295 9. Rosalyn Tulle Briefs, Net-a-Porter, $45 10. Essie Nail Lacquer in Tiny Winey, Nordstrom, $9 matchbook 25
26
matchbook
FEWER
BETTER THINGS PHOTOGRAPHY BY MICHELLE DREWES
Karla Gallardo and Shilpa Shah are determined to change the way we
think about fashion. Since launching their label, CUYANA , in 2012,
the duo has been creating responsibly sourced apparel and accessories that are as timeless as they are chic. Each Cuyana collection is inspired
by a different country – think cashmere from Scotland, leather from
Argentina, and alpaca from Peru – and celebrates the individual culture's design aesthetic and craftsmanship. By keeping things online only, Karla
and Shilpa have been able to sell their luxury goods without guiltinducing price tags. Unlike today's fast fashion, the girls of Cuyana want
us to buy "fewer, better things" that last a lifetime. In 2013 the duo raised
an impressive $1.7 million in seed funding to scale out their venture, leaving the tech and fashion industries all abuzz. Matchbook dropped by
Cuyana's San Francisco showroom on Union Square to see the stunning, ethically produced product first hand.
Let’s start at the beginning, how did you two meet?
KARLA: We met when I was in business school at Stanford, and Shilpa came as a prospective student to one of my entrepreneurship classes. I had just learned that morning what a UX designer was and needed to find one for a group project I was working on, and Shilpa stood up and introduced herself as a UX designer – so obviously I went and spoke to her after class and recruited her for my project. She ended up going to business school at the University of California, Berkeley, but we stayed in touch and became good friends. When it came time to start Cuyana, I knew she'd had this dream to create be the perfect co-founder. pieces that every woman And when did the idea for can wear and love forever. In order to do this, we decided Cuyana get hatched? to focus on two key things: KARLA: I had been the actual product, and working on the idea – living, then brand and story. For dreaming, breathing Cuyana the product, we make sure and what it could become our pieces have the highest – since graduating from quality and ethics. We business school in 2010. In work with suppliers in each 2011, I finally put the plan country we visit to source the into action and recruited best materials possible, and Shilpa to be my co-founder. we bring these collections SHILPA:I was thrilled to directly to the consumer for join her. Cuyana means "to previously unattainable low love" in Quechua, and we price points. The design of 28
matchbook
our collections is centered around a classic, simple, yet versatile style – our products transition from day to night and from year to year. As for the brand, we want to share the stories behind all of our pieces, and allow customers to find treasures from around the world that become staples of their closets. Our hope, with Cuyana, is to encourage individuals to shop intentionally, own fewer, better things, and consequently live a fuller, richer life.
matchbook
29
30
matchbook
matchbook
31
32
matchbook
What does it mean to be a fashion brand with a sense of social change? SHILPA: It means that we seek to be a fashion company that has an impact beyond just creating beautiful apparel and accessories. We are probably one of the only fashion brands that encourage customers to buy less. This philosophy of "fewer, better things" is incredibly important to us, and something we personally started a few years ago. I’d spent all this money and I still felt like I didn’t have the right thing to wear. But as I’ve started investing in fewer pieces, I’ve seen how good it feels. People really love our pieces because of the meaning behind it: intentional buying, shopping consciously, loving what you buy – and donating the pieces you no longer wear to those who need it. This lifestyle of simplicity and giving back is incredibly important to us and an integral part of our brand. We love that you celebrate a new country with each collection. How do you choose the countries? matchbook
33
34
matchbook
matchbook
35
KARLA: Celebrate is the perfect word to use! We choose countries based on material and craftsmanship – we seek to find the most premium materials and expert, local artisans. We have traveled to Ecuador for its straw, Peru for its alpaca, Scotland for its cashmere, Argentina for its leather, and Turkey for its cotton and linen. Many of the local craftsmen we work with in these countries used to produce for the most prestigious luxury brands, but because many luxury brands have moved production to China in the last decade, these suppliers are left with excess capacity and knowhow. So we're able to work with them and leverage their amazing artisan skills and knowledge for our collections. Many of our suppliers are small, family-owned businesses that have centuries of knowledge on how to handcraft the finest cashmere sweaters, or develop the best straw hats. Which countries have you celebrated thus far? SHILPA: We've done eight country collections, 36
matchbook
starting with Ecuador, then Peru, India, Argentina, Japan, Mexico, Turkey, and Scotland. Karla, having grown up in Ecuador, was the Summer/ Fall 2011 collection near and dear to your heart? KARLA: Yes, definitely. I love all the collections, but the one nearest and dearest to my heart, and heritage, is the Ecuador collection of Panama hats. It was actually the inspiration for starting Cuyana. Since I was born
and raised in Ecuador, I wanted to share the story behind Panama hats. Their origin is actually rooted in Ecuador, but because workers wore them while building the Panama canal, they were misnamed. Furthermore, I saw such a high markup between the cost of the hats in Ecuador – beautiful, hand-woven hats made of the highest quality straw – and the cost of those sold in the U.S. that I saw a unique opportunity.
What can you tell us about your Namesake Collection? KARLA: The Namesake Collection is a collection of our "perfect" pieces – bestsellers designed with a classic, timeless aesthetic, and named after the individuals who inspired the piece, and Cuyana in general. When we launched the collection, we also launched a contest to engage our community, asking customers to submit photos via Instagram of what is "perfect" to them, whether it's the perfect pair of
shoes, the perfect weekend morning, or the perfect first kiss memory. Whoever's photos inspire us the most with their story will have one of our "perfect" pieces named after her! And what about the My Perfect permanent collection? SHILPA: The My Perfect permanent collection is a collection of the pieces from each country collection that were bestsellers and that customers keep asking for. We move these pieces into our My Perfect collection
when the season is over so that they are available yearround. Which pieces do you find yourselves returning to time and time again? KARLA: I absolutely love our leather tote. We describe it as perfect because it's designed with a super classic, timeless style. It's made from the best Argentine leather we could find, and it's roomy enough to fit my laptop and everything I need on a daily basis. matchbook
37
SHILPA: I agree. Love my tote(s)! I have them in many colors and monogrammed with my initials. I also love our baby alpaca infinity scarf; it's super easy to just throw on. I love traveling with it, and its timeless design will never go out of style. Can you explain the Lean Closet Movement? SHILPA: The Lean Closet Movement is a mission to create more intentional buying and to simplify one’s closet. We want people to focus on investing in key pieces that they’re always going to wear, and encourage them to take all those forgotten things that they’ve accumulated and gift them to others who can use them. We were inspired by all of the excess we see in the fashion industry, and all of the extra “stuff ” we, ourselves, had accumulated. We discovered that by simplifying our lives and adopting this idea of a lean closet, we were able to live fuller lives. We actually just introduced The Lean Closet Series in January this year, helping our customers learn how to buy intentionally and simplify their closets. Each week we have original content written by top editors and influencers (from PureWow, In Style, Real Simple, and others) that gives customers tools to refine their style, organize their closet, discover and donate things they no longer wear, and so 38
matchbook
forth. You can read more at www. cuyana.com/leancloset-series. What do you find most gratifying about having started your business? SHILPA: The most rewarding part has been connecting with our customers,and seeing how we have been able to help them change both their consumer behavior and their expectations of brands. On consumer behavior, so many of our customers have embraced our fewer, better things philosophy and pledged to buy intentionally and build a lean closet. When they share this with us, it's incredibly touching. Regarding expectations, so many of our customers have told us that we have not only met their expectations, but surpassed them, and this idea of changing customers' expectations, elevating them rather than disappointing them, has been extremely rewarding as well. What’s up next for Cuyana? KARLA: We have some amazing plans for 2014. We've kicked the year off with our Lean Closet Series, which has received an amazing response. We'll also be launching some incredible new collections for spring and summer, have some fantastic partnerships coming up, and we are continuing to build out our team. It will be a year filled with travel, design, inspiration, and collaboration.
•
matchbook
39
FOL LOW C UYAN A Facebook • Twitter • Instagram • Pinterest 40
matchbook
matchbook
41
42
matchbook
CHIC DRESS ODE C
HE DAY DORIE GOLKIN AND EMELYN NORTHWAY MET THEY WERE WEARING THE SAME DRESS. IT WAS THEIR FIRST WEEK OF WHARTON BUSINESS SCHOOL AND THE TWO INSTANTLY BONDED OVER THEIR SHARED FASHION SENSE. HAVING WORKED IN FINANCE AND CONSULTING,
BOTH HAD GROWN FRUSTRATED BY THE LACK OF AFFORDABLE PROFESSIONAL ATTIRE ON THE MARKET. LUCKY FOR US, THE TWO HATCHED A PLAN. THIS WINTER DORIE AND EMELYN LAUNCHED
OF MERCER
TO PROVIDE WOMEN WITH DESIGNER QUALITY
WORKWEAR THAT DOESN’T BREAK THE BANK. THE STYLISH AND TASTEFUL PIECES HAVE ALREADY BEEN SPOTTED ON TRENDSETTERS SUCH AS OLIVIA PALERMO, AND AFTER ONE BRUSH WITH THEIR LUXURY ITALIAN WOOL IT’S EASY TO SEE WHY. WE PAID THE GIRLS A VISIT AT DORIE’S COLORFUL MANHATTAN APARTMENT TO GET THE INSIDE SCOOP.
PHOTOGRAPHY BY CAROL DRONSFIELD
matchbook
43
44
matchbook
matchbook
45
46
matchbook
What do you wear each day now that you’re running your own business? D: We always joke that now that we’ve found the solution to our workwear woes, we don’t actually need it. We love our dresses and blazers, so when we’re out-and-about, we’re usually wearing them. But in the office, we often just wear jeans. Have you always loved fashion?
How did Wharton prepare you to launch Of Mercer?
What was the dress code at your f irst job?
D: My dress code E: Wharton has a in consulting was a strong and growing bit atypical because community of it depended entirely entrepreneurs, making on the client I was it a great place to working for. The goal launch a business. was for us to blend in – We were part of an so when my client was a incubator (the Wharton bank, I wore a full suit, Venture Initiation but when my client was Program) and were able a music label, I wore use many of our classes jeans and a T-shirt. I to test and refine our was always looking for concept. Wharton’s versatile pieces to take network of professors, me f rom project to students, and alumni project and fit a variety continues to be a huge of dress codes. resource to us.
E: Always. In seventh grade I was a fashion designer for career day at school. Using my mom’s sewing machine (and no sewing lessons), I created a “visionary” line of pink and purple taffeta tube dresses. For obvious reasons, the line never reached critical acclaim outside of my immediate family, but my love for fashion remained. Who in your has inspired the Of Mercer style? D: The quintessential Of Mercer woman is ambitious, confident, and sees her personal style as an asset. Michelle Obama embodies these qualities she proves that women can look feminine, fashionable, and powerful. matchbook
47
48
matchbook
matchbook
49
What was it like making the transition f rom a career in f inance to fashion?
That has taken some getting used to.
What makes Of Mercer’s pieces different f rom E: The transition was other workwear on the not just f rom finance to market? fashion but also f rom corporate to startup. E: Our quality (for In finance, I had access the price) and our to tons of resources style. Our quality is to help research and on par with any of analyze every decision the contemporary I made. Without those designer brands resources in a startup, sold at department we often have to make stores. We use the decisions with a lot same fabric mills, the less information and same factories, and I analysis than we’d like. personally feel that our 50
matchbook
fit is more flattering than many of them. But because we’re direct to consumer, we can sell our dresses for a f raction of the cost of those brands. Stylewise, while we do have some basics, our take on workwear is a bit edgier and more fun than a lot of the workwear that’s out there. We use color, leather trimming, and other details to make our pieces stylish and unique, but always office-appropriate.
matchbook
51
52
matchbook
matchbook
53
54
matchbook
What is your favorite dress f rom the collection? D: The Thompson Dress. It has sleek lines, comes in fun colors, and the exposed zippers are great edgy details! E: The Carnegie Dress. I’ve always loved Audrey Hepburn’s fit-and flare silhouettes, and I’m mildly obsessed with neoprene, so this is a no-brainer for me. Have you been recruiting all your old coworkers to wear Of Mercer? D: Yes! They face the same challenges we did of finding high-quality, stylish workwear within their budgets, so Of Mercer is a welcome addition to their lives. What advice do you have for fellow female entrepreneurs? E: Make sure you have a support system. Entrepreneurship is really exciting but is filled with highs and lows. It's really helpful to have someone to turn to for advice (Because there are days when you need a lot of it!) and to help you through the lows. Dorie and I are lucky to be f riends turned co-founders, but even without a co-founder, a mentor can make your experience a whole lot easier.
•
matchbook
55
FOL LOW O F MERC ER Facebook • Twitter • Instagram • Pinterest 56
matchbook
matchbook
57
58
matchbook
#TUCKERNUCKING Photography by Carol Dronsfield
A new website is making waves in the world of prep and it goes by the name T U C K E R N U C K . Established in 2012 by
seersucker-sporting f riends Jocelyn Gailliot, Maddy Moore,
and September Rinnier, the retail site has become the online destination for all things New England chic. From smaller burgeoning brands such as Persifor to iconic old-school
labels such as Bass Shoes, Tuckernuck has become the onestop shop for all who love classic, all-American style. By
embracing social media – they encourage shoppers to share photos of themselves with #tuckernucking – the young,
preppy brand is flourishing. Join us at the Tribeca home of
co-founder Jocelyn Gailliot for a behind-the-scenes glance at the stylish Tuckernuck team.
matchbook
59
CULTURE CLUB
60
matchbook
matchbook
61
62
matchbook
What inspired you to launch Tuckernuck? We couldn’t find any of our favorite small (or large) brands online on one shopping platform, so we ended up doing most of our shopping at various boutiques and haberdasheries across the country while on vacation. We felt the brands that make up this all-American lifestyle were very fragmented and needed to be consolidated and celebrated within one inspirational site. When it came to showcasing the clothing, we were continuously inspired by the almost utopian content that we find in issues of Martha Stewart, Town and Country, and in coffee table books. We wanted to create an online world where this
type of content could actually jump off the page and become part of our customers’ families, homes, and adventures. Where did the name come from? Tuckernuck is a tiny island off the coast of Massachusetts between Martha’s Vineyard and Nantucket. Many a sailor has stumbled upon this little gem on their adventures off the Cape, including a few of us who have tooled the waters of Nantucket. We thought it was a name that embodied what the brand should be – adventurous, playful, classic, unexpected, and a bit nostalgic. matchbook
63
How would you best describe the brand you've built? When we launched we wanted to build a brand, not a website. We wanted to be associated with both the comfort of nostalgia and the excitement of something new and fresh. We wanted a brand that was both classic and playful and always perfectly imperfect. We want people to come to our site to be inspired, not to just shop. We hope that we have created a brand that is friendly, and a #tuckernucking world that inspires adventure and new experiences. Â 64
matchbook
How did you assemble the founding team? It was lucky timing really. Maddy and September were best friends from college and were working together in retail when Jocelyn moved back to the U.S. from working in finance in Hong Kong. We decided there was a real opportunity to create a platform that used rich content to bring awareness to a lot of our favorite small brands that seemed to need a voice online. There were websites that aggregated hipster and alternative brands like Urban Outfitters, ModCloth and Nasty Gal, but there wasn’t a site that was aggregating and celebrating the brands that made up a more preppy, all-American aesthetic. So we teamed up with our other close friends, Sophie
matchbook
65
Newbold (Creative Director) and Emily Hayes (Community Manger), and Tuckernuck was born. How is shopping on with Tuckernuck different from other online retail experiences? We try to use inspirational content to make our website about a movement and a lifestyle as well as the clothes that go with it. We pride ourselves on the authenticity of the merchandising and try to provide our customers with products and ideas that are attainable, participatory, and fun. As we continue to grow we will continue to upgrade 66
matchbook
the shopping experience. Why did you decide to use your friends instead of professional models in the lookbooks? Our budget! Tuckernuck is a true startup launched above our parent’s garage. Our small budget played a strong role in the first design of our catalog and website. The models were friends and the shoot was in our neighborhood. Our customers loved the romantic notion that they may have somehow come across our models in fun places and that they were so relatable, so we decided to run with the concept and continue to
matchbook
67
use our friends in shoots. It actually makes for really authentic photos, because everyone really is having a blast on some playful adventure. You sell a wide variety of small and large brands. How do you choose? We try to combine new, exciting brands and large iconic ones for an offering that spans generations and represents a timeless look based on ease tradition and American cool. We search high and low to discover untapped brands rich in stories and design, making every visit to our website fresh and unexpected. 68
matchbook
Who came up with the #tuckernucking hashtag? When it comes to defining Tuckernuck, the clothing is just the beginning – it’s about wholeheartedly embracing a lifestyle of discovery. We know that the Tuckernuck guy and gal spend weekends scrounging through flea markets, perusing art museums, crabbing off a dock, taking a sailboat out, attending a cooking class and wine tasting, and doing so much more. We create assortments that will not only surprise and delight our customer but also suit their adventures. The #tuckernucking hashtag lets us see all of this come together, and inspires
everyone to participate. None of this ever goes out of style. We love your blog. How did you come up with the idea to do personal style posts? We realized we are so much more inspired by our friends and families’ style choices than any celebrity, so we decided to create a blog that revolved around this idea. The people we feature span all ages and are supposed to be interesting, fabulously stylish, and of course, relatable. It’s a way for our customers to see the clothes on real people in real life situations. What is your favorite piece on Tuckernuck? Maddy: I'm in wedding planning mode and just picked out the Cleopatra dress by Cynthia Steffe to wear to my rehearsal dinner. It’s perfect! Jocelyn: The icon shirt. I have it in every color and wear it constantly. There is nothing more matchbook
69
70
matchbook
versatile then a crisp, classic button down. We recently added the ability to subtly monogram them for a fun way to personalize it. September: The velvet, skull and bones loafers by Del Toro. They are so warm for this frigid weather and somehow go with everything. Will there be a brickand-mortar Tuckernuck someday? For the moment, we are very focused on the online world, but we had a pop-up [in Georgetown] for the holidays, and it was wildly successful. We absolutely see brick and mortar in Tuckernuck’s future and have some very innovative ideas for how to bridge the online and offline shopping experiences. We are excited to put these to work at some point down the road. We want to make sure we take the time to do it right though. matchbook
71
What's up next for Tuckernuck? We are working on expanding our tots section. By summer, there will be an extensive offering of playful brands and adorable content for babies and toddlers. We also have a "Preptro" bazaar in the works where you will be able to find everything from vintage barware to Lilly Pulitzer blazers, Patagonia aztec pullovers from the '90s, neon ski suits from the '80s, and so much more. We are having more fun with this than you could ever imagine.
•
72
matchbook
matchbook
73
FO L LOW C EC E! Blog • Pinterest 74
matchbook
matchbook
75
76
matchbook
matchbook
77
78
matchbook
FOL LOW T UC K ERNUC K Facebook • Twitter • Instagram • Pinterest matchbook
79
JUST MARRIED
THE LOCATION... The Riviera
TORY & BRIAN BENOIT
Country Club in Pacific Palisades, California
WE MET... In the Tap Room
at the New York Athletic Club.
THE PROPOSAL... Happened
at our apartment in Hell’s Kitchen. “Marry me?” was spelled out in rose petals. MY DRESS… Was two inches
too long. My bridesmaids chopped off six layers of tulle right before the ceremony. IT FELT VERY "US" BECAUSE…
We flew in our wedding cake from New York City, and made the signature cocktails our favorite drinks – chardo on ice and Coors Light) WE HONEYMOONED IN…Cabo
San Lucas at Las Ventanas.
80
matchbook
PHOTOGRAPHY BY AMY AND STUART PHOTOGRAPHY
matchbook
81
JUST MARRIED
THE LOCATION... In
DIANA & PATRICK HAND
Chicago, Illinois, at St. Michael in Old Town. Our reception was at the Union League Club of Chicago. WE MET... During First
Fridays at the Museum of Contemporary Art. THE PROPOSAL... On
January 18, 2013, after a romantic dinner at Geja's Café (a fondue restaurant in Chicago), Patrick got down on one knee on Armitage Avenue. After I said yes, a limo arrived with champagne to take us around the city and celebrate! MY DRESS… Was
Vera Wang.
IT FELT VERY "US" BECAUSE… The wedding
was an elegant, classic celebration. WE HONEYMOONED IN…
Old San Juan, Puerto Rico.
82
matchbook
PHOTOGRAPHY BY GEORGE STREET PHOTO
matchbook
83
ODDS & ENDS
4KATIE
& JANE5
share their latest obsessions...
CASSIDY VEGAN WEEKENDER BAG, SOLE SOCIETY, $70 "My go-
to for long weekends – I'm so impressed with the texture and rich color of the vegan leather." JANE
DASH & ALBERT BOHEMIAN WOOL WOVEN RUG, ZINC DOOR, $101
"I adore this spring palette for a bedside rug." JANE
OSCAR DE LA RENTA FAUX CORAL RING, SHOPBOP, $190
MAISON PREMIERE, BROOKLYN, NY
"There's nothing more romantic than champagne and oysters at this cozy Williamsburg joint." KATIE
84
matchbook
"This ring exudes nautical chic." JANE
THE DESIGN BOOK, JAYSON HOME & GARDEN, $20
"This little gem gives the background of 500 iconic pieces by greats such as Charles and Ray Eames." KATIE
GLAMOUR STYLE MAGNETS, BISCUIT, $16
"These cheeky magnets are going front and center on my fridge." JANE
NEW BALANCE 574 SNEAKERS, NORDSTROM, $70 "Just ordered these
KATE MOSS BY CORINNE DAY, NATIONAL PORTRAIT GALLERY LONDON, £25 "The
blue beauties for walking my pug around the hood." KATIE
latest addition to my art collection."
KATIE
STRAWBERRY HILL, ST. ANDREW, JAMAICA
"I fell in love with this stunning Blue Mountain retreat over MLK weekend." JANE
IT'S ALL GOOD BY GWYNETH PALTROW, AMAZON, $21 "In 2014
I will learn to cook with Gwynnie as my guide." KATIE matchbook
85
See you next month!
e
IN THE MEANTIME, WE HOPE YOU’LL JOIN US ON OUR ADVENTURES ON
facebook, twitter, tumblr, pinterest A N D instagram!