Growing
the Medical Practice
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GROWING THE MEDICAL PRACTICE
Industry Trends As the healthcare industry continues evolving due to technology advances and political movements, adjustments are necessary to be made at the practice level. As boomers age, the need for medical care continues to increase. Similarly, 63 percent of physicians are now over the age of 41 which is increasing the retirement rate. An increasing demand of healthcare in addition to the increase in retirement places a large emphasis on recruitment and retention of physicians. Movements such as health care reform are driving a heavy emphasis on strategic direction in medical organizations. Specifically, efficiency is the well-known buzzword and answer to the present industry conditions. Practices are placing a large focus on streamlining operations without compromising quality.
Marketing There are many reasons medical practices have the need to advertise. Some common methods of advertising could be sponsoring local events or instilling a referral incentive program in addition to more traditional forms. All businesses should be focused on mobile optimization as well, mainly making sure your phone number can be accessed via click to call on a smart phone. Whether practices are introducing new physicians, locations, or services; all are centered around the intention to generate more patients and growth of the business. Not only does marketing contribute to the generation of new patients, but it can give your brand more legitimacy and assist in the physician recruiting process. Whatever the mix of marketing, the most important step is to track the results of advertising.
Call Tracking Call tracking is one way to measure the effectiveness of your advertising. It works by monitoring inbound sales calls and traces them back to any offline, online, or mobile service. A unique phone number is assigned to each marketing source such as print ads, email ads, keyword searches. That way you know which source is generating phone calls, and which aren't.
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GROWING THE MEDICAL PRACTICE
Call Recording and Other Features Call recording is a feature used to observe the customer experience. Medical practice managers understand the importance of inbound phone traffic and use this tool to listen to past calls to monitor customer service. Call forwarding allows you to manage the numbers you would like your calls sent to set on a customized schedule. Also, caller menu options allow callers to be directed to different recorded messages for informational purposes rather than having a receptionist taking all calls. Other ways to achieve more efficient daily operations could be to outsource appointment setting or billing. Pay for a live receptionist service to take calls and schedule/change appointments for you via a customized script. Efficient, quality service is the key to success in the present and future marketplace. How is your practice increasing efficiency to drive growth?
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