1 minute read
Most Downloaded App 10-11 > How to Advertise
from Tiktok Magazine
by MathewHuerta
Most Downloads
paMost Downloaded App
Advertisement
The graph is showing the downloads from the App store and google play downloads, showcasing the lead that the app Tiktok is taking umong the other applica-
Tiktok Leads Social App Downloads Again
Social Media Today
Despite ongoing questions about its future, amid negotiations over its sale to a US company to adhere with a US Government order, TikTok was once again the most downloaded non-gaming app in August 2020, according to new data from Sensor Tower, with the short-form video app continuing to gain momentum in more regions.
“TikTok was the most downloaded non-gaming app worldwide for August 2020 with more than 63.3 million installs, which represented a 1.6% increase from August 2019. The countries with the most installs of the app during this period were Indonesia at 11% of its total downloads and Brazil at 9%.”
TikTok is one of the fastest growing social media platforms in the world which presents an alternative version of online sharing. It allows users to create short videos with music, filters, and some other features. Sometimes it’s funny, sometimes it’s cringey, but it’s definitely addictive. And while for many people TikTok seems to be filling a void left by Vine, there’s much more to it than just that. TikTok provides a platform for users to express themselves in a very creative way. When it comes to the daily time spent on TikTok, users spend an average of 52 minper day on the app (BusinessofApps, 2019). So this means that people are using the social networking app daily either for creating and sharing short videos of themselves, or for watching the existing plethora of TikTok videos uploaded to the platform. Either way, they’re doing it for almost an hour everyday.
90 percent of all TikTok users access the app on a daily basis. Not only that, they are extremely active on the app. A study observing the behavior of TikTok users in the span of one month shows that 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos
