PORTFOLIO ASSESSMENT 1
PRINT ADVERTISEMENT AND RATIONALE
Submitted by: MARTIN R. RETUERMA STUDENT# 5819
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MARTIN R. RETUERMA / STUDENT # 5819
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PUMP UP DAD’S DAY WITH DIESEL Father’s day is a celebration honouring fathers and celebrating paternal bonds. Their influence in society and the difference they make on their children’s life are renowned as well. Many countries celebrate it every third Sunday of June whilst other nations, including Australia commemorates it every first Sunday of September, which is also the first Sunday of the spring season. Likewise, Father’s day was created to complement Mother’s day, which is a celebration to honour the moms and motherhood. Same with other occasions, tributes are significant to commend their worth and enrich their spirits so that they keep up with their good deeds and continue becoming as role models in the society. Accordingly, this campaign advertisement is created featuring different faces of dads around the world. It symbolises world unity plus their importance and major role in building the family. As a campaign strategy, I have incorporated two products from different classifications. These are Diesel Jogg Jeans and Diesel Sports Watch that are described respectively. Diesel Jogg Jeans, are not exactly what Diesel tries to sell them as. Diesel markets these items as sweatpants that look like denim. The fact is this denim is fashioned soft like sweatpants. They are made thin, light-weight and sewed with left hand twill, thus makes it softer to feel and touch. On the contrary, most of the jeans made by other manufacturers are sewn with the right hand twill or broken twill. What makes Diesel brand distinctively different is that they are crafted with thinness plus definitely gives a sweatpants-feel. The wash is incredible, the drawstrings elastic-looking waist are a bit of a draw back. Surprising enough that these jeans do not stretch out too much when worn and it offers great comfort when you wear it. Diesel Jogg Jeans is highly recommended for versatile and always on-the-go dads. What is more, the denim which I have featured on my advertisement will receive more impression and gain extra attraction by its promotional aspect. If shopper purchases two Diesel Jogg Jeans, a classic sports edition of Diesel watch will be taken for free. This watch will surely match the jeans that you give as a present for Father’s day. The classic feature of Diesel Men’s DZ7247 Gunmental watch is bearer can get credits anytime because of its massive look and gunmental finish that is absolutely eye-catching and impressive. This piece is exceptional and amusing since it is not only a “4 in 1” watch, but it is also very easy to adjust, definitely has good quality and above all, nice-looking.
MARTIN R. RETUERMA / STUDENT # 5819
Page |4 With the information and design concept generated in my advertisement, certainly it will catch attention and will give so much impact to viewers’ palate. Also, aside from the buy two take one free, another striking promotion for them to participate into is the raffle draw. The raffle gives them a chance to win 10,000 litres of fuel which will completely make dads happier and of course, the rest of the family as well. This campaign advertisement which I have researched and designed may be placed on some of the major terminal and transit roll outs.
MARTIN R. RETUERMA / STUDENT # 5819
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PRODUCTION SCHEDULE AND COSTING WEEK 1
COST AU$ 5,000
ACTIVITY Planning of concept Brainstorming Data and material collection Evaluation of data and materials gathered
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Generation of sample campaign advertisement AU$ 2,000
Presentation of print-ad for approval Confirmation approval with client
4 -5
AU$ 50,000
Printing of ads
AU$ 20,000
Posting and distribution of advertisement
AU$ 23,000
E-marketing and website campaign
AU$ 100,000 TOTAL PRODUCTION COST
MARTIN R. RETUERMA / STUDENT # 5819